Media and Social - Information Technology Zone

Florida’s New Law Restricting Social Media Use Will Be Tough To Enforce

Forrester IT

MARCH 26, 2024

Yesterday, the governor of Florida signed a bill that will ban social media accounts for kids under the age of 14 and require parental consent for 14- and 15-year-olds. Under the new law, social media companies can be found liable for up to $50,000 per incident.

Media

Media Social Company

Maximizing Business Efficiency with Social Media Automation

IT Toolbox

SEPTEMBER 18, 2023

Learn how brands can harness the power of automation tools to elevate their social media presence and expand their reach. The post Maximizing Business Efficiency with Social Media Automation appeared first on Spiceworks.

Media

Media Social Tools

Social Media & the Shift Towards Diverse Monetization Strategies

IT Toolbox

SEPTEMBER 28, 2023

Discover how social media vendors can find ways to adapt to the complexities of the constantly evolving landscape and drive revenue. The post Social Media & the Shift Towards Diverse Monetization Strategies appeared first on Spiceworks.

Media

Media Social Strategy

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

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Don’t Succumb To Social Media Stockholm Syndrome

Forrester IT

MAY 13, 2020

We are excited to launch the new vision report for our social marketing playbook. It might be controversial, but we are here to give companies permission to break up with social media. Social media is a quagmire, and marketers contributed to the mess. Companies are the party crashers that social […].

Media

Media Social Report Company

Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing campaigns. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey.

Case Study

90% of Social Media Influencers Are Active on Instagram: Study

IT Toolbox

APRIL 26, 2023

The post 90% of Social Media Influencers Are Active on Instagram: Study appeared first on Spiceworks. Discover the key statistics and trends vital for brands to upgrade their influencer collaborations.

Study

Study Media Social Trends

Consumers Are On Social Media, But That Doesn’t Mean They Want To Hear From You

Forrester IT

JANUARY 29, 2021

Social media is ubiquitous, from social networks to forums to brand-created communities to messaging apps. Brand marketers shouldn’t be asking if their consumers are on social media, but rather, “Do they want to hear from my brand?”

Social

Social Media Network Report

The US Senate Hearing To Protect Online Children: Alcohol Use Is “Age-Gated” — Why Isn’t Social Media?

Forrester IT

JANUARY 24, 2024

Social media platforms are under fire for their failure to protect children against a wide range of issues, including mental health concerns and sexual exploitation. This will be the main topic at a January 31 US Senate hearing, where the CEOs from Meta, X, TikTok, Snap, and Discord will testify on what they’re doing — […]

Media

Media Social Advertising B2C

Social Media Meets Tulip Mania

Forrester IT

FEBRUARY 1, 2021

A determined group of small investors have used the power of social media to punish “the smart money” by pushing the price of GameStop, a widely shorted stock, from $19 to $325 (as of this writing). It’s a story straight out of the Sherwood Forest, with a stopover in Holland. As the saga continues to […].

Media

Media Social Meeting Groups

How to Maximize Customer Satisfaction Through Digital Channels

Speaker: Aarde Cosseboom, Contact Center & Customer Experience Advisor and Co-Host of the Another Cloud Podcast

Whether they are reaching out via chat, social media, or phone the end goal is always the same. But how are your customers reaching out? What steps occur before they are connected with an agent? And are your customers utilizing AI? Throughout the course of the pandemic we have seen a dramatic shift in customer experience.

How To

Social Media Plays A Bigger Role In Commerce Than Just Buying

Forrester IT

JANUARY 19, 2022

In 2021, US-based social media platforms such as Facebook, Instagram, Snapchat, TikTok, and even Twitter piled on user shopping features, paving the way for 61% of US online adults under 25 years old saying that they’ve completed a purchase on a social network without leaving the website or app.

Social

Social Media Network

The Majority Of Chinese Social Media Users Are Social Savants

Forrester IT

MAY 18, 2022

Have you thought about whether your audiences use social media to interact with your brand, and in which part of the customer lifecycle they use in social media? Our recent survey found that Chinese social users are super active and show greater acceptance of social media.

Social

Social Media Survey

How GenAI Is Impacting The Social Tech Landscape

Forrester IT

NOVEMBER 28, 2023

Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content. The rapid evolution of generative AI technology within the social tech landscape sparked a race among providers […]

Social

Social Media Software Software

How To Build a Profitable Social Media Marketing Funnel

IT Toolbox

OCTOBER 17, 2022

Learn from Francisco Lacayo how to build a social media marketing funnel that converts prospects to customers. The post How To Build a Profitable Social Media Marketing Funnel appeared first on Spiceworks.

Media

Media Social How To

Should Social Media Users Engage in a Tug-of-war with Hackers?

IT Toolbox

NOVEMBER 30, 2022

How can social media users stay better protected from hackers? The post Should Social Media Users Engage in a Tug-of-war with Hackers? appeared first on.

Media

Media Social

6 Tips for Brands To Engage Sports Lovers With Social Media Marketing

IT Toolbox

NOVEMBER 30, 2022

Check out these tips on how to boost brand engagement among sports lovers through social media. The post 6 Tips for Brands To Engage Sports Lovers With Social Media Marketing appeared first on.

Sports

Sports Media Social How To

CIOs Have To Treat Social Media With Care

The Accidental Successful CIO

AUGUST 9, 2023

Hackers can learn a lot from a CIO’s social media Image Credit: Blogtrepreneur Every person with the CIO job knows what social media is. In fact, we all probably have Facebook, LinkedIn, and other social media accounts. Alternatively, they might pretend to be you to trap somebody else at your business.

Media

Media Social Network Software

Florida bans children under 14 from holding social media accounts

TechSpot

MARCH 26, 2024

The law, which will go into effect on January 1, 2025, is expected to have far-reaching consequences for not only teens and their parents, but also social media companies that will have to delete the accounts of children under the age of 14. They will also have to seek parental. Read Entire Article

Media

Media Social Company

Why This Social Media Manager Says You Should Turn Off Your Phone

IT Toolbox

MARCH 22, 2023

The post Why This Social Media Manager Says You Should Turn Off Your Phone appeared first on Spiceworks. Take a deep breath and learn how to deal with being addicted to our phones and burnout.

Media

Media Social How To

Consumers Haven’t – And Don’t Plan To – Shop Via Social Media

Forrester IT

NOVEMBER 16, 2022

US consumers have little interest in doing their shopping – let alone holiday shopping – on social media platforms.

Media

Media Social B2C

Social Media Users Interact With Friends And Family More Than Brands

Forrester IT

OCTOBER 27, 2021

Yesterday we published the annual refresh of our Forrester social consumer segmentation. In 2021, consumers that use social media at least weekly (the heaviest users that we survey) overwhelmingly prefer to interact with friends/family over brands/companies and influencers on social media.

Media

Media Social Survey Company

5 Best VPNs for Social Media in 2024 (Free & Paid VPNs)

Tech Republic Security

MARCH 7, 2024

Which is the best VPN for social media? Use our guide to compare key features, pros, cons, and more.

Media

Media Social Security Cloud

FBI investing millions in software to monitor social media platforms

Tech Republic Security

APRIL 6, 2022

The Washington Post has revealed details of a contract with a software company that will allow the FBI to track social media posts. The post FBI investing millions in software to monitor social media platforms appeared first on TechRepublic.

Media

Media Social Software Software

‘Tis The Season For Consumers To Still Not Buy On Social Media

Forrester IT

OCTOBER 10, 2018

Despite news of brands such as Nike, Adidas, Allbirds, and SeatGeek successfully selling on social networks, social media is still not a place that consumers buy products and services. Our Forrester Social Technographics® data uncovers that consumers scored the lowest in the buy stage of the […].

Social

Social Media Retail Network

“TikTok Shop” Launch Makes US Social Commerce Plausible

Forrester IT

SEPTEMBER 12, 2023

Bytedance officially launched its social commerce experience, “TikTok Shop,” in the US. It includes features such as a dedicated shop tab for searching products or browsing product categories, the ability for creators to tag products for purchase, an affiliate funnel for sellers, secure check-out, and brand product portfolios.

Social

Social Security Advertising B2C

New EU Social Media Guidelines Go Into Effect

Tech Republic

AUGUST 30, 2023

Users of the largest social media sites in the EU now see chronological feeds and more transparency behind giant platforms.

Media

Media Social Guidelines Artificial Intelligence

Who, What, Where: Social Media for B2B Lead Gen

Association of Information Technology Professional

SEPTEMBER 16, 2022

Social media can be a powerful tool for business growth and connection—if used correctly. Know your goal on each and every platform you use for optimal lead generation.

Media

Media Social B2B Tools

Executives on social media: The value of social leadership

Dataconomy

NOVEMBER 30, 2023

Social media platforms have evolved beyond personal networking, transforming into powerful professional communication and brand-building tools. This article explores the significance of executives engaging in social media and how social leadership can bring value to individuals and the organizations they represent.

Social

Social Media Authentication Industry

Top 143 Social Media Groups For MSPs, VARs, And Tech Channel Professionals

Forrester IT

JULY 8, 2021

The channel is very large, highly diverse, and incredibly decentralized. Channel partners know that to be successful, they need to carve out a niche — whether that be by line of business, by industry (and, increasingly, by subindustry), by size of customer, geographically, technologically, and by business model.

Media

Media Social Groups Industry

Are social media companies to blame for youth mental health crisis? It’s complicated

GeekWire

JANUARY 12, 2023

Social media apps. Lawsuits filed by two Washington state school districts allege that major social media companies including Meta, TikTok, YouTube and others are driving a youth mental health crisis. But is it fair to heap the blame on social media giants? Jeremy Zero Photo via Unsplash).

Media

Media Social Company Study

Washington and 41 states sue social media giant Meta for its alleged harm of youth

GeekWire

OCTOBER 24, 2023

Social media apps. Her lab is exploring how social media platforms could change their approach to measure and value the well-being of its users. The business model that’s used by [social media] platforms is engagement — more engagement, more advertisers, that’s what they’re looking for,” Davis told GeekWire.

Media

Media Social Advertising Company

Why you should avoid those fun social media "tell us about yourself" questions

Tech Republic Security

SEPTEMBER 14, 2021

Social media is overflowing with quizzes, surveys and opportunities to tell the world about yourself. Learn why you should skip these to protect yourself and your identity.

Media

Media Social Survey

5 Tips for Stepping up Your Social Media Game

Association of Information Technology Professional

FEBRUARY 19, 2021

With the rise of remote working and permanence of online events, your social media presence and how you use social media for business has never been more important. Here are five simple steps you can take today to put social media to work for you.

Media

Media Social

US immigration enforcement used an AI-powered tool to scan social media posts "derogatory" to the US

TechSpot

OCTOBER 27, 2023

The system, called Giant Oak Search Technology (GOST), ranks a person's social media scores from one to 100 based on what it thinks is relevant to the user's specific mission. The database is searchable using identifiers such as a person's name, address, email address, and country of citizenship. Read Entire Article

Media

Media Social Tools System

How to avoid being a hacker's next target: Don't overshare information on business social media

Tech Republic Security

DECEMBER 3, 2021

When using LinkedIn and other social media accounts for professional reasons, there are important factors to consider about securing your personal data. Learn how to protect yourself from a hacker.

Media

Media Social How To Security

What Social Media Has to Offer Threat Intelligence

Information Week

JULY 7, 2023

Social media is the first spot many security analysts go to learn about threat intelligence, creating a popular community for sharing information about cyber-attacks.

Media

Media Social Security

Social media scammers have stolen at least $650 million from victims this year

TechSpot

OCTOBER 9, 2023

The FTC's Data Spotlight report reveals that social media is the most popular method among scammers to steal people's money. Read Entire Article

Media

Media Social Report Data

How to identify social media misinformation and protect your business

Tech Republic Security

NOVEMBER 23, 2021

Social media has become an integral part of modern communications, providing valuable information to businesses and individuals. Unfortunately, some of that information is just plain wrong or misleading.

Media

Media Social How To

LinkedIn suffers outage a day after Facebook and Instagram — and X is left as our social media fix

GeekWire

MARCH 6, 2024

A day after a Meta outage knocked out Facebook, Messenger and Instagram, LinkedIn suffered a similar fate on Tuesday, as the social media platform for business professionals went down. Many more simply turned to a functioning social media site — X?! — Half of them tried to add me as a connection this week.

Media

Media Social Engineering Microsoft

Learn social media marketing for just $30

Tech Republic

NOVEMBER 14, 2022

Take a deep dive into Facebook, TikTok, Instagram and more with The Complete 2022 Social Media Marketing Manager Bundle. The post Learn social media marketing for just $30 appeared first on TechRepublic.

Media

Media Social Software Software

Moving from Social Media to Social CRM

IT Toolbox

OCTOBER 19, 2017

It could be that the first time your prospects find out about you is through social media. According to a survey conducted by PwC, 39 percent say that social networks provide the main inspiration for their purchases. If you haven’t made social media part of your marketing

Social

Social Media Survey Network

Building the data commons for health, social media, and more…

Trends in the Living Networks

FEBRUARY 13, 2022

A little while ago I was interviewed by Don McPherson for his 12 Geniuses podcast series on The Future of Social Media. We covered a lot of territory, starting with the history of social media through to today and beyond. I observed: Social media are a commons. It was a great conversation.

Media

Media Social Data Course

Mark Zuckerberg seeks to avoid personal liability in social media addiction lawsuits

TechSpot

FEBRUARY 23, 2024

There are two dozen lawsuits that accuse Meta and other social media platforms of purposely designing their products in a way that makes them addictive to children. There are also claims that the companies knowingly allow underage users to open and operate accounts. Read Entire Article

Media

Media Social Company

Senate Hearing and Big Tech’s Social Media Responsibility

Information Week

FEBRUARY 5, 2024

Heated calls for action on child protection fueled the Senate Judiciary Committee’s hearing with the heads of Discord, Meta, Snap, TikTok, and X.

Media

Media Social

Florida’s New Law Restricting Social Media Use Will Be Tough To Enforce

Maximizing Business Efficiency with Social Media Automation

Webinars

Trending Sources

Social Media & the Shift Towards Diverse Monetization Strategies

Webinars

Don’t Succumb To Social Media Stockholm Syndrome

Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

90% of Social Media Influencers Are Active on Instagram: Study

Consumers Are On Social Media, But That Doesn’t Mean They Want To Hear From You

The US Senate Hearing To Protect Online Children: Alcohol Use Is “Age-Gated” — Why Isn’t Social Media?

Social Media Meets Tulip Mania

How to Maximize Customer Satisfaction Through Digital Channels

Social Media Plays A Bigger Role In Commerce Than Just Buying

The Majority Of Chinese Social Media Users Are Social Savants

How GenAI Is Impacting The Social Tech Landscape

How To Build a Profitable Social Media Marketing Funnel

Should Social Media Users Engage in a Tug-of-war with Hackers?

6 Tips for Brands To Engage Sports Lovers With Social Media Marketing

CIOs Have To Treat Social Media With Care

Florida bans children under 14 from holding social media accounts

Why This Social Media Manager Says You Should Turn Off Your Phone

Consumers Haven’t – And Don’t Plan To – Shop Via Social Media

Social Media Users Interact With Friends And Family More Than Brands

5 Best VPNs for Social Media in 2024 (Free & Paid VPNs)

FBI investing millions in software to monitor social media platforms

‘Tis The Season For Consumers To Still Not Buy On Social Media

“TikTok Shop” Launch Makes US Social Commerce Plausible

New EU Social Media Guidelines Go Into Effect

Who, What, Where: Social Media for B2B Lead Gen

Executives on social media: The value of social leadership

Top 143 Social Media Groups For MSPs, VARs, And Tech Channel Professionals

Are social media companies to blame for youth mental health crisis? It’s complicated

Washington and 41 states sue social media giant Meta for its alleged harm of youth

Why you should avoid those fun social media "tell us about yourself" questions

5 Tips for Stepping up Your Social Media Game

US immigration enforcement used an AI-powered tool to scan social media posts "derogatory" to the US

How to avoid being a hacker's next target: Don't overshare information on business social media

What Social Media Has to Offer Threat Intelligence

Social media scammers have stolen at least $650 million from victims this year

How to identify social media misinformation and protect your business

LinkedIn suffers outage a day after Facebook and Instagram — and X is left as our social media fix

Learn social media marketing for just $30

Moving from Social Media to Social CRM

Building the data commons for health, social media, and more…

Mark Zuckerberg seeks to avoid personal liability in social media addiction lawsuits

Senate Hearing and Big Tech’s Social Media Responsibility

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