Brand Go-To-Market Series: The CPG Category Is Taking Big Steps Toward E-Commerce DTC Sales
Forrester IT
MARCH 15, 2021
The pandemic has been a pivotal moment for the consumer packaged goods (CPG) category. The latest update to our Digital Go-To-Market Review series […]. Before the pandemic, most CPG brands lacked direct-to-consumer (DTC) buy-ability on their website.
Let's personalize your content