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Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found “only 1.2% of companies achieved a score indicating maturity in data management practices in the space.".

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It’s no secret, only 13% of salespeople are satisfied with their CRM. The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.

Remote learning is becoming more important than ever. Whether you’re scrambling to get your eLearning launched, or need to upgrade to meet increased demand, this guide will eliminate the guesswork so you can find your perfect LMS!

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

You’ve read the PMBOK® Guide several times, taken the certification exam for project managers, passed, and you are now a PMP®. So why do you keep making rookie mistakes? This whitepaper shows 20 of the most common mistakes that young or inexperienced project managers make, issues that can cost significant time and money. It's a good starting point for understanding how and why many PMs get themsleves into trouble, and provides guidance on the types of issues that PMs need to understand.

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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As technology transforms the global business landscape, companies need to examine and update their internal processes for innovation to keep pace. Ultimately, organizations will have to improve the velocity of innovation by creating repeatable processes that support ideation, exploration, and incubation, essential to capturing an idea’s full value.

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Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Data Analytics & Generative AI: Unlocking Potential In the digital age, BPM Links presents a dynamic fusion: Data Analytics and Generative AI. Data Analytics: Decode intricate patterns in datasets, revealing insights that drive decisions. Transform data into a strategic asset, optimizing operations. Generative AI: Unleash AI-driven creativity. Generative AI autonomously produces content, designs, and solutions, infusing innovation into processes.

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

In 2022, businesses recognized the value of optimizing their contact center operations to streamline processes, increase efficiency, and meet the rising expectations of their customers. However, only 10% of customers believe that experiences have significantly improved over the past year, making productivity a non-negotiable metric for success. To empower agents to do more with less, this report highlights the leading pain points that prevent efficiency and establish a framework for maximizing p

New data is raising the bar on how to attract and retain talent in the New World of Work. Procom surveyed over 1,740 contingent and permanent workers across the United States and Canada to uncover what’s most important to them amidst heightened expectations, competition and uncertainty. We have distilled the data into actionable insights you can leverage to strengthen your position as an employer of choice and access the skills you need.

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

Getting off of Hadoop is a critical objective for organizations, with data executives well aware of the significant benefits of doing so. The problem is, there are few options available that minimize the risk to the business during the migration process and that’s one of the reasons why many organizations are still using Hadoop today. By migrating to the data lakehouse, you can get immediate benefits from day one using Dremio’s phased migration approach.

Today, the average enterprise has petabytes of data. Disparate datasets and technologies make it more difficult than ever to give your customers and users the information and insight they need, when they need it (and how they want it) while addressing the complexities of compliance, governance, and security. Find out how Data Mesh can help you overcome these challenges and more.

Phishing is a problem that's plagued organizations for years. IT and Security teams will tell you that they’re spending too much time and money on phishing, but what does that mean? This report quantifies the financial impacts of phishing.

Since the inception of cookies in 1994, advertisers and brands have come to depend on them as a tool to help websites remember users. Consumers have tolerated them as a necessary cost of doing business online, even as they’ve grown to loathe them. As the end of third-party cookies looms ever closer, some consumers are rejoicing in their demise while many advertisers and brands worry about how they’ll move forward without them.