The Benefits of Using CRM Data for Programmatic Advertising Campaigns

IT Toolbox

Programmatic advertising automates a significant portion of the ad buying process, which frees up your staff's time for other high-skill tasks. You define your target audience for a campaign through a demand side platform (DSP), which connects you to ad inventory from relevant publishers. Machine learning and other artificial intelligence technology allow programmatic campaigns to find consumers

The advertising tech powering the 2016 election

Tech Republic Big Data

How data firm Targeted Victory uses automation, machine learning, and Adobe Spark to microtarget voters online, on TV screens, and on smartphones to raise big money for political campaigns

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Trending Sources

CIOs and CMOs: What’s Going On With This Relationship?

The Accidental Successful CIO

Specifically, the arrival of such new technologies as social media and mobile advertising means that the CMO is going to have to learn more about how IT systems work than ever before. Just exactly how well do the CIO and CMO get along? Image Credit: Melissa.

Election Tech: Why social media is more powerful than advertising

Tech Republic Big Data

In a confusing and unconventional presidential campaign primary cycle, one clear trend emerged: Data-driven marketing is the future of politics and business

Yahoo confirms nearly $5bn sale deal with Verizon

Computer Weekly

Verizon Communications to boost its advertising business by acquiring Yahoo's client database in a $4.83bn deal

Improving the Cloud - More Efficient Queuing with SQS - All Things.

All Things Distributed

Customers from various verticals (media, social gaming, mobile, news, advertisement) such as Netflix, Shazam and Scopely have used SQS in variety of use-cases requiring loose coupling and high performance. All Things Distributed. Werner Vogels weblog on building scalable and robust distributed systems. Improving the Cloud - More Efficient Queuing with SQS. By Werner Vogels on 08 November 2012 03:00 PM. Permalink. Comments ().

Alibaba Sees 48-Percent Growth in First Forecast Since IPO

Data Center Knowledge

Chairman Ma says enterprise cloud services and advertising have become more important metrics for company's growth than e-commerce sales Read More.

Google Results Show Signs of Cloud Progress Under Greene

Data Center Knowledge

Google has spent years telling Wall Street its investments in non-advertising businesses will eventually pay off. Thursday’s results suggest that’s beginning to happen. Read More. Cloud Computing Companies Enterprise Google

Putting programmatic ad management in perspective

CTOvision

From the current hype it would be easy to conclude that programmatic advertising management is the panacea for maximising impact in this fast-paced, multifaceted digital age. Popular thinking suggests that digital advertising opportunities come and go at such speed that only technology can keep ahead - streamlining the decision-making, maximising exposure and making budgets go further. Advertising will always remain a combination of art and science. Henry Rowe.

ASA calls for clarity on broadband speed claims

Computer Weekly

The Advertising Standards Agency turns its attention to how broadband providers advertise the speed of their packages, amid fears that consumers may be misled

Mobile Gamers: Fun-Seeking but Fickle

CTOvision

Free mobile games sound like an advertiser’s dream. Want to advertise athletic apparel? Smartphone owners like them because the applications download quickly, cost nothing, and are fun to play; marketers like them because they provide a huge, new space for promoting companies and services. Look to sports games. Want to sell cars? Look to games favored by young adults. But Swrve, a marketing firm specializing in mobile business, has reason to think otherw. To read more please log in.

Protecting Against the Increasing Malvertising Threat

CTOvision

This article increases awareness for organizations and individuals seeking to enhance their digital security posture against malvertising (“malicious advertising”). Crystal Lister.

Facebook exploited emotions of young users to sell ads, leaked document says

Tech Republic Security

A leaked Facebook document describes how the company used algorithms to identify when users as young as 14 are feeling vulnerable, and target advertising to them

Fraud detection firm outs $1b Russian ad-fraud gang and its robo-browsing Methbot

Network World

A $1 billion Russia-based criminal gang has been bilking online advertisers by impersonating high-profile Web sites like ESPN, Vogue, CBS Sports, Fox News and the Huffington Post and selling phony ad slots, but that’s about to end. The group has been ramping up its activities since October so that it now reaps roughly $3 million to $5 million per day from unsuspecting advertisers and gives them nothing in return, says White Ops, which discovered the first hints of the scam in September.

How the CIO Can Lead Digital Transformation

Social, Agile and Transformation

In the ''90s businesses were told to invest in their web sites and digital advertising. Is Digital Transformation an important business priority, or is the latest buzz word and attempt to get businesses to invest more in their technology programs? In the early part of the century they were told that web 2.0, user generated content, and social networking was going to create a new paradigm and.

5 Ways to Use CRM for Greater Customer Loyalty

IT Toolbox

Loyal customers are not only a valuable commodity because of their business but also a great source of marketing and advertising through referrals, word of mouth, and reviews. The Internet offers customers more choices and options for finding deals. Companies often find difficulty in keeping, and increasing, the number of returning customers.

Business Chatbots Taking Over

Cloud Musings

Finally, the majority of their users are young, an extremely important demographic for brands, advertisers and publishers. Chat apps characteristics make them very appealing to businesses and marketers. Prominent ones include their size, user retention, usage rates, and user demographics.

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Virtual assistants hear everything, so watch what you say. I’m not kidding

Network World

It produced an ad designed to trigger Google Home to advertise the Whopper. The law of unintended consequences is once again rearing it’s ugly head: Google, Apple, Amazon and others now make virtual assitants that respond to commands, and recordings can trigger them. Burger King found out how, via a radio commercial, it could get Google’s attention. The ad featured a Burger King employee saying, “OK, Google. What is the Whopper burger?”

Understanding the difference between Low Code, Citizen Development, and Sales Bull

Social, Agile and Transformation

They were an early form of an ad network essentially selling banner ads to US national advertisers. I started with low code development environments over a decade ago. We were a ~10 year "startup" with multiple businesses and limited technology resources to support them all sufficiently. One of our emerging business required some automation to enable an internal and customer facing workflow. cio citizen development digital transformation enterprise 2.0

Four Ways Big Data is Impacting E-Commerce

CTOvision

Focused marketing and personalized advertising. This information can allow for more personalized and target-specific marketing efforts and advertising campaigns able to produce superior results. The ability to implement a more successful marketing campaign can be a make or break issue for many ecommerce retailers and merchants, and information that may allow for the creation of personalized advertising can often be a critical asset.

Bose accused of spying on users, illegal wiretapping via Bose Connect app

Network World

Segment, the company behind the data miner, advertises , “Collect all of your customer data and send it anywhere.” Those high-dollar Bose headphones? A lawsuit filed in Chicago contends Bose has been spying on users via the Bose Connect app, which enables users to remotely control their Bose headphones, and violating their privacy rights by selling the information about what they listen to without permission. Furthermore, Kyle Zak accused Bose of illegal wiretapping.

Can tech make ads less annoying? 7 experiments from Adobe Labs

Tech Republic Cloud

Even in the digital age, advertising and marketing are blunt instruments. Adobe is one of the companies trying change the game. At Adobe Summit, it offered a sneak peek of some cutting edge projects

Mobile and video pay off for Google’s parent company Alphabet

Computer Weekly

Alphabet ascribes strong second quarter financial results to long-term investments in mobile and video as demand for advertising through these channels increases

Transforming E-commerce Marketing with Sidecar

The Investing Edge

I’m excited to announce Ascent’s newest portfolio company, Sidecar , the leader in programmatic, product-level advertising. Read more: Sidecar Raises $8 Million to Support Its Rapid Growth and Meet Demand for Its E-commerce Product Advertising Technology. We at Ascent have been active investors in the ad tech space with companies like Bizo ( acquired by LinkedIn for $175M ) and StartApp ( Deloitte’s #1 fastest growing tech company in the US ).

US Congress votes on FCC rules: Why your web history could be at risk

Tech Republic Security

A House vote on federal rules regarding broadband privacy could put your web browsing history at stake, allowing ISPs to sell your information to advertisers

Getting Serious with Social Media

IT Toolbox

As social media becomes more common it is moving from an experiment to an integral part of companies' advertising and marketing efforts. Taking social media seriously and integrating it into your media plans requires evaluating your efforts carefully and getting feedback on its effectiveness. This means taking a slightly different approach to your social media efforts. Among

Ad network takes steps to reduce fraud

Network World

The fraud rates for online ads are scary, with advertisers losing billions of dollars each year. desktop ad impressions sold through programmatic advertising networks are fraudulent. advertisers spent more $25 billion on programmatic online ads last year , meaning that about $8 billion is lost to fraud. Last week , Pixalate released a report showing that 35 percent of U.S.

Verizon's new app launcher brings spyware to all its Android phones, says EFF

Tech Republic Security

Verizon's impending release of a new app launcher for Android called AppFlash has some privacy experts worried, as the launcher collects a lot of personal information for advertising

At $175, this ransomware service is a boon to cybercriminals

Network World

A Russian-speaking user called DevBitox has been advertising the ransomware in underground forums, security firm Recorded Future said in a blog post on Tuesday. Cybercriminals have another easy-to-use ransomware kit to add to their arsenals, thanks to a new variant called Karmen that hackers can buy on the black market for $175. Karmen is what experts call ransomware-as-a-service -- a particularly worrisome trend.

Nearly half of all websites pose security risks

Network World

For example, news sites -- 50 percent of which were risky -- typically run ads from third-party advertising networks. According to a new study of the top one million domains, 46 percent are running vulnerable software, are known phishing sites, or have had a security breach in the past twelve months. The big problem is that even when a website is managed by a careful company, it will often load content from other sites, said Kowsik Guruswamy, CTO at Menlo Park, Calif.-based

The Next Generation of Enterprise Technology

CTOvision

Interactive Advertising. Already being developed by many companies, interactive advertising would allow benches, buses, and even everyday billboards to be digitized, responding to individuals nearby and offering advertisements catering to their particular tastes. Big data already allows businesses to analyze consumer trends and customize advertisement approaches on their TVs, mobile phones, and web browsers.

Election Tech: How data-driven marketing is changing politics and business

Tech Republic Big Data

TargetedVictory co-founder and Romney analytics guru Zac Moffatt explains how programmatic advertising helps campaigns microtarget audiences and raise more money than the competition

Facebook’s revenue rockets on strong growth

Computer Weekly

Facebook has reported a 186% year-on-year increase in second-quarter profits driven by a 63% rise in advertising revenue boosted by demand for video ads