INDUSTRY INSIGHTS YOUR PEERS ARE READING
Social media has become an increasingly important part of marketing efforts. But to be effective a social media campaign must be planned and coordinated. That starts with figuring out just exactly what you want to accomplish with your social media presence. Social media is so diverse that it's easy to lose your way in the social media forest. To prevent this you must have MORE
Brandwatch and Crimson Hexagon, two social listening platforms, announced their merger today. At Forrester, we’ve been pushing for the next evolution in the social listening space. Our recent The Forrester Wave™: Social Listening Platforms, Q3 2018 evaluation uncovered […]. social intelligence social listening & listening platforms social marketing social media consumer insights customer insights Forrester Wave social listening platforms social tech MORE
When you look at digital transformation, the custom facing side means you have to meet customers where they are and that means a variety of social media channels have to be included. It doesn’t matter if you are in the B2C or B2B world, social media can matter. There’s an interesting article about, “ The 9 Best Social Media Tools For Small Business ” on digital.com. It’s worth doing a quick review if you have a gap in the social media arena. MORE
Everyone from pre-teens to granddads, does social media today. companies with 100 or more employees that were surveyed are using social media for marketing purposes. Do these numbers represent a business “social media gap”? MORE
Compliance pros, try to recall your last interaction with your marketing peers about social media: How did it go? Social Compliance. Social Marketing. Social media. Digital Compliance Security and Risk Social Compliance Social Marketing Social media digital marketing MORE
Like a financial audit, a social media audit surveys your practices and status and suggests areas for improvement. An initial social media audit is an important part of drawing up a social media marketing plan. Essentially the first audit tells you where you are in the social media world and serves as a basis for planning your future activity. An audit of your social media MORE
Despite news of brands such as Nike, Adidas, Allbirds, and SeatGeek successfully selling on social networks, social media is still not a place that consumers buy products and services. Holiday 2018 social marketing digital retail retail social media MORE
Having an internal social network sounds like a good idea, but is it? The Allure Of An Internal Social Network. This is where the idea of an internal social network comes into play. The Harsh Reality Of Internal Social Networks. MORE
Social security is not only a source of info for attackers, but a powerful way to raise awareness of security, as a young cyber security worker is demonstrating MORE
Digital dictation and clinical records management systems firm Crescendo Systems has become the first customer to officially connect to NHS Digital’s Health and Social Care Network MORE
Today, social listening platforms have become a staple in most brands’ marketing tech stacks because of their ability to give brands near real-time feedback and insight into conversations about their […]. B2C marketing social intelligence social listening & listening platformsOnce upon a time, most brands relied on 6+ week cycles of feedback through consumer surveys and expensive focus groups to listen to their consumers. MORE
News sites recently reported the possibility of compromised Twitter accounts. Twitter denied the claim that they had been compromised or breached. If you do a search on the topic, things read a little differently than the official company stance. Let me simply say it is not really rare or uncommon for malware to spread throughout […]. Cyber Data Breach DarkNet Deep Web Invisible Web TOR MORE
Group Calls Come to Social VoIP. Facebook Messenger recently debuted a new feature that enables users to launch group VoIP audio calls from any group chat. Facebook initially rolled out VoIP calling back in 2013, and within a year they were able to boast that Messenger calls comprised 10 percent of all mobile VoIP calls being made around the globe. In addition MORE
Social media has become an integral part of society, and having a presence on these platforms is a must for businesses in the present world. Barely a decade ago, only a small proportion of the globe were exposed to social media. A few years later, the list of social media networks has continued to grow […]. CTO Cyber Threats News MORE
Getting the most out of social media can require help from the CIO Image Credit: Sean MacEntee. I’m thinking that by now we can all agree that social media is important. Every company wants to make the most of the free service that each of the different social media channels offers, but the challenge is that they are not 100% exactly how to go about doing this. A great example of this are the social media channels Instagram and Snapchat. MORE
Cynthia Breazeal, founder and chief scientist of Jibo, describes how artificial intelligence and robotics is gradually transitioning away from transactional to social MORE
Social engineering is one of the most problematic attack techniques to combat. User education is most effective at stopping a social engineer. Phishing is a type of social engineering that’s executed through unsolicited email messages. Stu Sjouwerman. MORE
Older adults are more connected than ever before, says Ofcom, with almost half of 65 to 74-year-olds now having a social media profile MORE
As social media becomes more common it is moving from an experiment to an integral part of companies' advertising and marketing efforts. Taking social media seriously and integrating it into your media plans requires evaluating your efforts carefully and getting feedback on its effectiveness. This means taking a slightly different approach to your social media efforts. MORE
B2C marketing digital business social marketing social media earnings facebook Snapchat twitterQ1 2018 earnings for Twitter, Facebook, and Snap largely showed minimal impact from the recent data privacy crisis. There were no surprises: Twitter is building off its Q4 2017 momentum, Facebook continues to grow its user base, and Snap is still going through an identity crisis. For the most part, the financial markets seem to […]. MORE
Your organization faces two powerful trends: The growing pressure of regulatory requirements on data protection that are emerging worldwide. The increasing awareness of privacy rights, which causes customers to take action in their relationship with businesses. MORE
Social media is a big part of most people's lives, and has steadily increased in importance to businesses as well. There are two main uses for professional social media use: to inform others through engaging with them, and to learn from others. MORE
The healthcare sector and social media users are popular targets for cyber attackers, a report has revealed MORE
Do CIOs need to introduce social networking into the workplace? So there’s no question that this whole social networking thing has become very, very popular. What Social Networking Would Do For Your Workplace. Who Would Use Social Networking In The Workplace. MORE
53% of business and technology decision-makers and influencers tell us they want to better leverage social listening technologies to understand customer requirements and achieve their firm’s goal of addressing rising customer expectations. This shouldn’t come as a surprise; social listening platforms offer a unique window into customers’ lives, opinions, and preferences. MORE
Database marketing: How marketing struggles with social (and what to do about it). The advance of digital media – social channels especially – has dramatically altered the ways prime prospects expect to be approached. Yet marketers can struggle to understand social. MORE
It could be that the first time your prospects find out about you is through social media. According to a survey conducted by PwC, 39 percent say that social networks provide the main inspiration for their purchases. If you haven’t made social media part of your marketing MORE
But if you’re a marketer looking to forecast your spending on social advertising over the next several years, Facebook’s latest […]. advertising B2C marketing budgeting media buying social marketing social media spend analysisFacebook’s Q2 2018 earnings call was not well received by investors as evidenced by the stock’s 19 percent price drop equating to the largest-ever loss in market value in one day for a US traded company. MORE
Previously I ranted on about how social networking sites were contributing to reducing the family bonds and weakening personal relationships. However, social networking sites are not all doom and gloom. They have, in my case, provided a means of bringing me personally back into the family loop. This is because it is impossible for me to sit down and have a family meal with MORE
Three years ago social CRM was the future. It isn’t that social has disappeared from CRM systems; you can still get Twitter integration on most CRM platforms, and LinkedIn data is starting to reappear. There’s just a lot less social CRM now. Now you don’t hear much about it. What happened was a combination of two factors. First MORE
Hope has been placed on the Internet (particularly on social media) to expose users to more sources of information and diverse points of view. Put another way, most people are unwilling to “stick their neck out” in social situations. By Shannon Perry. MORE
The power of social media comes when you do it correctly. Facebook, Twitter , Instagram — these social media tools seem to be occupying the news every day. If anyone had any doubts about the importance of information technology, the arrival of social media has changed that. MORE
News sites recently reported the possibility of compromised Twitter accounts. Twitter denied the claim that they had been compromised or breached. If you do a search on the topic, things read a little differently than the official company stance. Let me simply say it is not really rare or uncommon for malware to spread throughout […]. Cyber Data Breach DarkNet Deep Web Invisible Web TOR MORE
Social selling is one of my B2B Marketing and Sales team’s top inquiry topics. We’ve also helped numerous clients plan and execute effective social selling programs. sales social commerce social intelligence social marketing social media Caroline Robertson Mary Shea social selling MORE
You can never be too cautious when it comes to social networking Image Credit. One area that is going to require a great deal of study on your part is the complex world of social networking : what is permitted and what is going too far? The Problem With Social Media. MORE
Social Media Integration Boosts Productivity. An increasing number of global business venues are mining the power of social networks and integrating real-time consumer data from platforms like LinkedIn, Facebook, Twitter, Reddit, and Instagram. These social networks help companies connect with their customers and vendors, as well as enhance brand identity MORE
Social Related Topics Forrester IT
APRIL 11, 2018
Social selling is one of my B2B Marketing and Sales team’s top inquiry topics. We’ve also helped numerous clients plan and execute effective social selling programs. sales social commerce social intelligence social marketing social media Caroline Robertson Mary Shea social selling
Forrester IT
OCTOBER 10, 2018
Despite news of brands such as Nike, Adidas, Allbirds, and SeatGeek successfully selling on social networks, social media is still not a place that consumers buy products and services. Holiday 2018 social marketing digital retail retail social media
IT Toolbox
OCTOBER 19, 2017
It could be that the first time your prospects find out about you is through social media. According to a survey conducted by PwC, 39 percent say that social networks provide the main inspiration for their purchases. If you haven’t made social media part of your marketing
The Accidental Successful CIO
JUNE 7, 2017
Do CIOs need to introduce social networking into the workplace? So there’s no question that this whole social networking thing has become very, very popular. What Social Networking Would Do For Your Workplace. Who Would Use Social Networking In The Workplace.
Forrester IT
AUGUST 21, 2018
Today, social listening platforms have become a staple in most brands’ marketing tech stacks because of their ability to give brands near real-time feedback and insight into conversations about their […]. B2C marketing social intelligence social listening & listening platformsOnce upon a time, most brands relied on 6+ week cycles of feedback through consumer surveys and expensive focus groups to listen to their consumers.
Forrester IT
JUNE 6, 2018
53% of business and technology decision-makers and influencers tell us they want to better leverage social listening technologies to understand customer requirements and achieve their firm’s goal of addressing rising customer expectations. This shouldn’t come as a surprise; social listening platforms offer a unique window into customers’ lives, opinions, and preferences.
CTOvision
JUNE 28, 2016
Social engineering is one of the most problematic attack techniques to combat. User education is most effective at stopping a social engineer. Phishing is a type of social engineering that’s executed through unsolicited email messages. Stu Sjouwerman.
IT Toolbox
JULY 29, 2016
Group Calls Come to Social VoIP. Facebook Messenger recently debuted a new feature that enables users to launch group VoIP audio calls from any group chat. Facebook initially rolled out VoIP calling back in 2013, and within a year they were able to boast that Messenger calls comprised 10 percent of all mobile VoIP calls being made around the globe. In addition
Forrester IT
JUNE 28, 2017
Compliance pros, try to recall your last interaction with your marketing peers about social media: How did it go? Social Compliance. Social Marketing. Social media. Digital Compliance Security and Risk Social Compliance Social Marketing Social media digital marketing
Doctor Chaos
JULY 11, 2016
News sites recently reported the possibility of compromised Twitter accounts. Twitter denied the claim that they had been compromised or breached. If you do a search on the topic, things read a little differently than the official company stance. Let me simply say it is not really rare or uncommon for malware to spread throughout […]. Cyber Data Breach DarkNet Deep Web Invisible Web TOR
Forrester IT
MAY 2, 2018
B2C marketing digital business social marketing social media earnings facebook Snapchat twitterQ1 2018 earnings for Twitter, Facebook, and Snap largely showed minimal impact from the recent data privacy crisis. There were no surprises: Twitter is building off its Q4 2017 momentum, Facebook continues to grow its user base, and Snap is still going through an identity crisis. For the most part, the financial markets seem to […].
CTOvision
AUGUST 27, 2014
Hope has been placed on the Internet (particularly on social media) to expose users to more sources of information and diverse points of view. Put another way, most people are unwilling to “stick their neck out” in social situations. By Shannon Perry.
Computer Weekly
SEPTEMBER 26, 2017
The healthcare sector and social media users are popular targets for cyber attackers, a report has revealed
Computer Weekly
OCTOBER 3, 2016
Social security is not only a source of info for attackers, but a powerful way to raise awareness of security, as a young cyber security worker is demonstrating
Computer Weekly
OCTOBER 26, 2017
Digital dictation and clinical records management systems firm Crescendo Systems has become the first customer to officially connect to NHS Digital’s Health and Social Care Network
IT Toolbox
APRIL 7, 2017
Social media has become an increasingly important part of marketing efforts. But to be effective a social media campaign must be planned and coordinated. That starts with figuring out just exactly what you want to accomplish with your social media presence. Social media is so diverse that it's easy to lose your way in the social media forest. To prevent this you must have
Forrester IT
AUGUST 1, 2018
But if you’re a marketer looking to forecast your spending on social advertising over the next several years, Facebook’s latest […]. advertising B2C marketing budgeting media buying social marketing social media spend analysisFacebook’s Q2 2018 earnings call was not well received by investors as evidenced by the stock’s 19 percent price drop equating to the largest-ever loss in market value in one day for a US traded company.
Forrester IT
OCTOBER 19, 2018
Your organization faces two powerful trends: The growing pressure of regulatory requirements on data protection that are emerging worldwide. The increasing awareness of privacy rights, which causes customers to take action in their relationship with businesses.
The Accidental Successful CIO
MARCH 29, 2017
Getting the most out of social media can require help from the CIO Image Credit: Sean MacEntee. I’m thinking that by now we can all agree that social media is important. Every company wants to make the most of the free service that each of the different social media channels offers, but the challenge is that they are not 100% exactly how to go about doing this. A great example of this are the social media channels Instagram and Snapchat.
Forrester IT
OCTOBER 4, 2018
Brandwatch and Crimson Hexagon, two social listening platforms, announced their merger today. At Forrester, we’ve been pushing for the next evolution in the social listening space. Our recent The Forrester Wave™: Social Listening Platforms, Q3 2018 evaluation uncovered […]. social intelligence social listening & listening platforms social marketing social media consumer insights customer insights Forrester Wave social listening platforms social tech
The Accidental Successful CIO
AUGUST 3, 2016
Having an internal social network sounds like a good idea, but is it? The Allure Of An Internal Social Network. This is where the idea of an internal social network comes into play. The Harsh Reality Of Internal Social Networks.
IT Toolbox
JANUARY 26, 2017
As social media becomes more common it is moving from an experiment to an integral part of companies' advertising and marketing efforts. Taking social media seriously and integrating it into your media plans requires evaluating your efforts carefully and getting feedback on its effectiveness. This means taking a slightly different approach to your social media efforts.
IT Toolbox
FEBRUARY 7, 2017
Like a financial audit, a social media audit surveys your practices and status and suggests areas for improvement. An initial social media audit is an important part of drawing up a social media marketing plan. Essentially the first audit tells you where you are in the social media world and serves as a basis for planning your future activity. An audit of your social media
CTOvision
AUGUST 18, 2017
Social media has become an integral part of society, and having a presence on these platforms is a must for businesses in the present world. Barely a decade ago, only a small proportion of the globe were exposed to social media. A few years later, the list of social media networks has continued to grow […]. CTO Cyber Threats News
CTOvision
JUNE 26, 2014
Database marketing: How marketing struggles with social (and what to do about it). The advance of digital media – social channels especially – has dramatically altered the ways prime prospects expect to be approached. Yet marketers can struggle to understand social.
Computer Weekly
NOVEMBER 20, 2017
Cynthia Breazeal, founder and chief scientist of Jibo, describes how artificial intelligence and robotics is gradually transitioning away from transactional to social
Perficient - Digital Transformation
MARCH 2, 2018
When you look at digital transformation, the custom facing side means you have to meet customers where they are and that means a variety of social media channels have to be included. It doesn’t matter if you are in the B2C or B2B world, social media can matter. There’s an interesting article about, “ The 9 Best Social Media Tools For Small Business ” on digital.com. It’s worth doing a quick review if you have a gap in the social media arena.
The Accidental Successful CIO
DECEMBER 3, 2014
You can never be too cautious when it comes to social networking Image Credit. One area that is going to require a great deal of study on your part is the complex world of social networking : what is permitted and what is going too far? The Problem With Social Media.
Computer Weekly
JUNE 14, 2017
Older adults are more connected than ever before, says Ofcom, with almost half of 65 to 74-year-olds now having a social media profile
IT Toolbox
AUGUST 31, 2017
Previously I ranted on about how social networking sites were contributing to reducing the family bonds and weakening personal relationships. However, social networking sites are not all doom and gloom. They have, in my case, provided a means of bringing me personally back into the family loop. This is because it is impossible for me to sit down and have a family meal with
Cloud Musings
JUNE 30, 2015
Everyone from pre-teens to granddads, does social media today. companies with 100 or more employees that were surveyed are using social media for marketing purposes. Do these numbers represent a business “social media gap”?
IT Toolbox
OCTOBER 31, 2017
Three years ago social CRM was the future. It isn’t that social has disappeared from CRM systems; you can still get Twitter integration on most CRM platforms, and LinkedIn data is starting to reappear. There’s just a lot less social CRM now. Now you don’t hear much about it. What happened was a combination of two factors. First
Doctor Chaos
JULY 11, 2016
News sites recently reported the possibility of compromised Twitter accounts. Twitter denied the claim that they had been compromised or breached. If you do a search on the topic, things read a little differently than the official company stance. Let me simply say it is not really rare or uncommon for malware to spread throughout […]. Cyber Data Breach DarkNet Deep Web Invisible Web TOR
IT Toolbox
JANUARY 20, 2017
Social Media Integration Boosts Productivity. An increasing number of global business venues are mining the power of social networks and integrating real-time consumer data from platforms like LinkedIn, Facebook, Twitter, Reddit, and Instagram. These social networks help companies connect with their customers and vendors, as well as enhance brand identity
The Accidental Successful CIO
APRIL 3, 2013
The power of social media comes when you do it correctly. Facebook, Twitter , Instagram — these social media tools seem to be occupying the news every day. If anyone had any doubts about the importance of information technology, the arrival of social media has changed that.
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