Forrester IT
FEBRUARY 22, 2019
At the dawn of big data, data scientists were the unicorn of the hour. Talk to any one of these rarities, and they would say there were only about 100 of them in the world. When executives woke up to the potential of big data, it was also at the same time we were dealing […]. artificial intelligence (AI) talent management ai engineer chief data officer chief digital officer data scientist unicorns
The Accidental Successful CIO
JUNE 12, 2019
Computing at the edge changes everything Image Credit: zorro013. The world in which we live is currently changing. Over the past few years, as the importance of information technology has grown, the internet has become a bigger and more important part of both our personal and professional lives. Every IT department makes extensive use of the internet these days to run apps, handle storage, and communicate.
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CTOvision
JUNE 6, 2019
A robotics researcher afraid of robots, Peter Haas, invites us into his world of understand where the threats of robots and artificial intelligence really are. In his view, we really need to worry about the bias and ethical issues around AI. And he worries even more that we humans don’t understand how these algorithms work. […]. Artificial Intelligence CTO News
The Accidental Successful CIO
MAY 22, 2019
Big problems require a special type of problem solving Image Credit: Kevin Dooley. As CIOs we are faced with a complete set of problems that we need to solve. These can be small, simple problems that we can solve just by thinking about them for a moment and then telling someone what to do in order to solve them or they can be the really big problems that we have no clue how to go about solving. It’s these big problems that can cause a CIO real headaches.
Advertiser: GEP
The C-suite is laser-focused on supply chain performance. This GEP-sponsored report will show you how to leverage data for a collaborative supply chain that delivers results and how to future-proof supply chain management strategies.
Forrester IT
DECEMBER 1, 2019
There’s an alternative approach to proving the economic value of CX, and it has some advantages: The math is simple and it’s hard to argue against. What’s more, you’ll be measuring something that executives like in good times and love in bad times: cost savings. age of the customer
Forrester IT
NOVEMBER 26, 2019
A distributed denial of service attack can turn a retailer's holiday season from merry to miserable. Learn how to protect yourself. age of the customer holiday retail security & risk DDoS ecommerce Holiday
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Forrester IT
NOVEMBER 21, 2019
This week, I attended IBM’s fifth annual Security Summit in New York City, an exclusive event for a who’s who of IBM’s security customers.
Forrester IT
DECEMBER 16, 2019
Traditional technologies are no longer addressing the growing needs of modern business, that’s why a massive quantity of tech and telecom vendors, and now a significant amount of enterprises & government agencies are all expanding their investments in Edge Computing for 2020.
Forrester IT
NOVEMBER 28, 2019
In a recent inquiry, a new Chief Data Officer asked where to start. And, wanted to know how to build a community around data and analytics, particularly with a limited budget to hire.
Forrester IT
NOVEMBER 24, 2019
We just published two retail benchmark reports for Singapore, assessing retailers’ omnichannel retail capabilities and digital store capabilities, respectively.
Speaker: Cory Skinner, Founder and CEO of FactR
Ready to dive into new tech to protect your supply chain, but not sure where or how to start? In this webinar, Cory Skinner, Founder and CEO of FactR, will break down the new, innovative technologies and strategies that you can implement to mitigate historic challenges, and even teach you what NOT to do along the way!
Forrester IT
AUGUST 23, 2019
A lot has changed in the 25+ years I have spent in the technology channel. New technologies, partner business models, shifting demographics, expanding communication vehicles, and most recently, new technology buyers with different psychology, behavior, and journey have created a whirlwind of change for vendors, distributors, and partners alike. The one constant is the […].
Forrester IT
JULY 25, 2019
To Build An Adaptive Enterprise, Build An Adaptive Workforce The future of work isn’t something that happens to you — it’s something you create for your company and your own career. Unfortunately, C-level technology and business leaders are often uncertain on how to do it. We’ve just released a major new report, “The Adaptive Workforce […]. automation Future of Work robotic process automation (RPA
Forrester IT
JUNE 18, 2019
Agencies’ creative perspective, the very currency of the business, is at risk and can only be realized by shifting billions from tech to fund creative differentiation. The value of agency creativity is at risk of disappearing.” The marketing industry is woefully out of balance, from agency/client relationships to new business requirements and compensation. The […]. advertising agencies chief marketing officer (CMO) digital agencies marketing & strategy promoted
Forrester IT
JUNE 7, 2019
The Benefits of Design Thinking Are Quantifiable and They’re Compelling By Ryan Hart (Principal Analyst, CX) and Benjamin Brown (Senior Consultant, Total Economic Impact) Design thinking has historically enjoyed “blind support” among executive leaders based on its perceived value. However, many of these same leaders now find themselves increasingly under pressure to show the return […].
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Intent signal data comes in two types: either companies or individuals signaling interest in products like yours. Which kind of data delivers more advantages to B2B marketers? It depends. Get this infographic to learn about the advantages of intent-based leads and how you can most effectively use both types of data.
Forrester IT
OCTOBER 31, 2019
The ability to deliver business results will be a career-defining issue in the year ahead. age of the customer customer experience prediction promoted
Forrester IT
MARCH 22, 2019
Microsoft has announced support for macOS in its rebranded Microsoft Defender ATP product, taking this product from being an offering that could be considered an add-on for hardening its own operating system to a multiplatform security solution. While this is an early release, it is a clear signal of the investment Microsoft is making to […]. age of the customer cybersecurity endpoint security security & risk security architecture
Forrester IT
JUNE 6, 2019
(Dave Novitzky contributed to this blog.) Marketers’ attempts to profile, segment, and model customers implies that consumers are static and can be fully defined, but they are anything but. Consumers are in constant motion, evolving their brand affinities, lifestyle choices, technology usage, and emotional responses to the world around them. Yet most firms rely heavily […]. age of the customer
Forrester IT
AUGUST 7, 2019
Why Infrastructure Automation? I used to kid around with my research director, Glenn O’Donnell, that my previous Forrester Wave™ evaluation on configuration management was the “Wave no vendor wanted to be in.” ” The term, while valid, is old. Further, configuration management is one part of a larger infrastructure automation story. This led to an interesting […].
Advertiser: GEP
Gaining visibility into ESG performance is a necessary first step to achieving ESG goals. This white paper shares a 6-point plan to gain visibility and track ESG performance across your supply chains.
Forrester IT
APRIL 23, 2019
Forrester predicted in late 2018 that automation would become the tip of the digital transformation spear in 2019, impacting everything from infrastructure to customers to business models. Now that we’re four months in, we’ve evaluated whether our five specific predictions are on track. We first predicted that 40% of enterprises will have automation centers and […]. age of the customer automation predictions 2019 robotic process automation (RPA
Forrester IT
AUGUST 13, 2019
It’s now just over 12 months since we first published research on Digital Supply Chain. Some Forrester clients have made progress with Integrated Business Planning and with Control Towers. And they are on the lookout for Blockchain opportunities. But the most common question we hear, is about the role of AI in Supply Chain. The […].
Forrester IT
JANUARY 2, 2019
It has been more than two decades since AOL popularized email with the catchy “you’ve got mail” greeting. So ubiquitous was it in its heyday that it was the title of a romcom starring Tom Hanks and Meg Ryan. Since then, however, the way that people use the internet to communicate has evolved significantly. AOL […]. advertising digital marketing email marketing
Forrester IT
JANUARY 16, 2019
We have seen more disruption in the channel in the past 18 months than we saw in the past 37 years combined. As a review, here were my 2018 predictions. Private equity will continue its sweep of the channel software space, creating some unicorns along the way. Verdict: As mentioned in the […].
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Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.
Forrester IT
JUNE 10, 2019
Salesforce announced today its’ intent to acquire Tableau Software. This move adds a robust data visualization and insights solution to their customer engagement portfolio. Unlike other acquisitions, Tableau will operate under its own brand post acquisition. Tableau Software offers an enterprise BI solution to access, combine and cleanse data from disparate sources. It allows users […]. age of the customer customer relationship management (CRM) data; BI; CRM
Forrester IT
MAY 28, 2019
Firms need a new formula for success to stay competitive in the age of the customer – agility is not enough. We see many CIOs, and their teams, doubling down on agility as a means to cope with the accelerating pace of business. This is a result of people and technology evolving in complex upward […]. age of the customer Innovation organizational structure
Forrester IT
JANUARY 11, 2019
Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream. Smart channel professionals are looking at data across the partner journey as a […].
Forrester IT
MARCH 25, 2019
When was the last time you answered a phone call from a phone number you didn’t recognize or opened an email from an unfamiliar sender? Like, never? Same here. The sad truth about most modern marketing tactics is that they’re too cheap and too easy. When anyone can do it, everyone will — which also […]. account-based marketing (ABM) B2B B2B marketing digital marketing B2B Marketing Marketing
Advertiser: GEP
What are the risks for procurement in 2023? What should leaders do to deliver value amid uncertainties? Read the GEP Spend Category Outlook 2023 report now to build successful spend management strategies across 22 indirect & direct categories.
Forrester IT
MAY 1, 2019
More than six months have passed since I wrote Forrester’s predictions 2019 report for distributed ledger technology (DLT, AKA blockchain). In the blockchain world, that’s ages ago. As I keep being asked how those predictions are shaping up, and having just attended two excellent events in New York, now’s a good time to take stock. […]. age of the customer blockchain emerging technology predictions 2019
Forrester IT
MAY 21, 2019
Employee engagement is critical for customer experience. age of the customer culture digital transformation employee engagement employee experience human resources management applications
Forrester IT
MAY 1, 2019
Clients never tell us their business wants to be an also-ran. Everyone wants to dominate their market and is searching for the competitive advantage that helps them do it. The drive for leadership is why growth, year after year, is the top business priority — it’s a surrogate for leadership or at least the path […]. age of the customer chief information officer (CIO) customer experience digital business emerging technology Innovation Tech-Driven Innovation
Forrester IT
APRIL 1, 2019
Channel incentives are used to improve indirect sales performance, orchestrate partners’ behavior, and engender channel loyalty. For decades channel professionals have used channel incentives to drive behavior; whether establishing new behaviors, suppressing old ones, or repositioning partners for a new opportunity. Incentives are also effective in masking deficiencies in business value propositions. Channel […].
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