AI could help advertisers recover from loss of third-party cookies

Venture Beast

Providers of digital advertising platform such as Quantcast are using AI to level the field in favor of content providers. Read More.

Augmented Analytics Making the Difference It Advertises?

Information Week

Vendors are continuously adding new capabilities to their products, but there are some fundamental things that enterprises need to get right before they see the benefits

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Verizon suspends Facebook advertising as boycott grows

Venture Beast

Verizon is pausing advertising on Facebook in support of a campaign that called out the social network for not doing enough to stop hate speech. Read More. Marketing Media Mobile Social category-/News Facebook Verizon

AppsFlyer measures in-app advertising for Facebook gaming campaigns

Venture Beast

AppsFlyer can measure in-app advertising campaigns, tracing the growth of revenue associated with a group of users to ads that drew them. Read More.

Leading Advertising and Analytics Company Outperforms With a Graph Database

Xandr, a division of AT&T, has built an identity graph that connects information on people, households, and more. The company is using this graph to provide advertisers an ability to deliver commercials more successfully than ever before. Learn more.

Big Data’s Impact on Advertising

CTOvision

Big data is a megatrend, and one that has bulldozed its way into a variety of industries and causes. It’s not just a small chain of disruptions, but rather a complete evolution. Healthcare, aviation, education and job training are all excellent examples of how big data is changing the current landscape. Healthcare, in particular, will […]. Big Data CTO Cyber Security News

The Curated Internet and the rebirth of performance advertising

Dataconomy

The early months of the COVID-19 pandemic saw a dramatic decline in advertising spend across the board, encompassing both top-of-the-funnel brand advertising (designed to generate awareness among new customers) and mid-to-bottom funnel performance advertising (aimed at generating leads and sales).

Creative is king: UA advertising creative trends in 2020

Venture Beast

As AI optimizing ad platforms have leveled the playing field for advertisers big and small, creative is the key differentiator driving UA. Read More.

Microsoft is reportedly suspending advertising on Facebook and Instagram

GeekWire

Microsoft has paused advertising on Facebook and Instagram worldwide due to concerns about content surfaced alongside ads, according to Axios. The software giant is not participating in a broader Facebook advertising boycott that has enlisted REI, Levi’s, Coca-Cola, and other big companies.

AppsFlyer: Facebook, Google, and Unity Ads dominate mobile advertising

Venture Beast

Mobile measurement firm AppsFlyer found that Facebook led mobile advertising in the first half of 2020, followed by Google and Unity Ads. Read More. Business Games Marketing Apple AppsFlyer DeanBeat Mobile and Social Facebook Google IDFA Shani Rosenfelder

App Annie: Mobile advertising is a must during the pandemic

Venture Beast

Mobile advertising spending has become a must for companies and brands during the pandemic, said App Annie's Amir Ghodrati. Read More.

National Advertising Review Board tells AT&T to stop 5G Evolution ads

Venture Beast

AT&T's controversial 5GE branding may go away entirely after the carrier was slapped by an advertising regulator for misleading marketing of 4G service.

Game industry TV advertising keeps sliding down

Venture Beast

The video game industry saw a 22.26% decline in total ad impressions from mid-May to mid-June vs. mid-April to mid-May; PlayStation overtook Nintendo. Read More.

Amazon Asks Its Advertisers to Consider Being a Bit More Invasive

GizModo VR

snooping amazon advertising privacy

EU watchdog warns of using AI in predictive policing, medical diagnoses, and targeted advertising

Venture Beast

The EU's rights watchdog has warned of the risks of using AI in predictive policing, medical diagnoses, and targeted advertising. Read More. AI Business Security category-/Law & Government/Government category-/People & Society

For Super Bowl LV Advertisers, It Pays To Be Brave

Forrester's Customer Insights

Sitting out this year’s Super Bowl may be the safe call for advertisers. Advertising Advertising AgenciesThose brave enough to bring America levity in its moment of darkness, however, will reap the rewards. This year’s Super Bowl will be unlike any other.

How to advertise on Reddit

TechnoBezz

Consequently, there has been a rise in online advertising as a marketing solution for businesses. This article will show you how to advertise on Reddit and get those sales up. Advertising on Reddit. Visit Reddit’s advertising website.

Four Takeaways From The Super (Advertising) Bowl

Forrester's Customer Insights

Advertising holds up a mirror to society, nowhere more than the premier advertising event of the year, the Super Bowl. […]. Advertising Age of the Customer B2C Marketing Brand and Communications

Civil rights groups urge companies to suspend Facebook advertising

Venture Beast

civil rights groups called on companies to pause advertising on Facebook, saying the social network is not doing enough to stop hate speech. Read More.

How AR Is Revolutionizing Advertisements

Galido

Information Technology Blog - - How AR Is Revolutionizing Advertisements - Information Technology Blog. These are just but a few examples of how AR is transforming the way brands market their products and how consumers interact with ads in a more immersive and enjoyable way without having to put up with the tense atmosphere that characterizes the traditional approaches to advertisement. More specifically, here are ways in which this technology is revolutionizing advertisement.

Is Augmented Analytics Making the Difference It Advertises?

Information Week

Vendors are continuously adding new capabilities to their products, but there are some fundamental things that enterprises need to get right before they see the benefits

Apple’s ‘privacy’ changes undermine international advertising best practices

Venture Beast

Rather than fragment the ad opt-in process, we should be coming together to build an open, transparent, and privacy-centric future for digital ads. Read More. Business Marketing Apple category-/Business & Industrial/Business Services category-/Computers & Electronics opt-in ads

Stirista raises $13 million to grow its advertising databases

Venture Beast

Stirista, a data-driven marketing startup, raised $13 million in venture capital to grow its business after acquiring a mobile ad data firm. Read More.

Predictions 2021: Welcome To The Year Of Pandemic Advertising

Forrester's Customer Insights

It’s been a rough year for advertisers, and 2021 will bring new challenges to a weary and quickly evolving industry. Advertising Advertising Agencies Age of the Customer B2C Marketing digital marketing trends pandemic prediction

Advertising regulators to crack down on broadband speed claims

Computer Weekly

Regulators are inviting consumer input on a number of proposals on how broadband is advertised

Roku’s advertising ambitions just got even bigger with new Nielsen deal

The Verge

Roku, one of the most popular streaming platforms in US homes, is acquiring Nielsen’s video advertisement business as it tries to become a central hub for TV advertising. Specifically, Roku is acquiring Nielsen’s Advanced Video Advertising unit.

Chrome users, check if Google is tracking you with new targeted advertising

Mashable VR

Advertisers use this information to better understand your online and even offline behavior, and to then feed you specific, targeted ads that follow you around the internet. Google is keeping an eye on where you go on the internet.

The Creative Agencies Behind Super Bowl LIV Advertising

Forrester's Customer Insights

If you missed my take on how Super Bowl LIV highlights the new normal agencies and advertisers face, you can read it here. advertising advertising agencies chief marketing officer (CMO) digital agencies media agencies

Massive falls in marketing and advertising – how and when will the market come back?

Trends in the Living Networks

The evidence is now in on what was already clear: the advertising and marketing industries are getting slammed by the coronavirus pandemic. However there are ways that the industry, particularly from an advertiser perspective, could reinvent itself.

Google promises to stop selling your browsing history to advertisers

TechSpot

Google announced on Wednesday that it would stop selling targeted ads based on your browsing history. The search giant has relied on data mainly gathered through third-party cookies to provide users with ads relevant to their tastes and interests.

After boycotts, advertisers and social media giants agree on steps to curb hate speech

Venture Beast

Facebook, YouTube, and Twitter have agreed with advertisers on first steps to curb harmful content, following months-long boycotts over hate speech.

How CRM Data Can Help Your Social Advertising Campaigns

IT Toolbox

Pay-per-click (PPC) advertising on social media platforms is a great way to get customers started in the sales funnel. The statistics are there to prove the effectiveness of PPC advertising, as well. Because social media are so rich in demographic information, you can really target the audience you’re going after. Research shows that

Chinese Advertisers Might Have Monetized Your Period

GizModo VR

In a cruel but totally predictable twist, an app that all but guaranteed pregnancy within nine months or-your-money-back was too good to be true. Read more. privacy premom

Facebook used Delta to woo advertisers, but now the airline is boycotting the company, too

Mashable VR

The list of companies pulling advertising from Facebook in response to the platform's inaction toward hate speech and misinformation continues to grow. The second largest airline in the world is pausing its advertising campaigns on Facebook and Instagram. Verizon. Best Buy. Coca-Cola.

What is the future of data-driven advertising?

Dataconomy

The digital advertising market has doubled in size over the past five years, with the total ad spend in Europe approaching €50 billion, according to the IAB. The post What is the future of data-driven advertising? Contributors Featured Marketing & Sales advertising advertising revenue data-driven marketing smartpipe targeted advertising

The Benefits of Using CRM Data for Programmatic Advertising Campaigns

IT Toolbox

Programmatic advertising automates a significant portion of the ad buying process, which frees up your staff's time for other high-skill tasks. You define your target audience for a campaign through a demand side platform (DSP), which connects you to ad inventory from relevant publishers. Machine learning and other artificial intelligence technology allow programmatic campaigns to find consumers

Court documents reveal Facebook intentionally overestimated audience reach numbers to advertisers

TechSpot

Recently unsealed court documents reveal that Facebook senior executives have been knowingly overstating customer reach to advertisers for years.

For only $30, this online training will teach you all about digital advertising

Mashable Tech

TL;DR: Learn how to navigate the online market with The Digital Advertising and Marketing 101 Certification Bundle for $30, a 97% savings as of June 9. If you're working at or running a business without a digital marketing plan or advertising budget, it's time to change that.

Grindr fined $11.7 million for illegally sharing private user information with advertisers

The Verge

million, by the Norwegian Data Protection Authority for illegally sharing private information about Grindr users to advertisers, according to The New York Times. One of those advertisers was MoPub, Twitter’s mobile ads company.)

Facebook gives sensitive user information to advertisers, White House emails not protected, Discounted cyber insurance, Intel’s unethical conduct

CTOvision

Facebook lets advertisers target users based on sensitive interests CTOvision has been tracking the Facebook data issues for quite a while and will continued to keep you in the loop (see The Ethics Of […]. These are some of the cybersecurity stories CTOvision is tracking. For others see our portal into all things cybersecurity and cyberwar.

The Price Of Privacy And Asia’s Advertising Ecosystem – Call For Survey Participation

Forrester's Customer Insights

There’s a perfect storm brewing over the advertising ecosystem in Asia. Advertising Asia Pacific digital marketing trends marketing & privacyFirst, consumer data privacy awareness has been rising.

PSA: T-Mobile will start sharing customer info with advertisers unless you opt out

The Verge

T-Mobile will soon put a new privacy policy into effect that will allow it to share certain kinds of customer information with third-party advertisers. If you’re not wild about your carrier sharing data about you with advertisers, it’s easy enough to opt out of these services.

Google adds option to limit alcohol or gambling advertisements

The Verge

Illustration: Alex Castro / The Verge. Google has announced today that it’s rolling out the ability for users to limit how many alcohol and gambling ads they’re shown ( via Search Engine Land ).