Remove category marketing
article thumbnail

The Value Stream Management Landscape: The Top Five Use Cases

Forrester IT

Forrester’s 2022 VSM Tech Landscape gathered data from 22 VSM vendors. Together, we estimate that these vendors account for 95%+ of the VSM market. As part of our research, we asked vendors to identify their top five go-to-market use cases. We have divided these use cases into two categories: Core and Emerging.

Research 195
article thumbnail

Vote for UX Design of the Year: Finalists help users across investing, data analysis and more

GeekWire

(GeekWire File Photo / Kevin Lisota) The finalists for UX Design of the Year at the 2024 GeekWire Awards are helping end users across home building, investing, AI-generated speech, data analysis, and schedule and expense tracking for gig workers. Traditionally, business users perform data analysis in spreadsheets.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

B2C CDPs Need To Survive Before They Can Thrive

Forrester IT

B2C customer data platforms (CDPs): all the hype, none of the follow through. That summarizes the analysis of the CDP space in our inaugural report on the category in 2018. We continue to field client inquiries about the CDP market — but the tone from marketers has grown increasingly skeptical, and vendors are asking less […].

B2C 298
article thumbnail

Shift Into High Gear: Unlocking Insights To Outpace Your Rivals

Forrester IT

Read about the four categories of insights that portfolio marketers should consider when aiming to advance business outcomes, drive customer experiences, and support their organization’s growth strategy.

Strategy 195
article thumbnail

Marketing Cloud Vendors Pick Up Where CDPs Left Off

Forrester IT

The last couple weeks have been an exciting time for the customer data platform (CDP) category. At long last, major marketing technology vendors formally declared their intentions to get serious about managing and activating data for marketing.

Cloud 287
article thumbnail

Enrich Customer Insights With Unstructured Data

Forrester IT

But in order to get a full view of customer behavior, sentiment, emotion, and intentions, Information Management professionals must help enterprises leverage all the data at their disposal, not just structured, but also unstructured. So what do you need to do to start enriching your customer insights with unstructured data ?

Data 264
article thumbnail

Third-Party Risk Management: You Can’t Outsource Your Way Out Of Accountability

Forrester IT

Firms have been outsourcing systems, business processes, and data processing activities to third-party service providers (TSPs) for years, but they are only one category of relationships that introduce risk into the enterprise.