IT Toolbox

JUNE 20, 2023

Discover why brands must prioritize total experience (TX) instead of just relying on advertising. The post How Total Experience Can Benefit Advertising Campaigns appeared first on Spiceworks.

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Advertising 264

IT Toolbox

MAY 17, 2023

Learn how advertisers are leveraging generative AI to create unique campaigns. The post Generative AI’s Potential & Pitfalls For Advertising Campaigns appeared first on Spiceworks.

Advertising 264

Advertising Artificial Intelligence 264

IT Toolbox

JULY 6, 2023

The post Canada Halts Advertisements on Facebook and Instagram appeared first on Spiceworks. The fight between Meta and the Canadian government escalated as Meta removed Canadian news links from its platforms.

Advertising 264

Advertising Government 264

IT Toolbox

OCTOBER 18, 2023

The post 84% of Enterprise Marketers Are Concerned About Ad Fraud in Digital Display Advertising appeared first on Spiceworks. According to many enterprise marketers, measuring accurate ROI and performance metrics is a top challenge.

Advertising 277

Advertising Enterprise Enterprise 277

Forrester IT

DECEMBER 28, 2022

The advertising community is giving Twitter more oxygen than it deserves since Elon Musk took over. of 2022 digital ad spend based on Forrester’s 2022 Advertising Forecast, US. The reality is that Twitter has never been a critical media channel in the overall media mix, comprising just 1.3%

Advertising 195

Advertising Media 195

Forrester IT

AUGUST 24, 2021

The four forces driving data deprecation are already making a negative impact on B2B advertising use cases. B2B advertisers must change three key processes as soon as possible to ensure advertising success and buyer experience continuity.

B2B 445

B2B Advertising Data Research 445

IT Toolbox

JUNE 29, 2023

This year, the search advertising landscape is more challenging for industries and companies. The post Why Is There a Decline in Search Advertising Conversion Rates? appeared first on Spiceworks.

Advertising 262

Advertising Industry Company 262

Forrester IT

JULY 6, 2023

This new app is garnering initial excitement and downloads, but it still has a long road ahead to scale and retain an audience, integrate new features, and eventually monetize through advertising. The easiest part for Meta will be monetizing Threads because if […]

Advertising 195

Advertising B2C B2B Media 195

IT Toolbox

MAY 25, 2023

Tips on how the CTV advertising industry can resolve issues of co-viewing and lack of defined currencies. The post Simplifying CTV Advertising With Currencies and Co-Viewing appeared first on Spiceworks.

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Advertising Industry 228

IT Toolbox

JULY 27, 2023

The post Apple Under the Scanner in France Over Advertising Policy appeared first on Spiceworks. Antitrust officials in the EU have been looking into how the company has restricted transparency in app tracking operations.

Advertising 246

Advertising Apple Policies Company 246

Forrester IT

APRIL 11, 2022

B2B organizations should evaluate their paid media advertising maturity across six competencies: advertising strategy, talent and technology, audience savvy, brand/demand interlock, measurement and testing, and creative excellence.

Advertising 361

Advertising B2B Media Strategy 361

IT Toolbox

AUGUST 15, 2023

Privacy Sandbox and third-party cookie deprecation need to meet the expectations of the privacy community, users, advertisers, and the adtech industry. The post Privacy Sandbox: Envisioning Advertising After Google Kills off Third-Party Cookies appeared first on Spiceworks.

Advertising 245

Advertising Google Meeting Industry 245

Forrester IT

NOVEMBER 4, 2022

In the days following last Friday’s closing of the deal, GM paused its paid advertising on Twitter. When Twitter first announced its intent (back in April) to be acquired by Elon Musk, Forrester said that disinformation and hate speech are ultimately at stake – And that ad dollars are at risk. Soon after, IPG’s MediaBrands […].

Advertising 195

Advertising B2C Media Social 195

Forrester IT

FEBRUARY 4, 2021

Sitting out this year’s Super Bowl may be the safe call for advertisers. Those brave enough to bring America levity in its moment of darkness, however, will reap the rewards. This year’s Super Bowl will be unlike any other.

Advertising 473

Advertising 473

IT Toolbox

JANUARY 19, 2023

As digital advertising matures, this may be the year of Virtuous Advertising. The post The Year Ahead: Why Marketers Should Embrace Virtuous Advertising appeared first on. Learn what it is and how AI can help achieve it.

Advertising 244

Advertising Artificial Intelligence 244

Forrester IT

JULY 11, 2023

While the conversation and action around diversity, inclusivity, and belonging spiked in 2020, CMOs still struggle with inclusive advertising practices.

Advertising 150

Advertising Authentication B2C 150

IT Toolbox

MARCH 24, 2023

Discover tips on how local advertisers can give their brands a boost during March Madness. The post Why This Year’s March Madness Presents Opportunities for Local Advertisers appeared first on Spiceworks.

Advertising 246

Advertising Video 246

IT Toolbox

OCTOBER 30, 2022

Strachan why OOH is not on its way out and how it has become a power player in today’s advertising ecosystem.Meta. The post How OOH Is Reclaiming Its Seat in Advertising appeared first on. Learn from Marc S.

Advertising 239

Advertising 239

Forrester IT

FEBRUARY 2, 2020

If you missed my take on how Super Bowl LIV highlights the new normal agencies and advertisers face, you can read it here. There’s no shortage of media outlets pre-viewing and pre-releasing Super Bowl commercials. You can see the brands running ads during Super Bowl LIV at USA Today’s Ad Meter, Ag Age, Adweek, or […].

Advertising 416

Advertising Media 416

Forrester IT

MARCH 15, 2022

Should you choose a B2C-focused advertising platform to advertise to consumers and a separate B2B-focused advertising platform to advertise to business buyers? Or, are there advertising platforms that can do both and do it well enough to cover the range of B2C and B2B use cases across your company?

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B2B Advertising B2C Company 195

IT Toolbox

DECEMBER 14, 2022

AI would make advertising more responsible. The post How AI Will Enable More Responsible Advertising In 2023 appeared first on. Find out how.

Advertising 246

Advertising Artificial Intelligence 246

IT Toolbox

DECEMBER 2, 2022

Discover a few predictions about digital advertising for 2023 by Gareth Noonan to stay prepared. The post 5 Advertising Predictions for 2023 That B2B Marketers Should Know appeared first on.

Advertising 246

Advertising B2B 246

Forrester IT

JANUARY 21, 2022

Cory Booker) made a splash on Wednesday when they introduced the Banning Surveillance Advertising Act of 2022. Its primary goal is to limit the data that advertisers and adtech vendors can use to target advertising. Anna Eshoo, Rep. Jan Schakowsky, and Sen.

Advertising 195

Advertising Meeting Industry Data 195

IT Toolbox

SEPTEMBER 2, 2022

Marketers can advertise in new ways using technologies, such as voice technology to deliver highly personalized experiences to consumers. Matt Muldoon, president North America, ReadSpeaker, explores it in detail and explains the key to successful voice advertising in the metaverse.

Advertising 246

Advertising 246

Forrester IT

FEBRUARY 8, 2021

Advertising holds up a mirror to society, nowhere more than the premier advertising event of the year, the Super Bowl. […]. By the end of the third quarter, there wasn’t much doubt about the outcome of the game. But suspense lingered about how the ads would perform in this high-stakes contest for brands and their agencies.

Advertising 269

Advertising B2C 269

IT Toolbox

SEPTEMBER 23, 2022

Learn from Paul Kelly how the podcast advertising ecosystem is growing and how brands can leverage it. The post Why Podcast Advertising Should Part of Your Marketing Strategy appeared first on Spiceworks.

Advertising 246

Advertising Strategy 246

Forrester IT

OCTOBER 28, 2021

Looking ahead to 2022, advertisers and publishers will look for ways to extend those innovations to match consumers’ willingness to experiment with new experiences and products (now at an all-time high). Learn more.

Advertising 370

Advertising Media Retail 370

Forrester IT

OCTOBER 27, 2020

It’s been a rough year for advertisers, and 2021 will bring new challenges to a weary and quickly evolving industry. As advertisers attempt to reckon with the impending upheaval of data deprecation, they’ll be forced to divert attention toward more pressing — and distracting — issues that have emerged due to the COVID-19 pandemic.

Advertising 304

Advertising Industry Data B2C 304

IT Toolbox

AUGUST 16, 2022

While being deceptively similar, OTT and OLV have different approaches, which marketers must know before advertising. Here, Reid Mitnick, director of sales, BidMind, describes peculiarities between them and instructs how to use them properly to have maximum value from advertising.

Advertising 242

Advertising How To 242

Forrester IT

APRIL 7, 2020

We’ve spent months exploring what the future of advertising will look like, and we’re excited to share the findings of our research with you: The Future Of Advertising Is Imminent Upheaval – And You’re Not Ready For It. Let’s start by saying, we believe in a future with advertising – but it won’t look anything […].

Advertising 316

Advertising Research B2C 316

IT Toolbox

FEBRUARY 7, 2023

Discover the opportunities and challenges for companies in digital advertising this year and how they are using capabilities like automation. The post Why Instagram and Facebook Are the Most Preferred Channels for Advertising This Year appeared first on Spiceworks.

Advertising 246

Advertising Company 246

Forrester IT

JUNE 27, 2019

Today’s big brands have come to grips with a new advertising reality: Finding and successfully engaging with their best prospects and customers is more complicated than ever. Marketers’ advertising supply chains have also gotten unmanageably complex, with lack of clarity as to who’s participating […].

Advertising 381

Advertising Research B2C 381

IT Toolbox

DECEMBER 14, 2022

Amidst the economic downturn, discover the channels that should be on top of digital advertisers’ minds for 2023. The post 3 Priority Channels Digital Advertisers Should Have On Top of Mind in 2023 appeared first on.

Advertising 243

Advertising 243

IT Toolbox

OCTOBER 12, 2022

Learn how to create a first-party data strategy for a transparent supply chain and enduring advertising ecosystem. The post First-Party Data Strategies for a Transparent Supply Chain and Advertising Ecosystem appeared first on Spiceworks.

Advertising 246

Advertising Strategy Data How To 246

IT Toolbox

OCTOBER 10, 2022

Learn from this study what the growth of the OOH market means for advertisers, why brands are investing in OOH, and more. The post 96% of Advertisers Are Satisfied With ROI of their OOH Marketing Campaigns appeared first on Spiceworks.

Advertising 246

Advertising Study 246