our-team 
Forrester IT
FEBRUARY 16, 2024
True story: Years ago, a Forrester revenue enablement customer meeting was unexpectedly joined by a new voice, an individual whose exact role was unclear to our team beyond “they’ve joined us to help up-level our B2B sales onboarding.”
Forrester IT
APRIL 26, 2024
Common Challenges Our research shows B2B portfolio marketing teams responsible for go-to-market strategy face the following challenges: Functional teams tend to act in […] Unfortunately, there is no one-size-fits-all playbook design because every organization is unique.
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CTOvision
OCTOBER 28, 2014
CTOs should consider having their development teams take advantage of free, entry-level versions of software – known as freemium software – to test out the functions of commercial products. So freemium really could play a big role in satisfying your enterprise IT team. But there’s something new on the radar screen: freemium.
Forrester IT
SEPTEMBER 12, 2023
I’m thrilled to announce our latest research into a problem as old as time (or, at least, my time — 25 years! — in security): the silos between technology and security teams. How big is the problem?
Speaker: Beekey Cheung, Software Consultant, Professor Beekums, LLC
Most of our development teams hate providing estimates and many managers are starting to view them as unnecessary. As senior software leaders, how can we determine whether estimates are helpful or harmful to our teams? They have value in many cases but increasingly are fraught with peril.
Forrester IT
APRIL 18, 2023
Every year at Forrester’s B2B Summit North America, our sales research team presents new and exciting research, topped off with a captivating B2B Program Of The Year Award presented in a fireside chat with a Forrester analyst. For 2023, our B2B Program Of The Year Award session will include […]
Forrester IT
AUGUST 22, 2023
As former CISOs, my Forrester colleague Brian Wrozek and I are sharing our thoughts about why you should apply. There are tangible benefits to you, your team, your organization, and the greater security community. Last month, Forrester announced its inaugural Security & Risk Enterprise Leadership Award.
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Speaker: Michael Carducci, CTO, Mago:Tech
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Every go-to-market team knows the frustrations that come from a drawn-out sales process. Dig into our data-backed guide to learn: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention Larger buying committees.
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Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker
With quality assurance/control already embedded in our development process, what if we expand that role to champion usability and customer delight? Join Miles Robinson, Agile and Management Consultant as he discusses how we can educate and equip our QA/QC process to forge champions of customer experience.
Advertiser: ZoomInfo
Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.
Advertiser: ZoomInfo
Conversations have always been at the heart of our most authentic relationships. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.
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