How Brands Can Use Voice Technology To Advertise in the Metaverse

IT Toolbox

Marketers can advertise in new ways using technologies, such as voice technology to deliver highly personalized experiences to consumers. Matt Muldoon, president North America, ReadSpeaker, explores it in detail and explains the key to successful voice advertising in the metaverse.

How Marketers Can Extract the Maximum Value From OTT and OLV Advertising

IT Toolbox

While being deceptively similar, OTT and OLV have different approaches, which marketers must know before advertising. Here, Reid Mitnick, director of sales, BidMind, describes peculiarities between them and instructs how to use them properly to have maximum value from advertising.

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Podcast advertising could be a blueprint for cookieless advertising

Venture Beast

Podcasts are a great example of why contextually relevant and cookieless ads are a key component of advertising strategies. Read More.

Four DOOH Challenges the Advertising Industry Should Overcome

IT Toolbox

Digital OOH has been growing rapidly over the last few years due to the several advantages it offers to advertisers and brands. The post Four DOOH Challenges the Advertising Industry Should Overcome appeared first on Spiceworks. Programmatic Advertising

Leading Advertising and Analytics Company Outperforms With a Graph Database

Xandr, a division of AT&T, has built an identity graph that connects information on people, households, and more. The company is using this graph to provide advertisers an ability to deliver commercials more successfully than ever before. Learn more.

Why Podcast Advertising Should Part of Your Marketing Strategy

IT Toolbox

Learn from Paul Kelly how the podcast advertising ecosystem is growing and how brands can leverage it. The post Why Podcast Advertising Should Part of Your Marketing Strategy appeared first on Spiceworks.

Turn off Advertising ID Using Intune

Anoop

The post Turn off Advertising ID Using Intune appeared first on HTMD Blog #1 by Jitesh Kumar. Intune Advertising ID Endpoint Manager featuredHello - Here is the new HTMD Blog Article for you. Enjoy reading it. Subscribe to YouTube Channel [link].

Roku Is Making It Really Easy for Advertisers to Target You While You Stream TV

GizModo VR

million active accounts, reported $532 million in revenue from its platform business, which includes advertising, in Q2. Roku is best known for the adorable set-top boxes and compact streaming sticks it sells, but ads have been Roku’s real cash cow for a while now. The company, which has 55.1

Nobody Wants Ads in Twitter Replies—Not Even Advertisers

GizModo VR

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Welp, Vizio Now Makes Twice as Much From Advertising as It Does From Selling TVs

GizModo VR

At least in terms of where its money is coming from, Vizio is becoming an advertising firm. advertising vizio business finance roku television technology apple tv app mass media digital television interactive television computing technology internet smart tv technology

Advertisers Are Selling Americans' Data to Hundreds of Shady Foreign Businesses

GizModo VR

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

Proposed Surveillance Advertising Ban, Meet Contextual Targeting

Forrester Digital Transformation

Cory Booker) made a splash on Wednesday when they introduced the Banning Surveillance Advertising Act of 2022. Its primary goal is to limit the data that advertisers and adtech vendors can use to target advertising. Advertising Age of the Customer marketing & privacy privac

Predictions 2022: Advertisers Lean Into Retail Media Momentum, New Modes, And, Yes, The Metaverse

Forrester Digital Transformation

Looking ahead to 2022, advertisers and publishers will look for ways to extend those innovations to match consumers’ willingness to experiment with new experiences and products (now at an all-time high). Advertising Advertising Agencies Age of the Customer Media promoted

Frameplay raises $8M for in-game advertising

Venture Beast

Frameplay has raised $8 million in funding for its immersive in-game advertising experiences. Hiro Capital led the round. Read More.

Democrats unveil bill to ban online ‘surveillance advertising’

The Verge

On Tuesday, Democrats introduced a new bill that would ban nearly all use of digital advertising targeting on ad markets hosted by platforms like Facebook, Google, and other data brokers. The Banning Surveillance Advertising Act – sponsored by Reps. Photo by Greg Nash-Pool/Getty Images.

The Curated Internet and the rebirth of performance advertising

Dataconomy

The early months of the COVID-19 pandemic saw a dramatic decline in advertising spend across the board, encompassing both top-of-the-funnel brand advertising (designed to generate awareness among new customers) and mid-to-bottom funnel performance advertising (aimed at generating leads and sales).

Choosing An Advertising Platform For Your B2B Business

Forrester Digital Transformation

Should you choose a B2C-focused advertising platform to advertise to consumers and a separate B2B-focused advertising platform to advertise to business buyers? Account-Based Marketing (ABM) Advertising B2B Marketing B2C Marketing

Over 200 Newspapers Are Suing Facebook and Google for Decimating Their Advertising

GizModo VR

As first reported by Axios , a collective of some 200 newspapers are currently suing Google and Facebook, alleging that the tech giants have unfairly manipulated the advertising market in ways that directly damage their publications.

What advertisers need to focus on as they prepare for the metaverse

Venture Beat

Advertising and marketing in the metaverse require a smart approach to ensure ads are relevant, respectful, contextualized and reward-based. Read More.

How self-service advertisers can optimize performance

Venture Beast

Despite all the optimism surrounding self-service, it is not solving many challenges in performance advertising. Read More. Business DataDecisionMakers Enterprise Marketing ads category-/Business & Industrial/Business Services marketing pricing programmatic ad buying self-service

Admix raises $25M for in-game advertising as brands seek gamers

Venture Beast

Admix has raised $25 million to build its platform for in-game advertising as brands seek out lucrative young gamers. Read More.

Verizon suspends Facebook advertising as boycott grows

Venture Beast

Verizon is pausing advertising on Facebook in support of a campaign that called out the social network for not doing enough to stop hate speech. Read More. Marketing Media Mobile Social category-/News Facebook Verizon

The cookie is crumbling. It’s time for digital advertising to start baking

Venture Beast

The death of the cookie won’t be a death knell, but a chance to move forward with advertising tactics that work in an evolving digital world. Read More.

Why Netflix Chose Microsoft In Its Bid to Enter Advertising

Forrester Digital Transformation

Advertising Age of the Customer B2C Marketing Media InsightsThe speculation has been swirling for months that Netflix was getting into the ad business. We’ve long seen this as necessary for Netflix, and have been clear about the upside, so no big shock there.

Texas Attorney General Sues Griddy for False Advertising in Wake of Winter Storm Price Hikes

GizModo VR

Texas Attorney General Ken Paxton is suing the company for “false, misleading, and deceptive advertising and marketing practices” that he… Read more.

Google Privacy Sandbox Initiative ushers in interest-based advertising with Topics API

Venture Beast

Google’s Privacy Sandbox initiative, which is designed to improve web privacy for users, announced the launch of the Topics API for interest-based advertising. Business Cloud Commerce technology APIs category-/Business & Industrial cookies Google Google API Internet advertising

Why traditional advertising needs to be kicked to the curb in Web3

Venture Beast

Web3 offers so many ways for creators to monetize that they won't be prioritizing traditional advertising. How can brands carve out a place? Read More.

Augmented Analytics Making the Difference It Advertises?

Information Week

Vendors are continuously adding new capabilities to their products, but there are some fundamental things that enterprises need to get right before they see the benefits

AI could help advertisers recover from loss of third-party cookies

Venture Beast

Providers of digital advertising platform such as Quantcast are using AI to level the field in favor of content providers. Read More.

Amazon Asks Its Advertisers to Consider Being a Bit More Invasive

GizModo VR

snooping amazon advertising privacy

Apple launches the post-IDFA world to the dismay of advertisers

Venture Beast

GamesBeat Mobile Apple category-/Business & Industrial category-/Games/Computer & Video Games DeanBeat Mobile and Social Identifier for Advertisers IDFA Mobile gamingApple has launched its new iOS14 software, and that means that the long-feared IDFA change is here for mobile games.

Recent Changes In The Media Measurement Landscape Raise Advertiser Expectations

Forrester Digital Transformation

Advertising Age of the Customer B2C Marketing Media Insights

Facebook blocks Russian state media from advertising on the platform

The Verge

Facebook is blocking state-run Russian media outlets from advertising and monetizing content on the platform amid the ongoing conflict in Ukraine (via Reuters ). Illustration by Alex Castro / The Verge.

What Apple’s latest letter to Congress means to mobile advertising

Venture Beast

Business DataDecisionMakers Marketing Mobile Apple Apple app tracking transparency category-/Business & Industrial/Business Services category-/Computers & Electronics category-/News mobile advertisingApple is making new moves to protect it’s App Store from legislation.

Snap Faces Investor Lawsuit After Apple's Privacy Updates Tank Advertising Revenue

GizModo VR

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Your Facebook News Feed Sucks Because That's How Advertisers Like It

GizModo VR

facebook news feed digital marketing software lee mcguigan frances haugen computing linkedin technology internet rupert murdoch uber world wide web social information processing social media entertainment culture eric sodomka online advertising

AppsFlyer measures in-app advertising for Facebook gaming campaigns

Venture Beast

AppsFlyer can measure in-app advertising campaigns, tracing the growth of revenue associated with a group of users to ads that drew them. Read More.

A Brief History of In-Game Advertising

TechSpot

These days, in-game advertising is the rule, not the exception. According to an Omdia survey, gaming companies around the world raked in over 42 billion dollars in 2019, solely from in-game ads

Prepare Now For Data Deprecation’s Impact On B2B Advertising

Forrester's Customer Insights

The four forces driving data deprecation are already making a negative impact on B2B advertising use cases. B2B advertisers must change three key processes as soon as possible to ensure advertising success and buyer experience continuity. Advertising B2B Research data security

Microsoft is reportedly suspending advertising on Facebook and Instagram

GeekWire

Microsoft has paused advertising on Facebook and Instagram worldwide due to concerns about content surfaced alongside ads, according to Axios. The software giant is not participating in a broader Facebook advertising boycott that has enlisted REI, Levi’s, Coca-Cola, and other big companies.

For Super Bowl LV Advertisers, It Pays To Be Brave

Forrester's Customer Insights

Sitting out this year’s Super Bowl may be the safe call for advertisers. Advertising Advertising AgenciesThose brave enough to bring America levity in its moment of darkness, however, will reap the rewards. This year’s Super Bowl will be unlike any other.

Amazon to Appeal Record $886 Million Fine Over Advertising Practices

GizModo VR

Amazon says it intends to challenge a record $886 million fine imposed by a European Union privacy regulator over what the company says are perceived privacy violations related to its advertising technology.