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Salesforce updates its Commerce Cloud with digital commerce capabilities

CIO Business Intelligence

The Commerce Cloud is a product suite aimed at helping organizations create unified buying experiences for their customers across channels, including mobile, social, and web. The suite consists of multiple products such as B2C Commerce, B2B Commerce, Order Management, Commerce Marketplace, and Payments.

Cloud 98
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‘Software is eating more of the world, faster’: Pandemic spotlights enterprise tech startups

GeekWire

Enterprise software companies have long dominated the Seattle and Pacific Northwest tech scene. A report from OpenView Venture Partners predicts that enterprise cloud software firms are largely “recession-proof” in part due to the increased reliance on cloud services amid the pandemic. Sunset over the Seattle skyline.

Software 145
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Here’s How SMEs Can Improve their Social Presence

Galido

Information Technology Blog - - Here’s How SMEs Can Improve their Social Presence - Information Technology Blog. Small and medium-sized enterprises (SMEs) from around the world know that social media is here to stay. Although the content is vital on social media, it’s not enough to post your content and walk away.

Social 94
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Why being better partners will maximize CSPs’ opportunities

TM Forum

CSPs have a huge opportunity to create new complex products and solutions for the B2C market. a de-risking of the opportunity - CSPs preferred guaranteed wholesale revenues to uncertain B2C revenues. assembled with the help of partners. But this isn’t just a one-way opportunity. limited innovation capabilities (i.e.

B2C 130
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The State Of Influencer Marketing: Growing

Forrester IT

For our latest report we interviewed more than 30 enterprise marketers who are responsible for their brand’s influencer marketing. For all the dramatic headlines about influencers, our research states that they’re capturing steadily larger proportions of marketing budget.

Budget 360
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Sysco’s recipe for growth centers on IT

CIO Business Intelligence

Recipe for Growth, for which Sysco has earned a 2023 CIO 100 Award for innovation and IT leadership, is based on applying B2C principles to Sysco’s B2B business, and calls for the company to grow 1.5 We would be able to search and get feedback on restaurant or social trends about recipes and food and surf that back to us or to our customers.”

B2B 94
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Architecting Identity: Five Essential Elements of a Modern Customer Authentication Service

CIO Business Intelligence

While protecting enterprise assets using identity and access management (IAM) is important, companies also need to address the applications their customers use. Others are related to cloud-specific systems, like Azure AD B2C. In 2021, the Federal Trade Commission [1] received 2.8 billion in losses.