A short history of every time Apple CEO Tim Cook praised augmented reality
The Verge
SEPTEMBER 12, 2021
February 2017: Cook expands his thoughts on AR’s potential , adding a new comparison: AR is a big idea, like the smartphone. The first step in making it a mainstream kind of experience is to put it in the operating system. We’ve talked to IKEA, and they have 3D images of their furniture line.
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