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Designing a customer value management program

TM Forum

If you’re reading this article, the chances are that either now, or at one time or another in the past, you’ve been faced with the task of designing an effective customer value management or loyalty program. Effectiveness is what will eventually define and measure your program’s success. within the program framework.

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Call For Entries: Forrester APAC B2B Marketing Awards 2023

Forrester IT

Forrester is excited to announce the opening call for entries to our annual APAC B2B Marketing Awards in two categories: B2B Programs of the Year and B2B Return on Integration Honors. The awards recognize outstanding achievement at the organization and function level from B2B marketing initiatives.

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Senkyu: MTN Uganda’s new way to say ‘thank you’ loyalty program

TM Forum

Rebuilt and expanded customer loyalty program, called Senkyu, to acknowledge customers and drive innovative ways to redeem points, including integration with digital payments, which improves financial inclusivity in Uganda. MTN is the largest service provider in Uganda with 15 million subscribers and more than 50% market share.

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D&I programs help AllianceBernstein stand out for tech talent

CIO Business Intelligence

Karl Sprules has seen firsthand how employee expectations have reshaped the already tight market for tech talent. The list of programs that AllianceBernstein has in place to diversify its talent pipeline is extensive. I think what’s changed more recently has been the expectations of employees — that’s evolved dramatically.

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Glue raises $8 million to automate customer loyalty programs

Venture Beast

Glue, a startup developing customer loyalty programs for businesses, raised $8 million in venture capital backing. Read More.

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Vote for UX Design of the Year: Finalists help users across investing, data analysis and more

GeekWire

Describe how the UX benefits an end user : Starting from obtaining SEC approval for teens to be able to build an investment portfolio that is focused on driving financial knowledge through investing real money in the stock market, the team has distilled a tremendous amount of complexity into a user experience that has driven over 2.6

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Groundbreaking Report Exposes Stark Exclusion of Women in Cybersecurity

SecureWorld News

The 2023 State of Inclusion Benchmark in Cybersecurity report quantifies the dramatically worse workplace experiences of women compared to men across virtually every measured category. When averaged across all experience categories such as respect, career growth, access, and recognition, women faced exclusion at twice the rate of men.

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