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IT Toolbox
SEPTEMBER 2, 2022
Marketers can advertise in new ways using technologies, such as voice technology to deliver highly personalized experiences to consumers. Matt Muldoon, president North America, ReadSpeaker, explores it in detail and explains the key to successful voice advertising in the metaverse.
IT Toolbox
AUGUST 16, 2022
While being deceptively similar, OTT and OLV have different approaches, which marketers must know before advertising. Here, Reid Mitnick, director of sales, BidMind, describes peculiarities between them and instructs how to use them properly to have maximum value from advertising.
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Venture Beast
JANUARY 23, 2022
Podcasts are a great example of why contextually relevant and cookieless ads are a key component of advertising strategies. Read More.
IT Toolbox
AUGUST 29, 2022
Digital OOH has been growing rapidly over the last few years due to the several advantages it offers to advertisers and brands. The post Four DOOH Challenges the Advertising Industry Should Overcome appeared first on Spiceworks. Programmatic Advertising
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Xandr, a division of AT&T, has built an identity graph that connects information on people, households, and more. The company is using this graph to provide advertisers an ability to deliver commercials more successfully than ever before. Learn more.
IT Toolbox
SEPTEMBER 23, 2022
Learn from Paul Kelly how the podcast advertising ecosystem is growing and how brands can leverage it. The post Why Podcast Advertising Should Part of Your Marketing Strategy appeared first on Spiceworks.
Anoop
OCTOBER 21, 2021
The post Turn off Advertising ID Using Intune appeared first on HTMD Blog #1 by Jitesh Kumar. Intune Advertising ID Endpoint Manager featuredHello - Here is the new HTMD Blog Article for you. Enjoy reading it. Subscribe to YouTube Channel [link].
GizModo VR
OCTOBER 26, 2021
million active accounts, reported $532 million in revenue from its platform business, which includes advertising, in Q2. Roku is best known for the adorable set-top boxes and compact streaming sticks it sells, but ads have been Roku’s real cash cow for a while now. The company, which has 55.1
GizModo VR
OCTOBER 14, 2021
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GizModo VR
NOVEMBER 10, 2021
At least in terms of where its money is coming from, Vizio is becoming an advertising firm. advertising vizio business finance roku television technology apple tv app mass media digital television interactive television computing technology internet smart tv technology
GizModo VR
JUNE 29, 2021
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Speaker: Phil Irvine, VP & Director of Audience Intelligence
This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.
Forrester Digital Transformation
JANUARY 21, 2022
Cory Booker) made a splash on Wednesday when they introduced the Banning Surveillance Advertising Act of 2022. Its primary goal is to limit the data that advertisers and adtech vendors can use to target advertising. Advertising Age of the Customer marketing & privacy privac
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Forrester Digital Transformation
OCTOBER 28, 2021
Looking ahead to 2022, advertisers and publishers will look for ways to extend those innovations to match consumers’ willingness to experiment with new experiences and products (now at an all-time high). Advertising Advertising Agencies Age of the Customer Media promoted
Venture Beast
DECEMBER 8, 2021
Frameplay has raised $8 million in funding for its immersive in-game advertising experiences. Hiro Capital led the round. Read More.
The Verge
JANUARY 18, 2022
On Tuesday, Democrats introduced a new bill that would ban nearly all use of digital advertising targeting on ad markets hosted by platforms like Facebook, Google, and other data brokers. The Banning Surveillance Advertising Act – sponsored by Reps. Photo by Greg Nash-Pool/Getty Images.
Dataconomy
FEBRUARY 16, 2021
The early months of the COVID-19 pandemic saw a dramatic decline in advertising spend across the board, encompassing both top-of-the-funnel brand advertising (designed to generate awareness among new customers) and mid-to-bottom funnel performance advertising (aimed at generating leads and sales).
Forrester Digital Transformation
MARCH 15, 2022
Should you choose a B2C-focused advertising platform to advertise to consumers and a separate B2B-focused advertising platform to advertise to business buyers? Account-Based Marketing (ABM) Advertising B2B Marketing B2C Marketing
GizModo VR
DECEMBER 7, 2021
As first reported by Axios , a collective of some 200 newspapers are currently suing Google and Facebook, alleging that the tech giants have unfairly manipulated the advertising market in ways that directly damage their publications.
Venture Beat
APRIL 3, 2022
Advertising and marketing in the metaverse require a smart approach to ensure ads are relevant, respectful, contextualized and reward-based. Read More.
Venture Beast
MARCH 20, 2022
Despite all the optimism surrounding self-service, it is not solving many challenges in performance advertising. Read More. Business DataDecisionMakers Enterprise Marketing ads category-/Business & Industrial/Business Services marketing pricing programmatic ad buying self-service
Venture Beast
OCTOBER 26, 2021
Admix has raised $25 million to build its platform for in-game advertising as brands seek out lucrative young gamers. Read More.
Venture Beast
JUNE 26, 2020
Verizon is pausing advertising on Facebook in support of a campaign that called out the social network for not doing enough to stop hate speech. Read More. Marketing Media Mobile Social category-/News Facebook Verizon
Venture Beast
FEBRUARY 19, 2022
The death of the cookie won’t be a death knell, but a chance to move forward with advertising tactics that work in an evolving digital world. Read More.
Forrester Digital Transformation
JULY 14, 2022
Advertising Age of the Customer B2C Marketing Media InsightsThe speculation has been swirling for months that Netflix was getting into the ad business. We’ve long seen this as necessary for Netflix, and have been clear about the upside, so no big shock there.
GizModo VR
MARCH 4, 2021
Texas Attorney General Ken Paxton is suing the company for “false, misleading, and deceptive advertising and marketing practices” that he… Read more.
Venture Beast
JANUARY 25, 2022
Google’s Privacy Sandbox initiative, which is designed to improve web privacy for users, announced the launch of the Topics API for interest-based advertising. Business Cloud Commerce technology APIs category-/Business & Industrial cookies Google Google API Internet advertising
Venture Beast
JANUARY 27, 2022
Web3 offers so many ways for creators to monetize that they won't be prioritizing traditional advertising. How can brands carve out a place? Read More.
Information Week
NOVEMBER 11, 2020
Vendors are continuously adding new capabilities to their products, but there are some fundamental things that enterprises need to get right before they see the benefits
Venture Beast
MARCH 28, 2021
Providers of digital advertising platform such as Quantcast are using AI to level the field in favor of content providers. Read More.
GizModo VR
DECEMBER 4, 2020
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Venture Beast
APRIL 21, 2021
GamesBeat Mobile Apple category-/Business & Industrial category-/Games/Computer & Video Games DeanBeat Mobile and Social Identifier for Advertisers IDFA Mobile gamingApple has launched its new iOS14 software, and that means that the long-feared IDFA change is here for mobile games.
Forrester Digital Transformation
APRIL 27, 2022
Advertising Age of the Customer B2C Marketing Media Insights
The Verge
FEBRUARY 26, 2022
Facebook is blocking state-run Russian media outlets from advertising and monetizing content on the platform amid the ongoing conflict in Ukraine (via Reuters ). Illustration by Alex Castro / The Verge.
Venture Beast
MARCH 8, 2022
Business DataDecisionMakers Marketing Mobile Apple Apple app tracking transparency category-/Business & Industrial/Business Services category-/Computers & Electronics category-/News mobile advertisingApple is making new moves to protect it’s App Store from legislation.
GizModo VR
NOVEMBER 14, 2021
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GizModo VR
OCTOBER 20, 2021
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Venture Beast
JUNE 2, 2020
AppsFlyer can measure in-app advertising campaigns, tracing the growth of revenue associated with a group of users to ads that drew them. Read More.
TechSpot
NOVEMBER 12, 2021
These days, in-game advertising is the rule, not the exception. According to an Omdia survey, gaming companies around the world raked in over 42 billion dollars in 2019, solely from in-game ads
Forrester's Customer Insights
AUGUST 24, 2021
The four forces driving data deprecation are already making a negative impact on B2B advertising use cases. B2B advertisers must change three key processes as soon as possible to ensure advertising success and buyer experience continuity. Advertising B2B Research data security
GeekWire
JUNE 29, 2020
Microsoft has paused advertising on Facebook and Instagram worldwide due to concerns about content surfaced alongside ads, according to Axios. The software giant is not participating in a broader Facebook advertising boycott that has enlisted REI, Levi’s, Coca-Cola, and other big companies.
Forrester's Customer Insights
FEBRUARY 4, 2021
Sitting out this year’s Super Bowl may be the safe call for advertisers. Advertising Advertising AgenciesThose brave enough to bring America levity in its moment of darkness, however, will reap the rewards. This year’s Super Bowl will be unlike any other.
GizModo VR
JULY 30, 2021
Amazon says it intends to challenge a record $886 million fine imposed by a European Union privacy regulator over what the company says are perceived privacy violations related to its advertising technology.
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