Achieve Enterprise Social Intelligence (Despite Social Data Deficiencies)

Forrester IT

One area marketers should focus on in 2018: social intelligence. Social data can influence the entire enterprise and put humanity back in customer data crunching – but only if combined with other data sources like CRM, customer service, market […]. enterprise social social intelligence social listening & listening platforms social marketing social media

Social Engineering and Phishing

CTOvision

Social engineering is one of the most problematic attack techniques to combat. User education is most effective at stopping a social engineer. Phishing is a type of social engineering that’s executed through unsolicited email messages. Stu Sjouwerman.

Trending Sources

Four Ways Social CRM is Evolving

IT Toolbox

Three years ago social CRM was the future. It isn’t that social has disappeared from CRM systems; you can still get Twitter integration on most CRM platforms, and LinkedIn data is starting to reappear. There’s just a lot less social CRM now. Now you don’t hear much about it. What happened was a combination of two factors. First

Setting Goals for Social Media

IT Toolbox

Social media has become an increasingly important part of marketing efforts. But to be effective a social media campaign must be planned and coordinated. That starts with figuring out just exactly what you want to accomplish with your social media presence. Social media is so diverse that it's easy to lose your way in the social media forest. To prevent this you must have

Media 52

Doing a Social Media Audit

IT Toolbox

Like a financial audit, a social media audit surveys your practices and status and suggests areas for improvement. An initial social media audit is an important part of drawing up a social media marketing plan. Essentially the first audit tells you where you are in the social media world and serves as a basis for planning your future activity. An audit of your social media

Media 46

It’s Time B2B Marketing Hits The Restart On Social Media

Forrester IT

After a promising start a decade ago, social media has long been stuck in a rut of diminished expectations and attention. Social was originally expected to function as the omnipresent lens through which companies could understand and engage their buyers.

B2B 56

Ten Rules for Social Media Posts

IT Toolbox

As social media becomes a more central part of CRM, the ability to generate good posts for web sites, blogs, tweets and such becomes a more important skill. An active presence on social media helps built recognition and fill the sales funnel with potential customers. Successful social media posts create value for your followers, encouraging them to stay with you and building

Media 55

Social VoIP

IT Toolbox

Group Calls Come to Social VoIP. Facebook Messenger recently debuted a new feature that enables users to launch group VoIP audio calls from any group chat. Facebook initially rolled out VoIP calling back in 2013, and within a year they were able to boast that Messenger calls comprised 10 percent of all mobile VoIP calls being made around the globe. In addition

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Leveraging Social Media to Expand Business Data Globally

CTOvision

Social media has become an integral part of society, and having a presence on these platforms is a must for businesses in the present world. Barely a decade ago, only a small proportion of the globe were exposed to social media. A few years later, the list of social media networks has continued to grow […]. CTO Cyber Threats News

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HSBC launches global social network for businesses

Computer Weekly

HSBC Bank is helping its business customers connect with potential partners through a digital hub

Please Don’t Tell Me Social Media Doesn’t Work

Perficient - Digital Transformation

Social media. Not surprisingly, I’m not the only one who started going to my barber because of his social media presence. He said a variety of sessions revolved around the importance of social media. My friend isn’t active on social media, although he’s finally beginning to see the value through the stories he hears. He’s certain there are even more sales that were likely supported by his social media activity.

Digital apprentice turns social media into power security tool

Computer Weekly

Social security is not only a source of info for attackers, but a powerful way to raise awareness of security, as a young cyber security worker is demonstrating

Media 78

Almost 90% of customers say social media availability affects brand loyalty

Computer Weekly

Customers expect to be able to contact brands via social media, with nine out of 10 claiming availability of a brand through their preferred social channel has an impact on their retailer loyalty

Will Microsoft and LinkedIn Deliver on the Promise of Social CRM

Social, Agile and Transformation

cloud computing crm in the news microsoft social mediaIf you were an early adopter on LinkedIn, you probably got an invite from a colleague that wanted you to "join their network" without any significant justification as to what services that network provided. Early adopters like myself joined and allowed LinkedIn to access our email contacts so that they could help us grow our network. I followed these steps about 10 years ago and didn't find.

Saudi hackers claim Mark Zuckerberg’s social media accounts

Computer Weekly

A hacking group based in Saudi Arabia claims to have accessed several social media accounts belonging to Facebook CEO Mark Zuckerberg

Media 81

CIOs Need To Know: Is There Such A Thing As Safe Social Networking?

The Accidental Successful CIO

You can never be too cautious when it comes to social networking Image Credit. One area that is going to require a great deal of study on your part is the complex world of social networking : what is permitted and what is going too far? The Problem With Social Media.

Pew Report: Speaking Up or Staying Silent on Social Media

CTOvision

Hope has been placed on the Internet (particularly on social media) to expose users to more sources of information and diverse points of view. Put another way, most people are unwilling to “stick their neck out” in social situations. By Shannon Perry.

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Using Social Media Effectively: Gaining Visibility In a Crowded Marketplace

CTOvision

Social media is a big part of most people's lives, and has steadily increased in importance to businesses as well. There are two main uses for professional social media use: to inform others through engaging with them, and to learn from others.

Media 44

Social CRM Strategies for Small Businesses

IT Toolbox

Customer relationship management (CRM) vendors continue to add social media functionality to their products. percent sales productivity improvement when a business uses tools with mobile and social functionality. Before you deploy your social CRM, prepare the right strategies for maximizing your sales technologyThese features bring excellent value to your CRM, with Nucleus Research reporting a 26.4

UC Value Drivers in 2017 - Being Social

IT Toolbox

As this series continues, it should be clear that Unified Communications is moving well beyond its traditional roots in desktop telephony. I have often stressed the connection between the core focus of most first-generation UC vendors – telephony - and the DNA of their UC offerings. That approach

The Riskiest Social Media Habits

IT Toolbox

It was discovered that teens spend up to nine hours a day on social media websites and 60% of this time is spent using mobile devices with access to the internet. In today?s s world, it is rare to go to a mall, restaurant, or even school without finding one or more teens on their cell phones. So, the younger generation literally has the internet at their fingertips

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Moving from Social Media to Social CRM

IT Toolbox

It could be that the first time your prospects find out about you is through social media. According to a survey conducted by PwC, 39 percent say that social networks provide the main inspiration for their purchases. If you haven’t made social media part of your marketing

Getting Serious with Social Media

IT Toolbox

As social media becomes more common it is moving from an experiment to an integral part of companies' advertising and marketing efforts. Taking social media seriously and integrating it into your media plans requires evaluating your efforts carefully and getting feedback on its effectiveness. This means taking a slightly different approach to your social media efforts.

The Data Digest: Among Youth, Facebook Is Falling Behind

Forrester IT

From introducing popular features that appeal to young users to designing entirely new platforms exclusive to youth, social networks are fighting to engage teens. But social media’s pursuit of teens is precarious. social media Uncategorized

The challenges facing social tech and what will tackle them

Computer Weekly

As part of the Cast launch event, government, corporate and social tech representatives discussed some of the challenges facing social tech and how we can grow tech for good initiatives

Social Media Integration: The Forgotten World of Google+

IT Toolbox

re putting a social media integration plan and strategy together, be sure to include automation and integration of Google+. As with other social media apps, you should begin with the API So when you?re

The Data Digest: Empowered Customers Paint Their Own Future

Forrester IT

Microsoft Paint would have died a slow, quiet death if it hadn’t been for this week’s swell of voices on social media advocating for its revival.

Baby Boomers taking to social media in greater numbers

Computer Weekly

Older adults are more connected than ever before, says Ofcom, with almost half of 65 to 74-year-olds now having a social media profile

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Data Visualization Examples - Social, Agile, and Transformation

Social, Agile and Transformation

Social, Agile, and Transformation. I cover topics for Technologists from CIOs to Developers - agile development, agile portfolio management, leadership, business intelligence, big data, startups, social networking, SaaS, content management, media, enterprise 2.0 social media. (3).

Social Collaboration vs. Quiet Contemplation

CIO Dashboard

Social collaboration is catching on like wildfire across companies and sectors. In short, a lot of brainstorming is happening in offices and on social networks. If you liked this, you might also like: Social Collaboration: Four Steps to Success.

UK social media habits are a corporate security risk, warns Intel Security

Computer Weekly

Companies should educate employees not to connect to strangers on social media to reduce the risk of phishing attacks, Intel Security has warned

Ranking the World’s Top CEOs Using Social Media Sentiment Data

Datacponomy

The general public is increasingly looking to the people steering some of the largest companies in the world for their views on political and social issues. The post Ranking the World’s Top CEOs Using Social Media Sentiment Data appeared first on Dataconomy.

CRM Gets Social

IT Toolbox

They will frequently check their social media accounts to find out what is trending, and make decisions based on what they have read. It's pretty safe to say that, these days, most people under a certain age live their lives online. Sometimes they will even contribute to online discussions, voicing opinions on their likes and dislikes. Putting all that information out there has its advantages. Businesses