A Social Take On Social Selling

Forrester IT

Social selling is one of my B2B Marketing and Sales team’s top inquiry topics. We’ve also helped numerous clients plan and execute effective social selling programs. sales social commerce social intelligence social marketing social media Caroline Robertson Mary Shea social selling

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Listen Up: Here Is Forrester’s Overview Of 31 Social Listening Platforms 

Forrester IT

53% of business and technology decision-makers and influencers tell us they want to better leverage social listening technologies to understand customer requirements and achieve their firm’s goal of addressing rising customer expectations. This shouldn’t come as a surprise; social listening platforms offer a unique window into customers’ lives, opinions, and preferences.

Build Social Compliance Bridges, Not Blockades — For Your Own Sake

Forrester IT

Compliance pros, try to recall your last interaction with your marketing peers about social media: How did it go? Social Compliance. Social Marketing. Social media. Digital Compliance Security and Risk Social Compliance Social Marketing Social media digital marketing

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What Marketers Need To Know: Social Media Q1 2018 Roundup

Forrester IT

B2C marketing digital business social marketing social media earnings facebook Snapchat twitterQ1 2018 earnings for Twitter, Facebook, and Snap largely showed minimal impact from the recent data privacy crisis. There were no surprises: Twitter is building off its Q4 2017 momentum, Facebook continues to grow its user base, and Snap is still going through an identity crisis. For the most part, the financial markets seem to […].

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Social Engineering and Phishing

CTOvision

Social engineering is one of the most problematic attack techniques to combat. User education is most effective at stopping a social engineer. Phishing is a type of social engineering that’s executed through unsolicited email messages. Stu Sjouwerman.

Health sector and social media top cyber targets

Computer Weekly

The healthcare sector and social media users are popular targets for cyber attackers, a report has revealed

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Social Media Options

Perficient - Digital Transformation

When you look at digital transformation, the custom facing side means you have to meet customers where they are and that means a variety of social media channels have to be included. It doesn’t matter if you are in the B2C or B2B world, social media can matter. There’s an interesting article about, “ The 9 Best Social Media Tools For Small Business ” on digital.com. It’s worth doing a quick review if you have a gap in the social media arena.

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Social Media Secrets That All CIOs Need To Know

The Accidental Successful CIO

Getting the most out of social media can require help from the CIO Image Credit: Sean MacEntee. I’m thinking that by now we can all agree that social media is important. Every company wants to make the most of the free service that each of the different social media channels offers, but the challenge is that they are not 100% exactly how to go about doing this. A great example of this are the social media channels Instagram and Snapchat.

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Darknet Social Media Credentials

Doctor Chaos

News sites recently reported the possibility of compromised Twitter accounts. Twitter denied the claim that they had been compromised or breached. If you do a search on the topic, things read a little differently than the official company stance. Let me simply say it is not really rare or uncommon for malware to spread throughout […]. Cyber Data Breach DarkNet Deep Web Invisible Web TOR

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Social Media Marketing: How the Pros Do It

Galido

In recent times, social media has been a significant key to the promotion of businesses, and you can use this to get your business out to the right audience. Here are some of the ways how social media pros could help you enhance the success of your business. Social Networking

Digital apprentice turns social media into power security tool

Computer Weekly

Social security is not only a source of info for attackers, but a powerful way to raise awareness of security, as a young cyber security worker is demonstrating

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Health and Social Care Network connects first customer

Computer Weekly

Digital dictation and clinical records management systems firm Crescendo Systems has become the first customer to officially connect to NHS Digital’s Health and Social Care Network

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Does Your Company Need An Internal Social Network?

The Accidental Successful CIO

Having an internal social network sounds like a good idea, but is it? The Allure Of An Internal Social Network. This is where the idea of an internal social network comes into play. The Harsh Reality Of Internal Social Networks.

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Using Social Media Effectively: Gaining Visibility In a Crowded Marketplace

CTOvision

Social media is a big part of most people's lives, and has steadily increased in importance to businesses as well. There are two main uses for professional social media use: to inform others through engaging with them, and to learn from others.

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Please Don’t Tell Me Social Media Doesn’t Work

Perficient - Digital Transformation

Social media. Not surprisingly, I’m not the only one who started going to my barber because of his social media presence. He said a variety of sessions revolved around the importance of social media. My friend isn’t active on social media, although he’s finally beginning to see the value through the stories he hears. He’s certain there are even more sales that were likely supported by his social media activity.

Setting Goals for Social Media

IT Toolbox

Social media has become an increasingly important part of marketing efforts. But to be effective a social media campaign must be planned and coordinated. That starts with figuring out just exactly what you want to accomplish with your social media presence. Social media is so diverse that it's easy to lose your way in the social media forest. To prevent this you must have

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Leveraging Social Media to Expand Business Data Globally

CTOvision

Social media has become an integral part of society, and having a presence on these platforms is a must for businesses in the present world. Barely a decade ago, only a small proportion of the globe were exposed to social media. A few years later, the list of social media networks has continued to grow […]. CTO Cyber Threats News

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CA World 2017: Shifting robotics from transactional to social

Computer Weekly

Cynthia Breazeal, founder and chief scientist of Jibo, describes how artificial intelligence and robotics is gradually transitioning away from transactional to social

See The Forest For The Trees In Facebook’s Cambridge Analytica Problem

Forrester IT

The Cambridge Analytica scandal has exposed the social network’s egregious misstep. social marketing social media ad targeting advertising data data breach facebook privacy social advertising social networks user dataShame on Facebook. Here at Forrester, we are furiously fielding inquiries about what this failure to protect user data means. Most questions are immediate and tactical in nature. These questions are certainly pressing so let’s address them.

Doing a Social Media Audit

IT Toolbox

Like a financial audit, a social media audit surveys your practices and status and suggests areas for improvement. An initial social media audit is an important part of drawing up a social media marketing plan. Essentially the first audit tells you where you are in the social media world and serves as a basis for planning your future activity. An audit of your social media

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Getting Serious with Social Media

IT Toolbox

As social media becomes more common it is moving from an experiment to an integral part of companies' advertising and marketing efforts. Taking social media seriously and integrating it into your media plans requires evaluating your efforts carefully and getting feedback on its effectiveness. This means taking a slightly different approach to your social media efforts.

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Pew Report: Speaking Up or Staying Silent on Social Media

CTOvision

Hope has been placed on the Internet (particularly on social media) to expose users to more sources of information and diverse points of view. Put another way, most people are unwilling to “stick their neck out” in social situations. By Shannon Perry.

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How social networks helped me

IT Toolbox

Previously I ranted on about how social networking sites were contributing to reducing the family bonds and weakening personal relationships. However, social networking sites are not all doom and gloom. They have, in my case, provided a means of bringing me personally back into the family loop. This is because it is impossible for me to sit down and have a family meal with

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Four Ways Social CRM is Evolving

IT Toolbox

Three years ago social CRM was the future. It isn’t that social has disappeared from CRM systems; you can still get Twitter integration on most CRM platforms, and LinkedIn data is starting to reappear. There’s just a lot less social CRM now. Now you don’t hear much about it. What happened was a combination of two factors. First

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Baby Boomers taking to social media in greater numbers

Computer Weekly

Older adults are more connected than ever before, says Ofcom, with almost half of 65 to 74-year-olds now having a social media profile

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Spyware targets North Korean dissidents via social links, says McAfee

Computer Weekly

Researchers at security firm McAfee have confirmed that social networks are being used to target North Korean dissidents with spyware

The power of social media

IT Toolbox

Social media is a relatively new thing in the internut tubes and it really took off, as far as I know, with a thing called MySpace. MySpace has been replaced by Facebook and is, as far as I know, the most popular social media of all time. The thing with social media is that newsWhich is still working as far as I know. At least until something comes along to replace it.

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Microsoft’s Acquisition Of LinkedIn Will Not Translate Into A Revolution Of Enterprise Social Networking

Forrester IT

There are some additional aspects that I also consider important when discussing the implications of the tie-up: Read more Categories: Enterprise Social Networking. CIO Enterprise Social Networking Innovation LinkedIn Microsoft management innovation

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ERP Gets Social

IT Toolbox

Social Media Integration Boosts Productivity. An increasing number of global business venues are mining the power of social networks and integrating real-time consumer data from platforms like LinkedIn, Facebook, Twitter, Reddit, and Instagram. These social networks help companies connect with their customers and vendors, as well as enhance brand identity

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Darknet Social Media Credentials

Doctor Chaos

News sites recently reported the possibility of compromised Twitter accounts. Twitter denied the claim that they had been compromised or breached. If you do a search on the topic, things read a little differently than the official company stance. Let me simply say it is not really rare or uncommon for malware to spread throughout […]. Cyber Data Breach DarkNet Deep Web Invisible Web TOR

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CIOs Need To Know: Is There Such A Thing As Safe Social Networking?

The Accidental Successful CIO

You can never be too cautious when it comes to social networking Image Credit. One area that is going to require a great deal of study on your part is the complex world of social networking : what is permitted and what is going too far? The Problem With Social Media.

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The Riskiest Social Media Habits

IT Toolbox

It was discovered that teens spend up to nine hours a day on social media websites and 60% of this time is spent using mobile devices with access to the internet. In today?s s world, it is rare to go to a mall, restaurant, or even school without finding one or more teens on their cell phones. So, the younger generation literally has the internet at their fingertips

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Will Microsoft and LinkedIn Deliver on the Promise of Social CRM

Social, Agile and Transformation

cloud computing crm in the news microsoft social mediaIf you were an early adopter on LinkedIn, you probably got an invite from a colleague that wanted you to "join their network" without any significant justification as to what services that network provided. Early adopters like myself joined and allowed LinkedIn to access our email contacts so that they could help us grow our network. I followed these steps about 10 years ago and didn't find.

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