Vendors are continuously adding new capabilities to their products, but there are some fundamental things that enterprises need to get right before they see the benefits MORE

Twitter’s advertising revenue was hit hard by the pandemic, and the company says that the “US civil unrest” in May and June also made matters worse. Advertisers have been tightening their budgets as the pandemic forces consumers, particularly in the US, to clamp down on spending. MORE

AT&T's controversial 5GE branding may go away entirely after the carrier was slapped by an advertising regulator for misleading marketing of 4G service. Marketing Mobile 5G 5GE advertising AT&T BBB category-/Internet & Telecom/Mobile & Wireless category-/Internet & Telecom/Service Providers category-/News marketing misleading NAD NARB MORE

Rather than fragment the ad opt-in process, we should be coming together to build an open, transparent, and privacy-centric future for digital ads. Read More. Business Marketing Apple category-/Business & Industrial/Business Services category-/Computers & Electronics opt-in ads MORE

The EU's rights watchdog has warned of the risks of using AI in predictive policing, medical diagnoses, and targeted advertising. Read More. AI Business Security category-/Law & Government/Government category-/People & Society MORE

Google says its strong quarter was largely due to recovering online ad spending that previously dipped because of the pandemic. Read More. Big Data Business Cloud Commerce Dev Enterprise Entrepreneur Marketing Media Social Alphabet Alphabet earnings category-/News earnings report Google Q3 2020 MORE

Microsoft has paused advertising on Facebook and Instagram worldwide due to concerns about content surfaced alongside ads, according to Axios. The software giant is not participating in a broader Facebook advertising boycott that has enlisted REI, Levi’s, Coca-Cola, and other big companies. But to Facebook, it represents another major company withdrawing from advertising, the social network’s bread and butter. Facebook Microsoft Advertising Social Media MORE

Mobile measurement firm AppsFlyer found that Facebook led mobile advertising in the first half of 2020, followed by Google and Unity Ads. Read More. Business Games Marketing Apple AppsFlyer DeanBeat Mobile and Social Facebook Google IDFA Shani Rosenfelder MORE

Information Technology Blog - - Not using PPC advertising will put you behind your competitors - Information Technology Blog. To avoid the uncertainty, marketers prefer to adopt PPC or paid search advertising that ensures generation of qualified leads that have a high potential for conversion. Paid search advertising is vital to marketers because of its ability to drive qualified traffic to websites that give a clear edge in competition. Pay Per Click Advertising. MORE

In a cruel but totally predictable twist, an app that all but guaranteed pregnancy within nine months or-your-money-back was too good to be true. Read more. privacy premom MORE

AppsFlyer can measure in-app advertising campaigns, tracing the growth of revenue associated with a group of users to ads that drew them. Business Games Marketing AppsFlyer category-/Business & Industrial/Business Services category-/Internet & Telecom/Web Services Facebook Facebook Audience in-app advertisingRead More. MORE

The digital advertising market has doubled in size over the past five years, with the total ad spend in Europe approaching €50 billion, according to the IAB. The post What is the future of data-driven advertising? Contributors Featured Marketing & Sales advertising advertising revenue data-driven marketing smartpipe targeted advertising MORE

Big data is a megatrend, and one that has bulldozed its way into a variety of industries and causes. It’s not just a small chain of disruptions, but rather a complete evolution. Healthcare, aviation, education and job training are all excellent examples of how big data is changing the current landscape. Healthcare, in particular, will […]. Big Data CTO Cyber Security News MORE

million, by the Norwegian Data Protection Authority for illegally sharing private information about Grindr users to advertisers, according to The New York Times. One of those advertisers was MoPub, Twitter’s mobile ads company.) MORE

Information Technology Blog - - How AR Is Revolutionizing Advertisements - Information Technology Blog. These are just but a few examples of how AR is transforming the way brands market their products and how consumers interact with ads in a more immersive and enjoyable way without having to put up with the tense atmosphere that characterizes the traditional approaches to advertisement. More specifically, here are ways in which this technology is revolutionizing advertisement. MORE

As AI optimizing ad platforms have leveled the playing field for advertisers big and small, creative is the key differentiator driving UA. Business Games Marketing PC Gaming Social app advertising category-/Business & Industrial/Business Services Consumer Acquisition creative testing gaming user acquisition return on ad spend ROAD user acquisition MORE

Facebook lets advertisers target users based on sensitive interests CTOvision has been tracking the Facebook data issues for quite a while and will continued to keep you in the loop (see The Ethics Of […]. These are some of the cybersecurity stories CTOvision is tracking. For others see our portal into all things cybersecurity and cyberwar. MORE

ISPs will have to abide by a tighter set of rules that restrict the claims they are allowed to make about their broadband service speeds from May 2018 MORE

The list of companies pulling advertising from Facebook in response to the platform's inaction toward hate speech and misinformation continues to grow. The second largest airline in the world is pausing its advertising campaigns on Facebook and Instagram. The airliner’s ad pause is particularly notable, as Facebook was just promoting its advertising relationship with Delta a week ago. More about Facebook , Advertising , Delta , Hate Speech , and Nestle. Verizon. MORE

Facebook is aiming to improve transparency around political advertising on its platform by opening up more data to independent researchers, including targeting information on more than 1.3 Photo by Michele Doying / The Verge. MORE

Once the new OS update hits this fall, users can choose to hide their device’s “Identifier for Advertisers” (IDFA) number from apps. And if you do, advertisers… Read more. Of all the big tech companies, Apple has arguably the best privacy policies. MORE

snooping amazon advertising privacy MORE

TL;DR: Learn how to navigate the online market with The Digital Advertising and Marketing 101 Certification Bundle for $30, a 97% savings as of June 9. If you're working at or running a business without a digital marketing plan or advertising budget, it's time to change that. More about Marketing , Digital Advertising , Online Learning , Mashable Shopping , and Culture. Marketing Digital Advertising Online Learning Mashable Shopping Culture MORE

Pay-per-click (PPC) advertising on social media platforms is a great way to get customers started in the sales funnel. The statistics are there to prove the effectiveness of PPC advertising, as well. Because social media are so rich in demographic information, you can really target the audience you’re going after. Research shows that MORE

Though that will remain the case for the foreseeable future (mostly -- more on this in a moment), Telegram won't remain entirely monetization-free. In lieu of gating the app behind subscription fees and one-time payments, the app will begin serving users with ads beginning in 2021. MORE

Mobile advertising spending has become a must for companies and brands during the pandemic, said App Annie's Amir Ghodrati. Read More. MORE

Verizon is pausing advertising on Facebook in support of a campaign that called out the social network for not doing enough to stop hate speech. Read More. Marketing Media Mobile Social category-/News Facebook Verizon MORE

It’s been a rough year for advertisers, and 2021 will bring new challenges to a weary and quickly evolving industry. Advertising Advertising Agencies Age of the Customer B2C Marketing digital marketing trends pandemic prediction MORE

Illustration: Alex Castro / The Verge. Google has announced today that it’s rolling out the ability for users to limit how many alcohol and gambling ads they’re shown ( via Search Engine Land ). MORE

Programmatic advertising automates a significant portion of the ad buying process, which frees up your staff's time for other high-skill tasks. You define your target audience for a campaign through a demand side platform (DSP), which connects you to ad inventory from relevant publishers. Machine learning and other artificial intelligence technology allow programmatic campaigns to find consumers MORE

Vendors are continuously adding new capabilities to their products, but there are some fundamental things that enterprises need to get right before they see the benefits MORE

civil rights groups called on companies to pause advertising on Facebook, saying the social network is not doing enough to stop hate speech. Read More. MORE

In June, Apple showcased iOS 14 at its Worldwide Developers Conference. One of the new security features coming to the mobile operating system is better personal information transparency. MORE

For weeks and months leading up to the US election, Facebook has been begrudgingly evolving its message around censorship and content moderation to fit the times and trends seen in other social media companies. MORE

The video game industry saw a 22.26% decline in total ad impressions from mid-May to mid-June vs. mid-April to mid-May; PlayStation overtook Nintendo. Read More. Business Esports Games Marketing Media PC Gaming category-/Arts & Entertainment/Online Media category-/Arts & Entertainment/TV & Video category-/Games/Computer & Video Games game marketing iSpot.tv Microsoft Nintendo PlayStation Sony Switch TV ads Xbox One MORE

Social casino game ads should capture a user's attention in three seconds according to a report by marketing firm YellowHead. Read More. Business Games Mobile Alison category-/Games DeanBeat Mobile and Social Merav Katz social casino games Yellowhead MORE

Consequently, there has been a rise in online advertising as a marketing solution for businesses. This article will show you how to advertise on Reddit and get those sales up. Advertising on Reddit. With advertising and on Reddit, your target is and will always be the Front Page on any subreddit of choice. For example, if your advertisement is about downloading a soccer game app, you will probably be wanting it to appear on the front of the r/soccer subreddit page. MORE

If you missed my take on how Super Bowl LIV highlights the new normal agencies and advertisers face, you can read it here. advertising advertising agencies chief marketing officer (CMO) digital agencies media agenciesThere’s no shortage of media outlets pre-viewing and pre-releasing Super Bowl commercials. You can see the brands running ads during Super Bowl LIV at USA Today’s Ad Meter, Ag Age, Adweek, or […]. MORE

Facebook, YouTube, and Twitter have agreed with advertisers on first steps to curb harmful content, following months-long boycotts over hate speech. MORE

Even if you aren’t knee-deep in tech news all the time, chances are you’ve heard a tech critic mention the so-called “ attention economy ,” or as I like to call it, the “cash-for-eyeballs” economy. MORE

Stirista, a data-driven marketing startup, raised $13 million in venture capital to grow its business after acquiring a mobile ad data firm. Read More. AI Big Data Business Cloud Commerce Dev Enterprise Entrepreneur Marketing Mobile ai artificial intelligence category-/Business & Industrial/Business Services funding daily machine learning Stirista MORE

The evidence is now in on what was already clear: the advertising and marketing industries are getting slammed by the coronavirus pandemic. However there are ways that the industry, particularly from an advertiser perspective, could reinvent itself. Last week the IAB released a survey of corporate advertisers showing some dire figures: Source : IAB. Advertisers and the advertising industry certainly need to hope for a revival in traditional media and marketing spending. MORE

The complaint filed by Texas AG Ken Paxton is connected to the multi-state antitrust lawsuit filed last December that alleges Facebook and Google agreed to assist each other against antitrust actions. The redacted filing hid much of the specific details. MORE

Regulators are inviting consumer input on a number of proposals on how broadband is advertised MORE