Apple’s Brand Playbook Unlocked

Forrester IT

Do you want to be like Apple? In 2010, Apple ranked as the 17th most valuable brand in the world. Since 2010, Apple’s brand value has increased at a compound annual growth rate of 36%, while the entire “brandscape” has grown […]. Just three years later, it had garnered the top spot and has remained there.

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Apple’s Leased Data Center Energy Use Quadrupled Since 2012

Data Center Knowledge

Colocation energy use now accounts for nearly one-quarter of Apple’s total data center energy consumption Read More. Apple Cloud Computing Colocation Featured

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Apple Said to Be Mulling Iowa Data Center

Data Center Knowledge

Apple North AmericaCompany would join Google, Facebook, Microsoft, who have data centers in Iowa Read More.

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Apple Doubling Down on Reno Data Center

Data Center Knowledge

Apple North AmericaGovernment sweetens the tax-break pot in exchange for massive expansion commitment from company Read More.

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Chipmakers Tumble Most Since June on Report Apple Cut Orders

Data Center Knowledge

Chipmakers dropped the most in five months after a report that Apple Inc. Apple Investingis reducing orders for iPhone 7 parts reignited a post U.S.-election election selloff in technology stocks. Read More.

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Living Life with your Apple Smartwatch


Fi nally, after years of anticipation, the Apple Watch has arrived. It was revealed at today''s Apple''s event. Since Apple''s goal with this watch is for wearers to stay connected to others and the world it has several communication capabilities built it. Gadgets News Apple Inc.

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How Much Water Do Apple Data Centers Use?

Data Center Knowledge

Apple Cooling FeaturedWater use by the company’s data centers is growing much faster than water use by its corporate facilities Read More.

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Apple to Build First China Data Center to Comply With Law

Data Center Knowledge

Apple Inc. Apple Companieswill establish its first data center in China to speed up services such as iCloud for local users and abide by laws that require global companies to store information within the country. Read More.

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Apple Data Center Coming to Arizona

Data Center Knowledge

Apple Phoenix Company to remodel former GT Advanced factory in Mesa Read More.

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Apple Creates Energy Company to Sell Renewable Energy it Generates

Data Center Knowledge

Apple Green Data Centers PowerSeeks permission for new subsidiary to sell energy on wholesale market Read More.

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Apple to Build Huge Solar Project to Power Reno Data Center Campus

Data Center Knowledge

Apple Featured Green Data CentersPartners with local utility on joint venture to build 200MW plant in Nevada Read More.

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Apple, Amazon Unveil Major Renewable Energy Deals to Power Cloud Data Centers

Data Center Knowledge

Amazon Apple Cloud Computing Data Center Strategies Featured PowerThe current surge of data center construction projects by internet and cloud giants is accompanied by a surge in investment in renewable energy generation capacity. Read More.

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Future of Apple Pay Australia still unresolved

Computer Weekly

There are still uncertainties over Apple Pay among Australia’s big banks, but smaller finance firms are looking at ways to offer the payment service to their customers

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Apple Joins Facebook’s Hardware Design Community

Data Center Knowledge

Apple Facebook Open Compute Becomes official Open Compute Project member after being involved ‘quietly’ for years Read More.

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Apple confirms all devices affected by Meltdown and Spectre

Computer Weekly

Apple has confirmed that all iPhones, iPads and Mac computers are affected by the recently discovered microprocessor exploits as the financial services industry assesses the risk

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Report: Apple Rethinking Data Center Strategy

Data Center Knowledge

AppleCompany looks to use more commodity hardware, build own long-haul network to interconnect data centers Read More.

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Apple Success Isn't About Innovation

CIO Musings

On September 9th 2014 Apple made several major announcements in a well choreographed event in California. Why does Apple make such stunning products that draw us like moths to the back-porch light? There were people camping out at the Apple flagship store a week before the announcement.

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Report: Apple to Consolidate Server Production in Arizona

Data Center Knowledge

Apple BladesIn unusual practice, company appears to be keeping hardware manufacturing in-house Read More.

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Report: Apple Considering Netherlands for European Data Center

Data Center Knowledge

A small town in the Netherlands may be the future site of a European data center for Apple (AAPL), according to a local report. Amsterdam Apple Europe AAPL

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Apple’s $1 Billion Plan Hits a Three-Person Roadblock in Ireland

Data Center Knowledge

What would be one of the most high-profile European investments for Apple is an even bigger deal for Ireland Inc. Applein what’s turned out to be a torrid year. Read More.

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Apple QuickTime Uninstaller

Mick's IT Blog

As we have all seen recently, it is time we get rid of Apple QuickTime from PCs as they are no longer going to update the software. I had a few ask me to publish a blanket uninstaller for QuickTime. With the help of Sapien's PowerShell Studio , I wrote this script to uninstall it from all of the machines in my firm. This uninstaller will query the Add/Remove programs for any applications named quicktime. It will uninstall any version of QuickTime.

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FBI vs Apple: Context from a cyber law perspective


bg In August 2017, Apple CEO Tim Cook declared “we obey the laws […]. Editor’s note: This is the first in a five-part series on this topic.

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Reports: Apple is Building Its Own Content Delivery Network

Data Center Knowledge

Apple is building its own content delivery network (CDN) to deliver services to consumers, according to reports from Dan Rayburn and The Wall Street Journal. Apple Peering CDN

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Apple’s Ultrathin 12-inch MacBook Announced


Apple just announced a new 12-inch MacBook. PR) Apple Updates 13-inch MacBook Pro with Retina Display & MacBook Air ( Apple Unveils All-New 12-Inch Retina Display MacBook [Photos] ( Apple announces new MacBook with a 12-inch Retina display ( Apple Announces Next-Generation MacBook Starting at $1299 [Mac Blog] ( Apple Wants to Reinvent the Notebook with a Brand new ''MacBook'' (

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FBI vs Apple: Policy Analysis


Editor’s note: This is the second in a five-part series on this topic. This examination by Arnold Abraham provides insights and nuanced lessons from history, the law and the tech world that can inform all of us interested in both privacy and security.-bg bg Despite foreboding tales of doom associated with the potential outcome on each […]. CTO Cyber Security News

Apple Doubling Down on Data Center Construction in Reno

Data Center Knowledge

Apple Cloud ComputingFiles permit for second massive campus at Reno Technology Park Read More.

Turkish Crime Family threatens Apple with Ransom or Apples Accounts Wiped

Doctor Chaos

A group calling themselves the Turkish Crime Family is threatening Apple to pay a ransom of 75k in bitcoin of 100k in iTunes gift cards. If Apple doesn’t pay, this crime organization nobody has heard of is suppose to be able to remotely wipe 200 million or so Apple devices. Why the mark up on […]. Cyber

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Apple highlights record services revenue as iPhone sales fall

Computer Weekly

For a second quarter in a row, Apple plays up growing services revenues as iPhone sales continue to fall

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Report: UIG Building Apple Data Center in Curaçao

Data Center Knowledge

Developer behind Reno Technology Park building Apple''s next facility in Dutch island nation in the Caribbean. Apple Read More.

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Apple Said to Consider Helping Toshiba With Chip Unit Investment

Data Center Knowledge

Apple is considering a range of options from partnering with Taiwan’s Hon Hai Precision. Apple DealsThe iPhone maker is actively looking at options for helping the troubled Japanese company by investing in its semiconductor unit, which has been put up for sale, according to people familiar with the matter.

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Apple patches triple iOS security threat

Computer Weekly

Businesses and consumers are being urged to update their versions of Apple's iOS to fix three critical, zero-day vulnerabilities that enable attackers to spy on victims

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Last Call for Speculation on 9 September Apple Event


In terms of consumer electronics, few companies match Apple in terms of brand recognition or quality. One of the world’s largest companies, Apple’s new products are always a talking point for the media and for most everyone with a smartphone. By Shannon Perry.

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Samsung wins Supreme Court case in patent battle with Apple

Computer Weekly

Samsung has won the right to a review of the $548m it paid Apple for infringing iPhone patents

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