What is a customer data platform? A unified customer database
CIO Business Intelligence
MAY 10, 2022
Gartner has identified four main types of CDPs: marketing cloud CDPs, CDP engines and toolkits, marketing data-integration CDPs, and CDP smart hubs. Marketing cloud CDPs: These platforms work with established marketing CRM and email service provider (ESP) tools such as those offered by SAP, Adobe, Salesforce, Microsoft, Oracle, etc.
101 
Let's personalize your content