Security and risk professionals: Team up with your marketing peers to design your customers' privacy experiences

Forrester IT

Read more Categories: B2C marketing. B2C marketing Security & Risk Security and Risk ad blockers contextual privacyThe battle over ad blockers has never been fiercer: Their popularity with consumers is skyrocketing across the globe. Ad blockers offer a better online experience and have become easier to use. But consumers like them as a way to protect their privacy and their data from being misused. Firms increasingly think that their best bet is to block the blockers.

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4 Benefits of Creating a B2C Mobile App

IT Toolbox

Seventy-five billion apps were downloaded on Apple and Android devices in 2015, and the number of mobile app buyers in the United States is predicted to reach 85 million by 2019. As more consumers shift to mobile, you can capitalize

Trending Sources

{Salesforce + Demandware}: DX Reactions and Predictions

Forrester IT

On paper, calling these two competitors is an apples and oranges comparison: Salesforce has a strong B2B, CRM heritage (although B2C client wins are increasing since the ExactTarget acquisition); whereas. Demandware is purely a B2C, full-stack, commerce suite for CPG clients who are willing to operate on a revenue sharing model. Salesforce made its largest acquisition ever yesterday, acquiring Demandware for $2.8B.

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3 B2C Social Engagement Trends to Watch

IT Toolbox

B2C purchases are highly influenced by social media. Here are three of the hottest social engagement trends for B2C this summer. Whether it's Facebook or Foursquare, Tumblr or Twitter, you need a social engagement strategy that targets more consumers and provides you with a huge return on your investment. Create a Cross-Platform Social Engagement Strategy.

Faster, higher, stronger: How the digitalization of industry is redefining value creation

All Things Distributed

environment often happens when B2B companies integrate B2C approaches, in turn sparking change in their own industry.

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The Importance of an Online Encryption Policy

CTOvision

Corporate B2B and B2C companies. Benjamin Franklin once said, “If you fail to plan, you plan to fail.” This quote summarizes the importance of online encryption policy and hands-on implementation within an organization.

What A Modern Factory Can Teach You About High-Performance IT.

Chuck's Blog - EMC

  It's already clearly started in the B2C world -- and it's coming to B2B sooner than later. Chucks Blog. An IT industry insiders perspective on information, technology and customer challenges. Archives. Profile. Subscribe. « SDDC And The Elephant In The Room | Main.

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EMC And Cloud: An Overview - Chuck's Blog

Chuck's Blog - EMC

Chucks Blog. An IT industry insiders perspective on information, technology and customer challenges. Archives. Profile. Subscribe. « The Tantalizing Prospect Of Open Data | Main. | How Intellectually Diverse Is Your Company? » September 18, 2012. EMC And Cloud: An Overview.

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When Big Data Changed Marketing At EMC - Chuck's Blog

Chuck's Blog - EMC

Not a surprise: the marketing world is going digital -- not only for B2C models, but B2B as well. Chucks Blog. An IT industry insiders perspective on information, technology and customer challenges. Archives. Profile. Subscribe. « The Emergence Of Dispersed Clouds | Main.

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Video: How tag management can solve the big data fragmentation problem and drive revenue

Tech Republic Big Data

Every company, whether they're B2B or B2C, is experiencing an explosion in the volume of customer data. Tealium CEO Jeff Lunsford explains why tag management helps business make big money from big data

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Growing Your Digital Business Model? Fertile Ground Helps.

Chuck's Blog - EMC

In any B2B or B2C model, there will be many classes of stakeholders who directly or indirectly contributed to the end customer experience.  Chucks Blog. An IT industry insiders perspective on information, technology and customer challenges. Archives. Profile. Subscribe.

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