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Why Advertisers Should Switch to Immersive Advertising

IT Toolbox

Discover the advantages of immersive advertising and why brands should consider it. The post Why Advertisers Should Switch to Immersive Advertising appeared first on Spiceworks.

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Why It’s Time To Prioritize Sustainable Advertising  

IT Toolbox

Explore what measures advertisers can take to reduce carbon footprint. The post Why It’s Time To Prioritize Sustainable Advertising appeared first on Spiceworks.

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Generative AI’s Potential & Pitfalls For Advertising Campaigns

IT Toolbox

Learn how advertisers are leveraging generative AI to create unique campaigns. The post Generative AI’s Potential & Pitfalls For Advertising Campaigns appeared first on Spiceworks.

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Simplifying CTV Advertising With Currencies and Co-Viewing

IT Toolbox

Tips on how the CTV advertising industry can resolve issues of co-viewing and lack of defined currencies. The post Simplifying CTV Advertising With Currencies and Co-Viewing appeared first on Spiceworks.

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Leading Advertising and Analytics Company Outperforms With a Graph Database

The company is using this graph to provide advertisers an ability to deliver commercials more successfully than ever before. Xandr, a division of AT&T, has built an identity graph that connects information on people, households, and more. Download the case study to learn more!

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Twitter Needs Advertisers, But Advertisers Don’t Need Twitter

Forrester IT

The advertising community is giving Twitter more oxygen than it deserves since Elon Musk took over. of 2022 digital ad spend based on Forrester’s 2022 Advertising Forecast, US. The reality is that Twitter has never been a critical media channel in the overall media mix, comprising just 1.3%

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Prepare Now For Data Deprecation’s Impact On B2B Advertising

Forrester IT

The four forces driving data deprecation are already making a negative impact on B2B advertising use cases. B2B advertisers must change three key processes as soon as possible to ensure advertising success and buyer experience continuity.

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Online Banking Without Third-Party Cookies

Since the inception of cookies in 1994, advertisers and brands have come to depend on them as a tool to help websites remember users. As the end of third-party cookies looms ever closer, some consumers are rejoicing in their demise while many advertisers and brands worry about how they’ll move forward without them.

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. The more personalized an organization can be with growth strategies and communications, the more likely engagement would increase and ultimately sales.