What is a customer data platform? A unified customer database
CIO Business Intelligence
MAY 10, 2022
Marketing cloud CDPs: These platforms work with established marketing CRM and email service provider (ESP) tools such as those offered by SAP, Adobe, Salesforce, Microsoft, Oracle, etc. billion by 2029, a CAGR of 25.4% This helps advertisers make their decisions based on the freshest data. billion in 2022 to $6.94
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