article thumbnail

The Year Ahead: Why Marketers Should Embrace Virtuous Advertising

IT Toolbox

As digital advertising matures, this may be the year of Virtuous Advertising. The post The Year Ahead: Why Marketers Should Embrace Virtuous Advertising appeared first on. Learn what it is and how AI can help achieve it.

article thumbnail

How AI Will Enable More Responsible Advertising In 2023

IT Toolbox

AI would make advertising more responsible. The post How AI Will Enable More Responsible Advertising In 2023 appeared first on. Find out how. artificial intelligence

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Podcast advertising could be a blueprint for cookieless advertising

Venture Beast

Podcasts are a great example of why contextually relevant and cookieless ads are a key component of advertising strategies. Read More.

article thumbnail

5 Advertising Predictions for 2023 That B2B Marketers Should Know

IT Toolbox

Discover a few predictions about digital advertising for 2023 by Gareth Noonan to stay prepared. The post 5 Advertising Predictions for 2023 That B2B Marketers Should Know appeared first on. MarTech

article thumbnail

Leading Advertising and Analytics Company Outperforms With a Graph Database

Xandr, a division of AT&T, has built an identity graph that connects information on people, households, and more. The company is using this graph to provide advertisers an ability to deliver commercials more successfully than ever before. Learn more.

article thumbnail

How Brands Can Use Voice Technology To Advertise in the Metaverse

IT Toolbox

Marketers can advertise in new ways using technologies, such as voice technology to deliver highly personalized experiences to consumers. Matt Muldoon, president North America, ReadSpeaker, explores it in detail and explains the key to successful voice advertising in the metaverse.

article thumbnail

Three Key Lessons for Healthcare and Pharmaceutical Advertisers

IT Toolbox

With tech advancement and telehealth becoming popular, discover the key lessons for advertisers in the healthcare industry. The post Three Key Lessons for Healthcare and Pharmaceutical Advertisers appeared first on.

article thumbnail

Why Podcast Advertising Should Part of Your Marketing Strategy

IT Toolbox

Learn from Paul Kelly how the podcast advertising ecosystem is growing and how brands can leverage it. The post Why Podcast Advertising Should Part of Your Marketing Strategy appeared first on Spiceworks.

article thumbnail

How Marketers Can Extract the Maximum Value From OTT and OLV Advertising

IT Toolbox

While being deceptively similar, OTT and OLV have different approaches, which marketers must know before advertising. Here, Reid Mitnick, director of sales, BidMind, describes peculiarities between them and instructs how to use them properly to have maximum value from advertising.

article thumbnail

Metaverse Presents Huge Advertising Opportunities and Challenges This Year

IT Toolbox

Check out the opportunities and challenges for advertisers this year. The post Metaverse Presents Huge Advertising Opportunities and Challenges This Year appeared first on What trends and technology will shape ad spending this year?

article thumbnail

How OOH Is Reclaiming Its Seat in Advertising

IT Toolbox

Strachan why OOH is not on its way out and how it has become a power player in today’s advertising ecosystem.Meta. The post How OOH Is Reclaiming Its Seat in Advertising appeared first on. Learn from Marc S.

article thumbnail

Online Banking Without Third-Party Cookies

The countdown to the end of third-party cookies continues. and we’re seeing the beginning of a new era in digital marketing: are you ready? Check out our strategies for connecting with customers in a changing digital landscape to know for sure.

article thumbnail

Four DOOH Challenges the Advertising Industry Should Overcome

IT Toolbox

Digital OOH has been growing rapidly over the last few years due to the several advantages it offers to advertisers and brands. The post Four DOOH Challenges the Advertising Industry Should Overcome appeared first on Spiceworks. Programmatic Advertising

article thumbnail

Advertisers Pause In Twitter Purgatory

Forrester Digital Transformation

In the days following last Friday’s closing of the deal, GM paused its paid advertising on Twitter. Advertising Age of the Customer B2C Marketing social media

article thumbnail

3 Priority Channels Digital Advertisers Should Have On Top of Mind in 2023

IT Toolbox

Amidst the economic downturn, discover the channels that should be on top of digital advertisers’ minds for 2023. The post 3 Priority Channels Digital Advertisers Should Have On Top of Mind in 2023 appeared first on.

article thumbnail

Twitter Needs Advertisers, But Advertisers Don’t Need Twitter

Forrester Digital Transformation

The advertising community is giving Twitter more oxygen than it deserves since Elon Musk took over. of 2022 digital ad spend based on Forrester’s 2022 Advertising Forecast, US.

article thumbnail

Roku Is Making It Really Easy for Advertisers to Target You While You Stream TV

GizModo VR

million active accounts, reported $532 million in revenue from its platform business, which includes advertising, in Q2. Roku is best known for the adorable set-top boxes and compact streaming sticks it sells, but ads have been Roku’s real cash cow for a while now. The company, which has 55.1

article thumbnail

Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

article thumbnail

First-Party Data Strategies for a Transparent Supply Chain and Advertising Ecosystem

IT Toolbox

Learn how to create a first-party data strategy for a transparent supply chain and enduring advertising ecosystem. The post First-Party Data Strategies for a Transparent Supply Chain and Advertising Ecosystem appeared first on Spiceworks.

article thumbnail

96% of Advertisers Are Satisfied With ROI of their OOH Marketing Campaigns

IT Toolbox

Learn from this study what the growth of the OOH market means for advertisers, why brands are investing in OOH, and more. The post 96% of Advertisers Are Satisfied With ROI of their OOH Marketing Campaigns appeared first on Spiceworks

article thumbnail

These Six Competencies Raise The Bar For B2B Paid Media Advertising

Forrester Digital Transformation

B2B organizations should evaluate their paid media advertising maturity across six competencies: advertising strategy, talent and technology, audience savvy, brand/demand interlock, measurement and testing, and creative excellence.

article thumbnail

Nobody Wants Ads in Twitter Replies—Not Even Advertisers

GizModo VR

twitter advertising business finance software social media facebook technology internet south of market san francisco amazon world wide web entertainment culture bruce falck online advertising real time web operating systems universal windows platform apps advertising revenue

article thumbnail

Advertisers Are Selling Americans' Data to Hundreds of Shady Foreign Businesses

GizModo VR

advertising digital marketing online advertising advertising agencies verizon google cyberagent marketing att technology internet adtiming magnite pubmatic twitter ron wyden openx

article thumbnail

Welp, Vizio Now Makes Twice as Much From Advertising as It Does From Selling TVs

GizModo VR

At least in terms of where its money is coming from, Vizio is becoming an advertising firm. advertising vizio business finance roku television technology apple tv app mass media digital television interactive television computing technology internet smart tv technology

article thumbnail

Proposed Surveillance Advertising Ban, Meet Contextual Targeting

Forrester Digital Transformation

Cory Booker) made a splash on Wednesday when they introduced the Banning Surveillance Advertising Act of 2022. Its primary goal is to limit the data that advertisers and adtech vendors can use to target advertising. Advertising Age of the Customer marketing & privacy privac

article thumbnail

Predictions 2022: Advertisers Lean Into Retail Media Momentum, New Modes, And, Yes, The Metaverse

Forrester Digital Transformation

Looking ahead to 2022, advertisers and publishers will look for ways to extend those innovations to match consumers’ willingness to experiment with new experiences and products (now at an all-time high). Advertising Advertising Agencies Age of the Customer Media promoted

article thumbnail

Frameplay raises $8M for in-game advertising

Venture Beast

Frameplay has raised $8 million in funding for its immersive in-game advertising experiences. Hiro Capital led the round. Read More.

article thumbnail

The Curated Internet and the rebirth of performance advertising

Dataconomy

The early months of the COVID-19 pandemic saw a dramatic decline in advertising spend across the board, encompassing both top-of-the-funnel brand advertising (designed to generate awareness among new customers) and mid-to-bottom funnel performance advertising (aimed at generating leads and sales).

article thumbnail

Augmented Analytics Making the Difference It Advertises?

Information Week

Vendors are continuously adding new capabilities to their products, but there are some fundamental things that enterprises need to get right before they see the benefits

article thumbnail

Democrats unveil bill to ban online ‘surveillance advertising’

The Verge

On Tuesday, Democrats introduced a new bill that would ban nearly all use of digital advertising targeting on ad markets hosted by platforms like Facebook, Google, and other data brokers. The Banning Surveillance Advertising Act – sponsored by Reps. Photo by Greg Nash-Pool/Getty Images.

article thumbnail

Over 200 Newspapers Are Suing Facebook and Google for Decimating Their Advertising

GizModo VR

As first reported by Axios , a collective of some 200 newspapers are currently suing Google and Facebook, alleging that the tech giants have unfairly manipulated the advertising market in ways that directly damage their publications.

article thumbnail

Choosing An Advertising Platform For Your B2B Business

Forrester Digital Transformation

Should you choose a B2C-focused advertising platform to advertise to consumers and a separate B2B-focused advertising platform to advertise to business buyers? Account-Based Marketing (ABM) Advertising B2B Marketing B2C Marketing

article thumbnail

Verizon suspends Facebook advertising as boycott grows

Venture Beast

Verizon is pausing advertising on Facebook in support of a campaign that called out the social network for not doing enough to stop hate speech. Read More. Marketing Media Mobile Social category-/News Facebook Verizon

article thumbnail

What advertisers need to focus on as they prepare for the metaverse

Venture Beat

Advertising and marketing in the metaverse require a smart approach to ensure ads are relevant, respectful, contextualized and reward-based. Read More.

article thumbnail

Admix raises $25M for in-game advertising as brands seek gamers

Venture Beast

Admix has raised $25 million to build its platform for in-game advertising as brands seek out lucrative young gamers. Read More.

article thumbnail

How self-service advertisers can optimize performance

Venture Beast

Despite all the optimism surrounding self-service, it is not solving many challenges in performance advertising. Read More. Business DataDecisionMakers Enterprise Marketing ads category-/Business & Industrial/Business Services marketing pricing programmatic ad buying self-service

article thumbnail

Texas Attorney General Sues Griddy for False Advertising in Wake of Winter Storm Price Hikes

GizModo VR

Texas Attorney General Ken Paxton is suing the company for “false, misleading, and deceptive advertising and marketing practices” that he… Read more.

article thumbnail

The cookie is crumbling. It’s time for digital advertising to start baking

Venture Beast

The death of the cookie won’t be a death knell, but a chance to move forward with advertising tactics that work in an evolving digital world. Read More.

article thumbnail

AI could help advertisers recover from loss of third-party cookies

Venture Beast

Providers of digital advertising platform such as Quantcast are using AI to level the field in favor of content providers. Read More.

article thumbnail

Google Privacy Sandbox Initiative ushers in interest-based advertising with Topics API

Venture Beast

Google’s Privacy Sandbox initiative, which is designed to improve web privacy for users, announced the launch of the Topics API for interest-based advertising. Business Cloud Commerce technology APIs category-/Business & Industrial cookies Google Google API Internet advertising

article thumbnail

Why traditional advertising needs to be kicked to the curb in Web3

Venture Beast

Web3 offers so many ways for creators to monetize that they won't be prioritizing traditional advertising. How can brands carve out a place? Read More.

article thumbnail

Amazon Asks Its Advertisers to Consider Being a Bit More Invasive

GizModo VR

snooping amazon advertising privacy

article thumbnail

Apple launches the post-IDFA world to the dismay of advertisers

Venture Beast

GamesBeat Mobile Apple category-/Business & Industrial category-/Games/Computer & Video Games DeanBeat Mobile and Social Identifier for Advertisers IDFA Mobile gamingApple has launched its new iOS14 software, and that means that the long-feared IDFA change is here for mobile games.