Today’s big brands have come to grips with a new advertising reality: Finding and successfully engaging with their best prospects and customers is more complicated than ever. MORE

Instagram, a Facebook owned photo sharing site, has reached 1 million companies using its social media platform to advertise their products to Instagrammers MORE

Well, we know that consumer attitudes about advertising are not […]. advertising advertising agencies marketing & strategy media media buying omnichannel advertising television tv videoI’ve just returned from a few days in the sun, having once again participated in Beet.TV’s s annual BeetRetreat. Wonderfully, we returned to Puerto Rico this year*.) The theme was “It’s Consumer First in TV Land,” which I really hoped the conference would pay off. MORE

On the outside: Social media’s total global advertising spend is expected to balloon to $110 billion by 2022 (with Facebook taking 75% of the global spend market). age of the customer social marketing social media facebook Snapchat social advertising twitter MORE

Information Technology Blog - - Not using PPC advertising will put you behind your competitors - Information Technology Blog. To avoid the uncertainty, marketers prefer to adopt PPC or paid search advertising that ensures generation of qualified leads that have a high potential for conversion. MORE

advertising advertising agencies B2B marketing data management digital agencies marketing & strategy mergers & acquisitions (M&As On Monday, Publicis Groupe officially announced its plans to acquire marketing services agency and loyalty provider Epsilon-Conversant from Alliance Data Systems for USD $4.4 billion. MORE

advertising Asia Pacific B2C marketing digital marketingOnline video offers marketers and media firms an immersive and interactive form of communication with targeted user groups. Google is constantly refining its content acquisition and delivery tools to grow its YouTube revenue. Three Chinese digital giants — Baidu, Alibaba, and Tencent (BAT) — are investing aggressively on their online video platforms, namely Baidu’s iQiyi, […]. MORE

Information Technology Blog - - Top Digital Advertising Trends That Will Rule 2018 - Information Technology Blog. Digital advertising refers to a set of advertising communications actions carried out on the web, in order to reach a specific target. What is Native Advertising? MORE

Did you know that artificial intelligence (AI) has infiltrated all parts of the advertising process? But chances are, in an era of programmatic advertising where machines are making millions of decisions on billions of ad impressions every day, your advertising is being touched by AI. My guess is, probably not. MORE

The digital advertising market has doubled in size over the past five years, with the total ad spend in Europe approaching €50 billion, according to the IAB. The post What is the future of data-driven advertising? Contributors Featured Marketing & Sales advertising advertising revenue data-driven marketing smartpipe targeted advertising MORE

Big data is a megatrend, and one that has bulldozed its way into a variety of industries and causes. It’s not just a small chain of disruptions, but rather a complete evolution. Healthcare, aviation, education and job training are all excellent examples of how big data is changing the current landscape. Healthcare, in particular, will […]. Big Data CTO Cyber Security News MORE

Marketers, you don’t know how consumers feel about your advertising, and it may be hurting you in ways you don’t understand. advertising B2C marketing behavioral targeting brand building chief marketing officer (CMO) consumer segmentation contextual marketing customer centricity customer life cycle marketing & strategy millennials personalization Marketing MORE

advertising advertising agencies age of the customer B2C marketing brand building brand experience brandingOver the past few years, countless articles have been published on the growing importance of CMO-CIO collaboration. MORE

Information Technology Blog - - How AR Is Revolutionizing Advertisements - Information Technology Blog. More specifically, here are ways in which this technology is revolutionizing advertisement. Making Advertisement More Interactive and Experiential. MORE

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How data firm Targeted Victory uses automation, machine learning, and Adobe Spark to microtarget voters online, on TV screens, and on smartphones to raise big money for political campaigns MORE

ISPs will have to abide by a tighter set of rules that restrict the claims they are allowed to make about their broadband service speeds from May 2018 MORE

Facebook lets advertisers target users based on sensitive interests CTOvision has been tracking the Facebook data issues for quite a while and will continued to keep you in the loop (see The Ethics Of […]. These are some of the cybersecurity stories CTOvision is tracking. For others see our portal into all things cybersecurity and cyberwar. MORE

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Google and Facebook have dominated the digital advertising landscape for much of this decade. Amazon’s revenue from advertising has skyrocketed because endemic advertisers (brands that sell products and buy ads on Amazon) have grown their Amazon ad budgets […]. MORE

advertising advertising agencies brand building customer experience management digital agencies creativity Customer Experience (CX) McDonalds Wieden + KennedyYes, W+K produces the industry’s most iconic work. MORE

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Ad servers are the pipes of digital advertising – they (virtually) move content or ad creatives into empty slots on publisher’s pages, and then keep track of how many times they did it. Ad serving… sounds boring right? And on its face, it is. MORE

advertising agencies chief marketing officer (CMO) digital agencies marketing & strategy promotedAgencies’ creative perspective, the very currency of the business, is at risk and can only be realized by shifting billions from tech to fund creative differentiation. MORE

It’s unbelievable how much attention Amazon Advertising now gets. Prior to 2018, very few media outlets or Forrester clients even spoke about Amazon’s ad products. MORE

Today’s marketers are distracted by new technology and more data promising more efficient and personalized advertising. So they forget that adtech — in a vacuum — is no match for how people today consume media, interact with advertising, or think about their experiences with brands. advertising age of the customer B2C marketing b2c marketing MORE

Forrester expects global social advertising spend to reach $165.6 Asia Pacific and the rest of world will grow fastest, capturing the US and Europe’s share of global social advertising spend. advertising age of the customer Asia Pacific social marketing social mediabillion in 2023, up from $75 billion in 2018 — a CAGR of 17.1%. Asia Pacific’s share of global spend will increase from 30% in […]. MORE

creates a new set of challenges for advertisers, publishers, and tech vendors that make money from online behavioral advertising (OBA), attribution, web analytics, testing, and personalization. MORE

(Dave Novitzky contributed to this blog) It’s January, snowy, unbearably cold, and to make matters worse, a Monday. You’re trying to make it to the weekend so you don’t need to go outside. until you see an empty lounge chair on a beautiful warm beach floating down the Hudson River. Yes, you […]. B2C marketing MORE

Pay-per-click (PPC) advertising on social media platforms is a great way to get customers started in the sales funnel. The statistics are there to prove the effectiveness of PPC advertising, as well. Because social media are so rich in demographic information, you can really target the audience you’re going after. Research shows that MORE

advertising Asia Pacific B2C marketingIncreasing internet penetration, better data infrastructure, and increasing adoption of 4G and now 5G are driving video consumption in Asia Pacific. MORE

While 2018 was a challenging year for global social media advertising amid the implementation of GDPR, privacy scandals, and brand safety concerns, Forrester forecasts that social will remain the fastest-growing digital advertising channel globally over the next five years. MORE

Programmatic advertising automates a significant portion of the ad buying process, which frees up your staff's time for other high-skill tasks. You define your target audience for a campaign through a demand side platform (DSP), which connects you to ad inventory from relevant publishers. Machine learning and other artificial intelligence technology allow programmatic campaigns to find consumers MORE

advertising advertising agencies chief marketing officer (CMO) digital agencies media media buying agencies agency holding companies MarketingAgencies are no longer the exclusive marketing and business partner for CMOs. MORE

European digital advertising has had a challenging year thanks to GDPR, EU fines, and social media scandals. Growth in digital advertising spending is decelerating, and adtech providers are rethinking their European advertising businesses. MORE

Regulators are inviting consumer input on a number of proposals on how broadband is advertised MORE