B2C Related Topics 
Forrester IT
OCTOBER 18, 2022
Despite the massive opportunity in today’s green market, many B2C CMOs don’t know where to start. Learn the six keys to activating sustainability in your B2C marketing and communications. Age of the Customer B2C Marketing Climate Action CMO Trends customer experience digital business
Forrester IT
OCTOBER 4, 2022
In 2023, we anticipate that two-thirds of global B2C e-commerce will come from online marketplaces. Age of the Customer B2C Marketing digital business Retail Retail Trends
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Forrester IT
JANUARY 27, 2023
It's a critical time for B2C marketers to get involved in their organizations’ privacy programs. Age of the Customer B2C Marketing marketing & privacy privacy promotedThe privacy landscape is shifting quickly.
Forrester IT
OCTOBER 26, 2021
Retrouvez trois tendances 2022 pour les marketers B2C dans ce billet de blog. French Marketing B2CL'avenir que nous envisagions il y a seulement deux ans n'a pas changé, mais il est devenu notre présent. beaucoup plus rapidement que prévu.
Forrester IT
MAY 11, 2022
Today, we have fresh data from Forrester’s Q2 B2C Marketing CMO Pulse Survey, 2022 — a cross-industry survey among 153 US B2C marketing executives, VP and above, at brands with at least 500 employees.
Forrester IT
NOVEMBER 18, 2020
Age of the Customer B2C Marketing CMO Trends customer experience digital business b2c marketing CMO cost reduction covid-19 Customer Experience (CX) Customer understanding direct to consumer brands first-party data Marketing Measurement Marketing Technology
Forrester IT
AUGUST 24, 2022
Read Forrester’s advice on where to invest, where to cut, and where to experiment to create a smart B2C marketing budget in 2023. Age of the Customer B2C Marketing Brand and Communications Business Value Chief Marketing Officer
Forrester IT
JANUARY 26, 2023
But fret not, Forrester’s got you covered with our just published report “Navigating The 2023 Downturn: B2C Marketing Executives.” CMOs: You’ve made it to 2023. We know that fluctuating market signals have you mired in scenario planning around “economic uncertainty.”
Forrester IT
SEPTEMBER 9, 2019
I’m Steph, the newest member of Forrester’s B2C martech research team. I’ve been at Forrester for four years, first as a research associate and most recently as a researcher on the B2C marketing […]. B2C marketing marketing & strategy marketing automation marketing resource management (MRM) marketing technology mobile marketingDo you work with marketing resource management (MRM) or mobile engagement automation (MEA) tools? If yes, I want to hear from you!
Forrester IT
MAY 29, 2019
This week, Claudia interviewed Emily Collins, principal analyst on Forrester’s B2C marketing team and an expert in loyalty, on her contributions to the 2019 B2C marketing predictions […]. age of the customer B2C marketing loyalty online retail predictions 2019 retailTo help retailers and brands plan for 2019, Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.”
Forrester IT
SEPTEMBER 11, 2020
Age of the Customer B2C Marketing Channel Marketing Chief Marketing Officer CMO Trends Customer Engagement Customer Insights customer loyalty customer relationship management (CRM) customer-centric design promoted
Forrester IT
MARCH 17, 2020
To understand the B2C marketing predictions for the year, we spoke with Forrester experts Tina Moffett and Jim Nail. age of the customer B2C marketing direct-to-consumer (DTC) retail retail loyalty b2c marketing influencer marketing retail industry trends
Forrester IT
JANUARY 27, 2020
B2C customer data platforms (CDPs): all the hype, none of the follow through. age of the customer B2C marketing digital marketing marketing technology (martech That summarizes the analysis of the CDP space in our inaugural report on the category in 2018.
Forrester IT
OCTOBER 25, 2022
Read our B2C marketing predictions for 2023. Age of the Customer B2C Marketing Data Strategy Marketing Technology (martech) predictions privacy promotedShort-term wins will be the name of the game next year.
Forrester IT
APRIL 22, 2019
Our 2019 B2C Marketing predictions hone in on the impact of rising customer power. age of the customer B2C marketing direct to consumer predictions 2019 promotedForrester has been evangelizing the age of the customer for a decade, but the message is approaching a crescendo. This year, we called that consumer desire for better data control, better experiences (especially in social), and better connections to their values […].
Forrester IT
AUGUST 19, 2020
B2C marketers’ most pressing top-of-mind issue is how data deprecation will impact targeting, measurement, personalization, and digital media buying. advertising Age of the Customer B2C marketing data management platforms (DMPs) digital marketing trends marketing & privacy
Forrester IT
APRIL 28, 2022
The Forrester Wave™ for B2C Commerce Solutions surfaced a significant shift in the market, which we predicted but did not expect to see so quickly or so clearly.
Forrester IT
NOVEMBER 27, 2020
B2C Marketing Brand and Communications marketing planning pandemic research-collectionCOVID-19 is now an unavoidable part of consumers’ lives, and marketers need guidance on how to effectively communicate with them in these ever-changing times.
IT Toolbox
NOVEMBER 2, 2022
Data analysis and utilization are necessary for B2C marketers. The post Only 17% of B2C Marketers Feel Their Data-Driven Strategy Help Achieve Their Goals appeared first on
Forrester IT
MAY 19, 2020
In our newly published “The Forrester Wave™: B2C Commerce Suites, Q2 2020,” we evaluated the 10 most significant commerce vendors in the B2C space along 31 criteria: Adobe, BigCommerce, commercetools, Elastic Path Software, Episerver, Kibo Commerce, Oracle, Salesforce, SAP, and Sitecore.
Forrester IT
MAY 20, 2019
Unprecedented Growth Chief customer officers and chief experience officers were once a small community of visionaries and practitioners pioneering customer experience (CX) across industries. But we’ve seen more than 1,000% growth in the CX executive role in just five years, and in that time, many have turned that new frontier into an established practice and […]. age of the customer culture culture change Customer Experience (CX) transformation
Forrester IT
OCTOBER 29, 2019
age of the customer B2C marketing prediction promotedEfficiency gains and improving brand affinity via customer experience will dominate B2B marketers' thinking in 2020.
Forrester IT
MAY 6, 2019
“The Forrester Wave™: Content Marketing Platforms for B2C Marketers, Q2 2019” is live! In this year’s 30-criteria evaluation, we assessed and scored the nine most significant vendors: Bloomreach, Contently, NewsCred, Opal, Percolate, ScribbleLive, Sitecore, Skyword, and Sprinklr. We looked at their current offering, their strategy, and current market presence. The report shows how each provider […]. age of the customer
TM Forum
SEPTEMBER 14, 2022
As communications service providers (CSPs) modernize business support systems they are looking for new capabilities to support new requirements.
Forrester IT
JUNE 17, 2020
The ancient Chinese curse “May you live in interesting times” might be neither ancient nor Chinese, but it’s wholly applicable to 2020. Words and phrases like “unprecedented” and “the new normal” are, well, the new normal as infection and social unrest sweep the globe.
Forrester IT
OCTOBER 26, 2018
Six months ago we started a conversation about customer data platforms (CDPs). The timing was right; CDPs were driving attention towards a historically sleepy corner of the martech universe centered around data management, gaining traction among vendors, and racking up mentions in the marketing trade press. Questions, hope, and more than a little confusion ensued. […].
Forrester IT
FEBRUARY 8, 2023
Age of the Customer B2C Marketing consumer loyalty Customer Insights digital business Loyalty retail loyaltyConsumers shared their attitudes towards subscriptions - see key highlights.
Forrester IT
FEBRUARY 23, 2023
Understanding consumer behavior is the underpinning of effective B2C marketing strategies. Forrester has always had a rich foothold in the […] Age of the Customer B2C Marketing consumer
Forrester IT
NOVEMBER 7, 2022
B2C Marketing Chief Marketing Officer holidayLearn highlights about Apple's Mail Privacy Protection (MPP) ahead of the holiday season to expertly craft your email marketing strategy.
Forrester IT
JANUARY 24, 2023
Age of the Customer B2C Marketing Climate Action CMO Trends SustainabilityThere is no single green or sustainable consumer. Learn the value of segmenting your customer base by their green purchasing habits.
Forrester IT
SEPTEMBER 6, 2022
Age of the Customer B2C Marketing Customer Insights Emerging Media social media promotedThe company's TikTok alternative simply isn't winning, new Forrester data indicates.
Forrester IT
AUGUST 5, 2021
This just in: Forrester asked 150 US B2C marketing executives (across industries) how challenging the various 2022 priorities will be to achieve. Seventy-one percent of B2C marketing execs indicated that demonstrating the value of marketing to the CEO, CFO, and the board will […].
Forrester IT
JUNE 27, 2022
For B2C marketers, first-party data is a lot like “Zoolander’s” Hansel: “so hot right now.” In Forrester’s Q1 B2C Marketing CMO Pulse Survey, 2022, a whopping 76% of B2C marketing respondents said that they are […].
Forrester IT
NOVEMBER 1, 2022
Use your loyalty program to collect consumer data and boost B2C sales this holiday season. Age of the Customer B2C Marketing digital business holiday
Forrester IT
MARCH 21, 2023
B2C marketers must understand customers and create value exchanges in their individual moments of need. Empowered customers expect seamless cross-channel experiences. That’s a tough job if your martech ecosystem is overly complex or badly integrated – or both.
TM Forum
NOVEMBER 3, 2021
While there is much focus within the telecoms industry currently on new revenue opportunities in the B2B and B2B2X markets, the drive to increase profitability will also require CSPs to press a giant reset button on their B2C solutions. Promising B2C solutions.
Forrester IT
JANUARY 25, 2023
The Department is seeking to unlock competition within […] Advertising Age of the Customer B2C MarketingYesterday, the Justice Department and eight states sued Google, accusing the company of illegally abusing its monopoly on the technology that powers online advertising.
Forrester IT
OCTOBER 30, 2019
Regulations, consumer wariness, and the consequences of misbehavior will create a challenging landscape for B2C marketers and brands. age of the customer B2C marketing prediction privacy promoted
Forrester IT
MAY 24, 2022
The flurry of changes in the advertising and marketing ecosystem driven by cookie and ID deprecation, rising walled gardens, and privacy-preserving measures, has B2C marketers scrambling for solutions to help them develop data-driven marketing strategies.
Forrester IT
JANUARY 30, 2023
Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives.
IT Toolbox
JUNE 20, 2016
B2C purchases are highly influenced by social media. Here are three of the hottest social engagement trends for B2C this summer. Whether it's Facebook or Foursquare, Tumblr or Twitter, you need a social engagement strategy that targets more consumers and provides you with a huge return on your investment. Create a Cross-Platform Social Engagement Strategy.
Forrester IT
FEBRUARY 27, 2019
One of our 2019 B2C marketing predictions is that enterprise marketing technology will meld with customer experience (CX) investments to deliver the relevancy and consistency that consumers crave from brands. Real-time interaction management (RTIM) provides critical capabilities that enable marketers to realize their CX ambitions. Forrester defines RTIM as: Enterprise marketing technology that delivers contextually […].
Forrester IT
JUNE 8, 2021
Consumer data deprecation is poised to upend B2C marketing. Age of the Customer B2C Marketing Data Insights data mining and collectionTake these four immediate actions to prepare your data-driven marketing practice.
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