Video Drives Online Display Advertising Spending But With Some Limitations

Forrester IT

advertising Asia Pacific B2C marketing digital marketingOnline video offers marketers and media firms an immersive and interactive form of communication with targeted user groups. Google is constantly refining its content acquisition and delivery tools to grow its YouTube revenue. Three Chinese digital giants — Baidu, Alibaba, and Tencent (BAT) — are investing aggressively on their online video platforms, namely Baidu’s iQiyi, […].

What is the future of data-driven advertising?


The digital advertising market has doubled in size over the past five years, with the total ad spend in Europe approaching €50 billion, according to the IAB. The post What is the future of data-driven advertising? Contributors Featured Marketing & Sales advertising advertising revenue data-driven marketing smartpipe targeted advertising

Take Your Advertising From Zero To Hero

Forrester IT

Today’s marketers are distracted by new technology and more data promising more efficient and personalized advertising. So they forget that adtech — in a vacuum — is no match for how people today consume media, interact with advertising, or think about their experiences with brands. advertising age of the customer B2C marketing b2c marketing

Amazon Continues To Lean Into Its Advertising Business

Forrester IT

It’s unbelievable how much attention Amazon Advertising now gets. Prior to 2018, very few media outlets or Forrester clients even spoke about Amazon’s ad products.

Big Data’s Impact on Advertising


Big data is a megatrend, and one that has bulldozed its way into a variety of industries and causes. It’s not just a small chain of disruptions, but rather a complete evolution. Healthcare, aviation, education and job training are all excellent examples of how big data is changing the current landscape. Healthcare, in particular, will […]. Big Data CTO Cyber Security News

Marketers, You Don’t Understand How Consumers Feel About Advertising

Forrester IT

Marketers, you don’t know how consumers feel about your advertising, and it may be hurting you in ways you don’t understand. advertising B2C marketing behavioral targeting brand building chief marketing officer (CMO) consumer segmentation contextual marketing customer centricity customer life cycle marketing & strategy millennials personalization Marketing

The TV Industry is Stumbling Toward Customer Centricity

Forrester IT

Well, we know that consumer attitudes about advertising are not […]. advertising advertising agencies marketing & strategy media media buying omnichannel advertising television tv videoI’ve just returned from a few days in the sun, having once again participated in Beet.TV’s s annual BeetRetreat. Wonderfully, we returned to Puerto Rico this year*.) The theme was “It’s Consumer First in TV Land,” which I really hoped the conference would pay off.

Advertising Standards tightens rules around broadband speed claims

Computer Weekly

ISPs will have to abide by a tighter set of rules that restrict the claims they are allowed to make about their broadband service speeds from May 2018

How CRM Data Can Help Your Social Advertising Campaigns

IT Toolbox

Pay-per-click (PPC) advertising on social media platforms is a great way to get customers started in the sales funnel. The statistics are there to prove the effectiveness of PPC advertising, as well. Because social media are so rich in demographic information, you can really target the audience you’re going after. Research shows that

Facebook gives sensitive user information to advertisers, White House emails not protected, Discounted cyber insurance, Intel’s unethical conduct


Facebook lets advertisers target users based on sensitive interests CTOvision has been tracking the Facebook data issues for quite a while and will continued to keep you in the loop (see The Ethics Of […]. These are some of the cybersecurity stories CTOvision is tracking. For others see our portal into all things cybersecurity and cyberwar.

Hulu Signals An Inflection Point For OTT

Forrester IT

billion in advertising revenue in 2018. advertising B2C marketing media promotedYou’ve likely read the facts: Hulu announced that it has 25 million subscribers and collected $1.5 For more information and analysis, check out this report.)

The Benefits of Using CRM Data for Programmatic Advertising Campaigns

IT Toolbox

Programmatic advertising automates a significant portion of the ad buying process, which frees up your staff's time for other high-skill tasks. You define your target audience for a campaign through a demand side platform (DSP), which connects you to ad inventory from relevant publishers. Machine learning and other artificial intelligence technology allow programmatic campaigns to find consumers

You’ve Still Got Mail

Forrester IT

advertising digital marketing email marketingIt has been more than two decades since AOL popularized email with the catchy “you’ve got mail” greeting. So ubiquitous was it in its heyday that it was the title of a romcom starring Tom Hanks and Meg Ryan.

Top Digital Advertising Trends That Will Rule 2018


Information Technology Blog - - Top Digital Advertising Trends That Will Rule 2018 - Information Technology Blog. Digital advertising refers to a set of advertising communications actions carried out on the web, in order to reach a specific target. What is Native Advertising?

Not using PPC advertising will put you behind your competitors


Information Technology Blog - - Not using PPC advertising will put you behind your competitors - Information Technology Blog. To avoid the uncertainty, marketers prefer to adopt PPC or paid search advertising that ensures generation of qualified leads that have a high potential for conversion.

Can Agencies Change Their Business Model Fast Enough?

Forrester IT

advertising advertising agencies chief marketing officer (CMO) digital agencies media media buying agencies agency holding companies MarketingAgencies are no longer the exclusive marketing and business partner for CMOs.

Instagram Hits It Big: One Million Companies Now Advertising On Instagram

IT Toolbox

Instagram, a Facebook owned photo sharing site, has reached 1 million companies using its social media platform to advertise their products to Instagrammers

TD Ameritrade’s “Accountable CMO” Makes Marketing a Business Engine

Forrester IT

It happened, of all places, at the ANA’s Advertising Financial Management conference earlier this week in Hollywood, FL. advertising advertising agencies behavioral targeting branding marketing & strategy marketing executive leadership marketing measurement marketing metrics marketing organization & culture marketing ROI media buyingI have a new work crush.

What the IPG Acxiom Deal Means For Marketers

Forrester IT

advertising advertising agencies age of the customer data management data services database marketing service providers

The advertising tech powering the 2016 election

Tech Republic Big Data

How data firm Targeted Victory uses automation, machine learning, and Adobe Spark to microtarget voters online, on TV screens, and on smartphones to raise big money for political campaigns

Creative adtech: the most important category you’ve never heard of (+ a Forrester Wave)

Forrester IT

The results have been dismal: the digital advertising […]. advertising B2C marketingFor the past 30+ years, and for a host of reasons, the age-old connection between creative and media has been severed.

Media 123

IBM, Citi and Barklay’s Blockchain App Store, Facebook to shut down Partner Categories tool for advertisers, ARM’s latest IoT acquisition


The following are some of the tech topics we are tracking: IBM, Barclays and Citi Team Up to Launch Blockchain App Store for Banks Looks like Blockchain tech for financial services has finally arrived. IBM and CLS have collaborated to launch LedgerConnect, a blockchain platform for financial services companies, with participation from banks like Barclays [.]. Blockchain and Cryptocurrency CTO Internet of Things News Facebook IBM

Creative adtech: the most important category you’ve never heard of (+ a Forrester Wave)

Forrester IT

The results have been dismal: the digital advertising […]. advertising B2C marketingFor the past 30+ years, and for a host of reasons, the age-old connection between creative and media has been severed. In the programmatic era, the focus has been dominantly on media, as though creative didn’t contribute to enticing consumer attention and engagement and driving media performance.

Media 120

See The Forest For The Trees In Facebook’s Cambridge Analytica Problem

Forrester IT

social marketing social media ad targeting advertising data data breach facebook privacy social advertising social networks user dataShame on Facebook. The Cambridge Analytica scandal has exposed the social network’s egregious misstep. Here at Forrester, we are furiously fielding inquiries about what this failure to protect user data means. Most questions are immediate and tactical in nature. These questions are certainly pressing so let’s address them.

Rethink The In-House Agency Hype

Forrester IT

advertising agencies chief marketing officer (CMO) digital agencies in-house agenciesCMOs Should Rethink Their Efficiency Argument For An Effectiveness Strategy Headlines blustering about in-house agencies have marketers buzzing and agencies fretting.

Trends 145

Four Things You Must Do Right Now To Rock Your 2018 Holiday

Forrester IT

advertising Amazon digital business ForecastView holiday season online retail retail amazon promotedOver $1 trillion (no typo) — that’s how big 2017 holiday topline sales were in the US and Europe combined.

Retail 166

Predictions 2019: Media — What’s On Tap?

Forrester IT

advertising Amazon media mergers & acquisitions (M&As) predictions 2019Media Acquisition Growth Explodes By any standard, 2018 will be remembered as a blockbuster year for media. On June 14, 2018, AT&T completed its acquisition of Time Warner for $85.4

Media 141

In the Digital Evolution of Entertainment, Data Gets a Starring Role


Contributors Featured Retail & Consumer Technology & IT Digital Advertising Entertainment Netflix Streaming videosThe digital revolution has completely changed the way we buy and rent movies.

Apple 98

How Can A CIO Help To Transform WebMD Into An Action Center

The Accidental Successful CIO

The person in the CIO job has a responsibility to ensure that the website clearly shows visitors that the WebMD editorial team is separated from the advertisers and that the advertisers won’t be allowed to influence the information that visitors are getting.

Mobile advertiser tracked users' locations, without their consent, FTC alleges

Network World

One major mobile advertiser allegedly did just that. InMobi is headquartered in India and partners with thousands of apps to offer advertising. The privacy settings on your phone don’t mean much if tech companies choose to ignore them. The company InMobi was secretly tracking user locations, regardless of consent, the U.S. Federal Trade Commission alleged on Wednesday. The motive: to serve location-based ads over mobile apps.

Apple’s Brand Playbook Unlocked

Forrester IT

advertising advertising agencies age of the customer Amazon B2C marketing brand building brand experience brand monitoring branding chief marketing officer (CMO) customer experience digital business digital disruption digital transformation UncategorizedDo you want to be like Apple? In 2010, Apple ranked as the 17th most valuable brand in the world. Just three years later, it had garnered the top spot and has remained there.

Apple 100

The Rise Of Media Consultancies

Forrester IT

advertising agencies chief marketing officer (CMO) digital agencies media media buying media agencies The Forrester WaveThe first Forrester Wave™ of global media agencies reveals the category adding technology, services and capabilities to leap beyond conventional media planning and buying.

Media 134

GDPR And Google Q3 2018 Results: Are We Out Of The Woods Yet?

Forrester IT

advertising B2C marketing digital marketing Europe GDPR media buyingAs I listened to Google’s Q3 2018 earnings conference call, the Taylor Swift song “Out Of The Woods” kept playing in my head. This is the part where I pretend I tried to fight it. But let’s be honest, I didn’t mind.)

A Renewed Vision For WPP

Forrester IT

advertising agencies chief marketing officer (CMO) digital agenciesThe news of Martin Sorrell’s resignation signals a crisis for WPP; its stock dropped 7% Monday and further fueled discussion of breaking up the company into smaller pieces.

Nike Scores A Customer-Values Touchdown

Forrester IT

advertising age of the customer brand experienceUnless you were on the Appalachian Trail for a few weeks, you know what I’m talking about. I’ll start with this paragraph from our newly published analysis of Nike’s “Just Do It” campaign featuring Colin Kaepernick, called Nike Makes No Sacrifices: Judging the Nike decision is difficult because there’s so much conflicting evidence. In concept, values-based […].