Forrester’s Mobile Mind Shift Index Monitors An Evolving Preference For Mobile

Forrester IT

Marketers and product strategists have used Forrester’s Mobile Mind Shift Index (MMSI) for years to understand their audiences and inform their mobile strategy. We introduced the MMSI in 2013 to help companies assess whether an audience is ready to engage with them on mobile.

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Mobile In-Store Retail Delivers Service, Efficiency and Convenience

Forrester IT

In-Store Mobile Delivers Service, Efficiency, and Convenience. Customer service through associate-assisted mobile scanning and checkout. Operational efficiency through associate mobility. Customer convenience through self-service mobile checkout.

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2018 Retail Best Practices Extended: Mobile Web

Forrester IT

Consumers can choose between a variety of touchpoints; but when it comes to mobile, loyal customers will download your app, but everyone else will be left with the mobile browser. Mobile is becoming a dominant digital touchpoint for retail, influencing online sales and purchase decisions in-store. Retailers will broaden their reach and increase the likelihood […].

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2018 Mobile And New Technology Priorities For Marketers

Forrester IT

Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on foundational mobile experiences.

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How USAA Differentiates In Mobile Banking

Forrester IT

Take another not-so-random walk with me, this time as my colleague Peter Wannemacher and I explore what makes USAA a standout performer in our Mobile Banking Benchmark assessment. As we did before when exploring The Home Depot’s success in our “The Forrester Retail Wave: US Mobile Web, Q4 2017” report, we invited executives from USAA […]. age of the customer banking mobile apps mobile marketing

Making mobile apps work

Computer Weekly

Mobile users have high expectations, and there is no such thing as one size fits all. We look at how this affects mobile app development

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Mobile World Congress 2017: Observations Regarding The Main Enterprise Themes

Forrester IT

Recently, the largest annual get together of the mobile industry, Mobile World Congress (MWC) took place in Barcelona. These themes underline how mobility is becoming part of the broader digital transformation initiative. Mobile World Congress. mobile.

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Mobilize The Internet Of Things

Forrester IT

The mobile mind shift requires businesses to proactively support these IoT benefits for nonstationary connected objects that exist as part of IoT solutions. In particular, the IoT forces businesses to acquaint themselves with the implications of mobility in the IoT context for connectivity, security, compliance with privacy and other regulations, and data management for mobility. This means that: Mobile technologies are central to most IoT solutions. Mobility.

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Managing Mobile Business Insecurities

CTOvision

Today about 75% of mobile apps fail the most basic security tests, and that number is probably going up not down. 57% of mobile device users are not aware of the security solutions that exist on their devices. billion of mobile devices will have security applications installed.

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Mobile World Congress 2018 Felt More Telco-Centric Again

Forrester IT

Now that the dust has settled from Mobile World Congress 2018, it is possible to get a better feel which mobility themes will set the tone for the coming year of mobility.

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Brewing an Addictive Mobile Experience

Perficient - Digital Transformation

Mobile is a Double Shot of Espresso. If your business is still thinking about mobile as an afterthought, keep this number in your head: Our annual spend at Starbucks increased from $120 a year to $1000 a year because of an app. Mobile is the First Screen.

UAE telco launches mobile wallet

Computer Weekly

Etisalat signs deal with technology company to offer its customers a mobile wallet service, as fintech expands in the Middle East

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Both Sides of Enterprise Mobility

Cloud Musings

Photo credit: Shutterstock Enterprise mobility has become table stakes in the world of business. The familiarity we all have with smartphones and wireless access, actually obscures the true difficulty of developing and executing an effective corporate mobile strategy.

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Your Mobile Website Sucks

Forrester IT

This is part two in a series on Reinventing the Web to Win the Mobile Moment. Here's part one, a Drunk History Of Mobile Strategy. For 20 years we have optimized the web as a big billboard broadcasting everything about a company.

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Mobile Experiences Just Got Better

Forrester IT

This immediately changes how companies deliver mobile experiences. Because it knocks down 3 major stumbling blocks of mobile experience development: Read more Categories: Android. mobile. Android App Apple Application Development Google Instant Apps iOS mobileOh, hello friends, it's been too long! But I couldn't let today's news stay this far under the radar.

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CIO Mistakes – Treating Mobile Like Desktop Development

The Accidental Successful CIO

Developing mobile apps is a lot different from creating a desktop application Image Credit: Mystery People. The arrival of the mobile age has changed all of this. Now many of the applications that the IT department is being called on to create are mobile applications.

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Update On The Megatrend of Mobility

CTOvision

In this post we dive deeper into the trend of Mobility. A snapshot of the trend right now indicates: The trend is providing all humanity with a mobile, connected supercomputer. Enterprises must serve mobile users and mobile employees, and watch for mobile threats.

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Why your CTO Makes or Breaks your Enterprise Mobile Strategy

CTOvision

Why your CTO Makes or Breaks your Enterprise Mobile Strategy. For consumers, mobile phone adoption has skyrocketed and smartphone ownership continues to climb in emerging economies. Plus, 90% of mobile users time is spent in apps. Sunil Thomas.

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Should You Build in-house or Outsource Development of Your Mobile Apps?

CTOvision

Once an enterprise has decided to go down the path of building native mobile apps, there is one critical decision involved –whether to build these apps in-house or to outsource development. If mobile is key to future growth, it is best to produce in-house. Sunil Thomas.

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Webinar Replay: How to mobilize your business applications

mrc's Cup of Joe Blog

Summary: As mobile usage continues to explode, businesses face a growing problem: They’re tied to systems that pre-date smartphones. To make matters worse, they lack the time and skills needed to mobilize their business applications. Education Mobile Mobile apps

BlackBerry ends production of mobile phones

Computer Weekly

Canadian firm to focus on a strategy built around software development, including security and applications, and mobile device management

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Hackers arrested in Three mobile upgrade scam

Computer Weekly

Three men arrested in connection with mobile handset upgrade fraud enabled by unauthorised access to customer data

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The changing shape of mobile apps

Computer Weekly

We find out how organisations can gain the agility they need to keep pace with mobile app innovation

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CTOvision Assessment On The Megatrend of Mobility

CTOvision

You can remember them all with the mnemonic acronym CAMBRIC, which stands for Cloud Computing, Artificial Intelligence, Mobility, Big Data, Robotics, Internet of Things, CyberSecurity. In this post we dive deeper into the trend of Mobility. CTO Mobile NewsThere are seven key megatrends driving the future of enterprise IT.

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The Megatrend of Mobility: An update for technology decision-makers

CTOvision

In this post we dive deeper into the trend of Mobility. A snapshot of the trend right now indicates: The trend is providing all humanity with a mobile, connected supercomputer. Enterprises must serve mobile users and mobile employees, and watch for mobile threats.

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The CTOvision Mobile App: Enterprise content on any mobile device

CTOvision

An upgrade for The CTOvision Mobile Application is available for iPhone , iPad and Android users. But we now include feeds from all other major tech blogs, letting you use our mobile app to track all the technology news, analysis and context you need.

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An Update on the Megatrend of Mobility

CTOvision

In this post we dive deeper into the trend of Mobility. A snapshot of the trend right now indicates: The trend is providing all humanity with a mobile, connected supercomputer. Enterprises must serve mobile users and mobile employees, and watch for mobile threats.

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How CIOs Deal With Mobile Disruption

The Accidental Successful CIO

Mobile disruptions can happen at any time Image Credit. As CIO, because of the importance of information technology, you need to get ready to deal with the disruptions that that arrival of even more mobile technology is going to create.

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Three-quarters of Brits use mobile banking

Computer Weekly

Europeans are rapidly taking up mobile banking which, combined with the adoption of contactless cards, is driving the digital payments sector

Europeans slowly catching up with Asia for mobile payments

Computer Weekly

Consumers are increasingly using their mobile phones to make payments in Europe, finds survey

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Mobile operators face profitability squeeze in 2018

Computer Weekly

Mobile operators will struggle to balance the twin challenges of rapidly declining revenues and rapidly growing demand for mobile investment, according to the Economist Intelligence Unit

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Capriza: Modernizing and mobilizing business apps

CTOvision

Capriza enables enterprises to take their business mobile this week. Mobile-enabling business applications untethers your users from their desks and allows them to focus on developing a competitive advantage. Company Mobile Companies

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Real World Mobility – Filling the Gaps

Eric D. Brown

I just finished reading through the Dimension Data Secure Enterprise Mobility Report.The report is a nice report on how modern organizations are thinking about and approaching strategic planning with mobility, BYOD and security in mind. Sponsored by Dimension Data.

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