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How GenAI Is Impacting The Social Tech Landscape

Forrester IT

Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content. Forrester’s Global AI Software Forecast, 2023-2030 supports this, as content marketing is the third largest category for specialized genAI software spend.

Social 380
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Facebook, LinkedIn, Twitter: The New Cyberweapons Of Choice

Forrester IT

New social media scams and marketing #fails are common fodder for water cooler banter today - even a recent episode of HBO's Veep ran a joke where the President blames a Chinese cyberattack for sending an ill-advised tweet. But social media cybersecurity issues are far from a laughing matter, and it's time we all take notice.

Media 225
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Build Social Compliance Bridges, Not Blockades — For Your Own Sake

Forrester IT

Compliance pros, try to recall your last interaction with your marketing peers about social media: How did it go? This allows you to: Read more Categories: Digital Compliance. Social Compliance. Social Marketing. Social media. Was it productive? Who initiated the conversation? Do you see a pattern?

Social 241
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Twitter could soon introduce Facebook-style emoji reactions

TechSpot

In 2016, Twitter changed its App Store category from Social Network to News, helping it move out of the shadow of Mark Zuckerberg's company and its billion+ userbase. Twitter has, however, introduced social media-style designs, such as its switch from stars to hearts (its 'Likes') and increasing the tweet character length.

Social 106
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Spiketrap: Gamers favor The Last of Us Part II and Animal Crossing: New Horizons for The Game Awards

Venture Beast

Spiketrap has analyzed social media posts to determine who the favorites are in major categories at The Game Awards on Thursday night. Read More.

Media 112
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Do You Have An Opinion On How Digital Is Changing Business?

Forrester IT

We're also reaching out to a wider audience through social media to broaden the perspectives gathered in this study. Here's a selection of blog posts from this stream of research: Read more Categories: Digital Transformation. All responses are confidential. digital business.

Survey 321
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Text And Geospatial Analytics Bring Growth And Innovation To Business Intelligence And Analytics Tools

Forrester IT

We added two new forecast categories: text analytics and geospatial analytics. Unstructured data, such as tweets, call center logs, and social media comments, provide an increasingly important view into consumer sentiment and trends today. What's new? Text analytics makes sense of unstructured data.