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Data mining for B2B churn and loyalty management in India and South Asia

TM Forum

Upon searching for authentic data for churn and reasons contributing to churn, we went to the TRAI website and found TRAI call drop data, which is by operator, but not to the granularity of circle level. They label a user as churner if their activity in the churn window drops to some extent relative to the activity in the previous window.

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