The Creative Agencies Behind Super Bowl LIV Advertising

Forrester IT

If you missed my take on how Super Bowl LIV highlights the new normal agencies and advertisers face, you can read it here. advertising advertising agencies chief marketing officer (CMO) digital agencies media agencies

Social Will Be The Fastest-Growing Digital Advertising Channel Globally

Forrester IT

While 2018 was a challenging year for global social media advertising amid the implementation of GDPR, privacy scandals, and brand safety concerns, Forrester forecasts that social will remain the fastest-growing digital advertising channel globally over the next five years.

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New Research: What Blockchain Means For Advertisers

Forrester IT

Today’s big brands have come to grips with a new advertising reality: Finding and successfully engaging with their best prospects and customers is more complicated than ever.

Coronavirus Is A Headwind For Search Advertising, But The Outlook Remains Promising

Forrester IT

advertising B2C marketing digital marketingAround the world, the spread of the coronavirus is a source of growing anxiety. First and foremost, it is a health concern. Secondarily, it presents challenges for business leaders, including marketers.

Google, Facebook, and Amazon: From Advertising Duopoly To Triopoly

Forrester IT

Google and Facebook have dominated the digital advertising landscape for much of this decade. Amazon’s revenue from advertising has skyrocketed because endemic advertisers (brands that sell products and buy ads on Amazon) have grown their Amazon ad budgets […].

European Digital Advertising Gets Knocked Down But Gets Back Up Again (Kind Of)

Forrester IT

European digital advertising has had a challenging year thanks to GDPR, EU fines, and social media scandals. Growth in digital advertising spending is decelerating, and adtech providers are rethinking their European advertising businesses.

The State Of Social Advertising: Pretty On The Outside, Ugly On The Inside

Forrester IT

On the outside: Social media’s total global advertising spend is expected to balloon to $110 billion by 2022 (with Facebook taking 75% of the global spend market). age of the customer social marketing social media facebook Snapchat social advertising twitter

Asia Pacific Online Video Advertising Spend Will Reach $53.7 Billion By 2023

Forrester IT

advertising Asia Pacific B2C marketingIncreasing internet penetration, better data infrastructure, and increasing adoption of 4G and now 5G are driving video consumption in Asia Pacific.

Take Your Advertising From Zero To Hero

Forrester IT

Today’s marketers are distracted by new technology and more data promising more efficient and personalized advertising. So they forget that adtech — in a vacuum — is no match for how people today consume media, interact with advertising, or think about their experiences with brands. advertising age of the customer B2C marketing b2c marketing

Video Drives Online Display Advertising Spending But With Some Limitations

Forrester IT

advertising Asia Pacific B2C marketing digital marketingOnline video offers marketers and media firms an immersive and interactive form of communication with targeted user groups. Google is constantly refining its content acquisition and delivery tools to grow its YouTube revenue. Three Chinese digital giants — Baidu, Alibaba, and Tencent (BAT) — are investing aggressively on their online video platforms, namely Baidu’s iQiyi, […].

The TV Industry’s Latest Hill To Climb: How To Avoid The Sins of Digital Advertising’s Past

Forrester IT

There is so much opportunity for a TV/video advertising industry which finds itself in flux – an explosion of new content, new data sources, new consumer viewing patterns. advertising age of the customer customer centricity marketing & privacy audience targeting media privacy television

Amazon Continues To Lean Into Its Advertising Business

Forrester IT

It’s unbelievable how much attention Amazon Advertising now gets. Prior to 2018, very few media outlets or Forrester clients even spoke about Amazon’s ad products.

What is the future of data-driven advertising?


The digital advertising market has doubled in size over the past five years, with the total ad spend in Europe approaching €50 billion, according to the IAB. The post What is the future of data-driven advertising? Contributors Featured Marketing & Sales advertising advertising revenue data-driven marketing smartpipe targeted advertising

Marketers, You Don’t Understand How Consumers Feel About Advertising

Forrester IT

Marketers, you don’t know how consumers feel about your advertising, and it may be hurting you in ways you don’t understand. advertising B2C marketing behavioral targeting brand building chief marketing officer (CMO) consumer segmentation contextual marketing customer centricity customer life cycle marketing & strategy millennials personalization Marketing

Video: How AI is Transforming Advertising and What You Should Do About it.

Forrester IT

Did you know that artificial intelligence (AI) has infiltrated all parts of the advertising process? But chances are, in an era of programmatic advertising where machines are making millions of decisions on billions of ad impressions every day, your advertising is being touched by AI. My guess is, probably not.

Advertising regulators to crack down on broadband speed claims

Computer Weekly

Regulators are inviting consumer input on a number of proposals on how broadband is advertised

How CRM Data Can Help Your Social Advertising Campaigns

IT Toolbox

Pay-per-click (PPC) advertising on social media platforms is a great way to get customers started in the sales funnel. The statistics are there to prove the effectiveness of PPC advertising, as well. Because social media are so rich in demographic information, you can really target the audience you’re going after. Research shows that

Big Data’s Impact on Advertising


Big data is a megatrend, and one that has bulldozed its way into a variety of industries and causes. It’s not just a small chain of disruptions, but rather a complete evolution. Healthcare, aviation, education and job training are all excellent examples of how big data is changing the current landscape. Healthcare, in particular, will […]. Big Data CTO Cyber Security News

The Benefits of Using CRM Data for Programmatic Advertising Campaigns

IT Toolbox

Programmatic advertising automates a significant portion of the ad buying process, which frees up your staff's time for other high-skill tasks. You define your target audience for a campaign through a demand side platform (DSP), which connects you to ad inventory from relevant publishers. Machine learning and other artificial intelligence technology allow programmatic campaigns to find consumers

How AR Is Revolutionizing Advertisements


Information Technology Blog - - How AR Is Revolutionizing Advertisements - Information Technology Blog. More specifically, here are ways in which this technology is revolutionizing advertisement. Making Advertisement More Interactive and Experiential.

Super Bowl LIV Highlights The New Normal For Agencies

Forrester IT

The Super Bowl is a perfect illustration of the trajectory of the advertising agency industry in transition, despite its cherished position as advertising’s premier event.

Digital Out-Of-Home Advertising: Not Your Grandmother’s Roadside Billboards

Forrester IT

(Dave Novitzky contributed to this blog) It’s January, snowy, unbearably cold, and to make matters worse, a Monday. You’re trying to make it to the weekend so you don’t need to go outside. until you see an empty lounge chair on a beautiful warm beach floating down the Hudson River. Yes, you […]. B2C marketing

Advertising Standards tightens rules around broadband speed claims

Computer Weekly

ISPs will have to abide by a tighter set of rules that restrict the claims they are allowed to make about their broadband service speeds from May 2018

Instagram Hits It Big: One Million Companies Now Advertising On Instagram

IT Toolbox

Instagram, a Facebook owned photo sharing site, has reached 1 million companies using its social media platform to advertise their products to Instagrammers

The CMO/CIO Paradox

Forrester IT

advertising advertising agencies age of the customer B2C marketing brand building brand experience brandingOver the past few years, countless articles have been published on the growing importance of CMO-CIO collaboration.

McDonald’s creative shift is a blow to the future of creativity

Forrester IT

advertising advertising agencies brand building customer experience management digital agencies creativity Customer Experience (CX) McDonalds Wieden + KennedyYes, W+K produces the industry’s most iconic work.

The TV Industry is Stumbling Toward Customer Centricity

Forrester IT

Well, we know that consumer attitudes about advertising are not […]. advertising advertising agencies marketing & strategy media media buying omnichannel advertising television tv videoI’ve just returned from a few days in the sun, having once again participated in Beet.TV’s s annual BeetRetreat. Wonderfully, we returned to Puerto Rico this year*.) The theme was “It’s Consumer First in TV Land,” which I really hoped the conference would pay off.

Why Sizmek’s Ad Server Shouldn’t End Up With Amazon

Forrester IT

Ad servers are the pipes of digital advertising – they (virtually) move content or ad creatives into empty slots on publisher’s pages, and then keep track of how many times they did it. Ad serving… sounds boring right? And on its face, it is.

Is Your Brand Desperate To Differentiate?

Forrester IT

advertising advertising agencies chief marketing officer (CMO) customer experience index (CX Index) digital agencies promoted

Creative Media Outshines The Technology

Forrester IT

advertising advertising agencies media media buying creativity Marketing media agencies

Media 202

The advertising tech powering the 2016 election

Tech Republic Big Data

How data firm Targeted Victory uses automation, machine learning, and Adobe Spark to microtarget voters online, on TV screens, and on smartphones to raise big money for political campaigns

Social Media Ads: What Is The Cost Of Advertising On Twitter?


Information Technology Blog - - Social Media Ads: What Is The Cost Of Advertising On Twitter? Benefits Of Twitter As An Advertising Tool. The cost of advertising on Twitter depends on how people take action on your ads. The Cost Of Advertising On Twitter.

Gillette’s Close Shave: Its Latest Ad Is A Masterful Emotional Play Let Down By Its Execution

Forrester IT

advertising advertising agencies age of the customer brand building brand experience branding chief marketing officer (CMO) customer data customer emotion customer experience marketing & strategy marketing attitudes millennials voice of the customer (VOC

Apple ITP 2.1: What It Is, What It Means, and Why It Matters

Forrester IT

creates a new set of challenges for advertisers, publishers, and tech vendors that make money from online behavioral advertising (OBA), attribution, web analytics, testing, and personalization.

Apple 217

The Future Of Creative Agencies Requires Taking A Human + Machine Leap

Forrester IT

advertising advertising agencies chief marketing officer (CMO) data insights database marketing service providers digital agencies media buying personalization agency holding companies audience activation creative agencies creativity data platforms media agencies