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How GenAI Is Impacting The Social Tech Landscape

Forrester IT

Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content. The rapid evolution of generative AI technology within the social tech landscape sparked a race among providers […]

Social 380
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“TikTok Shop” Launch Makes US Social Commerce Plausible

Forrester IT

Bytedance officially launched its social commerce experience, “TikTok Shop,” in the US. It includes features such as a dedicated shop tab for searching products or browsing product categories, the ability for creators to tag products for purchase, an affiliate funnel for sellers, secure check-out, and brand product portfolios.

Social 426
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Florida’s New Law Restricting Social Media Use Will Be Tough To Enforce

Forrester IT

Yesterday, the governor of Florida signed a bill that will ban social media accounts for kids under the age of 14 and require parental consent for 14- and 15-year-olds. Under the new law, social media companies can be found liable for up to $50,000 per incident. Barring the outcomes of expected legal challenges, the law […]

Media 217
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Maximizing Business Efficiency with Social Media Automation

IT Toolbox

Learn how brands can harness the power of automation tools to elevate their social media presence and expand their reach. The post Maximizing Business Efficiency with Social Media Automation appeared first on Spiceworks.

Media 299
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How to Maximize Customer Satisfaction Through Digital Channels

Speaker: Aarde Cosseboom, Contact Center & Customer Experience Advisor and Co-Host of the Another Cloud Podcast

Whether they are reaching out via chat, social media, or phone the end goal is always the same. But how are your customers reaching out? What steps occur before they are connected with an agent? And are your customers utilizing AI? Throughout the course of the pandemic we have seen a dramatic shift in customer experience.

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Achieving Social Sustainability through Workforce Modernization

IT Toolbox

Unlock social sustainability through workforce modernization for business success and employee well-being. The post Achieving Social Sustainability through Workforce Modernization appeared first on Spiceworks.

Social 260
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Social Media & the Shift Towards Diverse Monetization Strategies

IT Toolbox

Discover how social media vendors can find ways to adapt to the complexities of the constantly evolving landscape and drive revenue. The post Social Media & the Shift Towards Diverse Monetization Strategies appeared first on Spiceworks.

Media 278
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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing campaigns. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey.

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The Innovator’s Guide to the Digital-first Contact Center

Social platforms are now becoming mainstream contact center channels. In the contact center industry, first-generation digital channels like email and web chat have seen significant adoption, along with video chat and co-browsing capabilities. However, customers are rapidly moving beyond these channels, seeking next-generation options.

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Improve Onboarding with User-Centered Design

Speaker: Dr. Kate Wolin, Founder, Circea

In the age of social distancing, digital onboarding is becoming essential to any program. This is especially true for medical practices, where the threat of the pandemic is the most real. As consultations are being digitized, so are the process in which new patients are processed and appointments are being scheduled.