Interruptions To The Advertising Market

Forrester IT

The advertising headwinds have been gathering. Advertising fueled the remarkable rise of […]. advertising brand experience chief marketing officer (CMO) customer experience virtual agentsThe $7.4B lost to bad ads. The chronic underperformance. Major firms pulling millions from media budgets. Consumers actively avoiding ads. And yet the interruptions continue.

Digital advertising and marketing under the GDPR: A question of How, not If.

Forrester IT

advertising B2C marketing Europe privacy regulations & legislation data processing GDPR MarketingThe May 25th deadline announces a period great reckoning for data-driven marketing in Europe. The question marketers ask me most often is “Can we continue to do this…” or in other words, will this type of activity be allowed under the GDPR? But often, with this Regulation, the question is not whether you can or […].

Trending Sources

Back To the Future: The Benefits Of TV Advertising

Forrester IT

advertising B2C marketing brand building branding marketing & strategy media media buyingMarketers are having a Back to the Future moment: AdWeek, MarketWatch, MarketingProfs, and others have sung the praises of television. And in January, the CMO of Coca-Cola presented analytic proof that TV delivers stronger ROI than digital. With cable-cutters, cord-nevers, and Millennials’ preference for over-the-top (OTT) TV viewing, it’s easy to predict the demise of […].

How CRM Data Can Help Your Social Advertising Campaigns

IT Toolbox

Pay-per-click (PPC) advertising on social media platforms is a great way to get customers started in the sales funnel. The statistics are there to prove the effectiveness of PPC advertising, as well. Because social media are so rich in demographic information, you can really target the audience you’re going after. Research shows that

Instagram Hits It Big: One Million Companies Now Advertising On Instagram

IT Toolbox

Instagram, a Facebook owned photo sharing site, has reached 1 million companies using its social media platform to advertise their products to Instagrammers

Media 26

Predictions 2018: Who Will Win And Who Will Lose Across The Media Landscape

Forrester IT

Publishers scrambled to make money and keep their two sets of customers – consumers and advertisers – happy. advertising agencies B2C marketing digital agencies media predictionMedia, so vital to the wellbeing of the economy, has endured a turbulent year. Marketers questioned the quality of the supply chain. Agencies reorganized to reinforce their value proposition. Ad tech continued to consolidate.

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Predictions 2018: A Year Of Reckoning

Forrester IT

advertising age of the customer artificial intelligence (AI) blockchain customer experience digital transformation predictionWhen we put together our 2018 predictions, four overarching themes caught my attention: separation, speed, money, and time. Separation. The uncertain fate of many companies seems at odds with the reality that most economies, labor markets, and industries are relatively healthy.

Predictions 2018: Visionary CMOs Will Focus On Growth And Customer-Obsession

Forrester IT

advertising artificial intelligence (AI) brand experience chief marketing officer (CMO) marketing & strategyWith the waning days of 2017, a fresh start emerges. CMOs again begin to plan their personal affirmations to revitalize from a draining year. Headlines awash in ad fraud, brand safety concerns, data privacy debacles, and the threat of Amazon dropping into a market near you has caused tremors, shuddering your role. Numerous teachable, though […].

The Data Digest: Instagram And Snapchat Have Room For More Ads, According To Forrester Data’s US Youth Survey

Forrester IT

advertising B2C marketing data insights digital marketing marketing & strategy media media buying prediction social marketing social media

OTT Won’t Replace Traditional TV — The Two Will Get Married And Have Babies

Forrester IT

advertising B2C marketing communications digital marketing marketing & strategy marketing attitudes marketing methods media media buyingRecent headlines have covered cord cutting as if it is an inevitable trend, set to doom the TV industry as we know it. However, when we peel back the layers of the alarmist headlines, the argument doesn’t really hold: No streaming service yet offers all that consumers want, as my colleague Kris Arcand found in […].

Advertising regulators to crack down on broadband speed claims

Computer Weekly

Regulators are inviting consumer input on a number of proposals on how broadband is advertised

Advertising Standards tightens rules around broadband speed claims

Computer Weekly

ISPs will have to abide by a tighter set of rules that restrict the claims they are allowed to make about their broadband service speeds from May 2018

The Global Digital Marketing Gap

Forrester IT

advertising agencies artificial intelligence (AI) B2C marketing brand experience consumer mobility digital marketing globalization & localizationOver the past few years, I was lucky enough to travel to many different places: in most European countries, in the US, in Brazil, in the Middle East, in India, in Indonesia or very recently in Japan and Thailand. The digital revolution is happening all over the place and it is fascinating to see how […].

The advertising tech powering the 2016 election

Tech Republic Big Data

How data firm Targeted Victory uses automation, machine learning, and Adobe Spark to microtarget voters online, on TV screens, and on smartphones to raise big money for political campaigns

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The Data Digest: eCommerce May Be The Only Way To Challenge The Google/Facebook Duopoly

Forrester IT

As will be no surprise to advertising industry watchers, the duopoly of Google and Facebook once again demonstrated its dominance of the ad market following the release of their Q2 2017 earnings results. advertising Amazon data insights digital marketing ecommerce media buying online retail

Go Ahead, Freak Out About Snap’s Earnings- For The Right Reasons

Forrester IT

advertising B2C marketing programmatic buyingThe sky is falling, right on top of Snap Inc, and the sky’s name is CPM. Since they launched their self-service, auction-based buying environment, CPMs plunged 60%. 60%!?!?!? Cue the panic, right? Not so fast. With companies like Facebook making up the competitive set, the pressure was always on Snap to not just post good […].

Allocate Your Marketing Dollars More Efficiently

Forrester IT

advertising digital business digital marketing globalization & localization media buyingMarketers are increasingly under pressure to show that their digital marketing investments are generating returns.

Election Tech: Why social media is more powerful than advertising

Tech Republic Big Data

In a confusing and unconventional presidential campaign primary cycle, one clear trend emerged: Data-driven marketing is the future of politics and business

From Darling To Workhorse: Programmatic’s Growing Pains And What Comes Next

Forrester IT

advertising B2C marketing chief marketing officer (CMO) contextual marketing customer centricity customer experience customer journey data management platforms (DMPs) demand-side platforms (DSPs) machine learning marketing & strategy marketing organizational structure marketing technology media media buying online marketing technology personalization programmatic buying

The European DMP Landscape: Niche and local platforms offer competitive solutions for European marketers

Forrester IT

Most advertisers I speak to are either deploying or considering the deployment of a DMP to complete their technology stack. advertising B2C marketing data management platforms (DMPs Data management platforms have been a focal point of discussion this year. Often, their objectives go well beyond media buying. And while most invite US platforms like Adobe, Salesforce and Oracle to RFPs – all […].

Adobe 16

CIOs and CMOs: What’s Going On With This Relationship?

The Accidental Successful CIO

Specifically, the arrival of such new technologies as social media and mobile advertising means that the CMO is going to have to learn more about how IT systems work than ever before. Just exactly how well do the CIO and CMO get along? Image Credit: Melissa.

Madtech Convergence Is Ongoing – With Or Without You

Forrester IT

advertising B2B marketing B2C marketing digital marketing marketing automation marketing technology online marketing technologyFor marketers, the struggle is real: you want to provide your customers and prospects cohesive cross-channel experiences that demonstrate you actually know them (without freaking them out) — all while reducing the number of vendors in your tech stack.

Amazon Product Content: A New Space Race?

Forrester IT

advertising B2C marketing digital marketing online retail search marketingThe Whole Foods acquisition by Amazon weeks ago was only the latest milepost in the latter’s inexorable march to the top of retail. The company sold $136 billion worth of products in 2016 – more than any other online retailer (and just over a third of what Wal-Mart did). And we find that Amazon is big and gaining […].

Help Forrester benchmark the privacy-personalization paradox

Forrester IT

Modern day marketing and advertising has created a paradox: customers want to be recognized and rewarded for their loyalty, but they also want their privacy to be respected and their data used ethically. advertising personalization privacy GDPRWe firmly believe that balancing this privacy-personalization paradox is crucial to building customer trust and thriving in the age of the customer. […].

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Google Announces Links within Mobile Apps

CTOvision

For websites with lots of Internet traffic, turning visits into profits with successful advertising is immensely important. For a while now, online advertising has meant more than just sending thousands of messages to unknown addresses – advertisements now target specific individuals with specific products, complete with colors, animations, and helpful links. And Google wants to provide businesses with the advertising models to replace them. By ShannonPerry.

UK government starts recruiting digital experts for Brexit

Computer Weekly

Department for International Trade advertises job for digital designer to support future trade arrangements

Yahoo confirms nearly $5bn sale deal with Verizon

Computer Weekly

Verizon Communications to boost its advertising business by acquiring Yahoo's client database in a $4.83bn deal

US Data Management Platform Market To More Than Double In Five Years

Forrester IT

advertising B2C marketing data management platforms (DMPs) marketing technology Uncategorized data managment platform dmpUS companies continue to spend more on ad technology (adtech). In our latest Forrester Data Business Technographics® Marketing Survey, 2017, 60% of US respondents expect to increase spending on adtech this year, versus 45% last year. Almost one-quarter plan to increase adtech spending by more than 10%. With the adtech space, data management platforms (DMPs) […].

5 ERP Benefits You're Probably Overlooking

IT Toolbox

Most ERP benefits are well-known, thanks to the persistent advertising of vendors. However, it would appear that vendors are doing themselves a disservice by not advertising certain benefits as much as they deserve. Enterprise resource planning (ERP) is an essential tool in the business world, as the ability to integrate a variety of business processes comes with numerous advantages.

Google Keeps Chuggin’ Along

Forrester IT

Two significant things happened yesterday: Google released its Q2 earnings and yours truly was on Bloomberg to talk about it. Obviously, one of those events is much more important than the other.

Blockchain skills in high demand and jobs being swept up quickly

Computer Weekly

Job vacancies for people with blockchain skills are being filled in just seven days, on average, once they are advertised online

Mobile advertiser tracked users' locations, without their consent, FTC alleges

Network World

One major mobile advertiser allegedly did just that. InMobi is headquartered in India and partners with thousands of apps to offer advertising. The privacy settings on your phone don’t mean much if tech companies choose to ignore them. The company InMobi was secretly tracking user locations, regardless of consent, the U.S. Federal Trade Commission alleged on Wednesday. The motive: to serve location-based ads over mobile apps.

Google Will Stop Reading Your Emails for Gmail Ads

Data Center Knowledge

Google is stopping one of the most controversial advertising formats. Read More. Cloud Companies Google