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DIY cloud cost management: The strategic case for building your own tools

CIO Business Intelligence

This strategy alone — achieved with the DIY approach — was responsible for saving $300,000 when his team dug into expenses surrounding Google Cloud Platform log storage, resulting in his team moving the logs to a lower tier of cloud storage and rightsizing the data they retain to adhere to retention requirements.

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4 Ways North Korea Is Targeting Security Researchers

SecureWorld News

Google's Threat Analysis Group (TAG) has been working for several months to try to identify who is behind an ongoing campaign targeting security researchers, specifically those who work on vulnerability research and development at a variety of organizations. Google's TAG team discovery: cyberattack motive.

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Smooth Cybercriminals: Google Warns of Iran-Backed APT Hackers

SecureWorld News

One notorious hacking group from Iran uses particularly dirty schemes to fleece users, according to Google's Threat Analysis Group (TAG). APT35 are nation-state hackers working for the Iranian government, and they have a long list of attack techniques that play out like the best hits in phishing.

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Tile is selling its Bluetooth tracking business to Life360 for $205 million

The Verge

Tile popularized marking items and tracking them from your phone with its small Bluetooth tags, but is suddenly facing more competition from giants like Apple, Amazon, Google, and Samsung. However, the game may have changed once Apple and Google started building their own item-locating features into iPhones and Android devices.

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Here’s why Amazon’s $30 billion advertising business is so effective

GeekWire

It is increasingly taking market share from Google and Facebook , the longtime digital advertising kingpins. Amazon — not Google — has become the go-to starting point for online shoppers. There are also macro trends playing in Amazon’s favor. Analysts point to a few reasons for Amazon’s booming ad biz.

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Unpacking SEO: Why no stone should be left unturned

Dataconomy

All businesses want to see their website on the top search results of Google, but many fail to accomplish that. Search Engine Optimisation (SEO) is a set of strategies designed to improve a website’s visibility on search engines (Google being the most important one ). In fact, over 90% of pages never get organic traffic. What is SEO?

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YouTube tests whether you’ll ever get sick of Bad Guy with an endless Billie Eilish mashup

The Verge

Google/YouTube. In celebration of its music video passing 1 billion views, YouTube and Google Creative Lab have turned all of those covers into an interactive AI experiment. Pausing pulls up stats about how many covers you’ve watched and how many times you’ve played through a full loop of the song.

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