Forrester IT

JUNE 15, 2023

Read about the four categories of insights that portfolio marketers should consider when aiming to advance business outcomes, drive customer experiences, and support their organization’s growth strategy.

Strategy 195

Strategy B2B Research Data 195

Forrester IT

MAY 24, 2023

Forrester is excited to announce the opening call for entries to our annual APAC B2B Marketing Awards in two categories: B2B Programs of the Year and B2B Return on Integration Honors. The awards recognize outstanding achievement at the organization and function level from B2B marketing initiatives.

B2B 195

B2B Programming Applications Strategy 195

Forrester IT

JUNE 25, 2020

The answer to that question has major implications for the US and global tech markets. Software is the second-largest category in the tech market after telecom services and one that also directly feeds tech consulting and systems integration services revenue. How much will software spending fall during the pandemic recession?

Report 421

Report Software Software System 421

Forrester IT

AUGUST 10, 2022

As a result, the category of performance marketing – once wholly focused on search, social, native, and affiliate marketing – is diluting. This dilution, along with three trends, is causing performance marketing’s underperformance. Every advertising channel now parades as “performance” to appear accountable to outcomes.

Advertising 195

Advertising Trends Social B2C 195

Forrester IT

AUGUST 8, 2022

Together, we estimate that these vendors account for 95%+ of the VSM market. As part of our research, we asked vendors to identify their top five go-to-market use cases. We have divided these use cases into two categories: Core and Emerging. Forrester’s 2022 VSM Tech Landscape gathered data from 22 VSM vendors.

Research 195

Research Data Devops Development 195

Forrester IT

MARCH 5, 2020

Wouldn’t it be great if marketers had a tool that let them plan, manage, and execute marketing activities? I hear from B2C marketers looking to streamline creative production processes or coordinate campaigns across teams. Thankfully, there’s an entire category of tools that do just that: marketing resource management (MRM).

Tools 301

Tools B2C Meeting Resources 301

Forrester IT

JANUARY 27, 2020

That summarizes the analysis of the CDP space in our inaugural report on the category in 2018. We continue to field client inquiries about the CDP market — but the tone from marketers has grown increasingly skeptical, and vendors are asking less […].

B2C 313

B2C Analysis Report Data 313

Forrester IT

JULY 19, 2019

The report titled, “Now Tech: Location Intelligence Technologies, Q3 2019,” analyzes 34 different players in the location intelligence market. We describe the key capabilities, the emerging market categories, and how the main LI players break down based on their tech […].

Research 363

Research Report Data 363

Forrester IT

JUNE 9, 2020

Technology buyers fall into one of three categories in response to the pandemic: Survivors, Adaptors, and Pioneers. As a technology marketer, you cannot operate “marketing as usual” if you want to truly help your customers survive, adapt, or pioneer — and build interest and trust along the way.

B2B 265

B2B Strategy 265

GeekWire

MARCH 18, 2024

Amid a shaky venture capital market last year, there were still plenty of startups that gained momentum and reached new heights. That’s true for the five finalists up for the Startup of the Year category at the GeekWire Awards : Kevala, Overland AI, Pictory, Shipium, and SingleFile. Ali is a former marketing leader at CoreStack.

CTO 110

CTO Healthcare Research Video 110

Forrester IT

AUGUST 5, 2020

Firms have been outsourcing systems, business processes, and data processing activities to third-party service providers (TSPs) for years, but they are only one category of relationships that introduce risk into the enterprise.

Enterprise 285

Enterprise Enterprise Network System 285

Forrester IT

APRIL 11, 2019

The last couple weeks have been an exciting time for the customer data platform (CDP) category. At long last, major marketing technology vendors formally declared their intentions to get serious about managing and activating data for marketing.

Cloud 290

Cloud Data B2C 290

Forrester IT

OCTOBER 13, 2021

Forrester’s Digital Go-To-Market Review series evaluates a set of brands in a specific category to see how well they are positioned to thrive independently.

Retail 195

Retail Trends 195

Forrester IT

SEPTEMBER 28, 2020

This time, our analyses focused on two vendor categories: global and midsize managed security service providers (MSSPs), a market almost 25 […].

Security 251

Security Information Security 251

Forrester IT

MARCH 26, 2019

With online sales representing over 20% of sales in most physical good categories and the ability to buy unauthorized goods from anywhere in the world, the gray market is more present than ever.

Internet 340

Internet Retail 340

IT Toolbox

FEBRUARY 8, 2023

Understand this category better, its drivers, and its future from this article. The post Total Addressable Market for Work Tech Expected To Grow To $970 Billion by 2026 appeared first on Spiceworks. Several factors have led to the emergence of work tech.

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130

Forrester IT

NOVEMBER 19, 2019

Even though the category is cross-channel campaign management, CCCM is more than just campaigns. CCCM technology is evolving to address contextually relevant customer interactions, and marketers are turning to CCCM solutions to support their moments-based marketing capabilities. Don’t let the name fool you.

Enterprise 226

Enterprise Enterprise Report B2C 226

Forrester IT

APRIL 25, 2019

[This post was co-authored by my colleague Christian Austin] Of the 16 technology markets Forrester monitors for VC funding trends, the $2.1B As such, you’d be forgiven for overlooking a category that doesn’t evoke many buzzwords, hasn’t raised the splashy capital of several other markets, and […].

Trends 269

Trends Insurance Healthcare Financial 269

Fountainhead

OCTOBER 18, 2022

I’ve always been a proponent of organizing Product Marketing using the Product/Market Fit framework – thinking about marketing as a set of inside-out components, as well outside-in components. I’ve expanded on this model using a few different approaches and ultimately found it useful to organize marketing technologies as well.

B2B 147

B2B Tools How To 147

Forrester IT

MARCH 23, 2017

Digital disruption is a fairly well understood dynamic: new entrant uses technology in new ways to upend existing business models and disrupt markets. In other words, digital disruption is a distinct force with a distinct life span that is mostly external to traditional markets and businesses. But what if it is more than that?

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403

Forrester IT

JANUARY 28, 2020

I continue to be stunned by their ability to generate both revenue and profits in highly competitive categories. The US continues to be Apple’s strongest market which fits with its focus to generate more spend within an ecosystem of more affluent consumers. […]. Apple started 2020 with another strong financial performance.

Apple 235

Apple Financial 235

Forrester IT

NOVEMBER 27, 2019

For LVMH, this will strengthen its presence in the US market and position in the jewelry category (alongside Bulgari), making it more competitive with the likes of Richemont (which counts Cartier among its brand houses or […]. LVMH (Moët Hennessy – Louis Vuitton SE) is acquiring Tiffany & Co. for approximately €14.7

Retail 247

Retail 247

Forrester IT

APRIL 17, 2017

The buy side market is nowhere near maturity and will continue to be a greenfield opportunity to many BI vendors. The sell side of the market is a different story. Forrester's three recent research reports are pointing to a highly mature, commoditized and crowded market. Read more Categories: Analytics. Insights.

Business Intelligence 390

Business Intelligence Big Data Applications Enterprise 390

CIO Business Intelligence

APRIL 19, 2024

Companies buying the marketing hype about the benefits of AI need to look for proofs of concept, added Mark McDonald, a distinguished vice president analyst at Gartner. While enterprises look to adopt AI, many software vendors will be flooding the market with AI-based products in the next two years, Lovelock suggested. growth in 2023.

Data Center 111

Data Center Artificial Intelligence Budget Software 111

Forrester IT

DECEMBER 2, 2019

For LVMH this will strengthen its presence in the US market and position in the jewelry category. .: Why It’s A Prudent Match LVMH (Moët Hennessy Louis Vuitton) is acquiring Tiffany & Co. for approximately €14.7 billion (or $16.2 For Tiffany & Co., it presents an opportunity to turn around […].

B2C 217

B2C B2B 217

GeekWire

APRIL 1, 2024

Describe how the UX benefits an end user : Starting from obtaining SEC approval for teens to be able to build an investment portfolio that is focused on driving financial knowledge through investing real money in the stock market, the team has distilled a tremendous amount of complexity into a user experience that has driven over 2.6

Analysis 88

Analysis Data Big Data Survey 88

GeekWire

MARCH 25, 2024

“Similar to Zillow Group, Match Group is a multi-brand, mobile-first, category-leading, two-sided marketplace in an important category — relationships,” Rascoff wrote on LinkedIn. Korst is also a partner and the former president of Seattle marketing consultantcy GBK Collective.

Groups 93

Groups Windows Real Estate Microsoft 93

Forrester IT

MARCH 17, 2017

Business platforms will reorganize a wide variety of markets, work arrangements, and ultimately value creation and capture. These platform dynamics force every business to rethink its approach to innovation, marketing, sales, product development, delivery, and customer engagement. The real value creation now comes from analyzing data.

B2B 365

B2B Development Data 365

Forrester IT

FEBRUARY 17, 2017

Even though the BI market is quite mature from the point of view of the number of players and breadth and depth of their functionality, it is still quite immature regarding business and technology maturity, adoption, and penetration levels in user organizations. No market, even a $16.5 billion market , can support 73 vendors.

Business Intelligence 384

Business Intelligence Architecture Research Enterprise 384

Venture Beast

SEPTEMBER 29, 2021

Gaming remains the largest category for spending on user acquisition on mobile devices, according to mobile marketing analytics platform Adjust. Read More.

Mobile 120

Mobile Wireless Social Video 120

Forrester IT

MARCH 16, 2017

If you've been following my research, you know I like to divide the business world into three categories of company: Digital Predators successfully use emerging digital technologies to gain market share and/or displace traditional incumbent companies (e.g. Read more Categories: Digital Disruption. Digital Strategy.

Construction 411

Construction Strategy Retail Research 411

TM Forum

JANUARY 11, 2022

This could involve allowing non-customers to use the program (because many care about eyeballs driving ad revenue) but at the same time making the offers better for loyal customers (and even having a special category for ex-customers). Creating differentiation and category ownership (even across borders).

Programming 130

Programming Advertising Examples Film 130

TechSpot

JULY 6, 2021

For a variety of good reasons, 1440p remains the most popular category of gaming monitors. We've split the best options on the market in five categories, so you can get exactly what you need.

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114

Kitaboo

FEBRUARY 21, 2024

Top 5 Strategies for eBook Distribution Select the Appropriate Format Optimize Keywords and Categories Build a Good Landing Page Include Videos in Your eBook Distribution Strategy Work on Pricing and Promotions III. Category selection – The next step here is to pick the most appropriate categories for your respective eBook.

eBook 78

eBook Strategy Video Retail 78

GeekWire

JUNE 2, 2023

However, in the most recent filings, the revenue from each company was consolidated under Salesforce’s professional services, subscription, and support revenue categories. The company also combines Tableau and MuleSoft revenue under the “data” category.

Report 116

Report Financial Company Data 116

Forrester IT

JUNE 28, 2017

Compliance pros, try to recall your last interaction with your marketing peers about social media: How did it go? Now to be fair, marketers' responses end up looking pretty similar. Compliance turns into a roadblock, and you become the pariah vetoing valuable, brand-boosting marketing initiatives. Social Marketing.

Social 241

Social Media Resources Security 241

CTOvision

DECEMBER 4, 2019

Read Greg Nichols explain why business leaders are short-sighted in matters of artificial intelligence on ZDNet : Artificial intelligence is one of the most marketed (hyped, you might say) and ill-defined technology categories being packaged and lobbed at those in the enterprise these days.

Artificial Intelligence 152

Artificial Intelligence Enterprise Enterprise 152