Advertising Related Topics 
IT Toolbox
JANUARY 19, 2023
As digital advertising matures, this may be the year of Virtuous Advertising. The post The Year Ahead: Why Marketers Should Embrace Virtuous Advertising appeared first on. Learn what it is and how AI can help achieve it.
IT Toolbox
DECEMBER 14, 2022
AI would make advertising more responsible. The post How AI Will Enable More Responsible Advertising In 2023 appeared first on. Find out how. artificial intelligence
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Venture Beast
JANUARY 23, 2022
Podcasts are a great example of why contextually relevant and cookieless ads are a key component of advertising strategies. Read More.
IT Toolbox
DECEMBER 2, 2022
Discover a few predictions about digital advertising for 2023 by Gareth Noonan to stay prepared. The post 5 Advertising Predictions for 2023 That B2B Marketers Should Know appeared first on. MarTech
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Xandr, a division of AT&T, has built an identity graph that connects information on people, households, and more. The company is using this graph to provide advertisers an ability to deliver commercials more successfully than ever before. Learn more.
IT Toolbox
SEPTEMBER 2, 2022
Marketers can advertise in new ways using technologies, such as voice technology to deliver highly personalized experiences to consumers. Matt Muldoon, president North America, ReadSpeaker, explores it in detail and explains the key to successful voice advertising in the metaverse.
IT Toolbox
JANUARY 23, 2023
With tech advancement and telehealth becoming popular, discover the key lessons for advertisers in the healthcare industry. The post Three Key Lessons for Healthcare and Pharmaceutical Advertisers appeared first on.
IT Toolbox
SEPTEMBER 23, 2022
Learn from Paul Kelly how the podcast advertising ecosystem is growing and how brands can leverage it. The post Why Podcast Advertising Should Part of Your Marketing Strategy appeared first on Spiceworks.
IT Toolbox
AUGUST 16, 2022
While being deceptively similar, OTT and OLV have different approaches, which marketers must know before advertising. Here, Reid Mitnick, director of sales, BidMind, describes peculiarities between them and instructs how to use them properly to have maximum value from advertising.
IT Toolbox
JANUARY 17, 2023
Check out the opportunities and challenges for advertisers this year. The post Metaverse Presents Huge Advertising Opportunities and Challenges This Year appeared first on What trends and technology will shape ad spending this year?
IT Toolbox
OCTOBER 30, 2022
Strachan why OOH is not on its way out and how it has become a power player in today’s advertising ecosystem.Meta. The post How OOH Is Reclaiming Its Seat in Advertising appeared first on. Learn from Marc S.
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The countdown to the end of third-party cookies continues. and we’re seeing the beginning of a new era in digital marketing: are you ready? Check out our strategies for connecting with customers in a changing digital landscape to know for sure.
IT Toolbox
AUGUST 29, 2022
Digital OOH has been growing rapidly over the last few years due to the several advantages it offers to advertisers and brands. The post Four DOOH Challenges the Advertising Industry Should Overcome appeared first on Spiceworks. Programmatic Advertising
Forrester Digital Transformation
NOVEMBER 4, 2022
In the days following last Friday’s closing of the deal, GM paused its paid advertising on Twitter. Advertising Age of the Customer B2C Marketing social media
IT Toolbox
DECEMBER 14, 2022
Amidst the economic downturn, discover the channels that should be on top of digital advertisers’ minds for 2023. The post 3 Priority Channels Digital Advertisers Should Have On Top of Mind in 2023 appeared first on.
Forrester Digital Transformation
DECEMBER 28, 2022
The advertising community is giving Twitter more oxygen than it deserves since Elon Musk took over. of 2022 digital ad spend based on Forrester’s 2022 Advertising Forecast, US.
GizModo VR
OCTOBER 26, 2021
million active accounts, reported $532 million in revenue from its platform business, which includes advertising, in Q2. Roku is best known for the adorable set-top boxes and compact streaming sticks it sells, but ads have been Roku’s real cash cow for a while now. The company, which has 55.1
Speaker: Phil Irvine, VP & Director of Audience Intelligence
This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.
IT Toolbox
OCTOBER 12, 2022
Learn how to create a first-party data strategy for a transparent supply chain and enduring advertising ecosystem. The post First-Party Data Strategies for a Transparent Supply Chain and Advertising Ecosystem appeared first on Spiceworks.
IT Toolbox
OCTOBER 10, 2022
Learn from this study what the growth of the OOH market means for advertisers, why brands are investing in OOH, and more. The post 96% of Advertisers Are Satisfied With ROI of their OOH Marketing Campaigns appeared first on Spiceworks
Forrester Digital Transformation
APRIL 11, 2022
B2B organizations should evaluate their paid media advertising maturity across six competencies: advertising strategy, talent and technology, audience savvy, brand/demand interlock, measurement and testing, and creative excellence.
GizModo VR
OCTOBER 14, 2021
twitter advertising business finance software social media facebook technology internet south of market san francisco amazon world wide web entertainment culture bruce falck online advertising real time web operating systems universal windows platform apps advertising revenue
GizModo VR
JUNE 29, 2021
advertising digital marketing online advertising advertising agencies verizon google cyberagent marketing att technology internet adtiming magnite pubmatic twitter ron wyden openx
GizModo VR
NOVEMBER 10, 2021
At least in terms of where its money is coming from, Vizio is becoming an advertising firm. advertising vizio business finance roku television technology apple tv app mass media digital television interactive television computing technology internet smart tv technology
Forrester Digital Transformation
JANUARY 21, 2022
Cory Booker) made a splash on Wednesday when they introduced the Banning Surveillance Advertising Act of 2022. Its primary goal is to limit the data that advertisers and adtech vendors can use to target advertising. Advertising Age of the Customer marketing & privacy privac
Forrester Digital Transformation
OCTOBER 28, 2021
Looking ahead to 2022, advertisers and publishers will look for ways to extend those innovations to match consumers’ willingness to experiment with new experiences and products (now at an all-time high). Advertising Advertising Agencies Age of the Customer Media promoted
Venture Beast
DECEMBER 8, 2021
Frameplay has raised $8 million in funding for its immersive in-game advertising experiences. Hiro Capital led the round. Read More.
Dataconomy
FEBRUARY 16, 2021
The early months of the COVID-19 pandemic saw a dramatic decline in advertising spend across the board, encompassing both top-of-the-funnel brand advertising (designed to generate awareness among new customers) and mid-to-bottom funnel performance advertising (aimed at generating leads and sales).
Information Week
NOVEMBER 11, 2020
Vendors are continuously adding new capabilities to their products, but there are some fundamental things that enterprises need to get right before they see the benefits
The Verge
JANUARY 18, 2022
On Tuesday, Democrats introduced a new bill that would ban nearly all use of digital advertising targeting on ad markets hosted by platforms like Facebook, Google, and other data brokers. The Banning Surveillance Advertising Act – sponsored by Reps. Photo by Greg Nash-Pool/Getty Images.
GizModo VR
DECEMBER 7, 2021
As first reported by Axios , a collective of some 200 newspapers are currently suing Google and Facebook, alleging that the tech giants have unfairly manipulated the advertising market in ways that directly damage their publications.
Forrester Digital Transformation
MARCH 15, 2022
Should you choose a B2C-focused advertising platform to advertise to consumers and a separate B2B-focused advertising platform to advertise to business buyers? Account-Based Marketing (ABM) Advertising B2B Marketing B2C Marketing
Venture Beast
JUNE 26, 2020
Verizon is pausing advertising on Facebook in support of a campaign that called out the social network for not doing enough to stop hate speech. Read More. Marketing Media Mobile Social category-/News Facebook Verizon
Venture Beat
APRIL 3, 2022
Advertising and marketing in the metaverse require a smart approach to ensure ads are relevant, respectful, contextualized and reward-based. Read More.
Venture Beast
OCTOBER 26, 2021
Admix has raised $25 million to build its platform for in-game advertising as brands seek out lucrative young gamers. Read More.
Venture Beast
MARCH 20, 2022
Despite all the optimism surrounding self-service, it is not solving many challenges in performance advertising. Read More. Business DataDecisionMakers Enterprise Marketing ads category-/Business & Industrial/Business Services marketing pricing programmatic ad buying self-service
GizModo VR
MARCH 4, 2021
Texas Attorney General Ken Paxton is suing the company for “false, misleading, and deceptive advertising and marketing practices” that he… Read more.
Venture Beast
FEBRUARY 19, 2022
The death of the cookie won’t be a death knell, but a chance to move forward with advertising tactics that work in an evolving digital world. Read More.
Venture Beast
MARCH 28, 2021
Providers of digital advertising platform such as Quantcast are using AI to level the field in favor of content providers. Read More.
Venture Beast
JANUARY 25, 2022
Google’s Privacy Sandbox initiative, which is designed to improve web privacy for users, announced the launch of the Topics API for interest-based advertising. Business Cloud Commerce technology APIs category-/Business & Industrial cookies Google Google API Internet advertising
Venture Beast
JANUARY 27, 2022
Web3 offers so many ways for creators to monetize that they won't be prioritizing traditional advertising. How can brands carve out a place? Read More.
GizModo VR
DECEMBER 4, 2020
snooping amazon advertising privacy
Venture Beast
APRIL 21, 2021
GamesBeat Mobile Apple category-/Business & Industrial category-/Games/Computer & Video Games DeanBeat Mobile and Social Identifier for Advertisers IDFA Mobile gamingApple has launched its new iOS14 software, and that means that the long-feared IDFA change is here for mobile games.
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