Forrester’s Mobile Mind Shift Index Monitors An Evolving Preference For Mobile

Forrester IT

Marketers and product strategists have used Forrester’s Mobile Mind Shift Index (MMSI) for years to understand their audiences and inform their mobile strategy. We introduced the MMSI in 2013 to help companies assess whether an audience is ready to engage with them on mobile.

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2018 Retail Best Practices Extended: Mobile Web

Forrester IT

Consumers can choose between a variety of touchpoints; but when it comes to mobile, loyal customers will download your app, but everyone else will be left with the mobile browser. Mobile is becoming a dominant digital touchpoint for retail, influencing online sales and purchase decisions in-store. Retailers will broaden their reach and increase the likelihood […].

2018 Mobile And New Technology Priorities For Marketers

Forrester IT

Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on foundational mobile experiences.

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Tracking The Megatrend of Mobility

CTOvision

In this post we dive deeper into the trend of Mobility. A snapshot of the trend right now indicates: The trend is providing all humanity with a mobile, connected supercomputer. Enterprises must serve mobile users and mobile employees, and watch for mobile threats.

Mobile 187

Mobile World Congress 2018 Felt More Telco-Centric Again

Forrester IT

Now that the dust has settled from Mobile World Congress 2018, it is possible to get a better feel which mobility themes will set the tone for the coming year of mobility.

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Mobilize The Internet Of Things

Forrester IT

The mobile mind shift requires businesses to proactively support these IoT benefits for nonstationary connected objects that exist as part of IoT solutions. In particular, the IoT forces businesses to acquaint themselves with the implications of mobility in the IoT context for connectivity, security, compliance with privacy and other regulations, and data management for mobility. This means that: Mobile technologies are central to most IoT solutions. Mobility.

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Managing Mobile Business Insecurities

CTOvision

Today about 75% of mobile apps fail the most basic security tests, and that number is probably going up not down. 57% of mobile device users are not aware of the security solutions that exist on their devices. billion of mobile devices will have security applications installed.

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Your Mobile Website Sucks

Forrester IT

This is part two in a series on Reinventing the Web to Win the Mobile Moment. Here's part one, a Drunk History Of Mobile Strategy. For 20 years we have optimized the web as a big billboard broadcasting everything about a company.

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Both Sides of Enterprise Mobility

Cloud Musings

Photo credit: Shutterstock Enterprise mobility has become table stakes in the world of business. The familiarity we all have with smartphones and wireless access, actually obscures the true difficulty of developing and executing an effective corporate mobile strategy.

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Mobile Experiences Just Got Better

Forrester IT

This immediately changes how companies deliver mobile experiences. Because it knocks down 3 major stumbling blocks of mobile experience development: Read more Categories: Android. mobile. Android App Apple Application Development Google Instant Apps iOS mobileOh, hello friends, it's been too long! But I couldn't let today's news stay this far under the radar.

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Update On The Megatrend of Mobility

CTOvision

In this post we dive deeper into the trend of Mobility. A snapshot of the trend right now indicates: The trend is providing all humanity with a mobile, connected supercomputer. Enterprises must serve mobile users and mobile employees, and watch for mobile threats.

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Making mobile apps work

Computer Weekly

Mobile users have high expectations, and there is no such thing as one size fits all. We look at how this affects mobile app development

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CIO Mistakes – Treating Mobile Like Desktop Development

The Accidental Successful CIO

Developing mobile apps is a lot different from creating a desktop application Image Credit: Mystery People. The arrival of the mobile age has changed all of this. Now many of the applications that the IT department is being called on to create are mobile applications.

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Why your CTO Makes or Breaks your Enterprise Mobile Strategy

CTOvision

Why your CTO Makes or Breaks your Enterprise Mobile Strategy. For consumers, mobile phone adoption has skyrocketed and smartphone ownership continues to climb in emerging economies. Plus, 90% of mobile users time is spent in apps. Sunil Thomas.

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Should You Build in-house or Outsource Development of Your Mobile Apps?

CTOvision

Once an enterprise has decided to go down the path of building native mobile apps, there is one critical decision involved –whether to build these apps in-house or to outsource development. If mobile is key to future growth, it is best to produce in-house. Sunil Thomas.

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CTOvision Assessment On The Megatrend of Mobility

CTOvision

You can remember them all with the mnemonic acronym CAMBRIC, which stands for Cloud Computing, Artificial Intelligence, Mobility, Big Data, Robotics, Internet of Things, CyberSecurity. In this post we dive deeper into the trend of Mobility. CTO Mobile NewsThere are seven key megatrends driving the future of enterprise IT.

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The CTOvision Mobile App: Enterprise content on any mobile device

CTOvision

An upgrade for The CTOvision Mobile Application is available for iPhone , iPad and Android users. But we now include feeds from all other major tech blogs, letting you use our mobile app to track all the technology news, analysis and context you need.

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The Megatrend of Mobility: An update for technology decision-makers

CTOvision

In this post we dive deeper into the trend of Mobility. A snapshot of the trend right now indicates: The trend is providing all humanity with a mobile, connected supercomputer. Enterprises must serve mobile users and mobile employees, and watch for mobile threats.

Mobile 172

An Update on the Megatrend of Mobility

CTOvision

In this post we dive deeper into the trend of Mobility. A snapshot of the trend right now indicates: The trend is providing all humanity with a mobile, connected supercomputer. Enterprises must serve mobile users and mobile employees, and watch for mobile threats.

Mobile 147

UAE telco launches mobile wallet

Computer Weekly

Etisalat signs deal with technology company to offer its customers a mobile wallet service, as fintech expands in the Middle East

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How CIOs Deal With Mobile Disruption

The Accidental Successful CIO

Mobile disruptions can happen at any time Image Credit. As CIO, because of the importance of information technology, you need to get ready to deal with the disruptions that that arrival of even more mobile technology is going to create.

Mobile 151

Capriza: Modernizing and mobilizing business apps

CTOvision

Capriza enables enterprises to take their business mobile this week. Mobile-enabling business applications untethers your users from their desks and allows them to focus on developing a competitive advantage. Company Mobile Companies

Mobile 142

The CTOvision Mobile App: The latest tech news and context on any mobile device

CTOvision

An upgrade for The CTOvision Mobile Application is available for iPhone , iPad and Android users. But we now include feeds from all other major tech blogs, letting you use our mobile app to track all the technology news, analysis and context you need.

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Real World Mobility – Filling the Gaps

Eric D. Brown

I just finished reading through the Dimension Data Secure Enterprise Mobility Report.The report is a nice report on how modern organizations are thinking about and approaching strategic planning with mobility, BYOD and security in mind. Sponsored by Dimension Data.

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Google Pitches In To Declutter The Mobile Web

Forrester IT

On their constant quest to enable users to quickly find the best answers to their questions, Google announced last week that starting in January 2017, they will bury mobile websites where the content is blocked by intrusive interstitials. In other words, mobile websites that have pop-up ads won't rank as high in Google's search results. This frustrates us, and takes away from the immediacy we desire in mobile moments. mobile Web. mobile moments.

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Mobile World Congress 2017: As Mobile Is Morphing Into Digital, Use Cases Matter More

Forrester IT

Mobile World Congress (MWC) which took place in Barcelona once again broke new records in terms of attendees, reaching 108,000. Yet, discussions with end-user businesses indicate that mobility is often no longer treated as a standalone focus area by CIOs and CTOs.

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Drunk History of Your Mobile Strategy

Forrester IT

But can you name even two mobile websites you love? So we stared into the awful maw of the mobile web to learn how to fix it. Everybody can name their favorite apps. We can't. 65 companies signed up to help.

Mobile Edge Computing Will Be Critical For Internet-Of-Things And Distributed Computing

Forrester IT

Computing at the edge of the mobile network will frame your IoT-enabled customer experiences in the age of the customer. Most IoT assets will be connected via mobile infrastructure, and cloud services are central to many IoT initiatives to deliver real-time and context-based services.

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My Mobile Mind Shift Acceleration

Forrester IT

My Mobile Mind Shift (MMS) happened this year! Well, mobile just got easier, that's what happened. mobile apps. mobile development. Application Development developers mobile apps mobile developmentWhat's interesting about this revelation is that I've been working in the smartphone industry for more than 10 years now. If that's how long it took me, and I work in the industry, how long is it going to take the rest of the world? Not much longer, I expect.

The New Mobile Enterprise Reality

The Investing Edge

The statistics don’t lie: 2013 was the year of mobile. More than two billion mobile devices were shipped globally last year. Global mobile traffic now accounts for 15 percent of all internet traffic. Indeed, the mobility theme is not just a consumer phenomenon.

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The CTOvision Mobile App: Tech news and context on any mobile device

CTOvision

An upgrade for The CTOvision Mobile Application is available for iPhone , iPad and Android users. But we now include feeds from all other major tech blogs, letting you use our mobile app to track all the technology news, analysis and context you need.

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Mobile Highly Relevant to B2B Customers

Perficient - Digital Transformation

We commonly think that B2B customers don’t really need mobile. Recently, however, we see more and more evidence that B2B customers are equally likely to be mobile users. They show that 50% of B2B searches originate on mobile devices and they expect that to grow to 70% by 2020.

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Your Drunk History of Mobile Strategy

Forrester IT

But can you name even two mobile websites you love? So we decided to stare into the awful maw of the mobile web and learn how to fix it. Everybody can name their favorite apps. We can't. 65 companies signed up to help.