Expert insights. Personalized for you.
This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. Is Your Data Strategy Lacking? MORE
Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream. MORE
The trials use a living database that compiles and curates data from trial registries and other sources. Here are the top 10 technology trends that data and analytics leaders should focus on as they look to make essential investments to prepare for a reset. Data & Analytics MORE
Age of the Customer data insights data science machine learning data fabric data sharing predictive analytics Workforce AnalyticsSpring is usually an exciting time in the sports world. MORE
Augmented analytics is just one of the top 10 technologies Gartner has identified with the potential to address these and other major data and analytics challenges in the next three to five years. Digital transformation has put data at the center of every organization. 6: Data fabric. MORE
With AutoML tools, organizations can unlock valuable new business insights, embed advanced AI capabilities in applications, and empower data scientists and nontechnical experts alike to build predictive models rapidly. AutoML Gives New ML Powers To Data […]. MORE
A few days ago, I delivered a Forrester webinar on external data: why you need it, how best to find it, and how to effectively buy it. Take a look at the replay: WEBINAR: Think You’re Doing Data Sourcing Right? MORE
^^ CLICK IMAGE FOR FULL SCREEN ^^ The channel technology stack is a group of technologies that firms leverage to plan with, find, recruit, onboard, develop, enable, incentivize, co-sell with, co-market with, manage, measure, and report on partners. MORE
Christine was recently appointed chief data officer (CDO) in a retail organization in the U.K. to develop a data-driven strategy. CDOs need to create concrete, measurable metrics that link data and analytics initiatives to information, business and stakeholder value. MORE
If you set out to build a boil-the-ocean business case for why to invest in data, analytics and insights initiatives – stop. Use your precious time to instead focus on prioritizing the investment categories across where you are in your business insights maturity. MORE
Today, half of the respondents in Forrester’s Business Technographics® survey data report that their organizations have a chief data officer (CDO). analytics leadership CAO CDO data leadership insights-driven organizationHow do you create an insights-driven organization? MORE
AI Insights architecture & technology strategy big data data analysis data insights data management data strategyIf you really want to see the health of your business, watch what happens when a market shuts down. What did you wish you knew? MORE
I remember a few years ago when, as enterprise architects, we sat around in the office of the VP of architecture and planned our data strategy on the whiteboard. Enterprise data model? The dreaded data governance plan? MORE
With the onslaught of data and statistics about the pandemic, the world has seen an explosion of armchair virologists and policy pundits. The World Health Organization, the European Commission, and national governments strive to harmonize data — a laudable effort, but the need […]. MORE
If you were to ask me a year ago what I would point to as a best practice for data governance, my response would be to look at what financial services firms do to meet their regulatory requirements. MORE
Artificial Intelligence Artificial Intelligence Companies Big Data and Analytics News AI artificial intelligence Data facial recognition government machine learning ML NLP transcription VeritoneTired of boring presentations and powerpoint slides? So were we! MORE
(coauthored with David Novitzky) Marketers use a wealth of consumer data for digital media buying, audience insights, targeting, measurement, and personalization. MORE
The primary mission of many data and analytics leaders and chief data officers (CDOs) consists of building an effective data and analytics team to establish data and analytics as a strategic discipline within their organization. How to overcome a lack of data literacy. MORE
It’s T minus two weeks to Forrester’s 2nd Data Strategy & Insights Forum in Austin, TX. Over 300 data and analytics leaders will gather to share, learn and get inspired! For those of you who have already registered and planning to attend, you answered one key question during the registration process: What is your top […]. MORE
Data hubs, data lakes and data warehouses are all significant areas of investment for data and analytics leaders to support increasingly complex, diverse and distributed data workloads. Data hubs, data lakes and data warehouses are not interchangeable alternatives. MORE
Schwartz says that when organizations get hit by crypto-locking malware, preceded by data exfiltration, is it right to still label these incidents as being just ransomware […]. Read why Mathew J. MORE
Some organizations need a little help with data literacy – getting their feet on the ground. Maybe they can’t seem to move the bar in terms of using data to make decisions. Or they sense their employees struggle to understand; they’re not so self-assured when it comes to data. MORE
It’s not hard to see the signs that the data economy is heating up. They mine their own data, yet increasingly they want incremental insights that drive further differentiation and competitive advantage. Virtually all decision makers want to be insights-driven. MORE
Age of the Customer AI Insights customer insights data insights machine learning automated machine learning big data fabric customer analytics data architecture data commercialization data economy data virtualization MORE
Architects can choose, and do, a primary cloud service provider and/or Hadoop system to house their data. Moving, transforming, cataloging and governing data is a different story. data management master data management metadata management cloud data catalog data governance data profiling hadoop lineage MORE
Data literacy — the ability to read, write and communicate data in context — is among the most important abilities for organizations today. By 2020, 80% of organizations will initiate deliberate competency development in the field of data literacy. “By By now, most organizations have identified the need to build a data-driven organization,” says Alan D. This is reflected by the increasing appointment of chief data officers (CDOs). Business value of data. MORE
We’ve seen the promise of what enhanced data, analytics, and AI capabilities can do for businesses, but firms are struggling to truly maximize their impact. Data and analytics leaders want to shift into high gear, but many factors are holding them back. age of the customer big data business intelligence customer insights data analysis data insights data mining and collection data science employee experience Information architecture MORE
There’s a recurring assumption in discussions about internet of things (IoT) platforms: The platform providers make their money by mining insights from data loaded into their platform. MORE
Discover the themes and topics we'll be tackling at this year's Data Strategy & Insights Forum. advanced analytics analytics applications artificial intelligence (AI) customer analytics data insights data management data quality & data governance predictive analytics privacy web analytics promoted MORE
I'm currently researching big data project management in order to better understand what makes big data projects different from other tech related projects. Many if not most organizations still have a lot to learn when it comes to making use of emerging big data analysis techniques. MORE
If you go to most business leaders to discuss data governance, you are likely to get a glazing stare that screams, "What the heck are you talking about?" Data policies? Data security? Data quality? Data cataloging? Master data management? MORE
As companies navigate through murky waters amid global health and economic headwinds, as a data and analytics leader, it may feel like there are many things that are out of your hands today. MORE
Data sharing remains crucial to team and organizational performance, yet organizations report that they struggle with how to create a trusted data-sharing culture. Resist data hoarding. An overly risk-averse approach to data sharing can create a lack of access to key data. MORE
Companies have short attention spans when it comes to data governance. Even for organizations with sustained programs, the continuous push and pull of new regulations, projects, or data and analytics investments create constant disruption. MORE
Data Related Topics Forrester IT
JUNE 10, 2020
Companies have short attention spans when it comes to data governance. Even for organizations with sustained programs, the continuous push and pull of new regulations, projects, or data and analytics investments create constant disruption.
Forrester IT
MAY 18, 2020
If you set out to build a boil-the-ocean business case for why to invest in data, analytics and insights initiatives – stop. Use your precious time to instead focus on prioritizing the investment categories across where you are in your business insights maturity.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Forrester IT
MAY 27, 2020
AI Insights architecture & technology strategy big data data analysis data insights data management data strategyIf you really want to see the health of your business, watch what happens when a market shuts down. What did you wish you knew?
Forrester IT
JUNE 21, 2019
It’s not hard to see the signs that the data economy is heating up. They mine their own data, yet increasingly they want incremental insights that drive further differentiation and competitive advantage. Virtually all decision makers want to be insights-driven.
Speaker: Javier Ramírez, Senior AWS Developer Advocate, AWS
You have lots of data, and you are probably thinking of using the cloud to analyze it. But how will you move data into the cloud? In which format? How will you validate and prepare the data? What about streaming data? Can data scientists discover and use the data? Can business people create reports via drag and drop? Can operations monitor what’s going on? Will the data lake scale when you have twice as much data? Is your data secure? In this session, we address common pitfalls of building data lakes and show how AWS can help you manage data and analytics more efficiently.
Forrester IT
APRIL 14, 2020
With the onslaught of data and statistics about the pandemic, the world has seen an explosion of armchair virologists and policy pundits. The World Health Organization, the European Commission, and national governments strive to harmonize data — a laudable effort, but the need […].
Forrester IT
MARCH 10, 2020
As companies navigate through murky waters amid global health and economic headwinds, as a data and analytics leader, it may feel like there are many things that are out of your hands today.
|
Forrester IT
NOVEMBER 5, 2018
There’s a recurring assumption in discussions about internet of things (IoT) platforms: The platform providers make their money by mining insights from data loaded into their platform.
Forrester IT
NOVEMBER 19, 2018
I remember a few years ago when, as enterprise architects, we sat around in the office of the VP of architecture and planned our data strategy on the whiteboard. Enterprise data model? The dreaded data governance plan?
Forrester IT
JUNE 12, 2019
This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. Is Your Data Strategy Lacking?
CEB IT
JUNE 16, 2020
Data hubs, data lakes and data warehouses are all significant areas of investment for data and analytics leaders to support increasingly complex, diverse and distributed data workloads. Data hubs, data lakes and data warehouses are not interchangeable alternatives.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.
CEB IT
NOVEMBER 4, 2019
Augmented analytics is just one of the top 10 technologies Gartner has identified with the potential to address these and other major data and analytics challenges in the next three to five years. Digital transformation has put data at the center of every organization. 6: Data fabric.
|
CTOvision
JULY 9, 2020
Schwartz says that when organizations get hit by crypto-locking malware, preceded by data exfiltration, is it right to still label these incidents as being just ransomware […]. Read why Mathew J.
CEB IT
JUNE 8, 2020
The trials use a living database that compiles and curates data from trial registries and other sources. Here are the top 10 technology trends that data and analytics leaders should focus on as they look to make essential investments to prepare for a reset. Data & Analytics
Forrester IT
APRIL 10, 2020
Age of the Customer AI Insights customer insights data insights machine learning automated machine learning big data fabric customer analytics data architecture data commercialization data economy data virtualization
Forrester IT
FEBRUARY 6, 2019
If you were to ask me a year ago what I would point to as a best practice for data governance, my response would be to look at what financial services firms do to meet their regulatory requirements.
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!
Forrester IT
JUNE 26, 2020
^^ CLICK IMAGE FOR FULL SCREEN ^^ The channel technology stack is a group of technologies that firms leverage to plan with, find, recruit, onboard, develop, enable, incentivize, co-sell with, co-market with, manage, measure, and report on partners.
Forrester IT
FEBRUARY 5, 2020
(coauthored with David Novitzky) Marketers use a wealth of consumer data for digital media buying, audience insights, targeting, measurement, and personalization.
Forrester IT
SEPTEMBER 5, 2019
Discover the themes and topics we'll be tackling at this year's Data Strategy & Insights Forum. advanced analytics analytics applications artificial intelligence (AI) customer analytics data insights data management data quality & data governance predictive analytics privacy web analytics promoted
Forrester IT
OCTOBER 22, 2019
It’s T minus two weeks to Forrester’s 2nd Data Strategy & Insights Forum in Austin, TX. Over 300 data and analytics leaders will gather to share, learn and get inspired! For those of you who have already registered and planning to attend, you answered one key question during the registration process: What is your top […].
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.
CEB IT
JULY 8, 2020
The primary mission of many data and analytics leaders and chief data officers (CDOs) consists of building an effective data and analytics team to establish data and analytics as a strategic discipline within their organization. How to overcome a lack of data literacy.
CEB IT
NOVEMBER 13, 2019
Christine was recently appointed chief data officer (CDO) in a retail organization in the U.K. to develop a data-driven strategy. CDOs need to create concrete, measurable metrics that link data and analytics initiatives to information, business and stakeholder value.
CTOvision
JULY 7, 2020
Artificial Intelligence Artificial Intelligence Companies Big Data and Analytics News AI artificial intelligence Data facial recognition government machine learning ML NLP transcription VeritoneTired of boring presentations and powerpoint slides? So were we!
CTOvision
OCTOBER 26, 2015
I'm currently researching big data project management in order to better understand what makes big data projects different from other tech related projects. Many if not most organizations still have a lot to learn when it comes to making use of emerging big data analysis techniques.
Speaker: Rob De Feo, Startup Advocate at Amazon Web Services
Machine learning techniques are being applied to every industry, leveraging an increasing amount of data and ever faster compute. But that doesn’t mean machine learning techniques are a perfect fit for every situation (yet). So how can a startup harness machine learning for its own set of unique problems and solutions, and does it require a warehouse filled with PhDs to pull it off?
CTOvision
JUNE 2, 2020
There has been rapid growth in the Internet of Things (IoT) and big data technologies amongst organizations and individuals. According to Forbes, it’s predicted that the amount of data generated […].
Forrester IT
MAY 15, 2020
Age of the Customer data insights data science machine learning data fabric data sharing predictive analytics Workforce AnalyticsSpring is usually an exciting time in the sports world.
CEB IT
MARCH 9, 2020
Data sharing remains crucial to team and organizational performance, yet organizations report that they struggle with how to create a trusted data-sharing culture. Resist data hoarding. An overly risk-averse approach to data sharing can create a lack of access to key data.
Forrester IT
JANUARY 11, 2019
Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!
Forrester IT
APRIL 2, 2019
Architects can choose, and do, a primary cloud service provider and/or Hadoop system to house their data. Moving, transforming, cataloging and governing data is a different story. data management master data management metadata management cloud data catalog data governance data profiling hadoop lineage
Forrester IT
OCTOBER 10, 2019
We’ve seen the promise of what enhanced data, analytics, and AI capabilities can do for businesses, but firms are struggling to truly maximize their impact. Data and analytics leaders want to shift into high gear, but many factors are holding them back. age of the customer big data business intelligence customer insights data analysis data insights data mining and collection data science employee experience Information architecture
Forrester IT
APRIL 7, 2020
With AutoML tools, organizations can unlock valuable new business insights, embed advanced AI capabilities in applications, and empower data scientists and nontechnical experts alike to build predictive models rapidly. AutoML Gives New ML Powers To Data […].
CEB IT
OCTOBER 9, 2019
Data literacy — the ability to read, write and communicate data in context — is among the most important abilities for organizations today. By 2020, 80% of organizations will initiate deliberate competency development in the field of data literacy. “By By now, most organizations have identified the need to build a data-driven organization,” says Alan D. This is reflected by the increasing appointment of chief data officers (CDOs). Business value of data.
Advertiser: ZoomInfo
As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
Forrester IT
FEBRUARY 5, 2020
Some organizations need a little help with data literacy – getting their feet on the ground. Maybe they can’t seem to move the bar in terms of using data to make decisions. Or they sense their employees struggle to understand; they’re not so self-assured when it comes to data.
CTOvision
JULY 9, 2020
The number and value of fines that businesses will have to pay for mishandling user data will rise in the near future, a new report by DSA Connect claims.
Social, Agile and Transformation
MARCH 2, 2020
If you go to most business leaders to discuss data governance, you are likely to get a glazing stare that screams, "What the heck are you talking about?" Data policies? Data security? Data quality? Data cataloging? Master data management?
Forrester IT
MARCH 7, 2019
Today, half of the respondents in Forrester’s Business Technographics® survey data report that their organizations have a chief data officer (CDO). analytics leadership CAO CDO data leadership insights-driven organizationHow do you create an insights-driven organization?
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.
357 
Let's personalize your content