Apple Services = Yawn; Apple Positioning = Consumer Protector

Forrester IT

Apple yesterday laid out a set of new services, including its new streaming TV service, but the overarching story is much bigger. Tim Cook orchestrated a show of Apple flexing the muscle of its 1.4

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Apple: The First Hope-Based Company

Forrester IT

It was a good day for Apple. Today’s Apple announcements largely consisted of modest, incremental improvements to its established line of products. But it also signaled Apple’s intention to take a leadership position in the future of business, a shift away from products, beyond services, to hopes. age of the customer Apple consumer psychology Services

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Apple Card Will Be Popular — Here’s Why

Forrester IT

Apple Card has arrived, with Apple kicking off a limited rollout this week before making it more broadly available later in the month. There’s been much speculation about whether or not it will be successful, and Forrester believes the card will be popular — watch below to learn more.

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Apple Breaks The Shackles On Mapping Data

Forrester IT

When Apple launched Apple Maps in 2012, it didn’t go so well. Part of the challenge is that Apple was forced to rely on third-party mapping data providers. The launch wound up on the show Silicon Valley as an example of just how badly a launch could go.

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Engage With Apple to Engage With Patients

Forrester IT

In yet another sign that Apple has its sights fixed solidly on the healthcare industry, the company has secured a strategic partnership with another national health insurer, Aetna. Apple, it turns out, is not just a company that knows how to build high-end consumer electronic devices.

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Why Can’t Your IT Department Be More Like Apple?

The Accidental Successful CIO

Why can’t your IT department have all of the qualities of Apple? Wouldn’t it be better if your IT department was more like Apple and just got it right each and every time? How Does Apple Do It? We want Apple to show us innovation.

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Apple’s Leased Data Center Energy Use Quadrupled Since 2012

Data Center Knowledge

Colocation energy use now accounts for nearly one-quarter of Apple’s total data center energy consumption Read More. Apple Cloud Computing Colocation Featured

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Blow for Australian banks in Apple dispute

Computer Weekly

Australia's big banks might not be granted leave to collectively bargain with and boycott Apple over its Apple Pay service

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First Apple, Now Amazon: Goldman Sachs’ move to help big tech into banking

Forrester IT

Goldman Sachs has already partnered with Apple on its credit card, and we now hear that the firm is close to striking a deal with Amazon on small business lending. age of the customer banking digital business digital disruption fintech Innovation amazon Apple Digital Banking Financial Services innovationWhat does it mean, and should traditional banks be worried? Watch the video below to hear my take on why this matters.

Apple’s Partnership With Goldman Sachs Will Drive Seismic Shifts In The Banking Industry

Forrester IT

Apple and Goldman Sachs are partnering to deliver a new credit card. The industry seems to be quick to dismiss the partnership, especially the rewards program – but we think they’re missing the bigger picture. There’s an awful lot more at stake here than credit card rewards. The bigger concern for digital banks, traditional banks, […].

Apple Posts Strong Quarter on iPhones, Wearables and Service Revenue

Forrester IT

Apple started 2020 with another strong financial performance. The US continues to be Apple’s strongest market which fits with its focus to generate more spend within an ecosystem of more affluent consumers. […]. There were no real surprises.

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Apple Puts the Promise of Health Innovation in the Hands of Consumers…Pun Intended

Forrester IT

Jeff Williams, Apple’s chief operating officer At Apple’s special September event earlier this week the tech titan announced key research initiatives designed to help improve population health. The research builds from data shared by Apple […].

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Apple’s $200M Acquisition of — A Snapshot Into Our AI-on-the-Edge Future Via Your iPhone

Forrester IT

Apple’s acquisition of artificial intelligence (AI) computer vision machine learning Apple deep learning(Jeremy Vale co-authored this post.) Cellphone manufacturers are struggling to differentiate themselves.

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Apple Said to Be Mulling Iowa Data Center

Data Center Knowledge

Apple North AmericaCompany would join Google, Facebook, Microsoft, who have data centers in Iowa Read More.

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Apple’s Brand Playbook Unlocked

Forrester IT

Do you want to be like Apple? In 2010, Apple ranked as the 17th most valuable brand in the world. Since 2010, Apple’s brand value has increased at a compound annual growth rate of 36%, while the entire “brandscape” has grown […]. Just three years later, it had garnered the top spot and has remained there.

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Apple’s AR Glasses Could Transform Multiple Industries


Apple has been working in Augmented Reality since the launch of the iPhone, at first by just driving research and fueling imagination, but then by powering real AR that uses the computational power of the iPhone and its cameras plus smart software to drive both Virtual Reality and Augmented Reality applications. CTO News Apple

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Apple Data Center Coming to Arizona

Data Center Knowledge

Apple Phoenix Company to remodel former GT Advanced factory in Mesa Read More.

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Apple and IBM Announce Partnership


In a move that blurs the line between consumer gadgets and enterprise technology, Apple and IBM announced on July 15 th a partnership to transform enterprise mobility. In an interview on CNBC , Apple CEO Tim Cook expressed his enthusiasm and high expectations for the partnership. “I

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Apple Dropped iCloud Encryption Plans After FBI Complaint: Report


Apple dropped plans to offer end-to-end encrypted cloud back-ups to its global customer base after the FBI complained, a new report has claimed.

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WWDC: Apple Continues to Up the Ante on Experience with Privacy Leading

Forrester IT

Apple continues to leverage its engineering chops to deliver better experiences. Apple is: Leveraging privacy as a differentiator across devices, software and services. This includes Apple’s foray into Identity.

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Apple Joins Facebook’s Hardware Design Community

Data Center Knowledge

Apple Facebook Open Compute Becomes official Open Compute Project member after being involved ‘quietly’ for years Read More.

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Report: Apple Considering Netherlands for European Data Center

Data Center Knowledge

A small town in the Netherlands may be the future site of a European data center for Apple (AAPL), according to a local report. Amsterdam Apple Europe AAPL

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Report: Apple Rethinking Data Center Strategy

Data Center Knowledge

AppleCompany looks to use more commodity hardware, build own long-haul network to interconnect data centers Read More.

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Future of Apple Pay Australia still unresolved

Computer Weekly

There are still uncertainties over Apple Pay among Australia’s big banks, but smaller finance firms are looking at ways to offer the payment service to their customers

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Reports: Apple is Building Its Own Content Delivery Network

Data Center Knowledge

Apple is building its own content delivery network (CDN) to deliver services to consumers, according to reports from Dan Rayburn and The Wall Street Journal. Apple Peering CDN

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Apple Acquires NoSQL Database Startup FoundationDB

Data Center Knowledge

Apple quiet on future plans; analyst says internal use of startup''s database tech likely Read More. Apple

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Video: Apple Data Center Expansion in Reno in High Gear

Data Center Knowledge

Apple Video Site goes from one building to five in two years Read More.

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Apple Doubling Down on Reno Data Center

Data Center Knowledge

Apple North AmericaGovernment sweetens the tax-break pot in exchange for massive expansion commitment from company Read More.

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Report: UIG Building Apple Data Center in Curaçao

Data Center Knowledge

Developer behind Reno Technology Park building Apple''s next facility in Dutch island nation in the Caribbean. Apple Read More.

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Living Life with your Apple Smartwatch


Fi nally, after years of anticipation, the Apple Watch has arrived. It was revealed at today''s Apple''s event. Since Apple''s goal with this watch is for wearers to stay connected to others and the world it has several communication capabilities built it. Gadgets News Apple Inc.

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How to secure your Apple Card

Tech Republic Security

Learn how to secure and protect your Apple Card, both the virtual card and the physical one

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Apple to Get 130MW from Central California Solar Project

Data Center Knowledge

Apple Power Signs 25-year power purchase agreement with Arizona solar energy firm Read More.

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Apple highlights record services revenue as iPhone sales fall

Computer Weekly

For a second quarter in a row, Apple plays up growing services revenues as iPhone sales continue to fall

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Apple ITP 2.1: What It Is, What It Means, and Why It Matters

Forrester IT

Apple first introduced Intelligent Tracking Protection (ITP) in 2017, but the latest update (2.1) creates a new set of challenges for advertisers, publishers, and tech vendors that make money from online behavioral advertising (OBA), attribution, web analytics, testing, and personalization.

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Officials in Ireland Approve Apple Data Center Project

Data Center Knowledge

Apple EuropeCompany expects to spend €850M on first 20MW data center in Galway County Read More.

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