2020

Channel Software Tech Stack 2020 – PRM, TCMA, Ecosystem, Incentives, Channel Data, Learning, Readiness, and Pricing

Forrester IT

^^ CLICK IMAGE FOR FULL SCREEN ^^ The channel technology stack is a group of technologies that firms leverage to plan with, find, recruit, onboard, develop, enable, incentivize, co-sell with, co-market with, manage, measure, and report on partners.

The Problem with Artificial Intelligence in Security

CTOvision

Read Dr. Leila Powell take a look at the security issues associated with artificial intelligence on Dark Reading: If you believed everything you read, artificial intelligence (AI) is the savior […].

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Get ready for the post-pandemic run on cloud

David Linthicum

“Cloud-computing providers are emerging as among the few corporate winners in the coronavirus pandemic as office and store closures across the U.S. have pushed more activity online,” as reported by the Wall Street Journal.

Gartner Top 9 Security and Risk Trends for 2020

CEB IT

The shortage of technical security staff, the rapid migration to cloud computing, regulatory compliance requirements and the unrelenting evolution of threats continue to be the most significant ongoing major security challenges.

Trends 311

Data Analytics in the Cloud for Developers and Founders

Speaker: Javier Ramírez, Senior AWS Developer Advocate, AWS

You have lots of data, and you are probably thinking of using the cloud to analyze it. But how will you move data into the cloud? In which format? How will you validate and prepare the data? What about streaming data? Can data scientists discover and use the data? Can business people create reports via drag and drop? Can operations monitor what’s going on? Will the data lake scale when you have twice as much data? Is your data secure? In this session, we address common pitfalls of building data lakes and show how AWS can help you manage data and analytics more efficiently.

Do Channel Vendors Need Public Relations Anymore?

Forrester IT

The communications industry is facing a perfect storm of converging forces, from COVID-19 to the rise of influencer marketing and even AI. At Forrester, we research around 10,000 global technology vendors that utilize indirect sales and often get asked about the value of PR in the channel.

Entering The New Normal: How To Safely Bring Your Workforce Back

Forrester IT

New Pandemic Management Protocols provide guidance on how to bring employees back to work safely and effectively. Age of the Customer change management employee experience organizational design pandemic security & risk promoted

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Three Steps To Improving Customer Experience In The Middle Of The COVID-19 Pandemic

Forrester IT

Read the three essentials of customer experience that every organization should prioritize during the ongoing COVID-19 pandemic. age of the customer customer experience customer experience management pandemic promoted special report

Report 428

Data, Analytics And Insights Investments Produce Tangible Benefits. Yes, They Do.

Forrester IT

If you set out to build a boil-the-ocean business case for why to invest in data, analytics and insights initiatives – stop. Use your precious time to instead focus on prioritizing the investment categories across where you are in your business insights maturity.

Data 414

The Pandemic Recession Demands a Digital Response

Forrester IT

Digital transformation was never optional. But most firms treated it that way, applying digital technology in dribs and drabs — until COVID-19 shuttered economies and forever altered the patterns of life and work and commerce. That is, until uncertainty and volatility became the new normal.

Responding To Coronavirus: A Playbook For Marketing And Communications

Forrester IT

Marketing and comms teams should take a leading role in supporting their organization’s response to the coronavirus. Read this post to understand the most critical actions to take now. age of the customer B2B marketing pandemic promoted

B2B 427

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Guess what? GDPR enforcement is on fire!

Forrester IT

Yes, you read the title of this blog well: GDPR enforcement is on fire! Fines might not always be particularly high, but our analysis shows that – at least in terms of volume – Data Protection Authorities (DPAs) are rapidly increasing their GDPR enforcement activities.

5 artificial intelligence (AI) types, defined

CTOvision

Read Stephanie Overby define five types of artificial intelligence on Enterprisers Project : Artificial intelligence (AI) is redefining the enterprise’s notions about extracting insight from data. Indeed, the vast majority […].

The future of serverless everything

David Linthicum

Sometimes I think we’re overdoing it with serverless. Once it was a handy platform that saved you from having to size server resources correctly and that removed resources when no longer needed.

The 15-Minute, 7-Slide Security Presentation for Your Board of Directors

CEB IT

When the request comes in to give a cybersecurity presentation to the board, security leaders should jump at the chance to educate the executives. However, a lengthy, in- depth presentation is more likely to leave the board scratching their heads than directing resources the right way.

How to Choose the Best Embedded Analytics Solution to Modernize Your Application

If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.

Micro UIs: Microservices Are Visual, Too

Forrester IT

Stop Conflating Microservices With APIs Too often in client conversations, Forrester hears the terms “microservice” and “API” used interchangeably. To make your architecture and design patterns stronger, separate the two.

Don’t Succumb To Social Media Stockholm Syndrome

Forrester IT

We are excited to launch the new vision report for our social marketing playbook. It might be controversial, but we are here to give companies permission to break up with social media. Yes, you read that right. Social media is a quagmire, and marketers contributed to the mess.

Media 390

Digital-First Customer Service Solutions Emerge As Their Own Software Category

Forrester IT

Customers expect more from customer service organizations. They expect you to value their time, to make engagement easy, and to deliver answers and resolutions in a highly personal manner and in the context of their actions and journeys.

Harnessing Big Data: Can Our Laws and Policies Keep Up?

CTOvision

Read Tim Molino explain how we can achieve big data revolution if our policies and laws are in order on Information Week : We are just at the beginning of the big data revolution. What was merely a prediction a few years ago is happening today.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Accelerate Digital Transformation With The Right Strategic Partner

Forrester IT

In March 2020, as the implications of a global shutdown of physical offices became apparent, executives responsible for digital initiatives went into overdrive. If your firm is already digitally advanced, it’s likely to be faring far better than less advanced competitors by now.

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Managing Mental Health And Burnout Is A Priority, Not A Nice-To-Have

Forrester IT

The topic of CISO burnout has been something I’ve wanted to write about for a while. It is something I speak about to CISOs around the world regularly. Even before COVID-19, CISOs had a stressful job.

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The biggest hacks, data breaches of 2020 (so far)

CTOvision

In January, Microsoft disclosed a data breach occurring through one of the tech giant’s internal customer support databases. Microsoft said anonymized user analytics, contained in roughly 250 million entries, were exposed. […].

Forrester Expects A $2.1 Trillion Loss In Retail Sales Globally In 2020

Forrester IT

With the ever-changing economic landscape, Forrester’s Forecastview team developed a scenario model to understand the short- and long-term impacts of COVID-19 on the retail industry.

Retail 382

Machine Learning for Builders: Tools, Trends, and Truths

Speaker: Rob De Feo, Startup Advocate at Amazon Web Services

Machine learning techniques are being applied to every industry, leveraging an increasing amount of data and ever faster compute. But that doesn’t mean machine learning techniques are a perfect fit for every situation (yet). So how can a startup harness machine learning for its own set of unique problems and solutions, and does it require a warehouse filled with PhDs to pull it off?

We Evaluated Banks’ In-App Messaging On COVID-19: Five Brands Stood Out

Forrester IT

What do consumers expect from their banks in response to the COVID-19 pandemic? We interviewed 40 customers of 14 banks to find out. We also asked them what they think of how their banks are handling the crisis so far.

5 ways to manage a cloud migration using a remote team

David Linthicum

The number one question I’ve gotten during the past few weeks: How to run cloud migration projects using a completely remote workforce? The reasons are obvious.

Cloud 379

Gartner Top 10 Trends in Data and Analytics for 2020

CEB IT

In response to the COVID-19 emergency, over 500 clinical trials of potential COVID-19 treatments and interventions began worldwide. The trials use a living database that compiles and curates data from trial registries and other sources.

Trends 300

No matter how different your business is, you are in CX

Forrester IT

GetWhen I describe what customer experience management requires to be able to transform a CX vision into reality, I often hear from my audience: “this is interesting, but we are different“ The nature of that difference is then often stated as: we are operating in B2B, not B2C; or we operate in a heavily regulated […].

B2C 390

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Peachtree Corners – One of the Smartest Smart Cities

Forrester IT

This modern suburban city outside Atlanta, Georgia is driving one of the most empowering and successful Smart City initiatives on the planet.

Amazon The Disrupter Enters Low-Code Market; Doesn’t Disrupt Anything

Forrester IT

After years of high expectations for Amazon’s low-code platform project, its Honeycode product has finally arrived. Unfortunately, in its present release, Honeycode is far from the market disrupter that we and others expected from Amazon.

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Getting Digital CX Right Amid The Pandemic

Forrester IT

Emotion is the most important dimension of CX quality — even for digital. Our CX Index™ data proves it. That goes double given the uncertainty of the COVID-19 pandemic. Read three ways to ensure you're delivering emotionally relevant CX during this difficult time.

Report 382

Agile, DevOps, and COVID-19

Forrester IT

Every other Friday, we have a meeting of the “DevOps Theme Team,” a group of Forrester analysts focused on next generation IT management approaches. We talk about Agile and DevOps, of course, but also extend into related areas like portfolio management and security.

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Microservices: The Dark Side

Speaker: Prem Chandrasekaran

A few years ago, Barclays embarked on a journey to migrate its legacy services to a modern tech stack with the objective of achieving a high level of scale, resilience, and reliability. During the incremental, iterative move towards an ecosystem of focused, distributed services, it’s fair to say that the company discovered the challenges of distributing objects. Join us for an episode you can’t miss if you’re finding it a lot harder to architect in practice than in theory, and learn how you can shed light on the dark side of microservices.