What is a customer data platform? A unified customer database
CIO Business Intelligence
MAY 10, 2022
IT teams use them to develop tailored applications on top of a CDP. billion by 2029, a CAGR of 25.4% As a result, DMPs are primarily useful in advertising, helping with ad targeting and improving media buying efficiency. This helps advertisers make their decisions based on the freshest data. billion in 2022 to $6.94
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