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Get an A+ in Back-to-School Marketing by Leveraging Social Proof

IT Toolbox

But, parents will also be mindful of their budgets and plan their expenses strategically. Meyar Sheik, President and CCO, Kibo, discusses how retailers and manufacturers can use social proof marketing to stand out and ensure parents are confident in their purchases.

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Survey: Cybersecurity budgets aren’t matching cybersecurity challenges

Tech Republic Security

A new study finds that due to the growing threat surface from hybrid work and third-party vendors, only half of organizations have the budget to meet current cybersecurity needs. The post Survey: Cybersecurity budgets aren’t matching cybersecurity challenges appeared first on TechRepublic.

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Social Media Q4 Earnings Roundup: Holiday Ads + Mystery User Numbers

Forrester IT

Q4 2018 proved yet again that advertisers ramp up their media budgets in Q4 to get consumers to buy those holiday gifts. Ad Revenue “It’s every bit as certain as death and taxes.” Meet Joe Black, 1998). And I’d add “holiday advertising.” Facebook, Inc. inclusive of its family of products: Facebook.com, Instagram, […].

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Seattle approves new city budget that plugs shortfalls with surplus revenue from business tax

GeekWire

Now the city is using the surplus to help close major gaps in its budget. “The social and economic benefits of this decision will be felt by families and entire communities in the city.” “The social and economic benefits of this decision will be felt by families and entire communities in the city.”

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What’s in the Budget? 7 Investments for CIOs to Prioritize

Social, Agile and Transformation

I am getting ahead of the curve and sharing with CIO and IT leaders several priority investments they should consider for 2023. My perspective: Many SMBs and large enterprises have invested in digital transformation for several years.

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Facebook’s Latest Earnings Report Should Not Alter Marketers’ View Of Social Ad Spending

Forrester IT

But if you’re a marketer looking to forecast your spending on social advertising over the next several years, Facebook’s latest […].

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Exploring the digital impact in Northern Ireland’s health and social care system

CIO Business Intelligence

The pandemic accelerated the urgency for reform in health and social care around the world, which strained resources to unprecedented levels. It all reduces the ability to arrive at a budget settlement that shifts resources into the health and social care space. Watch the full video below for more insights.

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