Video Drives Online Display Advertising Spending But With Some Limitations

Forrester IT

advertising Asia Pacific B2C marketing digital marketingOnline video offers marketers and media firms an immersive and interactive form of communication with targeted user groups. Google is constantly refining its content acquisition and delivery tools to grow its YouTube revenue. Three Chinese digital giants — Baidu, Alibaba, and Tencent (BAT) — are investing aggressively on their online video platforms, namely Baidu’s iQiyi, […].

Take Your Advertising From Zero To Hero

Forrester IT

Today’s marketers are distracted by new technology and more data promising more efficient and personalized advertising. So they forget that adtech — in a vacuum — is no match for how people today consume media, interact with advertising, or think about their experiences with brands. advertising age of the customer B2C marketing b2c marketing

What is the future of data-driven advertising?

Datacponomy

The digital advertising market has doubled in size over the past five years, with the total ad spend in Europe approaching €50 billion, according to the IAB. The post What is the future of data-driven advertising? Contributors Featured Marketing & Sales advertising advertising revenue data-driven marketing smartpipe targeted advertising

Amazon Continues To Lean Into Its Advertising Business

Forrester IT

It’s unbelievable how much attention Amazon Advertising now gets. Prior to 2018, very few media outlets or Forrester clients even spoke about Amazon’s ad products.

Video: How AI is Transforming Advertising and What You Should Do About it.

Forrester IT

Did you know that artificial intelligence (AI) has infiltrated all parts of the advertising process? But chances are, in an era of programmatic advertising where machines are making millions of decisions on billions of ad impressions every day, your advertising is being touched by AI. My guess is, probably not.

Big Data’s Impact on Advertising

CTOvision

Big data is a megatrend, and one that has bulldozed its way into a variety of industries and causes. It’s not just a small chain of disruptions, but rather a complete evolution. Healthcare, aviation, education and job training are all excellent examples of how big data is changing the current landscape. Healthcare, in particular, will […]. Big Data CTO Cyber Security News

How AR Is Revolutionizing Advertisements

Galido

Information Technology Blog - - How AR Is Revolutionizing Advertisements - Information Technology Blog. More specifically, here are ways in which this technology is revolutionizing advertisement. Making Advertisement More Interactive and Experiential.

Advertising regulators to crack down on broadband speed claims

Computer Weekly

Regulators are inviting consumer input on a number of proposals on how broadband is advertised

Digital Out-Of-Home Advertising: Not Your Grandmother’s Roadside Billboards

Forrester IT

(Dave Novitzky contributed to this blog) It’s January, snowy, unbearably cold, and to make matters worse, a Monday. You’re trying to make it to the weekend so you don’t need to go outside. until you see an empty lounge chair on a beautiful warm beach floating down the Hudson River. Yes, you […]. B2C marketing

Creative Media Outshines The Technology

Forrester IT

advertising advertising agencies media media buying creativity Marketing media agencies

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The TV Industry is Stumbling Toward Customer Centricity

Forrester IT

Well, we know that consumer attitudes about advertising are not […]. advertising advertising agencies marketing & strategy media media buying omnichannel advertising television tv videoI’ve just returned from a few days in the sun, having once again participated in Beet.TV’s s annual BeetRetreat. Wonderfully, we returned to Puerto Rico this year*.) The theme was “It’s Consumer First in TV Land,” which I really hoped the conference would pay off.

Advertising Standards tightens rules around broadband speed claims

Computer Weekly

ISPs will have to abide by a tighter set of rules that restrict the claims they are allowed to make about their broadband service speeds from May 2018

How CRM Data Can Help Your Social Advertising Campaigns

IT Toolbox

Pay-per-click (PPC) advertising on social media platforms is a great way to get customers started in the sales funnel. The statistics are there to prove the effectiveness of PPC advertising, as well. Because social media are so rich in demographic information, you can really target the audience you’re going after. Research shows that

Facebook gives sensitive user information to advertisers, White House emails not protected, Discounted cyber insurance, Intel’s unethical conduct

CTOvision

Facebook lets advertisers target users based on sensitive interests CTOvision has been tracking the Facebook data issues for quite a while and will continued to keep you in the loop (see The Ethics Of […]. These are some of the cybersecurity stories CTOvision is tracking. For others see our portal into all things cybersecurity and cyberwar.

Gillette’s Close Shave: Its Latest Ad Is A Masterful Emotional Play Let Down By Its Execution

Forrester IT

advertising advertising agencies age of the customer brand building brand experience branding chief marketing officer (CMO) customer data customer emotion customer experience marketing & strategy marketing attitudes millennials voice of the customer (VOC

The Benefits of Using CRM Data for Programmatic Advertising Campaigns

IT Toolbox

Programmatic advertising automates a significant portion of the ad buying process, which frees up your staff's time for other high-skill tasks. You define your target audience for a campaign through a demand side platform (DSP), which connects you to ad inventory from relevant publishers. Machine learning and other artificial intelligence technology allow programmatic campaigns to find consumers

Top Digital Advertising Trends That Will Rule 2018

Galido

Information Technology Blog - - Top Digital Advertising Trends That Will Rule 2018 - Information Technology Blog. Digital advertising refers to a set of advertising communications actions carried out on the web, in order to reach a specific target. What is Native Advertising?

Not using PPC advertising will put you behind your competitors

Galido

Information Technology Blog - - Not using PPC advertising will put you behind your competitors - Information Technology Blog. To avoid the uncertainty, marketers prefer to adopt PPC or paid search advertising that ensures generation of qualified leads that have a high potential for conversion.

Can Agencies Change Their Business Model Fast Enough?

Forrester IT

advertising advertising agencies chief marketing officer (CMO) digital agencies media media buying agencies agency holding companies MarketingAgencies are no longer the exclusive marketing and business partner for CMOs.

Instagram Hits It Big: One Million Companies Now Advertising On Instagram

IT Toolbox

Instagram, a Facebook owned photo sharing site, has reached 1 million companies using its social media platform to advertise their products to Instagrammers

Social Media Q4 Earnings Roundup: Holiday Ads + Mystery User Numbers

Forrester IT

And I’d add “holiday advertising.” Q4 2018 proved yet again that advertisers ramp up their media budgets in Q4 to get consumers to buy those holiday gifts. social marketing social media earnings social advertising social networks

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You’ve Still Got Mail

Forrester IT

advertising digital marketing email marketingIt has been more than two decades since AOL popularized email with the catchy “you’ve got mail” greeting. So ubiquitous was it in its heyday that it was the title of a romcom starring Tom Hanks and Meg Ryan.

Hulu Signals An Inflection Point For OTT

Forrester IT

billion in advertising revenue in 2018. advertising B2C marketing media promotedYou’ve likely read the facts: Hulu announced that it has 25 million subscribers and collected $1.5 For more information and analysis, check out this report.)

We Should Chat About WeChat And Why Facebook Wants In

Forrester IT

advertising Facebook mobile apps privacy social marketing social media facebook promotedFor years, I’ve maintained that Mark Zuckerberg, CEO of Facebook Inc., has had his eye on a singular goal: becoming the global version of China’s WeChat.

TD Ameritrade’s “Accountable CMO” Makes Marketing a Business Engine

Forrester IT

It happened, of all places, at the ANA’s Advertising Financial Management conference earlier this week in Hollywood, FL. advertising advertising agencies behavioral targeting branding marketing & strategy marketing executive leadership marketing measurement marketing metrics marketing organization & culture marketing ROI media buyingI have a new work crush.

What the IPG Acxiom Deal Means For Marketers

Forrester IT

advertising advertising agencies age of the customer data management data services database marketing service providers

The advertising tech powering the 2016 election

Tech Republic Big Data

How data firm Targeted Victory uses automation, machine learning, and Adobe Spark to microtarget voters online, on TV screens, and on smartphones to raise big money for political campaigns

IBM, Citi and Barklay’s Blockchain App Store, Facebook to shut down Partner Categories tool for advertisers, ARM’s latest IoT acquisition

CTOvision

The following are some of the tech topics we are tracking: IBM, Barclays and Citi Team Up to Launch Blockchain App Store for Banks Looks like Blockchain tech for financial services has finally arrived. IBM and CLS have collaborated to launch LedgerConnect, a blockchain platform for financial services companies, with participation from banks like Barclays [.]. Blockchain and Cryptocurrency CTO Internet of Things News Facebook IBM

Creative adtech: the most important category you’ve never heard of (+ a Forrester Wave)

Forrester IT

The results have been dismal: the digital advertising […]. advertising B2C marketingFor the past 30+ years, and for a host of reasons, the age-old connection between creative and media has been severed. In the programmatic era, the focus has been dominantly on media, as though creative didn’t contribute to enticing consumer attention and engagement and driving media performance.

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Creative adtech: the most important category you’ve never heard of (+ a Forrester Wave)

Forrester IT

The results have been dismal: the digital advertising […]. advertising B2C marketingFor the past 30+ years, and for a host of reasons, the age-old connection between creative and media has been severed.

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See The Forest For The Trees In Facebook’s Cambridge Analytica Problem

Forrester IT

social marketing social media ad targeting advertising data data breach facebook privacy social advertising social networks user dataShame on Facebook. The Cambridge Analytica scandal has exposed the social network’s egregious misstep. Here at Forrester, we are furiously fielding inquiries about what this failure to protect user data means. Most questions are immediate and tactical in nature. These questions are certainly pressing so let’s address them.

Four Things You Must Do Right Now To Rock Your 2018 Holiday

Forrester IT

advertising Amazon digital business ForecastView holiday season online retail retail amazon promotedOver $1 trillion (no typo) — that’s how big 2017 holiday topline sales were in the US and Europe combined.

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Rethink The In-House Agency Hype

Forrester IT

advertising agencies chief marketing officer (CMO) digital agencies in-house agenciesCMOs Should Rethink Their Efficiency Argument For An Effectiveness Strategy Headlines blustering about in-house agencies have marketers buzzing and agencies fretting.

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Predictions 2019: Media — What’s On Tap?

Forrester IT

advertising Amazon media mergers & acquisitions (M&As) predictions 2019Media Acquisition Growth Explodes By any standard, 2018 will be remembered as a blockbuster year for media. On June 14, 2018, AT&T completed its acquisition of Time Warner for $85.4

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The Hidden Lesson In Big Beer’s Post-Super Bowl Antics (Hint: It’s Not About Fast Marketing)

Forrester IT

advertising age of the customer agile brandingWhat everyone will remember most about “Super Bore LIII” is not the game or the ads but the post-game tit-for-tat between Big Beer brands Anheuser Busch InBev and MillerCoors. In case the game’s dullness induced you into a media-blocking stupor… Here’s what happened: ABI aired three Super Bowl ads blasting MC for using corn […].

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