The Creative Agencies Behind Super Bowl LIV Advertising

Forrester IT

If you missed my take on how Super Bowl LIV highlights the new normal agencies and advertisers face, you can read it here. advertising advertising agencies chief marketing officer (CMO) digital agencies media agencies

Ready Or Not, Here Comes The Future Of Advertising

Forrester IT

We’ve spent months exploring what the future of advertising will look like, and we’re excited to share the findings of our research with you: The Future Of Advertising Is Imminent Upheaval – And You’re Not Ready For It. advertising B2C marketing

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Social Will Be The Fastest-Growing Digital Advertising Channel Globally

Forrester IT

While 2018 was a challenging year for global social media advertising amid the implementation of GDPR, privacy scandals, and brand safety concerns, Forrester forecasts that social will remain the fastest-growing digital advertising channel globally over the next five years.

Q1 Earnings: Google, Amazon, Facebook, Twitter, Snapchat Advertising Decelerates While Usage Accelerates

Forrester IT

As far as the advertising triopoly and the social networks are concerned, however, advertising in Q1 surpassed bleak expectations and usage is booming — but not all is how it appears to be. Advertisers: The Pandemic’s True […].

New Research: What Blockchain Means For Advertisers

Forrester IT

Today’s big brands have come to grips with a new advertising reality: Finding and successfully engaging with their best prospects and customers is more complicated than ever.

Google, Facebook, and Amazon: From Advertising Duopoly To Triopoly

Forrester IT

Google and Facebook have dominated the digital advertising landscape for much of this decade. Amazon’s revenue from advertising has skyrocketed because endemic advertisers (brands that sell products and buy ads on Amazon) have grown their Amazon ad budgets […].

The State Of Social Advertising: Pretty On The Outside, Ugly On The Inside

Forrester IT

On the outside: Social media’s total global advertising spend is expected to balloon to $110 billion by 2022 (with Facebook taking 75% of the global spend market). age of the customer social marketing social media facebook Snapchat social advertising twitter

Publishers Shift Focus From Advertiser To Customer

Forrester IT

Within the media industry, publishers usually have two main types of customers: Advertisers that want to buy ad space to reach a publisher’s audience Consumers who read/watch/view the publisher’s content Publishers Have […].

Coronavirus Is A Headwind For Search Advertising, But The Outlook Remains Promising

Forrester IT

advertising B2C marketing digital marketingAround the world, the spread of the coronavirus is a source of growing anxiety. First and foremost, it is a health concern. Secondarily, it presents challenges for business leaders, including marketers.

Asia Pacific Online Video Advertising Spend Will Reach $53.7 Billion By 2023

Forrester IT

advertising Asia Pacific B2C marketingIncreasing internet penetration, better data infrastructure, and increasing adoption of 4G and now 5G are driving video consumption in Asia Pacific.

Video Drives Online Display Advertising Spending But With Some Limitations

Forrester IT

advertising Asia Pacific B2C marketing digital marketingOnline video offers marketers and media firms an immersive and interactive form of communication with targeted user groups. Google is constantly refining its content acquisition and delivery tools to grow its YouTube revenue. Three Chinese digital giants — Baidu, Alibaba, and Tencent (BAT) — are investing aggressively on their online video platforms, namely Baidu’s iQiyi, […].

Take Your Advertising From Zero To Hero

Forrester IT

Today’s marketers are distracted by new technology and more data promising more efficient and personalized advertising. So they forget that adtech — in a vacuum — is no match for how people today consume media, interact with advertising, or think about their experiences with brands. advertising age of the customer B2C marketing b2c marketing

The TV Industry’s Latest Hill To Climb: How To Avoid The Sins of Digital Advertising’s Past

Forrester IT

There is so much opportunity for a TV/video advertising industry which finds itself in flux – an explosion of new content, new data sources, new consumer viewing patterns. advertising age of the customer customer centricity marketing & privacy audience targeting media privacy television

Verizon suspends Facebook advertising as boycott grows

Venture Beast

Verizon is pausing advertising on Facebook in support of a campaign that called out the social network for not doing enough to stop hate speech. Read More. Marketing Media Mobile Social category-/News Facebook Verizon

Amazon Continues To Lean Into Its Advertising Business

Forrester IT

It’s unbelievable how much attention Amazon Advertising now gets. Prior to 2018, very few media outlets or Forrester clients even spoke about Amazon’s ad products.

AppsFlyer measures in-app advertising for Facebook gaming campaigns

Venture Beast

AppsFlyer can measure in-app advertising campaigns, tracing the growth of revenue associated with a group of users to ads that drew them. Read More.

Microsoft is reportedly suspending advertising on Facebook and Instagram

GeekWire

Microsoft has paused advertising on Facebook and Instagram worldwide due to concerns about content surfaced alongside ads, according to Axios. The software giant is not participating in a broader Facebook advertising boycott that has enlisted REI, Levi’s, Coca-Cola, and other big companies.

Creative is king: UA advertising creative trends in 2020

Venture Beast

As AI optimizing ad platforms have leveled the playing field for advertisers big and small, creative is the key differentiator driving UA. Read More.

Marketers, You Don’t Understand How Consumers Feel About Advertising

Forrester IT

Marketers, you don’t know how consumers feel about your advertising, and it may be hurting you in ways you don’t understand. advertising B2C marketing behavioral targeting brand building chief marketing officer (CMO) consumer segmentation contextual marketing customer centricity customer life cycle marketing & strategy millennials personalization Marketing

Video: How AI is Transforming Advertising and What You Should Do About it.

Forrester IT

Did you know that artificial intelligence (AI) has infiltrated all parts of the advertising process? But chances are, in an era of programmatic advertising where machines are making millions of decisions on billions of ad impressions every day, your advertising is being touched by AI. My guess is, probably not.

Game industry TV advertising keeps sliding down

Venture Beast

The video game industry saw a 22.26% decline in total ad impressions from mid-May to mid-June vs. mid-April to mid-May; PlayStation overtook Nintendo. Read More.

National Advertising Review Board tells AT&T to stop 5G Evolution ads

Venture Beast

AT&T's controversial 5GE branding may go away entirely after the carrier was slapped by an advertising regulator for misleading marketing of 4G service.

What is the future of data-driven advertising?

Datacponomy

The digital advertising market has doubled in size over the past five years, with the total ad spend in Europe approaching €50 billion, according to the IAB. The post What is the future of data-driven advertising? Contributors Featured Marketing & Sales advertising advertising revenue data-driven marketing smartpipe targeted advertising

Big Data’s Impact on Advertising

CTOvision

Big data is a megatrend, and one that has bulldozed its way into a variety of industries and causes. It’s not just a small chain of disruptions, but rather a complete evolution. Healthcare, aviation, education and job training are all excellent examples of how big data is changing the current landscape. Healthcare, in particular, will […]. Big Data CTO Cyber Security News

How to advertise on Reddit

TechnoBezz

Consequently, there has been a rise in online advertising as a marketing solution for businesses. This article will show you how to advertise on Reddit and get those sales up. Advertising on Reddit. Visit Reddit’s advertising website.

Civil rights groups urge companies to suspend Facebook advertising

Venture Beast

civil rights groups called on companies to pause advertising on Facebook, saying the social network is not doing enough to stop hate speech. Read More.

Publicis Groupe’s Money Back Performance Guarantee Shifts The Agency/ Brand Economic Model From Paying For People To Paying For Performance

Forrester IT

advertising advertising agencies Age of the Customer

Groups 348

How AR Is Revolutionizing Advertisements

Galido

Information Technology Blog - - How AR Is Revolutionizing Advertisements - Information Technology Blog. More specifically, here are ways in which this technology is revolutionizing advertisement. Making Advertisement More Interactive and Experiential.

Facebook used Delta to woo advertisers, but now the airline is boycotting the company, too

Mashable Tech

The list of companies pulling advertising from Facebook in response to the platform's inaction toward hate speech and misinformation continues to grow. The second largest airline in the world is pausing its advertising campaigns on Facebook and Instagram. Verizon. Best Buy. Coca-Cola.

Super Bowl LIV Highlights The New Normal For Agencies

Forrester IT

The Super Bowl is a perfect illustration of the trajectory of the advertising agency industry in transition, despite its cherished position as advertising’s premier event.

Stirista raises $13 million to grow its advertising databases

Venture Beast

Stirista, a data-driven marketing startup, raised $13 million in venture capital to grow its business after acquiring a mobile ad data firm. Read More.

For only $30, this online training will teach you all about digital advertising

Mashable Tech

TL;DR: Learn how to navigate the online market with The Digital Advertising and Marketing 101 Certification Bundle for $30, a 97% savings as of June 9. If you're working at or running a business without a digital marketing plan or advertising budget, it's time to change that.

Digital Out-Of-Home Advertising: Not Your Grandmother’s Roadside Billboards

Forrester IT

(Dave Novitzky contributed to this blog) It’s January, snowy, unbearably cold, and to make matters worse, a Monday. You’re trying to make it to the weekend so you don’t need to go outside. until you see an empty lounge chair on a beautiful warm beach floating down the Hudson River. Yes, you […]. B2C marketing

The TV Industry is Stumbling Toward Customer Centricity

Forrester IT

Well, we know that consumer attitudes about advertising are not […]. advertising advertising agencies marketing & strategy media media buying omnichannel advertising television tv videoI’ve just returned from a few days in the sun, having once again participated in Beet.TV’s s annual BeetRetreat. Wonderfully, we returned to Puerto Rico this year*.) The theme was “It’s Consumer First in TV Land,” which I really hoped the conference would pay off.

The CMO/CIO Paradox

Forrester IT

advertising advertising agencies age of the customer B2C marketing brand building brand experience brandingOver the past few years, countless articles have been published on the growing importance of CMO-CIO collaboration.

Why Sizmek’s Ad Server Shouldn’t End Up With Amazon

Forrester IT

Ad servers are the pipes of digital advertising – they (virtually) move content or ad creatives into empty slots on publisher’s pages, and then keep track of how many times they did it. Ad serving… sounds boring right? And on its face, it is.

Massive falls in marketing and advertising – how and when will the market come back?

Trends in the Living Networks

The evidence is now in on what was already clear: the advertising and marketing industries are getting slammed by the coronavirus pandemic. However there are ways that the industry, particularly from an advertiser perspective, could reinvent itself.

Starbucks is the latest big company to halt advertising on social media

The Verge

Starbucks will join the growing list of corporate entities pausing advertising on social media platforms, the company said in a blog post Sunday. Photo by Yuriko Nakao/Getty Images.

McDonald’s creative shift is a blow to the future of creativity

Forrester IT

advertising advertising agencies brand building customer experience management digital agencies creativity Customer Experience (CX) McDonalds Wieden + KennedyYes, W+K produces the industry’s most iconic work.

Is Your Brand Desperate To Differentiate?

Forrester IT

advertising advertising agencies chief marketing officer (CMO) customer experience index (CX Index) digital agencies promoted

Advertising regulators to crack down on broadband speed claims

Computer Weekly

Regulators are inviting consumer input on a number of proposals on how broadband is advertised

Creative Media Outshines The Technology

Forrester IT

advertising advertising agencies media media buying creativity Marketing media agencies

Media 368

How CRM Data Can Help Your Social Advertising Campaigns

IT Toolbox

Pay-per-click (PPC) advertising on social media platforms is a great way to get customers started in the sales funnel. The statistics are there to prove the effectiveness of PPC advertising, as well. Because social media are so rich in demographic information, you can really target the audience you’re going after. Research shows that