Retail Mobile App Experiences: New Best Practice Series

Forrester IT

Mobile is the dominant digital touchpoint in retail and mobile apps play critical role – consumers who down load a retailer’s app are likely to be more loyal, but that does not mean they wont uninstall the app if it does not meet their expectations!

Retail 190

T-Mobile MONEY’s Checking Account: Game Changer?

Forrester IT

On April 18th, T-Mobile officially launched its T-Mobile MONEY checking account, after a soft launch late last year. And this isn’t T-mobile’s first foray into banking either.

Mobile 191

Forrester 2018 Mobile Banking Industry Wave™: BBVA Offers World-Class Mobile Banking Services

Forrester IT

banking benchmarks digital business digital money management mobile apps mobile services user experience Banking Digital Banking Industry Wave Mobile BankingDigital banks are not eating the incumbent banks’ lunch (yet!) but they’re certainly demonstrating voracious appetite.

Mobile World Congress Offers Food For Thought

Forrester IT

Food Tech figured prominently on the menu at Mobile World Congress 2019. Mobile operators, network equipment providers, device manufacturers and solution providers address challenges from farm, field, fishery or factory to fork, - and beyond. 5G AI Food Tech IoT Mobile World Congress

Mobile 185

Reimagine Mobile To Activate Your Total Brand Experience

Forrester IT

I focus a lot of my research on marketing innovation and have been working on mobile (first as marketing guy at a telco in 1998 then as an analyst) for more than 20 years.

Mobile 181

Forrester’s Mobile Mind Shift Index Monitors An Evolving Preference For Mobile

Forrester IT

Marketers and product strategists have used Forrester’s Mobile Mind Shift Index (MMSI) for years to understand their audiences and inform their mobile strategy. We introduced the MMSI in 2013 to help companies assess whether an audience is ready to engage with them on mobile.

Mobile 121

Hong Kong Bank Must Raise The Bar In Mobile Banking

Forrester IT

We benchmarked the usability and functionalities of five mobile banking apps in Hong Kong: Bank of China (BoC), Bank of East Asia (BEA), DBS Bank Hong Kong, HSBC, and Standard Chartered Bank. age of the customer banking mobile apps

The Future Of Mobility Is Data, Not Cars

Forrester IT

automotive brand experience consumer mobility customer experience ecosystem data management platforms (DMPs) mobile application platforms customer experience digital business digital transformation

Mobile 204

Mobile In-Store Retail Delivers Service, Efficiency and Convenience

Forrester IT

In-Store Mobile Delivers Service, Efficiency, and Convenience. Customer service through associate-assisted mobile scanning and checkout. Operational efficiency through associate mobility. Customer convenience through self-service mobile checkout.

Retail 134

2018 Retail Best Practices Extended: Mobile Web

Forrester IT

Consumers can choose between a variety of touchpoints; but when it comes to mobile, loyal customers will download your app, but everyone else will be left with the mobile browser. Mobile is becoming a dominant digital touchpoint for retail, influencing online sales and purchase decisions in-store. Retailers will broaden their reach and increase the likelihood […].

2018 Mobile And New Technology Priorities For Marketers

Forrester IT

Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on foundational mobile experiences.

Mobile 168

The Future Of B2B Mobile Enterprise Services

Forrester IT

Mobility will be a central enabler for these B2B digital ecosystems. mobile. Enterprise mobility. B2B #mobile B2B customer experience CIO Enterprise mobility digital ecosystem

B2B 194

What To Expect From Mobile World Congress 2019 Beyond 5G and Foldable Phones?

Forrester IT

For the first time in 15 years, I will not attend Mobile World Congress. When I mentioned this to some clients, some of them told me: “yes, you’re right, mobile is dead. There is no innovation anymore. It is all about AI and blockchain these days” ?!! I could not disagree more.

Mobile 163

Making mobile apps work

Computer Weekly

Mobile users have high expectations, and there is no such thing as one size fits all. We look at how this affects mobile app development

Mobile 167

The Good, The Bad, & The Ugly Of US Mobile Banking Experiences In 2019

Forrester IT

[Note: This is about the findings from our US mobile banking reviews and research, if you want to read about what we saw in Canada go here] Mobile apps have become the touchpoint of choice for millions of people to manage their finances. To find out how effectively banks are meeting customers’ expectations, Forrester regularly […].

European Banks Are Redoubling Their Mobile Banking Efforts in 2019 – Just Not All At The Same Speed

Forrester IT

Banks across Europe are all working hard to build the killer mobile banking app. age of the customer customer experience financial services mobile apps Customer Experience (CX) Digital Banking digital strategy Mobile Banking User Experience (UX

Is Your Bank’s Mobile App A Fonzie Or A Potsie?

Forrester IT

application development & delivery banking digital business financial services mobile appsIf you’re a fan of the old TV show “Happy Days,” you know Fonzie and Potsie.

Managing Mobile Business Insecurities

CTOvision

Today about 75% of mobile apps fail the most basic security tests, and that number is probably going up not down. 57% of mobile device users are not aware of the security solutions that exist on their devices. billion of mobile devices will have security applications installed.

Mobile 154

Acceptability Equals Mobility

Perficient - Digital Transformation

In today’s fast-paced world of data if you aren’t mobile on day one you’re already behind. I’m still amazed at companies that are spending time and money into building BI solutions that aren’t ready to be consumed by mobile devices on day 1. Be Mobile From Day 1. Out of Touch?

Mobile World Congress 2017: Observations Regarding The Main Enterprise Themes

Forrester IT

Recently, the largest annual get together of the mobile industry, Mobile World Congress (MWC) took place in Barcelona. These themes underline how mobility is becoming part of the broader digital transformation initiative. Mobile World Congress. mobile.

Mobile 189

Mobilize The Internet Of Things

Forrester IT

The mobile mind shift requires businesses to proactively support these IoT benefits for nonstationary connected objects that exist as part of IoT solutions. In particular, the IoT forces businesses to acquaint themselves with the implications of mobility in the IoT context for connectivity, security, compliance with privacy and other regulations, and data management for mobility. This means that: Mobile technologies are central to most IoT solutions. Mobility.

Mobile 120

How USAA Differentiates In Mobile Banking

Forrester IT

Take another not-so-random walk with me, this time as my colleague Peter Wannemacher and I explore what makes USAA a standout performer in our Mobile Banking Benchmark assessment. As we did before when exploring The Home Depot’s success in our “The Forrester Retail Wave: US Mobile Web, Q4 2017” report, we invited executives from USAA […]. age of the customer banking mobile apps mobile marketing

Tracking The Megatrend of Mobility

CTOvision

In this post we dive deeper into the trend of Mobility. A snapshot of the trend right now indicates: The trend is providing all humanity with a mobile, connected supercomputer. Enterprises must serve mobile users and mobile employees, and watch for mobile threats.

Mobile 133

The Realities of Rural 5G Deployment in the US

Forrester IT

Early last week, Ajit Pai, the Chairman of the US Federal Communications Commission (FCC) announced his approval of the merger of T-Mobile and Sprint. This will result in a third mega-carrier in the US mobile wireless market, which is a good move for consumers like you and me.

How to Empower Frontline Employees with Mobile Training

Kitaboo

These days, when it comes to staff training, mobile devices are the preferred platform. With mobile-based training, employees do not have to take time off work and can continue with their course while on the job, in between meetings, during break times or whenever they want.

UAE telco launches mobile wallet

Computer Weekly

Etisalat signs deal with technology company to offer its customers a mobile wallet service, as fintech expands in the Middle East

Mobile 205

Mobile Video Experience: Part Two

Linux Academy

Following a previous post, the mobile team continued our mission of fine-tuning the video player experience on Android and iOS. We take suggestions, criticism, and feature requests very seriously on the Mobile Team. The Future of Mobile. Mobile

Your Mobile Website Sucks

Forrester IT

This is part two in a series on Reinventing the Web to Win the Mobile Moment. Here's part one, a Drunk History Of Mobile Strategy. For 20 years we have optimized the web as a big billboard broadcasting everything about a company.

Mobile 160

Three Essential Mobile Security Measures

CTOvision

Read Andrew Hoog explain the three essential mobile security measures every company should adopt on DZone Blog : Many of us have heard of the 80/20 rule, also known as the ‘Pareto Principle.’ Applied to mobile application security, the idea is that guarding against threats with the greatest potential impact can mitigate 80 percent of […].

How to Deliver Workplace Safety Training on Mobile Devices

Kitaboo

In such a situation, where the training is compulsory, but you can’t ensure 100% uptake, you can deliver it on mobile devices. Most industries have now started using mobile devices for delivery of induction training, product training and other skill development modules.

Forrester Retail Wave: European Retailers Are Raising The Bar For Mobile App Experiences

Forrester IT

This year we evaluated the functionality and usability of six European retailer’s mobile apps. consumer mobile activities customer experience online retail retail user experience digital retail functionality mobileMy colleague Alex Causey and I have now finished the second European Retail Wave. For retailers with a pan-European presence we selected one European market in which to evaluate the retailer’s app [by selecting that market as the location within the app […].

Retail 136

Mobile Experiences Just Got Better

Forrester IT

This immediately changes how companies deliver mobile experiences. Because it knocks down 3 major stumbling blocks of mobile experience development: Read more Categories: Android. mobile. Android App Apple Application Development Google Instant Apps iOS mobileOh, hello friends, it's been too long! But I couldn't let today's news stay this far under the radar.

Mobile 124

Think You’re Mobile? Think Again

CIO Dashboard

Few innovations surpass the transformative, global impact of mobile…and we’re only just getting started. There are now more mobile devices than people, and they’re multiplying five times faster than we are. Developing a Mobile Mindset – Dispelling Mobile Misconceptions.

Mobile 100

The CTOvision Mobile App: Enterprise content on any mobile device

CTOvision

An upgrade for The CTOvision Mobile Application is available for iPhone , iPad and Android users. But we now include feeds from all other major tech blogs, letting you use our mobile app to track all the technology news, analysis and context you need.

Mobile 154

Mobile World Congress 2018 Felt More Telco-Centric Again

Forrester IT

Now that the dust has settled from Mobile World Congress 2018, it is possible to get a better feel which mobility themes will set the tone for the coming year of mobility.

Mobile 129