In the Battle of the Brands, Google Beats Apple
JUNE 6, 2014
Google, Twitter, Amazon, IBM, Apple, Facebook, Microsoft. Google sells ads, while Apple sells iProducts, while Amazon sells everything else. CTO Research Apple Facebook Google IBM microsoft Millward Brown samsung Twitter Just because they’re all tech companies does not mean they look the same, act the same, or attract the same users. But one universal feature of these companies is the value of their brands – and the importance of protecting and enhancing those brands.