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Elevate Your Mobile Engagement With The Right Vendor Using The New Forrester Waveâ„¢

Forrester IT

This past spring, I shared why it’s important that marketers develop a strong mobile strategy to engage with consumers in the right moment and format. While a few months have since passed, COVID-19 still blurs the future of work, commerce, and socializing. Is it safe to travel? To return to work? To enjoy a beer at […].

Mobile 251
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GeekWire 200 update: Health tech and B2C startups rise up rankings of top PNW companies

GeekWire

Its public offering allowed mobile marketplace platform OfferUp (No. But several of this month’s biggest movers up the list are B2C startups including 3D printing company Glowforge (No. But several of this month’s biggest movers up the list are B2C startups including 3D printing company Glowforge (No.

B2C 128
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Europe’s Digital Renaissance Starts Now

Forrester IT

We, European consumers, access mobile and apps through Google and Apple on our Asian smartphones or on iPhones. We, European consumers, spend a massive amount of time interacting socially […]. We, European consumers, discover the Web via Google and use Chrome or web browsers from US firms.

Google 352
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Salesforce updates its Commerce Cloud with digital commerce capabilities

CIO Business Intelligence

The Commerce Cloud is a product suite aimed at helping organizations create unified buying experiences for their customers across channels, including mobile, social, and web. The suite consists of multiple products such as B2C Commerce, B2B Commerce, Order Management, Commerce Marketplace, and Payments.

Cloud 98
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Why being better partners will maximize CSPs’ opportunities

TM Forum

CSPs have a huge opportunity to create new complex products and solutions for the B2C market. a de-risking of the opportunity - CSPs preferred guaranteed wholesale revenues to uncertain B2C revenues. This could be something as simple as mobile payment for parking services. assembled with the help of partners.

B2C 130
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Meta Pixel Fiasco Underscores Why Marketing And Risk Must Work Together

Forrester IT

Rather, companies are unintentionally yet inappropriately sharing users’ data with Meta and other third parties, such as data brokers and mobile attribution vendors. Meta is no stranger to bad press, but the latest headlines about Meta’s tracking pixel are (for once) not entirely its fault.

Financial 195
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Explore Computer Vision To Boost Your Brand

Forrester IT

However, the dramatic explosion in the number of consumer mobile devices with cameras and in the amount of visual content and sharing on platforms like Instagram, Pinterest, Snap, and TikTok make it crucial for marketers to break down these images […].