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Adobe MAX 2020 Takeaways: Creative Systems, AI+Design, And Accessibility

Forrester IT

This year’s Adobe MAX Creativity Conference keynote hit consistent themes that Adobe has focused on for years, such as creativity for all, accelerating creation, enabling collaboration, and elevating skills. Adobe Creative Cloud has posted impressive results during the pandemic, […].

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Adobe Wants To Make 3D An (Augmented) Reality

Forrester IT

Adobe is doubling down on its 3D support, betting that the format will power more omnichannel experiences in the years to come. Adobe’s vision for 3D is in line with soon-to-be-published research that Ryan Skinner and I wrote. And they’re right.

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Adobe ‘Catchy Content’ Shows How Content Intelligence Powers Personalization

Forrester IT

Instead, brands need to know both their customer and their content, and Adobe took the wraps off a prototype that aims to do just that. But when that obsession turns into tunnel vision on customer data only, it becomes impossible to achieve personalization at scale. At the company’s fully virtual […].

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Announcing The First Forrester Wave™ Covering Adobe Implementation Services

Forrester IT

My colleague Ted Schadler and I are excited to announce that “The Forrester Wave™: Adobe Implementation Services, Q2 2020” is now live. Following up the previously published Now Tech report, it’s the first time Forrester has evaluated Adobe services providers’ capabilities globally.

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Introducing The Forrester Now Tech: Adobe Implementation Services, Q1 2020

Forrester IT

Adobe is the most purchased marketing technology software vendor globally, according to the Forrester Analytics Global Business Technographics® Priorities And Journey Survey, 2019. As the first step, […].

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Adobe Summit Offers Some “Classic” Themes In A New Format

Forrester IT

The spike in online commerce, the importance of experiences (and data to power them), and the need for organizations of all types to a accelerate their digital transformation were themes that were front and center at last week’s Adobe Summit.

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Adobe Buys Workfront To Boost Upstream Creative Support

Forrester IT

Adobe announced yesterday it’s shelling out $1.5 Together, Adobe and Workfront can spin a tale of coupling a Forrester Wave™ Leader digital asset manager (DAM) and a work management tool that can handle all the planning and collaboration aspects of […].

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