Resources

Digitizing Logistics: Harness the Power of Data in 4 Steps

ZoomInfo

Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.

Modern Data Architecture for Embedded Analytics

Every data-driven project calls for a review of your data architecture—and that includes embedded analytics. Before you add new dashboards and reports to your application, you need to evaluate your data architecture with analytics in mind. Download the whitepaper to see the 7 most common approaches to building a high-performance data architecture for embedded analytics.

Monetizing Analytics Features: Why Data Visualization Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become commonplace. Turning embedded analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Discover which features will differentiate your application and maximize the ROI of your embedded analytics.

Next-Generation Fulfillment Strategies and Operating Models: A Strategic Playbook

GEP

Faced with many fulfillment constraints and older operating models that can’t keep up, companies must look to the future. Download this GEP playbook to learn more about the next generation of fulfillment strategies and operating models.

Resilience and Sustainability in the Cost-Plus World

GEP

Almost 69% of businesses fear they’ll lose 10% of their revenues in 2022 due to supply chain disruptions, according to a GEP sponsored report from The Economist. How can companies mitigate risks and build supply chain resilience? Find out how!

10 Rules to More Streamlined Data Modeling

Apache Kafka is a powerful piece of software that can solve a lot of problems. Like most libraries and frameworks, you get out of it what you put into it. Learn 10 rules that will help you perfect your Kafka system to get ahead.

6 Steps to More Streamlined Data Modeling

Are you a developer, database architect, or database administrator that's new to Cassandra, but been tasked with developing a plan for implementing the technology anyway? Worry no more. Discover a streamlined methodical approach to Apache Cassandra® data modeling.

Best Practices for Deploying & Scaling Embedded Analytics

Embedding analytics in your application doesn’t have to be a one-step undertaking. In fact, rolling out features gradually is beneficial because it allows you to progressively improve your application. You can get new capabilities out the door quickly, test them with customers, and constantly innovate. Read more about how to simplify the deployment and scalability of your embedded analytics, along with important considerations for your: Environment Architecture: An embedded analytics architectur

Blueprint to Modernize Analytics

As the value of modern in-app analytics becomes clearer, more companies are making analytics a priority before it becomes a problem. The longer you wait to modernize your application’s analytics, the harder you’ll eventually feel the pain of lost customers and missed revenue. If it sounds like a daunting task, that's because it is. But don't worry, Logi Analytics' Blueprint to Modernize Analytics will help you define your new solution, plot out how to get there and determine what you'll need in

Powering Personalization Through Customer Data

Simply having customer information can no longer be enough. You need data that can provide a deep dive into your customer base in order to create personalized marketing that hits home. When you choose the right CDP to fit your organization’s needs, you give yourself the power to take full advantage of your customer data. Marketing today includes increasing layers of complexity, and competition for consumer attention can also be fierce.

Intent Signal Data 101

“B2B buyers spend just 15% of their time interacting with brands before making a purchase decision” (Gartner). That means B2B marketers miss out on 85% of a buyer’s journey! How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? Intent signal data can help. But there are many intent signal data options and many confusing terms used to describe them.

Modernizing Workloads with the Cloud: How to Improve Performance & Reduce Costs

Datadog

By modernizing and shifting legacy workloads to the cloud, organizations are able to improve the performance and reliability of their applications while reducing infrastructure cost and management. In this eBook, learn best practices on planning a successful migration, monitoring containerized applications in Azure, and monitoring PaaS and serverless applications in Azure.

Aggregage Intent Signal Service

Aggregage Intent Signal Service allows you to reach more active buyers sooner! Get leads for specific in-market buyers. View companies and titles signaling intent. Influence active buyers earlier in their journey. Shorten sales cycles and close more deals. Download the Aggregage Intent Signal Service overview to learn more.

The Inner Circle Guide to Remote & Hybrid Contact Center Solutions

The new hybrid model emerging creates the opportunity to maximize the positives while reducing some of the negative attributes of remote working. 43% of survey respondents were using homeworking, with 5% running a pilot scheme or about to set one up. In 2020, driven by the need to react to the pandemic, these figures were 75% and 5% respectively. In 2021, these figures increased further, with 79% of respondents using remote working (which includes hybrid home-office working), and 4% trialing it.

The New Digital Landscape for Next-Gen CX

Co-branded Infographic with Nice: Your Guide to Next-Gen CX Connections. Download today to find stats on customers moving from first gen to next gen digital. See how to meet your customers where they're at with a digital-first strategy.

The 5 Stages of Account-Based Marketing — and How to Win Them All

ZoomInfo

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. But none of this is possible without the most important element of a successful ABM program: good data. Data is the fuel that powers your ABM engine. Without it, you can’t find and reach your target accounts. Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue.

16 Go-to-Market Plays for Your Entire Sales Funnel

ZoomInfo

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. But personalized prospecting is possible at scale with the right resources in place. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.

The Ultimate Guide to Executive Recruiting

ZoomInfo

It's no secret that hiring for a senior management position is a tough task for recruiters, and remaining open to changes and seeking better ways to source candidates is critical. That is why building a strong framework for executive hiring that maximizes efficiencies while minimizing cost and time to hire is important. In this eBook, learn: The Discovery Processes.