Today’s big brands have come to grips with a new advertising reality: Finding and successfully engaging with their best prospects and customers is more complicated than ever. MORE

advertising B2C marketing digital marketingAround the world, the spread of the coronavirus is a source of growing anxiety. First and foremost, it is a health concern. Secondarily, it presents challenges for business leaders, including marketers. MORE

Instagram, a Facebook owned photo sharing site, has reached 1 million companies using its social media platform to advertise their products to Instagrammers MORE

Well, we know that consumer attitudes about advertising are not […]. advertising advertising agencies marketing & strategy media media buying omnichannel advertising television tv videoI’ve just returned from a few days in the sun, having once again participated in Beet.TV’s s annual BeetRetreat. Wonderfully, we returned to Puerto Rico this year*.) The theme was “It’s Consumer First in TV Land,” which I really hoped the conference would pay off. MORE

Within the media industry, publishers usually have two main types of customers: Advertisers that want to buy ad space to reach a publisher’s audience Consumers who read/watch/view the publisher’s content Publishers Have […]. MORE

On the outside: Social media’s total global advertising spend is expected to balloon to $110 billion by 2022 (with Facebook taking 75% of the global spend market). age of the customer social marketing social media facebook Snapchat social advertising twitter MORE

advertising Asia Pacific B2C marketing digital marketingOnline video offers marketers and media firms an immersive and interactive form of communication with targeted user groups. Google is constantly refining its content acquisition and delivery tools to grow its YouTube revenue. Three Chinese digital giants — Baidu, Alibaba, and Tencent (BAT) — are investing aggressively on their online video platforms, namely Baidu’s iQiyi, […]. MORE

Did you know that artificial intelligence (AI) has infiltrated all parts of the advertising process? But chances are, in an era of programmatic advertising where machines are making millions of decisions on billions of ad impressions every day, your advertising is being touched by AI. My guess is, probably not. MORE

The digital advertising market has doubled in size over the past five years, with the total ad spend in Europe approaching €50 billion, according to the IAB. The post What is the future of data-driven advertising? Contributors Featured Marketing & Sales advertising advertising revenue data-driven marketing smartpipe targeted advertising MORE

Big data is a megatrend, and one that has bulldozed its way into a variety of industries and causes. It’s not just a small chain of disruptions, but rather a complete evolution. Healthcare, aviation, education and job training are all excellent examples of how big data is changing the current landscape. Healthcare, in particular, will […]. Big Data CTO Cyber Security News MORE

Marketers, you don’t know how consumers feel about your advertising, and it may be hurting you in ways you don’t understand. advertising B2C marketing behavioral targeting brand building chief marketing officer (CMO) consumer segmentation contextual marketing customer centricity customer life cycle marketing & strategy millennials personalization Marketing MORE

advertising advertising agencies age of the customer B2C marketing brand building brand experience brandingOver the past few years, countless articles have been published on the growing importance of CMO-CIO collaboration. MORE

Information Technology Blog - - How AR Is Revolutionizing Advertisements - Information Technology Blog. More specifically, here are ways in which this technology is revolutionizing advertisement. Making Advertisement More Interactive and Experiential. MORE

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How data firm Targeted Victory uses automation, machine learning, and Adobe Spark to microtarget voters online, on TV screens, and on smartphones to raise big money for political campaigns MORE

ISPs will have to abide by a tighter set of rules that restrict the claims they are allowed to make about their broadband service speeds from May 2018 MORE

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Google and Facebook have dominated the digital advertising landscape for much of this decade. Amazon’s revenue from advertising has skyrocketed because endemic advertisers (brands that sell products and buy ads on Amazon) have grown their Amazon ad budgets […]. MORE

advertising advertising agencies brand building customer experience management digital agencies creativity Customer Experience (CX) McDonalds Wieden + KennedyYes, W+K produces the industry’s most iconic work. MORE

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Ad servers are the pipes of digital advertising – they (virtually) move content or ad creatives into empty slots on publisher’s pages, and then keep track of how many times they did it. Ad serving… sounds boring right? And on its face, it is. MORE

There is so much opportunity for a TV/video advertising industry which finds itself in flux – an explosion of new content, new data sources, new consumer viewing patterns. advertising age of the customer customer centricity marketing & privacy audience targeting media privacy television MORE

It’s unbelievable how much attention Amazon Advertising now gets. Prior to 2018, very few media outlets or Forrester clients even spoke about Amazon’s ad products. MORE

Today’s marketers are distracted by new technology and more data promising more efficient and personalized advertising. So they forget that adtech — in a vacuum — is no match for how people today consume media, interact with advertising, or think about their experiences with brands. advertising age of the customer B2C marketing b2c marketing MORE

creates a new set of challenges for advertisers, publishers, and tech vendors that make money from online behavioral advertising (OBA), attribution, web analytics, testing, and personalization. MORE

Information Technology Blog - - Social Media Ads: What Is The Cost Of Advertising On Twitter? Benefits Of Twitter As An Advertising Tool. The cost of advertising on Twitter depends on how people take action on your ads. The Cost Of Advertising On Twitter. MORE

(Dave Novitzky contributed to this blog) It’s January, snowy, unbearably cold, and to make matters worse, a Monday. You’re trying to make it to the weekend so you don’t need to go outside. until you see an empty lounge chair on a beautiful warm beach floating down the Hudson River. Yes, you […]. B2C marketing MORE

Pay-per-click (PPC) advertising on social media platforms is a great way to get customers started in the sales funnel. The statistics are there to prove the effectiveness of PPC advertising, as well. Because social media are so rich in demographic information, you can really target the audience you’re going after. Research shows that MORE

advertising Asia Pacific B2C marketingIncreasing internet penetration, better data infrastructure, and increasing adoption of 4G and now 5G are driving video consumption in Asia Pacific. MORE

While 2018 was a challenging year for global social media advertising amid the implementation of GDPR, privacy scandals, and brand safety concerns, Forrester forecasts that social will remain the fastest-growing digital advertising channel globally over the next five years. MORE

Programmatic advertising automates a significant portion of the ad buying process, which frees up your staff's time for other high-skill tasks. You define your target audience for a campaign through a demand side platform (DSP), which connects you to ad inventory from relevant publishers. Machine learning and other artificial intelligence technology allow programmatic campaigns to find consumers MORE

If you missed my take on how Super Bowl LIV highlights the new normal agencies and advertisers face, you can read it here. advertising advertising agencies chief marketing officer (CMO) digital agencies media agencies MORE

The Super Bowl is a perfect illustration of the trajectory of the advertising agency industry in transition, despite its cherished position as advertising’s premier event. MORE

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European digital advertising has had a challenging year thanks to GDPR, EU fines, and social media scandals. Growth in digital advertising spending is decelerating, and adtech providers are rethinking their European advertising businesses. MORE

Regulators are inviting consumer input on a number of proposals on how broadband is advertised MORE