advertising advertising agencies age of the customer data management data services database marketing service providers MORE

advertising B2C marketing digital marketing social marketing social mediaLike the opening sequence of The Fresh Prince of Bel-Air, the social media landscape is getting “flipped-turned upside down” by the ascendance of stories. Well, that may be a bit dramatic, but they are certainly starting to make waves. Stories are growing in popularity as a mode of sharing and consuming content on social media. […]. MORE

Instagram, a Facebook owned photo sharing site, has reached 1 million companies using its social media platform to advertise their products to Instagrammers MORE

For websites with lots of Internet traffic, turning visits into profits with successful advertising is immensely important. For a while now, online advertising has meant more than just sending thousands of messages to unknown addresses – advertisements now target specific individuals with specific products, complete with colors, animations, and helpful links. And Google wants to provide businesses with the advertising models to replace them. By ShannonPerry. MORE

The person in the CIO job has a responsibility to ensure that the website clearly shows visitors that the WebMD editorial team is separated from the advertisers and that the advertisers won’t be allowed to influence the information that visitors are getting. MORE

One major mobile advertiser allegedly did just that. InMobi is headquartered in India and partners with thousands of apps to offer advertising. The privacy settings on your phone don’t mean much if tech companies choose to ignore them. The company InMobi was secretly tracking user locations, regardless of consent, the U.S. Federal Trade Commission alleged on Wednesday. The motive: to serve location-based ads over mobile apps. MORE

advertising advertising agencies age of the customer Amazon B2C marketing brand building brand experience brand monitoring branding chief marketing officer (CMO) customer experience digital business digital disruption digital transformation UncategorizedDo you want to be like Apple? In 2010, Apple ranked as the 17th most valuable brand in the world. Just three years later, it had garnered the top spot and has remained there. MORE

Information Technology Blog - - Not using PPC advertising will put you behind your competitors - Information Technology Blog. To avoid the uncertainty, marketers prefer to adopt PPC or paid search advertising that ensures generation of qualified leads that have a high potential for conversion. MORE

Information Technology Blog - - Top Digital Advertising Trends That Will Rule 2018 - Information Technology Blog. Digital advertising refers to a set of advertising communications actions carried out on the web, in order to reach a specific target. What is Native Advertising? MORE

The results have been dismal: the digital advertising […]. advertising B2C marketingFor the past 30+ years, and for a host of reasons, the age-old connection between creative and media has been severed. In the programmatic era, the focus has been dominantly on media, as though creative didn’t contribute to enticing consumer attention and engagement and driving media performance. MORE

The results have been dismal: the digital advertising […]. advertising B2C marketingFor the past 30+ years, and for a host of reasons, the age-old connection between creative and media has been severed. MORE

advertising Amazon media mergers & acquisitions (M&As) predictions 2019Media Acquisition Growth Explodes By any standard, 2018 will be remembered as a blockbuster year for media. On June 14, 2018, AT&T completed its acquisition of Time Warner for $85.4 MORE

advertising Amazon business models customer experience digital business digital disruption digital giants GAFA tech giantsIn the spirit of Halloween, I’m going to write about the bogeyman of almost every industry out there: GAFA. MORE

Big data is a megatrend, and one that has bulldozed its way into a variety of industries and causes. It’s not just a small chain of disruptions, but rather a complete evolution. Healthcare, aviation, education and job training are all excellent examples of how big data is changing the current landscape. Healthcare, in particular, will […]. Big Data CTO Cyber Security News MORE

Marketers, you don’t know how consumers feel about your advertising, and it may be hurting you in ways you don’t understand. advertising B2C marketing behavioral targeting brand building chief marketing officer (CMO) consumer segmentation contextual marketing customer centricity customer life cycle marketing & strategy millennials personalization Marketing MORE

How data firm Targeted Victory uses automation, machine learning, and Adobe Spark to microtarget voters online, on TV screens, and on smartphones to raise big money for political campaigns MORE

ISPs will have to abide by a tighter set of rules that restrict the claims they are allowed to make about their broadband service speeds from May 2018 MORE

Facebook lets advertisers target users based on sensitive interests CTOvision has been tracking the Facebook data issues for quite a while and will continued to keep you in the loop (see The Ethics Of […]. These are some of the cybersecurity stories CTOvision is tracking. For others see our portal into all things cybersecurity and cyberwar. MORE

advertising B2C marketing marketing & strategy marketing methods media media buyingI recently heard L.L. Bean’s chief sales and brand officer walk through the company’s brand refresh and corresponding marketing campaign. MORE

advertising B2C marketing contextual marketing privacyAlgorithm. It’s a buzzword you hear frequently these days. But does the average consumer understand the impact algorithms have on her life? Absolutely not. Consumers enjoy the illusion of unlimited choice in products, services, and content, but there’s almost always an algorithm behind the curtain, constantly refining and defining what’s presented to her. Like it […]. MORE

advertising B2C marketing digital marketing Europe GDPR media buyingAs I listened to Google’s Q3 2018 earnings conference call, the Taylor Swift song “Out Of The Woods” kept playing in my head. This is the part where I pretend I tried to fight it. But let’s be honest, I didn’t mind.) MORE

advertising agencies chief marketing officer (CMO) digital agencies in-house agenciesCMOs Should Rethink Their Efficiency Argument For An Effectiveness Strategy Headlines blustering about in-house agencies have marketers buzzing and agencies fretting. MORE

social marketing social media ad targeting advertising data data breach facebook privacy social advertising social networks user dataShame on Facebook. The Cambridge Analytica scandal has exposed the social network’s egregious misstep. Here at Forrester, we are furiously fielding inquiries about what this failure to protect user data means. Most questions are immediate and tactical in nature. These questions are certainly pressing so let’s address them. MORE

advertising agencies chief marketing officer (CMO) digital agencies media media buying media agencies The Forrester WaveThe first Forrester Wave™ of global media agencies reveals the category adding technology, services and capabilities to leap beyond conventional media planning and buying. MORE

It’s unbelievable how much attention Amazon Advertising now gets. Prior to 2018, very few media outlets or Forrester clients even spoke about Amazon’s ad products. MORE

It happened, of all places, at the ANA’s Advertising Financial Management conference earlier this week in Hollywood, FL. advertising advertising agencies behavioral targeting branding marketing & strategy marketing executive leadership marketing measurement marketing metrics marketing organization & culture marketing ROI media buyingI have a new work crush. MORE

advertising Amazon digital business ForecastView holiday season online retail retail amazon promotedOver $1 trillion (no typo) — that’s how big 2017 holiday topline sales were in the US and Europe combined. MORE

Today’s marketers are distracted by new technology and more data promising more efficient and personalized advertising. So they forget that adtech — in a vacuum — is no match for how people today consume media, interact with advertising, or think about their experiences with brands. advertising age of the customer B2C marketing b2c marketing MORE

As attention shifts from traditional channels such as TV, radio, and newspapers to social media, naturally advertisers want to shift their presence to the emerging channels. If advertisers want to use social media to get their messages across, that’s OK – users have many ways to deal with that. However there are clear regulations and norms on advertising in traditional media, where commercials are clearly delineated. MORE

Pay-per-click (PPC) advertising on social media platforms is a great way to get customers started in the sales funnel. The statistics are there to prove the effectiveness of PPC advertising, as well. Because social media are so rich in demographic information, you can really target the audience you’re going after. Research shows that MORE

advertising age of the customer brand experienceUnless you were on the Appalachian Trail for a few weeks, you know what I’m talking about. I’ll start with this paragraph from our newly published analysis of Nike’s “Just Do It” campaign featuring Colin Kaepernick, called Nike Makes No Sacrifices: Judging the Nike decision is difficult because there’s so much conflicting evidence. In concept, values-based […]. MORE

advertising agencies chief marketing officer (CMO) digital agenciesThe news of Martin Sorrell’s resignation signals a crisis for WPP; its stock dropped 7% Monday and further fueled discussion of breaking up the company into smaller pieces. MORE

Programmatic advertising automates a significant portion of the ad buying process, which frees up your staff's time for other high-skill tasks. You define your target audience for a campaign through a demand side platform (DSP), which connects you to ad inventory from relevant publishers. Machine learning and other artificial intelligence technology allow programmatic campaigns to find consumers MORE

advertising advertising agencies chief marketing officer (CMO) digital agencies media media buying agencies agency holding companies MarketingAgencies are no longer the exclusive marketing and business partner for CMOs. MORE

The following are some of the tech topics we are tracking: IBM, Barclays and Citi Team Up to Launch Blockchain App Store for Banks Looks like Blockchain tech for financial services has finally arrived. IBM and CLS have collaborated to launch LedgerConnect, a blockchain platform for financial services companies, with participation from banks like Barclays [.]. Blockchain and Cryptocurrency CTO Internet of Things News Facebook IBM MORE

Regulators are inviting consumer input on a number of proposals on how broadband is advertised MORE