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Unlocking the Power of Adobe Services: Forrester’s Overview of 27 Providers

Forrester IT

I’m pleased to announce the publication of The Adobe Services Landscape, Q1 2024. Since we started covering the Adobe services market in 2020, we have seen it grow rapidly and mature continuously (see Figure 1). Adobe services have evolved into an established market that features: High revenue growth.

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Adobe Developments Signal Changes For B2B Content Workflows

Forrester IT

A year after the release of Adobe Firefly, B2B content workflows come into focus, with brand guidelines and broader participation possible in content creation and distribution activities.

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Adobe Journey Optimizer – B2B Edition Makes Buying Group Adoption Easier

Forrester IT

Adobe has announced the Adobe Journey Optimizer - B2B Edition, which allows B2B marketers to create buying groups and orchestrate journeys for buying groups at scale. This new functionality helps B2B organizations align with sales, target buyer roles more effectively, and measure marketing’s impact on revenue.

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US Sues Adobe, Executives over SaaS Cancellation Policies

Information Week

The government’s complaint says Adobe hid cancelation fees and creates a difficult process for cancelation for its popular multi-media production software, which includes Photoshop and Acrobat.

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US Justice Department Sues Adobe for Deceiving Consumers by Hiding Early Termination Fee

IT Toolbox

The US Justice Department has sued Adobe for deceiving users by hiding the early termination fee and making it difficult to cancel subscriptions. The post US Justice Department Sues Adobe for Deceiving Consumers by Hiding Early Termination Fee appeared first on Spiceworks Inc. Learn more. Learn more.

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Adobe MAX 2020 Takeaways: Creative Systems, AI+Design, And Accessibility

Forrester IT

This year’s Adobe MAX Creativity Conference keynote hit consistent themes that Adobe has focused on for years, such as creativity for all, accelerating creation, enabling collaboration, and elevating skills. Adobe Creative Cloud has posted impressive results during the pandemic, […].

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Adobe And Figma Should Partner Now To Supercharge The Digital Experience Ecosystem

Forrester IT

Facing regulatory scrutiny, Adobe and Figma backed out of the $20 billion acquisition announced last year. It's too bad because although regulators saw them as competitors, they’re complementary.

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