Interruptions To The Advertising Market

Forrester IT

The advertising headwinds have been gathering. Advertising fueled the remarkable rise of […]. advertising brand experience chief marketing officer (CMO) customer experience virtual agentsThe $7.4B lost to bad ads. The chronic underperformance. Major firms pulling millions from media budgets. Consumers actively avoiding ads. And yet the interruptions continue.

Back To the Future: The Benefits Of TV Advertising

Forrester IT

advertising B2C marketing brand building branding marketing & strategy media media buyingMarketers are having a Back to the Future moment: AdWeek, MarketWatch, MarketingProfs, and others have sung the praises of television. And in January, the CMO of Coca-Cola presented analytic proof that TV delivers stronger ROI than digital. With cable-cutters, cord-nevers, and Millennials’ preference for over-the-top (OTT) TV viewing, it’s easy to predict the demise of […].

Trending Sources

How CRM Data Can Help Your Social Advertising Campaigns

IT Toolbox

Pay-per-click (PPC) advertising on social media platforms is a great way to get customers started in the sales funnel. The statistics are there to prove the effectiveness of PPC advertising, as well. Because social media are so rich in demographic information, you can really target the audience you’re going after. Research shows that

Why The Convergence Of Adtech And Martech Matters

Forrester IT

As we covered in our recent webinar, the convergence of advertising technology and marketing technology is inevitable — and that’s a good thing for marketers. advertising advertising agencies contextual marketing marketing technology

The Data Digest: Instagram And Snapchat Have Room For More Ads, According To Forrester Data’s US Youth Survey

Forrester IT

advertising B2C marketing data insights digital marketing marketing & strategy media media buying prediction social marketing social media

The advertising tech powering the 2016 election

Tech Republic Big Data

How data firm Targeted Victory uses automation, machine learning, and Adobe Spark to microtarget voters online, on TV screens, and on smartphones to raise big money for political campaigns

Adobe 11

The Global Digital Marketing Gap

Forrester IT

advertising agencies artificial intelligence (AI) B2C marketing brand experience consumer mobility digital marketing globalization & localizationOver the past few years, I was lucky enough to travel to many different places: in most European countries, in the US, in Brazil, in the Middle East, in India, in Indonesia or very recently in Japan and Thailand. The digital revolution is happening all over the place and it is fascinating to see how […].

The Data Digest: eCommerce May Be The Only Way To Challenge The Google/Facebook Duopoly

Forrester IT

As will be no surprise to advertising industry watchers, the duopoly of Google and Facebook once again demonstrated its dominance of the ad market following the release of their Q2 2017 earnings results. advertising Amazon data insights digital marketing ecommerce media buying online retail

Election Tech: Why social media is more powerful than advertising

Tech Republic Big Data

In a confusing and unconventional presidential campaign primary cycle, one clear trend emerged: Data-driven marketing is the future of politics and business

CIOs and CMOs: What’s Going On With This Relationship?

The Accidental Successful CIO

Specifically, the arrival of such new technologies as social media and mobile advertising means that the CMO is going to have to learn more about how IT systems work than ever before. Just exactly how well do the CIO and CMO get along? Image Credit: Melissa.

OTT Won’t Replace Traditional TV — The Two Will Get Married And Have Babies

Forrester IT

advertising B2C marketing communications digital marketing marketing & strategy marketing attitudes marketing methods media media buyingRecent headlines have covered cord cutting as if it is an inevitable trend, set to doom the TV industry as we know it. However, when we peel back the layers of the alarmist headlines, the argument doesn’t really hold: No streaming service yet offers all that consumers want, as my colleague Kris Arcand found in […].

Madtech Convergence Is Ongoing – With Or Without You

Forrester IT

advertising B2B marketing B2C marketing digital marketing marketing automation marketing technology online marketing technologyFor marketers, the struggle is real: you want to provide your customers and prospects cohesive cross-channel experiences that demonstrate you actually know them (without freaking them out) — all while reducing the number of vendors in your tech stack.

Google Announces Links within Mobile Apps

CTOvision

For websites with lots of Internet traffic, turning visits into profits with successful advertising is immensely important. For a while now, online advertising has meant more than just sending thousands of messages to unknown addresses – advertisements now target specific individuals with specific products, complete with colors, animations, and helpful links. And Google wants to provide businesses with the advertising models to replace them. By ShannonPerry.

Amazon Product Content: A New Space Race?

Forrester IT

advertising B2C marketing digital marketing online retail search marketingThe Whole Foods acquisition by Amazon weeks ago was only the latest milepost in the latter’s inexorable march to the top of retail. The company sold $136 billion worth of products in 2016 – more than any other online retailer (and just over a third of what Wal-Mart did). And we find that Amazon is big and gaining […].

UK government starts recruiting digital experts for Brexit

Computer Weekly

Department for International Trade advertises job for digital designer to support future trade arrangements

Yahoo confirms nearly $5bn sale deal with Verizon

Computer Weekly

Verizon Communications to boost its advertising business by acquiring Yahoo's client database in a $4.83bn deal

5 ERP Benefits You're Probably Overlooking

IT Toolbox

Most ERP benefits are well-known, thanks to the persistent advertising of vendors. However, it would appear that vendors are doing themselves a disservice by not advertising certain benefits as much as they deserve. Enterprise resource planning (ERP) is an essential tool in the business world, as the ability to integrate a variety of business processes comes with numerous advantages.

Blockchain skills in high demand and jobs being swept up quickly

Computer Weekly

Job vacancies for people with blockchain skills are being filled in just seven days, on average, once they are advertised online

Google Keeps Chuggin’ Along

Forrester IT

Two significant things happened yesterday: Google released its Q2 earnings and yours truly was on Bloomberg to talk about it. Obviously, one of those events is much more important than the other.

Mobile advertiser tracked users' locations, without their consent, FTC alleges

Network World

One major mobile advertiser allegedly did just that. InMobi is headquartered in India and partners with thousands of apps to offer advertising. The privacy settings on your phone don’t mean much if tech companies choose to ignore them. The company InMobi was secretly tracking user locations, regardless of consent, the U.S. Federal Trade Commission alleged on Wednesday. The motive: to serve location-based ads over mobile apps.

Google Will Stop Reading Your Emails for Gmail Ads

Data Center Knowledge

Google is stopping one of the most controversial advertising formats. Read More. Cloud Companies Google

ASA calls for clarity on broadband speed claims

Computer Weekly

The Advertising Standards Agency turns its attention to how broadband providers advertise the speed of their packages, amid fears that consumers may be misled

NotPetya attack cost up to £15m, says UK ad agency WPP

Computer Weekly

Advertising giant was one of many companies hit in June 2017 by malware distributed through Ukrainian accounting software

Alibaba Sees 48-Percent Growth in First Forecast Since IPO

Data Center Knowledge

Chairman Ma says enterprise cloud services and advertising have become more important metrics for company's growth than e-commerce sales Read More.

Why Enterprise Architecture is not delivering today

IT Toolbox

Most positions advertised todayThe moment we start searching for an Enterprise Architecture (EA)example we begin realising that something is fishy. There is hardly any. Yet, the media abounds in stories about the experiences we had in working towards achieving EA.

Google Results Show Signs of Cloud Progress Under Greene

Data Center Knowledge

Google has spent years telling Wall Street its investments in non-advertising businesses will eventually pay off. Thursday’s results suggest that’s beginning to happen. Read More. Cloud Computing Companies Enterprise Google

How the CIO Can Lead Digital Transformation

Social, Agile and Transformation

In the ''90s businesses were told to invest in their web sites and digital advertising. Is Digital Transformation an important business priority, or is the latest buzz word and attempt to get businesses to invest more in their technology programs? In the early part of the century they were told that web 2.0, user generated content, and social networking was going to create a new paradigm and.

Understanding the difference between Low Code, Citizen Development, and Sales Bull

Social, Agile and Transformation

They were an early form of an ad network essentially selling banner ads to US national advertisers. I started with low code development environments over a decade ago. We were a ~10 year "startup" with multiple businesses and limited technology resources to support them all sufficiently. One of our emerging business required some automation to enable an internal and customer facing workflow. cio citizen development digital transformation enterprise 2.0

Mobile and video pay off for Google’s parent company Alphabet

Computer Weekly

Alphabet ascribes strong second quarter financial results to long-term investments in mobile and video as demand for advertising through these channels increases

Facebook’s revenue rockets on strong growth

Computer Weekly

Facebook has reported a 186% year-on-year increase in second-quarter profits driven by a 63% rise in advertising revenue boosted by demand for video ads

3 Tactics to Increase Women in IT

CEB IT

Reduce unconscious bias in job advertisements to increase the number of female applicants for IT roles : To increase the recruitment of women to its IT function, adidas created a “toolkit” to make job listings more female-friendly.

5 Ways to Use CRM for Greater Customer Loyalty

IT Toolbox

Loyal customers are not only a valuable commodity because of their business but also a great source of marketing and advertising through referrals, word of mouth, and reviews. The Internet offers customers more choices and options for finding deals. Companies often find difficulty in keeping, and increasing, the number of returning customers.

Putting programmatic ad management in perspective

CTOvision

From the current hype it would be easy to conclude that programmatic advertising management is the panacea for maximising impact in this fast-paced, multifaceted digital age. Popular thinking suggests that digital advertising opportunities come and go at such speed that only technology can keep ahead - streamlining the decision-making, maximising exposure and making budgets go further. Advertising will always remain a combination of art and science. Henry Rowe.