Resources

7 Pitfalls for Apache Cassandra in Production

Apache Cassandra is an open-source distributed database that boasts an architecture that delivers high scalability, near 100% availability, and powerful read-and-write performance required for many data-heavy use cases. However, many developers and administrators who are new to this NoSQL database often encounter several challenges that can impact its performance.

The Definitive Entity Resolution Buyer’s Guide

Are you thinking of adding enhanced data matching and relationship detection to your product or service? Do you need to know more about what to look for when assessing your options? The Senzing Entity Resolution Buyer’s Guide gives you step-by-step details about everything you should consider when evaluating entity resolution technologies. You’ll learn about use cases, technology and deployment options, top ten evaluation criteria and more.

5 Ways You Can Win Faster with Gen AI in Sales

ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Predicting the Future of Sales: How AI and Automation Will Revolutionize Strategies

ZoomInfo

In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.

Activating Intent Data for Sales and Marketing

ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Signal-Based Selling: How to Leverage 4 Key Buying Signals

ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Enterprise ABM Marketing Tools: A Marketers Guide

ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

4 AI Hacks to Make Sales Teams More Efficient

ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Marketing Operations Efficiency: The Essential Checklist

ZoomInfo

As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack. In this eBook, we’ll show you how marketing operations can create efficiencies in your tech stack, reporting, and budget that will not just improve internal processes, bu

How to Create Sales Email Sequences That Convert

ZoomInfo

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

Foundational ABM Building Blocks

ZoomInfo

Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo.

AI in Sales: How AI is Transforming Go-to-Market

ZoomInfo

How will generative AI transform sales? It’s a question that promises to drive billions of dollars in revenue opportunities over the next five to 10 years. And if you’re not leveraging AI solutions in your go-to-market motions, you’re already behind. In this eBook, we’ll cover: How today’s top sales leaders are incorporating AI into their go-to-market motions.

How Hellenic Bank Transformed Its Indirect Procurement Operations With GEP Software

GEP

Financial institutions must navigate a complex web of policies, procedures and regulations to ensure compliance and manage risk. When Hellenic Bank, a leading retail lender in Cyprus, set out to transform its procurement operations, it needed more than just software deployment. It required a partner that would help embed its intricate buying processes — with all its validations, risk assessments and tiered approvals — into a unified system.

Bringing the Cybersecurity Imperative Into Focus

Tech leaders today are facing shrinking budgets and investment concerns. This whitepaper provides insights from over 1,000 tech leaders on how to stay secure and attract top cybersecurity talent, all while doing more with less. Download today to learn more!

IT Leadership Agrees AI is Here, but Now What?

IT leaders are experiencing rapid evolution in AI amid sustained investment uncertainty. As AI evolves, enhanced cybersecurity and hiring challenges grow. This whitepaper offers real strategies to manage risks and position your organization for success.

10 Practical Steps To Reduce Scope 3 Emissions

GEP

Scope 3 emissions – which account for 70 – 80% of an organization’s emissions – are complex and multifaceted. They form the bulk of an organization’s environmental impact. It’s no surprise that enterprises still struggle to track and manage these emissions. '10 Practical Steps to Reduce Scope 3 Emissions' guides you through the essential phases of identifying, analyzing, and mitigating these emissions.

The What, Why and How of Total Procurement Orchestration

GEP

By 2027, Gartner predicts that 40% of sourcing will be handled outside of the procurement function. How can procurement pros ensure that the process is efficient and unified for all users? For a synchronized and democratized approach to procurement, leaders are embracing total procurement orchestration solutions. The What, Why and How of Total Procurement Orchestration details how a multi-level orchestration strategy streamlines procurement processes.

Deliver Mission Critical Insights in Real Time with Data & Analytics

In the fast-moving manufacturing sector, delivering mission-critical data insights to empower your end users or customers can be a challenge. Traditional BI tools can be cumbersome and difficult to integrate - but it doesn't have to be this way. Logi Symphony offers a powerful and user-friendly solution, allowing you to seamlessly embed self-service analytics, generative AI, data visualization, and pixel-perfect reporting directly into your applications.