Storytelling for CIOs: From niche to bestseller
CIO Business Intelligence
JANUARY 17, 2024
Claire Trachet, CEO of UK business advisory firm Trachet, says companies such as Domino’s, T-Mobile and Uber have deployed narratives that appeal to employee emotions during change initiatives in order to avoid the fate of most change programs: failure. Miguel Traquina, CIO of biometric authentication company iProov, agrees.
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