Social media has become an increasingly important part of marketing efforts. But to be effective a social media campaign must be planned and coordinated. That starts with figuring out just exactly what you want to accomplish with your social media presence. Social media is so diverse that it's easy to lose your way in the social media forest. To prevent this you must have MORE

This social intelligence company integrates content into new experiences for consumers and also provides enterprises with new ways to deliver value from social media. WayIn provides an ability to aggregate, curate, integrate and measure social content and data in real-time. From their website: Wayin is a social intelligence company that integrates social content into new experiences for consumers and delivers greater value and control for brands. MORE

Everyone from pre-teens to granddads, does social media today. companies with 100 or more employees that were surveyed are using social media for marketing purposes. Do these numbers represent a business “social media gap”? MORE

It turns out that it has a lot to do with meeting new people and expanding your social network. Networking is all about meeting new people Image Credit: Freelancers Union. MORE

Compliance pros, try to recall your last interaction with your marketing peers about social media: How did it go? Social Compliance. Social Marketing. Social media. Digital Compliance Security and Risk Social Compliance Social Marketing Social media digital marketing MORE

There are some additional aspects that I also consider important when discussing the implications of the tie-up: Read more Categories: Enterprise Social Networking. CIO Enterprise Social Networking Innovation LinkedIn Microsoft management innovation MORE

Like a financial audit, a social media audit surveys your practices and status and suggests areas for improvement. An initial social media audit is an important part of drawing up a social media marketing plan. Essentially the first audit tells you where you are in the social media world and serves as a basis for planning your future activity. An audit of your social media MORE

Having an internal social network sounds like a good idea, but is it? The Allure Of An Internal Social Network. This is where the idea of an internal social network comes into play. The Harsh Reality Of Internal Social Networks. MORE

Social security is not only a source of info for attackers, but a powerful way to raise awareness of security, as a young cyber security worker is demonstrating MORE

” While these three fast-paced technologies (social, cloud and mobile) are themselves children of many years of progress, they are here to stay, evolve and generate much needed changes in our healthcare system. While the above are just a few examples of the headway we have made as an industry, in general, healthcare has been slow to drive towards the eye of this storm, which is the intersection of mobile, social and cloud. You can not be anti-social anymore. MORE

The market for the monitoring and analysis of social media conversations is beginning to hit its stride, so CIOs should expect a growing demand from your marketing colleagues for assistance selecting, installing, and maintaining a social media intelligence tool set. MORE

Its understandable why the healthcare industry has lagged behind in social media adoption. But, times are changing for three reasons: Regulators are issuing social media guidance. Customers are pushing healthcare organizations to communicate via social media. MORE

The hype surrounding social media has certainly cooled off within the past couple of years. Considering the fact that Facebook achieved one billion daily active users in 2016, “social media” has gone from the next big buzzword to part of our daily lives. Social Networking MORE

Group Calls Come to Social VoIP. Facebook Messenger recently debuted a new feature that enables users to launch group VoIP audio calls from any group chat. Facebook initially rolled out VoIP calling back in 2013, and within a year they were able to boast that Messenger calls comprised 10 percent of all mobile VoIP calls being made around the globe. In addition MORE

Getting the most out of social media can require help from the CIO Image Credit: Sean MacEntee. I’m thinking that by now we can all agree that social media is important. Every company wants to make the most of the free service that each of the different social media channels offers, but the challenge is that they are not 100% exactly how to go about doing this. A great example of this are the social media channels Instagram and Snapchat. MORE

cloud computing crm in the news microsoft social mediaIf you were an early adopter on LinkedIn, you probably got an invite from a colleague that wanted you to "join their network" without any significant justification as to what services that network provided. Early adopters like myself joined and allowed LinkedIn to access our email contacts so that they could help us grow our network. I followed these steps about 10 years ago and didn't find. MORE

Social Work. The social workers and case workers of the future probably reside in our schools and police stations, carry gradebooks and body-worn video cameras, walk the halls of schools and the streets of our cities. Perhaps every American will, to some extent, become a social worker. MORE

Social engineering is one of the most problematic attack techniques to combat. User education is most effective at stopping a social engineer. Phishing is a type of social engineering that’s executed through unsolicited email messages. Stu Sjouwerman. MORE

New social media scams and marketing #fails are common fodder for water cooler banter today - even a recent episode of HBO's Veep ran a joke where the President blames a Chinese cyberattack for sending an ill-advised tweet. So why is social media such a serious cyberweapon today? MORE

Older adults are more connected than ever before, says Ofcom, with almost half of 65 to 74-year-olds now having a social media profile MORE

As social media becomes more common it is moving from an experiment to an integral part of companies' advertising and marketing efforts. Taking social media seriously and integrating it into your media plans requires evaluating your efforts carefully and getting feedback on its effectiveness. This means taking a slightly different approach to your social media efforts. MORE

As social media becomes a more central part of CRM, the ability to generate good posts for web sites, blogs, tweets and such becomes a more important skill. An active presence on social media helps built recognition and fill the sales funnel with potential customers. Successful social media posts create value for your followers, encouraging them to stay with you and building MORE

Customers expect to be able to contact brands via social media, with nine out of 10 claiming availability of a brand through their preferred social channel has an impact on their retailer loyalty MORE

Social media is a big part of most people's lives, and has steadily increased in importance to businesses as well. There are two main uses for professional social media use: to inform others through engaging with them, and to learn from others. MORE

Social collaboration is catching on like wildfire across companies and sectors. In short, a lot of brainstorming is happening in offices and on social networks. If you liked this, you might also like: Social Collaboration: Four Steps to Success. MORE

re putting a social media integration plan and strategy together, be sure to include automation and integration of Google+. As with other social media apps, you should begin with the API So when you?re MORE

Database marketing: How marketing struggles with social (and what to do about it). The advance of digital media – social channels especially – has dramatically altered the ways prime prospects expect to be approached. Yet marketers can struggle to understand social. MORE

Pay-per-click (PPC) advertising on social media platforms is a great way to get customers started in the sales funnel. Because social media are so rich in demographic information, you can really target the audience you’re going after. The statistics are there to prove the effectiveness of PPC advertising, as well. Research shows that MORE

CIOs need to know how to find social media secrets. Darn that social media stuff! The arrival of social media has just boosted the importance of information technology. What 5 Rules Need To Be A Part Of Your Social Media Policy? MORE

Hope has been placed on the Internet (particularly on social media) to expose users to more sources of information and diverse points of view. Put another way, most people are unwilling to “stick their neck out” in social situations. By Shannon Perry. MORE

The power of social media comes when you do it correctly. Facebook, Twitter , Instagram — these social media tools seem to be occupying the news every day. If anyone had any doubts about the importance of information technology, the arrival of social media has changed that. MORE

To make it happen, IT set up ad hoc internal social networking tools and facilitated the free flow of information between groups. The team was sold on social collaboration and ready to invest in a more sophisticated system, so they reached out to the CIO for direction. Social Media MORE

A hacking group based in Saudi Arabia claims to have accessed several social media accounts belonging to Facebook CEO Mark Zuckerberg MORE

It was discovered that teens spend up to nine hours a day on social media websites and 60% of this time is spent using mobile devices with access to the internet. In today?s s world, it is rare to go to a mall, restaurant, or even school without finding one or more teens on their cell phones. So, the younger generation literally has the internet at their fingertips MORE

You can never be too cautious when it comes to social networking Image Credit. One area that is going to require a great deal of study on your part is the complex world of social networking : what is permitted and what is going too far? The Problem With Social Media. MORE

HSBC Bank is helping its business customers connect with potential partners through a digital hub MORE