article thumbnail

Is Advertisers’ Trust in Google Irrevocably Broken?

IT Toolbox

Discover why advertisers are shifting their focus away from Google. The post Is Advertisers’ Trust in Google Irrevocably Broken? appeared first on Spiceworks.

article thumbnail

Why Advertisers Must Demand Trackable CTV

IT Toolbox

Learn why the future of CTV is intrinsically connected to advertisers’ ability to track impressions accurately. The post Why Advertisers Must Demand Trackable CTV appeared first on Spiceworks.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why Advertisers Should Switch to Immersive Advertising

IT Toolbox

Discover the advantages of immersive advertising and why brands should consider it. The post Why Advertisers Should Switch to Immersive Advertising appeared first on Spiceworks.

article thumbnail

The Outlook For Advertising Media & Data Collaboration In 2024

IT Toolbox

Are you prepared for the future of digital advertising? The post The Outlook For Advertising Media & Data Collaboration In 2024 appeared first on Spiceworks. Discover trends that will shape the industry in 2024 and beyond.

article thumbnail

Leading Advertising and Analytics Company Outperforms With a Graph Database

The company is using this graph to provide advertisers an ability to deliver commercials more successfully than ever before. Xandr, a division of AT&T, has built an identity graph that connects information on people, households, and more. Download the case study to learn more!

article thumbnail

AI Advertising Is An Economic Multiplier, Provided You Own It

Forrester IT

Marketers: Re-consider your cost-saving ambitions for AI advertising content development. District Judge affirmed the US Copyright Offices’ long-standing position of “human authorship,” ruling that AI-created art cannot be copyrighted. Judge Beryl Howell writes that U.S.

article thumbnail

Advertisers Will Take The Bait And Test TikTok Shop This Holiday Season

Forrester IT

Discover how advertisers can get the most out of the new social commerce player. TikTok Shop will be a key player this holiday season.

article thumbnail

Online Banking Without Third-Party Cookies

Since the inception of cookies in 1994, advertisers and brands have come to depend on them as a tool to help websites remember users. As the end of third-party cookies looms ever closer, some consumers are rejoicing in their demise while many advertisers and brands worry about how they’ll move forward without them.

article thumbnail

Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. The more personalized an organization can be with growth strategies and communications, the more likely engagement would increase and ultimately sales.