Vendors are continuously adding new capabilities to their products, but there are some fundamental things that enterprises need to get right before they see the benefits MORE

AT&T's controversial 5GE branding may go away entirely after the carrier was slapped by an advertising regulator for misleading marketing of 4G service. MORE

Rather than fragment the ad opt-in process, we should be coming together to build an open, transparent, and privacy-centric future for digital ads. Read More. Business Marketing Apple category-/Business & Industrial/Business Services category-/Computers & Electronics opt-in ads MORE

The EU's rights watchdog has warned of the risks of using AI in predictive policing, medical diagnoses, and targeted advertising. Read More. AI Business Security category-/Law & Government/Government category-/People & Society MORE

Microsoft has paused advertising on Facebook and Instagram worldwide due to concerns about content surfaced alongside ads, according to Axios. The software giant is not participating in a broader Facebook advertising boycott that has enlisted REI, Levi’s, Coca-Cola, and other big companies. MORE

T-Mobile will soon put a new privacy policy into effect that will allow it to share certain kinds of customer information with third-party advertisers. If you’re not wild about your carrier sharing data about you with advertisers, it’s easy enough to opt out of these services. MORE

Roku, one of the most popular streaming platforms in US homes, is acquiring Nielsen’s video advertisement business as it tries to become a central hub for TV advertising. Specifically, Roku is acquiring Nielsen’s Advanced Video Advertising unit. MORE

Mobile measurement firm AppsFlyer found that Facebook led mobile advertising in the first half of 2020, followed by Google and Unity Ads. Read More. Business Games Marketing Apple AppsFlyer DeanBeat Mobile and Social Facebook Google IDFA Shani Rosenfelder MORE

In a cruel but totally predictable twist, an app that all but guaranteed pregnancy within nine months or-your-money-back was too good to be true. Read more. privacy premom MORE

AppsFlyer can measure in-app advertising campaigns, tracing the growth of revenue associated with a group of users to ads that drew them. Read More. MORE

Advertisers use this information to better understand your online and even offline behavior, and to then feed you specific, targeted ads that follow you around the internet. Google is keeping an eye on where you go on the internet. MORE

The digital advertising market has doubled in size over the past five years, with the total ad spend in Europe approaching €50 billion, according to the IAB. The post What is the future of data-driven advertising? Contributors Featured Marketing & Sales advertising advertising revenue data-driven marketing smartpipe targeted advertising MORE

Big data is a megatrend, and one that has bulldozed its way into a variety of industries and causes. It’s not just a small chain of disruptions, but rather a complete evolution. Healthcare, aviation, education and job training are all excellent examples of how big data is changing the current landscape. Healthcare, in particular, will […]. Big Data CTO Cyber Security News MORE

million, by the Norwegian Data Protection Authority for illegally sharing private information about Grindr users to advertisers, according to The New York Times. One of those advertisers was MoPub, Twitter’s mobile ads company.) MORE

Information Technology Blog - - How AR Is Revolutionizing Advertisements - Information Technology Blog. These are just but a few examples of how AR is transforming the way brands market their products and how consumers interact with ads in a more immersive and enjoyable way without having to put up with the tense atmosphere that characterizes the traditional approaches to advertisement. More specifically, here are ways in which this technology is revolutionizing advertisement. MORE

As AI optimizing ad platforms have leveled the playing field for advertisers big and small, creative is the key differentiator driving UA. Read More. MORE

Facebook lets advertisers target users based on sensitive interests CTOvision has been tracking the Facebook data issues for quite a while and will continued to keep you in the loop (see The Ethics Of […]. These are some of the cybersecurity stories CTOvision is tracking. For others see our portal into all things cybersecurity and cyberwar. MORE

Google announced on Wednesday that it would stop selling targeted ads based on your browsing history. The search giant has relied on data mainly gathered through third-party cookies to provide users with ads relevant to their tastes and interests. MORE

The list of companies pulling advertising from Facebook in response to the platform's inaction toward hate speech and misinformation continues to grow. The second largest airline in the world is pausing its advertising campaigns on Facebook and Instagram. Verizon. Best Buy. Coca-Cola. MORE

snooping amazon advertising privacy MORE

TL;DR: Learn how to navigate the online market with The Digital Advertising and Marketing 101 Certification Bundle for $30, a 97% savings as of June 9. If you're working at or running a business without a digital marketing plan or advertising budget, it's time to change that. MORE

The early months of the COVID-19 pandemic saw a dramatic decline in advertising spend across the board, encompassing both top-of-the-funnel brand advertising (designed to generate awareness among new customers) and mid-to-bottom funnel performance advertising (aimed at generating leads and sales). MORE

Recently unsealed court documents reveal that Facebook senior executives have been knowingly overstating customer reach to advertisers for years. MORE

Pay-per-click (PPC) advertising on social media platforms is a great way to get customers started in the sales funnel. The statistics are there to prove the effectiveness of PPC advertising, as well. Because social media are so rich in demographic information, you can really target the audience you’re going after. Research shows that MORE

Sitting out this year’s Super Bowl may be the safe call for advertisers. Advertising Advertising AgenciesThose brave enough to bring America levity in its moment of darkness, however, will reap the rewards. This year’s Super Bowl will be unlike any other. MORE

Mobile advertising spending has become a must for companies and brands during the pandemic, said App Annie's Amir Ghodrati. Read More. MORE

There’s a perfect storm brewing over the advertising ecosystem in Asia. Advertising Asia Pacific digital marketing trends marketing & privacyFirst, consumer data privacy awareness has been rising. MORE

Texas Attorney General Ken Paxton is suing the company for “false, misleading, and deceptive advertising and marketing practices” that he… Read more. MORE

Verizon is pausing advertising on Facebook in support of a campaign that called out the social network for not doing enough to stop hate speech. Read More. Marketing Media Mobile Social category-/News Facebook Verizon MORE

It’s been a rough year for advertisers, and 2021 will bring new challenges to a weary and quickly evolving industry. Advertising Advertising Agencies Age of the Customer B2C Marketing digital marketing trends pandemic prediction MORE

Programmatic advertising automates a significant portion of the ad buying process, which frees up your staff's time for other high-skill tasks. You define your target audience for a campaign through a demand side platform (DSP), which connects you to ad inventory from relevant publishers. Machine learning and other artificial intelligence technology allow programmatic campaigns to find consumers MORE

Illustration: Alex Castro / The Verge. Google has announced today that it’s rolling out the ability for users to limit how many alcohol and gambling ads they’re shown ( via Search Engine Land ). MORE

civil rights groups called on companies to pause advertising on Facebook, saying the social network is not doing enough to stop hate speech. Read More. MORE

Vendors are continuously adding new capabilities to their products, but there are some fundamental things that enterprises need to get right before they see the benefits MORE

The video game industry saw a 22.26% decline in total ad impressions from mid-May to mid-June vs. mid-April to mid-May; PlayStation overtook Nintendo. Read More. MORE

Consequently, there has been a rise in online advertising as a marketing solution for businesses. This article will show you how to advertise on Reddit and get those sales up. Advertising on Reddit. Visit Reddit’s advertising website. MORE

If you missed my take on how Super Bowl LIV highlights the new normal agencies and advertisers face, you can read it here. advertising advertising agencies chief marketing officer (CMO) digital agencies media agencies MORE

Facebook, YouTube, and Twitter have agreed with advertisers on first steps to curb harmful content, following months-long boycotts over hate speech. MORE

Providers of digital advertising platform such as Quantcast are using AI to level the field in favor of content providers. Read More. MORE

Advertising holds up a mirror to society, nowhere more than the premier advertising event of the year, the Super Bowl. […]. Advertising Age of the Customer B2C Marketing Brand and Communications MORE

Stirista, a data-driven marketing startup, raised $13 million in venture capital to grow its business after acquiring a mobile ad data firm. Read More. MORE

The evidence is now in on what was already clear: the advertising and marketing industries are getting slammed by the coronavirus pandemic. However there are ways that the industry, particularly from an advertiser perspective, could reinvent itself. MORE

Regulators are inviting consumer input on a number of proposals on how broadband is advertised MORE