Data Governance for 2020 and Beyond

Forrester IT

Companies have short attention spans when it comes to data governance. Even for organizations with sustained programs, the continuous push and pull of new regulations, projects, or data and analytics investments create constant disruption.

Data, Analytics And Insights Investments Produce Tangible Benefits. Yes, They Do.

Forrester IT

If you set out to build a boil-the-ocean business case for why to invest in data, analytics and insights initiatives – stop. Use your precious time to instead focus on prioritizing the investment categories across where you are in your business insights maturity.

Data 414

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COVID-19 Didn?t Break Your Business ? Data Did

Forrester IT

AI Insights architecture & technology strategy big data data analysis data insights data management data strategyIf you really want to see the health of your business, watch what happens when a market shuts down. What did you wish you knew?

Data 324

Navigate Forrester’s Data Economy Research

Forrester IT

It’s not hard to see the signs that the data economy is heating up. They mine their own data, yet increasingly they want incremental insights that drive further differentiation and competitive advantage. Virtually all decision makers want to be insights-driven.

Data Analytics in the Cloud for Developers and Founders

Speaker: Javier Ramírez, Senior AWS Developer Advocate, AWS

You have lots of data, and you are probably thinking of using the cloud to analyze it. But how will you move data into the cloud? In which format? How will you validate and prepare the data? What about streaming data? Can data scientists discover and use the data? Can business people create reports via drag and drop? Can operations monitor what’s going on? Will the data lake scale when you have twice as much data? Is your data secure? In this session, we address common pitfalls of building data lakes and show how AWS can help you manage data and analytics more efficiently.

Data Proliferation Accelerates The Need For Data Literacy

Forrester IT

With the onslaught of data and statistics about the pandemic, the world has seen an explosion of armchair virologists and policy pundits. The World Health Organization, the European Commission, and national governments strive to harmonize data — a laudable effort, but the need […].

Data 340

The Insights Beat: Stay On Course With Smart Data And Analytics Choices

Forrester IT

As companies navigate through murky waters amid global health and economic headwinds, as a data and analytics leader, it may feel like there are many things that are out of your hands today.

Course 310

IoT Platforms Do Not Steal Customer Data

Forrester IT

There’s a recurring assumption in discussions about internet of things (IoT) platforms: The platform providers make their money by mining insights from data loaded into their platform.

Data 350

Is Your Data Strategy Ready To Keep Up?

Forrester IT

I remember a few years ago when, as enterprise architects, we sat around in the office of the VP of architecture and planned our data strategy on the whiteboard. Enterprise data model? The dreaded data governance plan?

The Insights Beat: Save Your Data Strategy From A Nosedive

Forrester IT

This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. Is Your Data Strategy Lacking?

The Best Ways to Organize Your Data Structures

CEB IT

Data hubs, data lakes and data warehouses are all significant areas of investment for data and analytics leaders to support increasingly complex, diverse and distributed data workloads. Data hubs, data lakes and data warehouses are not interchangeable alternatives.

Data 258

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Gartner Top 10 Data and Analytics Trends

CEB IT

Augmented analytics is just one of the top 10 technologies Gartner has identified with the potential to address these and other major data and analytics challenges in the next three to five years. Digital transformation has put data at the center of every organization. 6: Data fabric.

Trends 311

Ransomware + Exfiltration + Leaks = Data Breach

CTOvision

Schwartz says that when organizations get hit by crypto-locking malware, preceded by data exfiltration, is it right to still label these incidents as being just ransomware […]. Read why Mathew J.

Gartner Top 10 Trends in Data and Analytics for 2020

CEB IT

The trials use a living database that compiles and curates data from trial registries and other sources. Here are the top 10 technology trends that data and analytics leaders should focus on as they look to make essential investments to prepare for a reset. Data & Analytics

Trends 300

The Insights Beat: Spring Has Sprung — Get Your Data And Analytics Tools In Order

Forrester IT

Age of the Customer AI Insights customer insights data insights machine learning automated machine learning big data fabric customer analytics data architecture data commercialization data economy data virtualization

Tools 242

Data Governance Takes A Turn — And It’s A Doozy

Forrester IT

If you were to ask me a year ago what I would point to as a best practice for data governance, my response would be to look at what financial services firms do to meet their regulatory requirements.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Channel Software Tech Stack 2020 – PRM, TCMA, Ecosystem, Incentives, Channel Data, Learning, Readiness, and Pricing

Forrester IT

^^ CLICK IMAGE FOR FULL SCREEN ^^ The channel technology stack is a group of technologies that firms leverage to plan with, find, recruit, onboard, develop, enable, incentivize, co-sell with, co-market with, manage, measure, and report on partners.

Marketers, You Might Hate Abiding By New Data Restrictions, But Doing Nothing Isn’t An Option

Forrester IT

(coauthored with David Novitzky) Marketers use a wealth of consumer data for digital media buying, audience insights, targeting, measurement, and personalization.

B2C 339

Data Strategy & Insights 2019: Reimagine To Reinvent

Forrester IT

Discover the themes and topics we'll be tackling at this year's Data Strategy & Insights Forum. advanced analytics analytics applications artificial intelligence (AI) customer analytics data insights data management data quality & data governance predictive analytics privacy web analytics promoted

Voice Of The Attendee: Data & Analytics Strategy, AI/ML, CX And Growth

Forrester IT

It’s T minus two weeks to Forrester’s 2nd Data Strategy & Insights Forum in Austin, TX. Over 300 data and analytics leaders will gather to share, learn and get inspired! For those of you who have already registered and planning to attend, you answered one key question during the registration process: What is your top […].

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Avoid 5 Pitfalls When Building Data and Analytics Teams

CEB IT

The primary mission of many data and analytics leaders and chief data officers (CDOs) consists of building an effective data and analytics team to establish data and analytics as a strategic discipline within their organization. How to overcome a lack of data literacy.

Data 200

Create a Data-Driven Culture by Influencing 3 Areas

CEB IT

Christine was recently appointed chief data officer (CDO) in a retail organization in the U.K. to develop a data-driven strategy. CDOs need to create concrete, measurable metrics that link data and analytics initiatives to information, business and stakeholder value.

Data 265

How Veritone Uses AI To Help The Government Extract Value From Data

CTOvision

Artificial Intelligence Artificial Intelligence Companies Big Data and Analytics News AI artificial intelligence Data facial recognition government machine learning ML NLP transcription VeritoneTired of boring presentations and powerpoint slides? So were we!

Big Data Project Management: Data Must Flow!

CTOvision

I'm currently researching big data project management in order to better understand what makes big data projects different from other tech related projects. Many if not most organizations still have a lot to learn when it comes to making use of emerging big data analysis techniques.

Machine Learning for Builders: Tools, Trends, and Truths

Speaker: Rob De Feo, Startup Advocate at Amazon Web Services

Machine learning techniques are being applied to every industry, leveraging an increasing amount of data and ever faster compute. But that doesn’t mean machine learning techniques are a perfect fit for every situation (yet). So how can a startup harness machine learning for its own set of unique problems and solutions, and does it require a warehouse filled with PhDs to pull it off?

How are Big Data and IoT Interrelated?

CTOvision

There has been rapid growth in the Internet of Things (IoT) and big data technologies amongst organizations and individuals. According to Forbes, it’s predicted that the amount of data generated […].

The Insights Beat: Data And Analytics Make The Perfect One-Two Punch

Forrester IT

Age of the Customer data insights data science machine learning data fabric data sharing predictive analytics Workforce AnalyticsSpring is usually an exciting time in the sports world.

Sports 226

How to Achieve Smart Data Sharing

CEB IT

Data sharing remains crucial to team and organizational performance, yet organizations report that they struggle with how to create a trusted data-sharing culture. Resist data hoarding. An overly risk-averse approach to data sharing can create a lack of access to key data.

How To 234

Channel Data Is A Competitive Differentiator

Forrester IT

Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream.

Data 423

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Single Source Provider for Data Management – Not Yet

Forrester IT

Architects can choose, and do, a primary cloud service provider and/or Hadoop system to house their data. Moving, transforming, cataloging and governing data is a different story. data management master data management metadata management cloud data catalog data governance data profiling hadoop lineage

Data 263

Data Strategy & Insights 2019: Solving The Human Skills Problem

Forrester IT

We’ve seen the promise of what enhanced data, analytics, and AI capabilities can do for businesses, but firms are struggling to truly maximize their impact. Data and analytics leaders want to shift into high gear, but many factors are holding them back. age of the customer big data business intelligence customer insights data analysis data insights data mining and collection data science employee experience Information architecture

Your Friendly Neighborhood AutoML-Empowered Data Scientist

Forrester IT

With AutoML tools, organizations can unlock valuable new business insights, embed advanced AI capabilities in applications, and empower data scientists and nontechnical experts alike to build predictive models rapidly. AutoML Gives New ML Powers To Data […].

Data 237

CDOs Must Take the Lead to Improve Data Literacy

CEB IT

Data literacy — the ability to read, write and communicate data in context — is among the most important abilities for organizations today. By 2020, 80% of organizations will initiate deliberate competency development in the field of data literacy. “By By now, most organizations have identified the need to build a data-driven organization,” says Alan D. This is reflected by the increasing appointment of chief data officers (CDOs). Business value of data.

Data 237

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

If You Need Somebody – Not Just Anybody – Data Literacy Help Is Here

Forrester IT

Some organizations need a little help with data literacy – getting their feet on the ground. Maybe they can’t seem to move the bar in terms of using data to make decisions. Or they sense their employees struggle to understand; they’re not so self-assured when it comes to data.

Data 306

Data breach fines could skyrocket this year

CTOvision

The number and value of fines that businesses will have to pay for mishandling user data will rise in the near future, a new report by DSA Connect claims.

Report 240

What is Proactive Data Governance?

Social, Agile and Transformation

If you go to most business leaders to discuss data governance, you are likely to get a glazing stare that screams, "What the heck are you talking about?" Data policies? Data security? Data quality? Data cataloging? Master data management?

Data And Analytics Leaders, We Need You!

Forrester IT

Today, half of the respondents in Forrester’s Business Technographics® survey data report that their organizations have a chief data officer (CDO). analytics leadership CAO CDO data leadership insights-driven organizationHow do you create an insights-driven organization?

Data 354

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.