Storytelling is more than just data visualization. Storytelling provides an organized approach for conveying data insights through visuals and narrative. Data-driven storytelling could be used to influence user actions, and ensure they understand what data matters the most.
A good data story is formed by three components:
- Data analysis - This is the basis of a strong story and mastering the data is an essential part of the process.
- Data visualization - Visualizations help to effectively tell a data-driven story. Users will be more engaged, their emotions triggered, and data-driven decision-making will be enhanced.
- Narrative - This component is centered on the simple language used to describe the data. Visualizations and insights are supported by a narrative that helps to expedite the decision-making process.
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