Resources

Digitizing Logistics: Harness the Power of Data in 4 Steps

ZoomInfo

Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.

Next-Generation Fulfillment Strategies and Operating Models: A Strategic Playbook

GEP

Faced with many fulfillment constraints and older operating models that can’t keep up, companies must look to the future. Download this GEP playbook to learn more about the next generation of fulfillment strategies and operating models.

Resilience and Sustainability in the Cost-Plus World

GEP

Almost 69% of businesses fear they’ll lose 10% of their revenues in 2022 due to supply chain disruptions, according to a GEP sponsored report from The Economist. How can companies mitigate risks and build supply chain resilience? Find out how!

Blueprint to Modernize Analytics

As the value of modern in-app analytics becomes clearer, more companies are making analytics a priority before it becomes a problem. The longer you wait to modernize your application’s analytics, the harder you’ll eventually feel the pain of lost customers and missed revenue. If it sounds like a daunting task, that's because it is. But don't worry, Logi Analytics' Blueprint to Modernize Analytics will help you define your new solution, plot out how to get there and determine what you'll need in

Powering Personalization Through Customer Data

Simply having customer information can no longer be enough. You need data that can provide a deep dive into your customer base in order to create personalized marketing that hits home. When you choose the right CDP to fit your organization’s needs, you give yourself the power to take full advantage of your customer data. Marketing today includes increasing layers of complexity, and competition for consumer attention can also be fierce.

Intent Signal Data 101

“B2B buyers spend just 15% of their time interacting with brands before making a purchase decision” (Gartner). That means B2B marketers miss out on 85% of a buyer’s journey! How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? Intent signal data can help. But there are many intent signal data options and many confusing terms used to describe them.

Modernizing Workloads with the Cloud: How to Improve Performance & Reduce Costs

Datadog

By modernizing and shifting legacy workloads to the cloud, organizations are able to improve the performance and reliability of their applications while reducing infrastructure cost and management. In this eBook, learn best practices on planning a successful migration, monitoring containerized applications in Azure, and monitoring PaaS and serverless applications in Azure.

Aggregage Intent Signal Service

Aggregage Intent Signal Service allows you to reach more active buyers sooner! Get leads for specific in-market buyers. View companies and titles signaling intent. Influence active buyers earlier in their journey. Shorten sales cycles and close more deals. Download the Aggregage Intent Signal Service overview to learn more.

The 5 Stages of Account-Based Marketing — and How to Win Them All

ZoomInfo

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, and higher conversion rates. But none of this is possible without the most important element of a successful ABM program: good data. In this eBook, we’ll walk you through leveraging strong data and go-to-market tools to unlock the five stages of ABM: define, identify, engage, convert, and connect.

16 Go-to-Market Plays for Your Entire Sales Funnel

ZoomInfo

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. But personalized prospecting is possible at scale with the right resources in place. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.

The Ultimate Guide to Executive Recruiting

ZoomInfo

It's no secret that hiring for a senior management position is a tough task for recruiters, and remaining open to changes and seeking better ways to source candidates is critical. That is why building a strong framework for executive hiring that maximizes efficiencies while minimizing cost and time to hire is important. In this eBook, learn: The Discovery Processes.

Prioritizing Customer Experience Using SLIs & SLOs: A Case Study from The Telegraph

Datadog

Do you know what’s annoying? Getting constant alerts that something is broken with your product, despite there being nothing wrong. Alert fatigue is a real thing. There was a time when technology managers needed to actively monitor these kinds of granular metrics, but today, these alerts just create distracting noise. Service Level Indicators and Service Level Objectives are now the principal tools for focusing on what really matters.

12 Plays to Kickstart Your Recruitment Process

ZoomInfo

Good people are the foundation of any organization. That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce. According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market. With remote work making white-collar jobs more flexible and talent more mobile, a rebound in hiring meant the race for quality candidates had become even

The Power of Conversation Intelligence

ZoomInfo

Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Generally curious about the CI space? This eBook will answer all your questions and more by providing a complete overview of Conversation Intelligence and its importance in Revenue organizations, delivering impact from your Sales Development Representatives all the way to the C-Suite.

12 Tips for Selling to the C-Suite

ZoomInfo

Members of the C-suite are the key decision-makers when it comes to making major investments in their organizations. That’s why every salesperson’s goal is to make their pitch directly to a senior executive—ideally, sooner rather than later. The question for sales pros is this: Are you ready for the challenge, and opportunity, of selling to the C-suite?

Detect and Respond to Threats Across Your Applications, Networks, and Infrastructure

Datadog

As dynamic, cloud-native environments face increasingly sophisticated security threats, the boundaries between security, development, and operations teams are beginning to fade. Security teams need visibility into their applications, infrastructure, and network, while development and operations teams need the ability to secure the services they own.

Understanding Cadence Workflow for Developers and Architects

Explore the basics of Cadence and understand the benefits it can provide to your organization. This whitepaper will dive into a brief history of Cadence, how workflows can be put into practice, and how you can apply Cadence to your data infrastructure.

100 Pipeline Plays: The Modern Sales Playbook

ZoomInfo

Hit your number with 100 Pipeline Plays. For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets. Close more deals with these winning plays! Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year.