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Florida’s New Law Restricting Social Media Use Will Be Tough To Enforce

Forrester IT

Yesterday, the governor of Florida signed a bill that will ban social media accounts for kids under the age of 14 and require parental consent for 14- and 15-year-olds. Under the new law, social media companies can be found liable for up to $50,000 per incident.

Media 217
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Don’t Succumb To Social Media Stockholm Syndrome

Forrester IT

It might be controversial, but we are here to give companies permission to break up with social media. Social media is a quagmire, and marketers contributed to the mess. Companies are the party crashers that social […]. We are excited to launch the new vision report for our social marketing playbook.

Media 510
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Media Companies, We Want To Hear From You!

Forrester IT

But we need your expertise to help us deduce exactly how deeply the consumer is disrupting the media industry — before, during, and after the pandemic. We’re currently working on a report specifically for media firms – to help you explore your […].

Media 276
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CMOs Drive Growth With Media Inclusivity

Forrester IT

After the 2020 murder of George Floyd, brands and agencies swiftly made bold commitments to invest in Black-owned media companies. To better reflect the diversity of brands’ audiences and create a more equitable media ecosystem.

Media 195
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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

They persuade buyers by highlighting your customers' experiences with your company and its solution. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing campaigns.

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Embracer Group divides into three specialized companies to enhance game and media operations

TechSpot

Embracer said each of the three new entities will be a separate, publicly listed company, enabling a better focus on their respective core strategies. Read Entire Article

Company 111
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The Organizational Obstacles Of In-Housing Media

Forrester IT

Ever since the release of the Association of National Advertisers’ K2 Report on media transparency, marketers and firms have looked for better mechanisms to control their media. For ambitious companies, the desire for more impact has led some to in-house media.

Media 276