Go Beyond The Hype: What B2B CMOs Should Do About GenAI Now
Forrester IT
OCTOBER 11, 2023
B2B marketing is especially fertile ground for the early adoption of generative AI (genAI) technologies and has already become a beachhead for use cases that span content operations to customer engagement. The problem is that B2B CMOs and their teams lack a process for understanding genAI’s impact, assessing organizational readiness, and prioritizing adoption areas.
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