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Welcome To The Future Of Marketing Technology

Forrester IT

Meanwhile, the marketing landscape continues to evolve with new technologies, data deprecation, and sophisticated consumers. To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand.

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Call For Entries: Forrester Technology Awards, 2024

Forrester IT

We’re now accepting nominations for our Technology Strategy Impact and Enterprise Architecture Awards across the NA, EMEA, and APAC regions. Learn more about the awards and how to apply in this post.

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What Forrester’s 2024 AI Predictions Mean For Technology Executives

Forrester IT

Backed by decades of development and fueled by billions of dollars in language models, AI infrastructure, and AI-powered applications, technology is taking a massive leap forward. The technology and language models you need to bring real advances in productivity, experience, and revenue are ready […]

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Predictions 2024: Technology Infrastructure Addresses A Tumultuous Environment

Forrester IT

Dynamic changes are occurring in the technology infrastructure landscape, impacting the data center, remote work, edge environments, and connectivity. Learn more in our 2024 technology infrastructure predictions.

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GEP Procurement & Supply Chain Tech Trends Report

The technological landscape is dynamic and changes quickly. And for procurement and supply chain leaders looking to harness the power of technology to navigate complex challenges and an uncertain business environment, keeping up with the latest trends can be its own obstacle.

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Break The Cycle Of Security And Technology Intergenerational Trauma

Forrester IT

in security): the silos between technology and security teams. Officially, it’s not — according to numerous global technology decision-makers who we survey, cybersecurity is a top priority. […] I’m thrilled to announce our latest research into a problem as old as time (or, at least, my time — 25 years! — How big is the problem?

Security 451
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What I Learned About Sales Technology In 2023

Forrester IT

This blog provides a 2023 year in review of the sales technology market, along with a view on how it will impact 2024.

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The Definitive Entity Resolution Buyer’s Guide

The Senzing Entity Resolution Buyer’s Guide gives you step-by-step details about everything you should consider when evaluating entity resolution technologies. You’ll learn about use cases, technology and deployment options, top ten evaluation criteria and more. This guide provides many valuable insights.

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6 Steps to More Streamlined Data Modeling

Are you a developer, database architect, or database administrator that's new to Cassandra, but been tasked with developing a plan for implementing the technology anyway? Worry no more. Discover a streamlined methodical approach to Apache Cassandra® data modeling.

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Adopting AI Responsibly: Guidelines for Procurement of AI Solutions by the Private Sector

As artificial Intelligence (AI) becomes more prevalent, it’s crucial that firms adopt AI technology responsibly. This World Economic Forum-GEP report offers a holistic procurement process and structured framework to select responsible AI tools. Download the report today.

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10 Rules for Managing PostgreSQL®

PostgreSQL is a highly versatile and robust technology, capable of addressing a wide range of challenges in diverse environments. Its expanding range of use cases is witnessing exponential growth, allowing PostgreSQL to effectively target an ever-increasing number of applications while minimizing limitations.

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7 Questions Every App Team Should Ask

In its 2020 Embedded BI Market Study, Dresner Advisory Services continues to identify the importance of embedded analytics in technologies and initiatives strategic to business intelligence. Which sophisticated analytics capabilities can give your application a competitive edge?

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The Cost-Plus World of Supply Chains: The Macroeconomic and Geopolitical Environment

From new pricing strategies and material substitutability to alternative suppliers and stockpiling, a new GEP-commissioned Economist Impact report reveals that enterprises are adopting a variety of approaches underpinned by data and technology.

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Rethinking Direct Materials Sourcing: The Tools You Need To Manage Costs, Risks and Sustainability

While some embrace cutting-edge tools like AI and blockchain for global trade functions, others lag in technology adoption. The environment is marked by heightened demand and expectations, compounded by challenges such as rising input prices, supply chain disruptions and geopolitical tensions.

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GEP Spend Category Outlook 2024

There are strategic opportunities to leverage AI-powered technology and digital toolsets to overcome these hurdles more effectively. Your Roadmap to Smarter Spend Management in 2024 Geopolitical, economic and supply chain challenges will stick around in 2024, but don’t despair.