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What is Category Design in Marketing

Galido

Information Technology Blog - - What is Category Design in Marketing - Information Technology Blog. This marketing strategy is known as category design, a business strategy that allows businesses to create and develop new categories of products and services. Category Design. Design or re-design a market category.

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Apple invites Black founders and developers to 2021 Entrepreneur Camp

Venture Beast

As part of its $100 million commitment to racial equity, Apple has opened applications to an Entrepreneur Camp for Black Founders, to be held in early 2021. Read More.

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Apple vs. Microsoft: Vision Pro, HoloLens, and a familiar pattern in a classic tech rivalry

GeekWire

The original Microsoft HoloLens, above, and Apple’s new Vision Pro, below. That last one sure looks like a possibility after Apple unveiled its new augmented reality headset this week. ” He cited the past precedent of Apple Airpods, which might have looked weird when first introduced, but have since become ubiquitous.

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Own Your Category With a Network-Effect Product

Fountainhead

My insight was that a *real* leader is a product (or service) that develops an unfair edge, a hard-to-duplicate sustainable advantage , that makes (and keeps) the offering a runaway success. They've been building this digital health platform, much like Apple. What types of benchmark customer data sets could we develop, offer, and use?

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Apple adds unlisted apps to its App Store

The Verge

Apple will now let developers distribute unlisted apps through the App Store that only users with a direct link can access (via MacRumors ). Apple notes that unlisted apps are ideal for “limited audiences,” such as guests at a special event, members of an organization, research study participants, or a specific group of employees.

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Apple and Epic both lost today

The Verge

Apple stands to lose billions; Epic failed to #FreeFortnite It was May 11th, the seventh day of the Epic v. Apple trial, that Judge Yvonne Gonzalez Rogers hit upon a compromise neither company had asked for. Epic breached its contract with Apple. million, which it has to pay Apple. Image by Epic Games. Both sides lost.

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Apple and Google crowd out the competition with default apps

The Verge

A new study shows how Apple and Google’s preinstalled apps dominate their mobile platforms If you use an iPhone or Android phone, chances are the majority of your most-used apps were made by Apple and Google. The results show that the majority of apps people use on their phones in the US come preinstalled by either Apple or Google.

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