What is a customer data platform? A unified customer database
CIO Business Intelligence
MAY 10, 2022
IT teams use them to develop tailored applications on top of a CDP. billion by 2029, a CAGR of 25.4% CDPs mainly rely on first-party data: data from behavior on your website or apps, data from your CRM, subscription data, social data, etc. This helps advertisers make their decisions based on the freshest data.
116 
Let's personalize your content