Gamification And Sales Enablement: An Imperfect Union
Forrester IT
DECEMBER 4, 2021
Our research and recommendations support the use of game mechanics in driving occasional, short-term selling behaviors among B2B sales professionals but not long-term learning behaviors. What salesperson doesn’t love a great contest? Who among us could pass up the opportunity to outwit, outplay, and outlast our peers (or is the word “competitors”?) on a public […].
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