What is a customer data platform? A unified customer database
CIO Business Intelligence
MAY 10, 2022
Marketing cloud CDPs: These platforms work with established marketing CRM and email service provider (ESP) tools such as those offered by SAP, Adobe, Salesforce, Microsoft, Oracle, etc. IT teams use them to develop tailored applications on top of a CDP. billion by 2029, a CAGR of 25.4% Adobe Experience Platform.
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