CEOs And CMOs Are Misaligned On Customer Needs
Forrester IT
MAY 8, 2023
CEOs believe their companies are more focused on customers than their CMOs believe. According to Forrester’s 2023 State Of Customer Obsession Survey, 90% of CEOs indicate their focus on customers guides their brand, product, and pricing strategies – while only 57% of B2C CMOs feel the same.
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