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Apple Brings End-to-End Encryption to iCloud Backups, Photos, and More

IT Toolbox

Apple is now expanding end-to-end encryption protections to 23 data categories, including iCloud backups, photos, reminders, Safari bookmarks and more. The post Apple Brings End-to-End Encryption to iCloud Backups, Photos, and More appeared first on.

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Apple Posts Strong Quarter on iPhones, Wearables and Service Revenue

Forrester IT

Apple started 2020 with another strong financial performance. I continue to be stunned by their ability to generate both revenue and profits in highly competitive categories. The US continues to be Apple’s strongest market which fits with its focus to generate more spend within an ecosystem of more affluent consumers. […].

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What is Category Design in Marketing

Galido

Information Technology Blog - - What is Category Design in Marketing - Information Technology Blog. This marketing strategy is known as category design, a business strategy that allows businesses to create and develop new categories of products and services. Category Design. Design or re-design a market category.

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Apple reports largest annual quarterly revenue dip since 2016

TechSpot

Apple's big moneymaker, the iPhone, saw revenue dip to $65.8 The Mac category brought in $7.7 billion year over year, and the wearables / home / accessories category fell to $13.5 billion in Q4 compared to $71.6 billion during the same period a year earlier. billion, down from $10.9 billion from $14.7 Read Entire Article

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Apple's hardware sales fell during the last quarter, but its services division had a record three months

TechSpot

Apple's hardware categories didn't have a great quarter. billion revenue brought in from iPhone sales represented a 2% fall compared to the same quarter a year ago. Mac revenue was down 7% to $6.84 billion, and iPad revenue dropped a massive 20% to $5.79 Read Entire Article

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Apple vs. Microsoft: Vision Pro, HoloLens, and a familiar pattern in a classic tech rivalry

GeekWire

The original Microsoft HoloLens, above, and Apple’s new Vision Pro, below. That last one sure looks like a possibility after Apple unveiled its new augmented reality headset this week. ” He cited the past precedent of Apple Airpods, which might have looked weird when first introduced, but have since become ubiquitous.

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The Future Of Financial Brands: Less Financial, More Brand

Forrester IT

A new crop of challenger brands, such as Alibaba, Amazon, Apple, Google, Starbucks, T-Mobile, Tencent, and Walmart, are on the prowl in the financial services category. And that should have traditional financial brands worried — very worried.

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