Senkyu: MTN Uganda’s new way to say ‘thank you’ loyalty program
TM Forum
OCTOBER 17, 2021
Who. : MTN Uganda and Tecnotree. What. : Rebuilt and expanded customer loyalty program, called Senkyu, to acknowledge customers and drive innovative ways to redeem points, including integration with digital payments, which improves financial inclusivity in Uganda. How. : Implemented Tecnotree’s Digital Loyalty Management platform, leveraging TM Forum’s Information Framework, Open APIs (including Loyalty Management API) and Business Process Framework.
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