Marketers, You Don’t Understand How Consumers Feel About Advertising

Forrester IT

Marketers, you don’t know how consumers feel about your advertising, and it may be hurting you in ways you don’t understand. advertising B2C marketing behavioral targeting brand building chief marketing officer (CMO) consumer segmentation contextual marketing customer centricity customer life cycle marketing & strategy millennials personalization Marketing

Big Data’s Impact on Advertising


Big data is a megatrend, and one that has bulldozed its way into a variety of industries and causes. It’s not just a small chain of disruptions, but rather a complete evolution. Healthcare, aviation, education and job training are all excellent examples of how big data is changing the current landscape. Healthcare, in particular, will […]. Big Data CTO Cyber Security News

Advertising regulators to crack down on broadband speed claims

Computer Weekly

Regulators are inviting consumer input on a number of proposals on how broadband is advertised

Advertising Standards tightens rules around broadband speed claims

Computer Weekly

ISPs will have to abide by a tighter set of rules that restrict the claims they are allowed to make about their broadband service speeds from May 2018

What the IPG Acxiom Deal Means For Marketers

Forrester IT

advertising advertising agencies age of the customer data management data services database marketing service providers

Instagram Hits It Big: One Million Companies Now Advertising On Instagram

IT Toolbox

Instagram, a Facebook owned photo sharing site, has reached 1 million companies using its social media platform to advertise their products to Instagrammers

TD Ameritrade’s “Accountable CMO” Makes Marketing a Business Engine

Forrester IT

It happened, of all places, at the ANA’s Advertising Financial Management conference earlier this week in Hollywood, FL. advertising advertising agencies behavioral targeting branding marketing & strategy marketing executive leadership marketing measurement marketing metrics marketing organization & culture marketing ROI media buyingI have a new work crush.

See The Forest For The Trees In Facebook’s Cambridge Analytica Problem

Forrester IT

social marketing social media ad targeting advertising data data breach facebook privacy social advertising social networks user dataShame on Facebook. The Cambridge Analytica scandal has exposed the social network’s egregious misstep. Here at Forrester, we are furiously fielding inquiries about what this failure to protect user data means. Most questions are immediate and tactical in nature. These questions are certainly pressing so let’s address them.

The advertising tech powering the 2016 election

Tech Republic Big Data

How data firm Targeted Victory uses automation, machine learning, and Adobe Spark to microtarget voters online, on TV screens, and on smartphones to raise big money for political campaigns

Apple’s Brand Playbook Unlocked

Forrester IT

advertising advertising agencies age of the customer Amazon B2C marketing brand building brand experience brand monitoring branding chief marketing officer (CMO) customer experience digital business digital disruption digital transformation UncategorizedDo you want to be like Apple? In 2010, Apple ranked as the 17th most valuable brand in the world. Just three years later, it had garnered the top spot and has remained there.

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Why AT&T’s Acquisition of AppNexus Is A Big Deal

Forrester IT

advertising age of the customer B2C marketing digital marketing media media buying programmatic buying adtechThe rumors were swirling during the Cannes Lions Festival last week, though I don’t think I expected it to happen so fast. But it did. Yes, AT&T has acquired adtech company AppNexus, in news confirmed today. Here are the headlines, from my point of view: AT&T + Time Warner = plugs and pipes meet content. […].

The Data-Driven Marketing Revolution Will Be Televised

Forrester IT

advertising B2C marketing marketing & strategy marketing methods media media buyingI recently heard L.L. Bean’s chief sales and brand officer walk through the company’s brand refresh and corresponding marketing campaign.

Mobile advertiser tracked users' locations, without their consent, FTC alleges

Network World

One major mobile advertiser allegedly did just that. InMobi is headquartered in India and partners with thousands of apps to offer advertising. The privacy settings on your phone don’t mean much if tech companies choose to ignore them. The company InMobi was secretly tracking user locations, regardless of consent, the U.S. Federal Trade Commission alleged on Wednesday. The motive: to serve location-based ads over mobile apps.

Changing Attitudes To Targeting Could Threaten Digital Ad Spending

Forrester IT

advertising B2C marketing digital marketing GDPR media buying personalization privacyThe balancing of the privacy-personalization paradox will be the defining dynamic impacting digital ad spending over the next several years.

Marketers, You Desperately Need A New Mindset

Forrester IT

advertising age of the customer B2B marketing B2C marketing brand building brand experience communications culture customer engagement customer understanding emotion marketing & strategy

Election Tech: Why social media is more powerful than advertising

Tech Republic Big Data

In a confusing and unconventional presidential campaign primary cycle, one clear trend emerged: Data-driven marketing is the future of politics and business

A Renewed Vision For WPP

Forrester IT

advertising agencies chief marketing officer (CMO) digital agenciesThe news of Martin Sorrell’s resignation signals a crisis for WPP; its stock dropped 7% Monday and further fueled discussion of breaking up the company into smaller pieces.

Amazon’s Multi-billion Dollar Ad Business Propels Its Profitability

Forrester IT

advertising age of the customer Amazon B2C marketing ecommerce amazonYesterday, Thursday April 26, Amazon released its Q1 2018 financial results. The results? They knocked it out of the park. In fact, Jim Cramer on CNBC called it “the best quarter I’ve ever seen from a company.” ” I would argue it’s ‘the best quarter ever’ because of a little known business that Amazon has — […].

What The Cambridge Analytica / Facebook Drama Tells Us About The New Brand Safety

Forrester IT

advertising branding marketing & strategy social media MarketingWe didn’t think the Cambridge Analytica story could get any darker, but clearly it has. Yesterday the New York Times reported that Cambridge Analytica filed for bankruptcy as clients flee the firm post improper data harvesting and suspect targeting practices for election manipulation. The article disclosed that Cambridge Analytica had been planning to reorganize with […].

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Zuckerberg vs. US Senate, Round 1: Reasonable Expectations

Forrester IT

advertising GDPR privacy ad targeting cambridge analytica ethics facebook“…would not reasonably expect.” Those four words form the basis of a fair and ethical data practice. Today, as he was questioned by the Senate Judiciary and Commerce Committees, Mark Zuckerberg made it clear that, even now, he isn’t concerned with what users might reasonably expect him to do with their data, as long […].

Modernize Your Martech Stack for Moments

Forrester IT

advanced analytics advertising artificial intelligence (AI) B2C marketing customer engagement customer experience management marketing automation marketing organization & culture online marketing technologyThe world is changing and with it, consumers’ expectations of experiences and communication from brands.

Could Your Company Benefit From a Blended Agency Model?

Forrester IT

The media agency brings buying clout that is onerous to replicate for firms that are not a top 10 advertiser. advertising agencies chief marketing officer (CMO) digital agencies

Google Announces Links within Mobile Apps


For websites with lots of Internet traffic, turning visits into profits with successful advertising is immensely important. For a while now, online advertising has meant more than just sending thousands of messages to unknown addresses – advertisements now target specific individuals with specific products, complete with colors, animations, and helpful links. And Google wants to provide businesses with the advertising models to replace them. By ShannonPerry.

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ASA calls for clarity on broadband speed claims

Computer Weekly

The Advertising Standards Agency turns its attention to how broadband providers advertise the speed of their packages, amid fears that consumers may be misled

NotPetya attack cost up to £15m, says UK ad agency WPP

Computer Weekly

Advertising giant was one of many companies hit in June 2017 by malware distributed through Ukrainian accounting software

UK government starts recruiting digital experts for Brexit

Computer Weekly

Department for International Trade advertises job for digital designer to support future trade arrangements

Google Will Stop Reading Your Emails for Gmail Ads

Data Center Knowledge

Google is stopping one of the most controversial advertising formats. Read More. Cloud Companies Google

CIOs and CMOs: What’s Going On With This Relationship?

The Accidental Successful CIO

Specifically, the arrival of such new technologies as social media and mobile advertising means that the CMO is going to have to learn more about how IT systems work than ever before. Just exactly how well do the CIO and CMO get along? Image Credit: Melissa.

Yahoo confirms nearly $5bn sale deal with Verizon

Computer Weekly

Verizon Communications to boost its advertising business by acquiring Yahoo's client database in a $4.83bn deal

Digitalization Will Help Telecom, Cable, and Satellite Win Big

Perficient - Digital Transformation

Management Consulting advertising AT&T Business Optimization cable Charter Communications communications customer experience digital digital ads digital transformation marketing Mobile Satellite strategy Telecom telecommunications verizon WirelessAs it stands, the outlook for broadcast, cable, and telecommunications providers looks very bright. In a Q3 2017 earnings call, John J.

What Could Save Media Businesses - Social, Agile, and.

Social, Agile and Transformation

John Byrnes assessment of the issues are dead on 1) Print advertising will never come back. There are just too many options for advertisers today and too much pressure on rates. 2) Online advertising will never offset those declines nor save print. But while a mobile device works well for many users, it doesnt work well for advertisers yet. Social, Agile, and Transformation.

Media 100

Driving Operational Efficiency in Telecom and Cable

Perficient - Digital Transformation

And we’ve established a new advertising and analytics organization to enhance our overall business opportunities.”. Management Consulting advertising analytics AT&T Business Optimization cable cognitive computing communications customer experience Customer Service digital digital transformation internet of things IoT machine learning Mobile operations Satellite strategy technology Telecom telecommunications Vodafone Wireless

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Vodafone mobilises against fake news and hate speech

Computer Weekly

Mobile network operator has introduced new global rules to prevent its advertising from appearing on outlets that create and share hate speech and fake news