Resources

The Definitive Guide to Dashboard Design

Dashboard design can mean the difference between users excitedly embracing your product or ignoring it altogether. Great dashboards lead to richer user experiences and significant return on investment (ROI), while poorly designed dashboards distract users, suppress adoption, and can even tarnish your project or brand. That’s one of the many reasons we wrote The Definitive Guide to Dashboard Design—to help you avoid common pitfalls, including… Cramming too much onto one screen and expecting the u

How to Measure the ROI of IT Operations

IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.

Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

GEP Spend Category Outlook 2023 Report

GEP

What are the risks for procurement in 2023? What should leaders do to deliver value amid uncertainties? Read the GEP Spend Category Outlook 2023 report now to build successful spend management strategies across 22 indirect & direct categories.

GEP Outlook 2023 Supply Chain and Procurement Report

GEP

Uncertainty is looming and the challenges supply chain and procurement leaders have been facing since the pandemic are unlikely to end in 2023. What do leaders need to know? Read the GEP Outlook 2023 report to navigate what lies ahead.

7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

ZoomInfo

Learn how capturing buyers’ search behavior in real time can shorten your sales cycle.

Digitizing Logistics: Harness the Power of Data in 4 Steps

ZoomInfo

Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.

Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

ZoomInfo

More than two years into the pandemic, COVID-19 is far from over. Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue.

Monetizing Analytics Features: Why Data Visualization Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become commonplace. Turning embedded analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Discover which features will differentiate your application and maximize the ROI of your embedded analytics.

Modern Data Architecture for Embedded Analytics

Every data-driven project calls for a review of your data architecture—and that includes embedded analytics. Before you add new dashboards and reports to your application, you need to evaluate your data architecture with analytics in mind. Download the whitepaper to see the 7 most common approaches to building a high-performance data architecture for embedded analytics.

Next-Generation Fulfillment Strategies and Operating Models: A Strategic Playbook

GEP

Faced with many fulfillment constraints and older operating models that can’t keep up, companies must look to the future. Download this GEP playbook to learn more about the next generation of fulfillment strategies and operating models.

Resilience and Sustainability in the Cost-Plus World

GEP

Almost 69% of businesses fear they’ll lose 10% of their revenues in 2022 due to supply chain disruptions, according to a GEP sponsored report from The Economist. How can companies mitigate risks and build supply chain resilience? Find out how!

10 Rules to More Streamlined Data Modeling

Apache Kafka is a powerful piece of software that can solve a lot of problems. Like most libraries and frameworks, you get out of it what you put into it. Learn 10 rules that will help you perfect your Kafka system to get ahead.

6 Steps to More Streamlined Data Modeling

Are you a developer, database architect, or database administrator that's new to Cassandra, but been tasked with developing a plan for implementing the technology anyway? Worry no more. Discover a streamlined methodical approach to Apache Cassandra® data modeling.

Best Practices for Deploying & Scaling Embedded Analytics

Embedding analytics in your application doesn’t have to be a one-step undertaking. In fact, rolling out features gradually is beneficial because it allows you to progressively improve your application. You can get new capabilities out the door quickly, test them with customers, and constantly innovate. Read more about how to simplify the deployment and scalability of your embedded analytics, along with important considerations for your: Environment Architecture: An embedded analytics architectur

Blueprint to Modernize Analytics

As the value of modern in-app analytics becomes clearer, more companies are making analytics a priority before it becomes a problem. The longer you wait to modernize your application’s analytics, the harder you’ll eventually feel the pain of lost customers and missed revenue. If it sounds like a daunting task, that's because it is. But don't worry, Logi Analytics' Blueprint to Modernize Analytics will help you define your new solution, plot out how to get there and determine what you'll need in

Powering Personalization Through Customer Data

Simply having customer information can no longer be enough. You need data that can provide a deep dive into your customer base in order to create personalized marketing that hits home. When you choose the right CDP to fit your organization’s needs, you give yourself the power to take full advantage of your customer data. Marketing today includes increasing layers of complexity, and competition for consumer attention can also be fierce.

Intent Signal Data 101

“B2B buyers spend just 15% of their time interacting with brands before making a purchase decision” (Gartner). That means B2B marketers miss out on 85% of a buyer’s journey! How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? Intent signal data can help. But there are many intent signal data options and many confusing terms used to describe them.