Retailer REI launches programs to invest in startup founders of color selling outdoor gear
GeekWire
OCTOBER 28, 2021
In an effort to sell more goods from companies run by people of color, outdoor retailer REI is launching a program to support diverse entrepreneurs producing gear for camping, hiking, biking, skiing and related activities. According to REI, only 1% of retail brands are owned by people of color. (REI Photo).
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