Forrester IT

APRIL 11, 2022

B2B organizations should evaluate their paid media advertising maturity across six competencies: advertising strategy, talent and technology, audience savvy, brand/demand interlock, measurement and testing, and creative excellence.

Advertising 361

Advertising B2B Media Strategy 361

IT Toolbox

MARCH 24, 2023

Discover tips on how local advertisers can give their brands a boost during March Madness. The post Why This Year’s March Madness Presents Opportunities for Local Advertisers appeared first on Spiceworks.

Advertising 239

Advertising Video 239

Forrester IT

NOVEMBER 4, 2022

In the days following last Friday’s closing of the deal, GM paused its paid advertising on Twitter. When Twitter first announced its intent (back in April) to be acquired by Elon Musk, Forrester said that disinformation and hate speech are ultimately at stake – And that ad dollars are at risk. Soon after, IPG’s MediaBrands […].

Advertising 195

Advertising B2C Media Social 195

IT Toolbox

MARCH 1, 2023

FTC has warned companies against abusing the term AI in advertising. The post FTC Warns Companies Against Abusing the Term AI in Advertising appeared first on Spiceworks. Read about it here.

Advertising 243

Advertising Company 243

IT Toolbox

JANUARY 19, 2023

As digital advertising matures, this may be the year of Virtuous Advertising. The post The Year Ahead: Why Marketers Should Embrace Virtuous Advertising appeared first on. Learn what it is and how AI can help achieve it.

Advertising 230

Advertising Artificial Intelligence 230

Forrester IT

FEBRUARY 4, 2021

Sitting out this year’s Super Bowl may be the safe call for advertisers. Those brave enough to bring America levity in its moment of darkness, however, will reap the rewards. This year’s Super Bowl will be unlike any other.

Advertising 476

Advertising 476

IT Toolbox

DECEMBER 14, 2022

AI would make advertising more responsible. The post How AI Will Enable More Responsible Advertising In 2023 appeared first on. Find out how.

Advertising 240

Advertising Artificial Intelligence 240

IT Toolbox

DECEMBER 2, 2022

Discover a few predictions about digital advertising for 2023 by Gareth Noonan to stay prepared. The post 5 Advertising Predictions for 2023 That B2B Marketers Should Know appeared first on.

Advertising 246

Advertising B2B 246

IT Toolbox

FEBRUARY 7, 2023

Discover the opportunities and challenges for companies in digital advertising this year and how they are using capabilities like automation. The post Why Instagram and Facebook Are the Most Preferred Channels for Advertising This Year appeared first on Spiceworks.

Advertising 244

Advertising Company 244

IT Toolbox

SEPTEMBER 23, 2022

Learn from Paul Kelly how the podcast advertising ecosystem is growing and how brands can leverage it. The post Why Podcast Advertising Should Part of Your Marketing Strategy appeared first on Spiceworks.

Advertising 240

Advertising Strategy 240

IT Toolbox

OCTOBER 30, 2022

Strachan why OOH is not on its way out and how it has become a power player in today’s advertising ecosystem.Meta. The post How OOH Is Reclaiming Its Seat in Advertising appeared first on. Learn from Marc S.

Advertising 212

Advertising 212

Forrester IT

MARCH 15, 2022

Should you choose a B2C-focused advertising platform to advertise to consumers and a separate B2B-focused advertising platform to advertise to business buyers? Or, are there advertising platforms that can do both and do it well enough to cover the range of B2C and B2B use cases across your company?

Advertising 195

Advertising B2B B2C Company 195

IT Toolbox

SEPTEMBER 2, 2022

Marketers can advertise in new ways using technologies, such as voice technology to deliver highly personalized experiences to consumers. Matt Muldoon, president North America, ReadSpeaker, explores it in detail and explains the key to successful voice advertising in the metaverse.

Advertising 241

Advertising 241

Forrester IT

MAY 10, 2023

With more than 300 million creators worldwide, the creator economy has grown exponentially over the last several years and shows no signs of slowing down. Creators — individuals who make and monetize social media content — matter to brands because they wield the power to make ideas, trends, songs, or products go mainstream overnight.

Advertising 358

Advertising Trends Media Social 358

IT Toolbox

MARCH 8, 2023

The post Why Dirty Data is Leading to Advertising Waste and How to Stop It appeared first on Spiceworks. How to be data-driven and use tech tools to maximize ad spend ROI.

Advertising 246

Advertising Data How To Tools 246

Forrester IT

JANUARY 21, 2022

Cory Booker) made a splash on Wednesday when they introduced the Banning Surveillance Advertising Act of 2022. Its primary goal is to limit the data that advertisers and adtech vendors can use to target advertising. Anna Eshoo, Rep. Jan Schakowsky, and Sen.

Advertising 195

Advertising Meeting Industry Data 195

Forrester IT

FEBRUARY 2, 2020

If you missed my take on how Super Bowl LIV highlights the new normal agencies and advertisers face, you can read it here. There’s no shortage of media outlets pre-viewing and pre-releasing Super Bowl commercials. You can see the brands running ads during Super Bowl LIV at USA Today’s Ad Meter, Ag Age, Adweek, or […].

Advertising 416

Advertising Media 416

Forrester IT

FEBRUARY 8, 2021

Advertising holds up a mirror to society, nowhere more than the premier advertising event of the year, the Super Bowl. […]. By the end of the third quarter, there wasn’t much doubt about the outcome of the game. But suspense lingered about how the ads would perform in this high-stakes contest for brands and their agencies.

Advertising 273

Advertising B2C 273

Forrester IT

OCTOBER 28, 2021

Looking ahead to 2022, advertisers and publishers will look for ways to extend those innovations to match consumers’ willingness to experiment with new experiences and products (now at an all-time high). Learn more.

Advertising 370

Advertising Media Retail 370

Vox

MARCH 23, 2023

Twitter’s survival in the coming months depends on how its new owner, Elon Musk, manages his relationship with a key group of people: advertisers. It’s been a rocky pairing since October, when Musk officially took over and many big-name advertisers paused spending on the platform.

Advertising 145

Advertising Budget Groups Conference 145

Forrester IT

OCTOBER 27, 2020

It’s been a rough year for advertisers, and 2021 will bring new challenges to a weary and quickly evolving industry. As advertisers attempt to reckon with the impending upheaval of data deprecation, they’ll be forced to divert attention toward more pressing — and distracting — issues that have emerged due to the COVID-19 pandemic.

Advertising 307

Advertising Industry Data B2C 307

IT Toolbox

AUGUST 16, 2022

While being deceptively similar, OTT and OLV have different approaches, which marketers must know before advertising. Here, Reid Mitnick, director of sales, BidMind, describes peculiarities between them and instructs how to use them properly to have maximum value from advertising.

Advertising 220

Advertising How To 220

IT Toolbox

OCTOBER 12, 2022

Learn how to create a first-party data strategy for a transparent supply chain and enduring advertising ecosystem. The post First-Party Data Strategies for a Transparent Supply Chain and Advertising Ecosystem appeared first on Spiceworks.

Advertising 239

Advertising Strategy Data How To 239

IT Toolbox

OCTOBER 10, 2022

Learn from this study what the growth of the OOH market means for advertisers, why brands are investing in OOH, and more. The post 96% of Advertisers Are Satisfied With ROI of their OOH Marketing Campaigns appeared first on Spiceworks.

Advertising 239

Advertising Study 239

Forrester IT

APRIL 7, 2020

We’ve spent months exploring what the future of advertising will look like, and we’re excited to share the findings of our research with you: The Future Of Advertising Is Imminent Upheaval – And You’re Not Ready For It. Let’s start by saying, we believe in a future with advertising – but it won’t look anything […].

Advertising 317

Advertising Research B2C 317

IT Toolbox

DECEMBER 14, 2022

Amidst the economic downturn, discover the channels that should be on top of digital advertisers’ minds for 2023. The post 3 Priority Channels Digital Advertisers Should Have On Top of Mind in 2023 appeared first on.

Advertising 225

Advertising 225

Forrester IT

JUNE 27, 2019

Today’s big brands have come to grips with a new advertising reality: Finding and successfully engaging with their best prospects and customers is more complicated than ever. Marketers’ advertising supply chains have also gotten unmanageably complex, with lack of clarity as to who’s participating […].

Advertising 381

Advertising Research B2C 381

Forrester IT

JUNE 23, 2021

Stop focusing on digital advertising click-through rates and start paying attention to three core results to maximize paid media investments.

Advertising 322

Advertising B2B How To Media 322

IT Toolbox

JANUARY 23, 2023

With tech advancement and telehealth becoming popular, discover the key lessons for advertisers in the healthcare industry. The post Three Key Lessons for Healthcare and Pharmaceutical Advertisers appeared first on.

Pharmaceuticals 130

Pharmaceuticals Advertising Healthcare Industry 130

IT Toolbox

JANUARY 17, 2023

Check out the opportunities and challenges for advertisers this year. The post Metaverse Presents Huge Advertising Opportunities and Challenges This Year appeared first on. What trends and technology will shape ad spending this year?

Advertising 130

Advertising Trends 130

Tech Republic

FEBRUARY 27, 2023

Microsoft allows vendors to systematically advertise products and services on Windows 11, which can be distracting. The post How to remove advertisements from Windows 11 appeared first on TechRepublic. Here’s how to disable it.

Windows 118

Windows Advertising How To Microsoft 118

Forrester IT

APRIL 20, 2022

Nielsen, the legacy television measurement giant, has provided media companies, agencies, and brands with household media consumption, advertising performance, and audience insights through its “people-powered” panels and metering technology. Nielsen had been the media analytics standard until disruption toppled the television […].

Advertising 195

Advertising Media Strategy Development 195

Forrester IT

SEPTEMBER 3, 2019

Google and Facebook have dominated the digital advertising landscape for much of this decade. Amazon’s revenue from advertising has skyrocketed because endemic advertisers (brands that sell products and buy ads on Amazon) have grown their Amazon ad budgets […].

Advertising 341

Advertising Google Budget 341

Forrester IT

MAY 1, 2020

As far as the advertising triopoly and the social networks are concerned, however, advertising in Q1 surpassed bleak expectations and usage is booming — but not all is how it appears to be. Advertisers: The Pandemic’s True […].

Advertising 284

Advertising Google Network Social 284

IT Toolbox

AUGUST 29, 2022

Digital OOH has been growing rapidly over the last few years due to the several advantages it offers to advertisers and brands. The post Four DOOH Challenges the Advertising Industry Should Overcome appeared first on Spiceworks. However, DOOH also comes with a few challenges.

Advertising 130

Advertising Industry 130