Take Your Advertising From Zero To Hero

Forrester IT

Today’s marketers are distracted by new technology and more data promising more efficient and personalized advertising. So they forget that adtech — in a vacuum — is no match for how people today consume media, interact with advertising, or think about their experiences with brands. advertising age of the customer B2C marketing b2c marketing

Marketers, You Don’t Understand How Consumers Feel About Advertising

Forrester IT

Marketers, you don’t know how consumers feel about your advertising, and it may be hurting you in ways you don’t understand. advertising B2C marketing behavioral targeting brand building chief marketing officer (CMO) consumer segmentation contextual marketing customer centricity customer life cycle marketing & strategy millennials personalization Marketing

Big Data’s Impact on Advertising


Big data is a megatrend, and one that has bulldozed its way into a variety of industries and causes. It’s not just a small chain of disruptions, but rather a complete evolution. Healthcare, aviation, education and job training are all excellent examples of how big data is changing the current landscape. Healthcare, in particular, will […]. Big Data CTO Cyber Security News

Advertising regulators to crack down on broadband speed claims

Computer Weekly

Regulators are inviting consumer input on a number of proposals on how broadband is advertised

Advertising Standards tightens rules around broadband speed claims

Computer Weekly

ISPs will have to abide by a tighter set of rules that restrict the claims they are allowed to make about their broadband service speeds from May 2018

How CRM Data Can Help Your Social Advertising Campaigns

IT Toolbox

Pay-per-click (PPC) advertising on social media platforms is a great way to get customers started in the sales funnel. The statistics are there to prove the effectiveness of PPC advertising, as well. Because social media are so rich in demographic information, you can really target the audience you’re going after. Research shows that

The Benefits of Using CRM Data for Programmatic Advertising Campaigns

IT Toolbox

Programmatic advertising automates a significant portion of the ad buying process, which frees up your staff's time for other high-skill tasks. You define your target audience for a campaign through a demand side platform (DSP), which connects you to ad inventory from relevant publishers. Machine learning and other artificial intelligence technology allow programmatic campaigns to find consumers

Can Agencies Change Their Business Model Fast Enough?

Forrester IT

advertising advertising agencies chief marketing officer (CMO) digital agencies media media buying agencies agency holding companies MarketingAgencies are no longer the exclusive marketing and business partner for CMOs.

Instagram Hits It Big: One Million Companies Now Advertising On Instagram

IT Toolbox

Instagram, a Facebook owned photo sharing site, has reached 1 million companies using its social media platform to advertise their products to Instagrammers

What the IPG Acxiom Deal Means For Marketers

Forrester IT

advertising advertising agencies age of the customer data management data services database marketing service providers

IBM, Citi and Barklay’s Blockchain App Store, Facebook to shut down Partner Categories tool for advertisers, ARM’s latest IoT acquisition


The following are some of the tech topics we are tracking: IBM, Barclays and Citi Team Up to Launch Blockchain App Store for Banks Looks like Blockchain tech for financial services has finally arrived. IBM and CLS have collaborated to launch LedgerConnect, a blockchain platform for financial services companies, with participation from banks like Barclays [.]. Blockchain and Cryptocurrency CTO Internet of Things News Facebook IBM

TD Ameritrade’s “Accountable CMO” Makes Marketing a Business Engine

Forrester IT

It happened, of all places, at the ANA’s Advertising Financial Management conference earlier this week in Hollywood, FL. advertising advertising agencies behavioral targeting branding marketing & strategy marketing executive leadership marketing measurement marketing metrics marketing organization & culture marketing ROI media buyingI have a new work crush.

The advertising tech powering the 2016 election

Tech Republic Big Data

How data firm Targeted Victory uses automation, machine learning, and Adobe Spark to microtarget voters online, on TV screens, and on smartphones to raise big money for political campaigns

See The Forest For The Trees In Facebook’s Cambridge Analytica Problem

Forrester IT

social marketing social media ad targeting advertising data data breach facebook privacy social advertising social networks user dataShame on Facebook. The Cambridge Analytica scandal has exposed the social network’s egregious misstep. Here at Forrester, we are furiously fielding inquiries about what this failure to protect user data means. Most questions are immediate and tactical in nature. These questions are certainly pressing so let’s address them.

The Rise Of Media Consultancies

Forrester IT

advertising agencies chief marketing officer (CMO) digital agencies media media buying media agencies The Forrester WaveThe first Forrester Wave™ of global media agencies reveals the category adding technology, services and capabilities to leap beyond conventional media planning and buying.

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Apple’s Brand Playbook Unlocked

Forrester IT

advertising advertising agencies age of the customer Amazon B2C marketing brand building brand experience brand monitoring branding chief marketing officer (CMO) customer experience digital business digital disruption digital transformation UncategorizedDo you want to be like Apple? In 2010, Apple ranked as the 17th most valuable brand in the world. Just three years later, it had garnered the top spot and has remained there.

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Nike Scores A Customer-Values Touchdown

Forrester IT

advertising age of the customer brand experienceUnless you were on the Appalachian Trail for a few weeks, you know what I’m talking about. I’ll start with this paragraph from our newly published analysis of Nike’s “Just Do It” campaign featuring Colin Kaepernick, called Nike Makes No Sacrifices: Judging the Nike decision is difficult because there’s so much conflicting evidence. In concept, values-based […].

The Algorithm Of You

Forrester IT

advertising B2C marketing contextual marketing privacyAlgorithm. It’s a buzzword you hear frequently these days. But does the average consumer understand the impact algorithms have on her life? Absolutely not. Consumers enjoy the illusion of unlimited choice in products, services, and content, but there’s almost always an algorithm behind the curtain, constantly refining and defining what’s presented to her. Like it […].

Mobile advertiser tracked users' locations, without their consent, FTC alleges

Network World

One major mobile advertiser allegedly did just that. InMobi is headquartered in India and partners with thousands of apps to offer advertising. The privacy settings on your phone don’t mean much if tech companies choose to ignore them. The company InMobi was secretly tracking user locations, regardless of consent, the U.S. Federal Trade Commission alleged on Wednesday. The motive: to serve location-based ads over mobile apps.

The Data-Driven Marketing Revolution Will Be Televised

Forrester IT

advertising B2C marketing marketing & strategy marketing methods media media buyingI recently heard L.L. Bean’s chief sales and brand officer walk through the company’s brand refresh and corresponding marketing campaign.

Why AT&T’s Acquisition of AppNexus Is A Big Deal

Forrester IT

advertising age of the customer B2C marketing digital marketing media media buying programmatic buying adtechThe rumors were swirling during the Cannes Lions Festival last week, though I don’t think I expected it to happen so fast. But it did. Yes, AT&T has acquired adtech company AppNexus, in news confirmed today. Here are the headlines, from my point of view: AT&T + Time Warner = plugs and pipes meet content. […].

A Renewed Vision For WPP

Forrester IT

advertising agencies chief marketing officer (CMO) digital agenciesThe news of Martin Sorrell’s resignation signals a crisis for WPP; its stock dropped 7% Monday and further fueled discussion of breaking up the company into smaller pieces.

Changing Attitudes To Targeting Could Threaten Digital Ad Spending

Forrester IT

advertising B2C marketing digital marketing GDPR media buying personalization privacyThe balancing of the privacy-personalization paradox will be the defining dynamic impacting digital ad spending over the next several years.

Facebook’s Latest Earnings Report Should Not Alter Marketers’ View Of Social Ad Spending

Forrester IT

But if you’re a marketer looking to forecast your spending on social advertising over the next several years, Facebook’s latest […]. advertising B2C marketing budgeting media buying social marketing social media spend analysisFacebook’s Q2 2018 earnings call was not well received by investors as evidenced by the stock’s 19 percent price drop equating to the largest-ever loss in market value in one day for a US traded company.

The Video Universe Is Expanding And Video Market Players Must Adapt

Forrester IT

advertising B2C marketing budgeting digital marketing media media buying spend analysisIn season 4 of Netflix’s BoJack Horseman, an animated series about the struggles of a former 90s-era sitcom star with same name, BoJack’s agent Princess Carolyn is pitching a new series starring BoJack.

Video 113

Election Tech: Why social media is more powerful than advertising

Tech Republic Big Data

In a confusing and unconventional presidential campaign primary cycle, one clear trend emerged: Data-driven marketing is the future of politics and business

Google Announces Links within Mobile Apps


For websites with lots of Internet traffic, turning visits into profits with successful advertising is immensely important. For a while now, online advertising has meant more than just sending thousands of messages to unknown addresses – advertisements now target specific individuals with specific products, complete with colors, animations, and helpful links. And Google wants to provide businesses with the advertising models to replace them. By ShannonPerry.

Mobile 162

Make Your Brand “Voice” Loud and Clear.

Forrester IT

advertising age of the customer B2C marketing brand building brand experience branding chief marketing officer (CMO) customer experience customer experience strategy digital business ebusiness strategy marketing & strategy strategy & strategic planning voice services amazon digital transformation Marketing

Report 112

Marketers, You Desperately Need A New Mindset

Forrester IT

advertising age of the customer B2B marketing B2C marketing brand building brand experience communications culture customer engagement customer understanding emotion marketing & strategy

Amazon’s Multi-billion Dollar Ad Business Propels Its Profitability

Forrester IT

advertising age of the customer Amazon B2C marketing ecommerce amazonYesterday, Thursday April 26, Amazon released its Q1 2018 financial results. The results? They knocked it out of the park. In fact, Jim Cramer on CNBC called it “the best quarter I’ve ever seen from a company.” ” I would argue it’s ‘the best quarter ever’ because of a little known business that Amazon has — […].

Zuckerberg vs. US Senate, Round 1: Reasonable Expectations

Forrester IT

advertising GDPR privacy ad targeting cambridge analytica ethics facebook“…would not reasonably expect.” Those four words form the basis of a fair and ethical data practice. Today, as he was questioned by the Senate Judiciary and Commerce Committees, Mark Zuckerberg made it clear that, even now, he isn’t concerned with what users might reasonably expect him to do with their data, as long […].

What The Cambridge Analytica / Facebook Drama Tells Us About The New Brand Safety

Forrester IT

advertising branding marketing & strategy social media MarketingWe didn’t think the Cambridge Analytica story could get any darker, but clearly it has. Yesterday the New York Times reported that Cambridge Analytica filed for bankruptcy as clients flee the firm post improper data harvesting and suspect targeting practices for election manipulation. The article disclosed that Cambridge Analytica had been planning to reorganize with […].

Report 108

Modernize Your Martech Stack for Moments

Forrester IT

advanced analytics advertising artificial intelligence (AI) B2C marketing customer engagement customer experience management marketing automation marketing organization & culture online marketing technologyThe world is changing and with it, consumers’ expectations of experiences and communication from brands.

Could Your Company Benefit From a Blended Agency Model?

Forrester IT

The media agency brings buying clout that is onerous to replicate for firms that are not a top 10 advertiser. advertising agencies chief marketing officer (CMO) digital agencies

CIOs and CMOs: What’s Going On With This Relationship?

The Accidental Successful CIO

Specifically, the arrival of such new technologies as social media and mobile advertising means that the CMO is going to have to learn more about how IT systems work than ever before. Just exactly how well do the CIO and CMO get along? Image Credit: Melissa.