Smartphones are dead. Long live smartphones!

Forrester IT

B2C marketing chief marketing officer (CMO) customer experience Apple artificial intelligence augmented reality google HTC iOS11 iPhoneX smartphonesThis week, Google announced the acquisition of key HTC assets.

Luxury Brands Must Act Or Be Digitally Disenfranchised From Savvy Luxury Consumers

Forrester IT

B2C ecommerce B2C marketing brand experience buyer engagement customer engagement customer experience customer insights digital business ebusiness strategy ecommerce mobile shopping omnichannel customer experience retail digital digital strategy luxury online retail

Trending Sources

The Data Digest: Instagram And Snapchat Have Room For More Ads, According To Forrester Data’s US Youth Survey

Forrester IT

advertising B2C marketing data insights digital marketing marketing & strategy media media buying prediction social marketing social media

The Global Digital Marketing Gap

Forrester IT

advertising agencies artificial intelligence (AI) B2C marketing brand experience consumer mobility digital marketing globalization & localizationOver the past few years, I was lucky enough to travel to many different places: in most European countries, in the US, in Brazil, in the Middle East, in India, in Indonesia or very recently in Japan and Thailand. The digital revolution is happening all over the place and it is fascinating to see how […].

Digital Store Technologies Take the Stage For Both Customer and Associate Experience.

Forrester IT

Digital retail theater is becoming reality for consumers as retailers rush to find ways of attracting and retaining store customers. What is digital retail theater?

The Data Digest: Empowered Customers Paint Their Own Future

Forrester IT

age of the customer B2C marketing brand building brand experience customer centricity customer data customer insights data insights market research social intelligence social listening & listening platforms social media

Half Of Online Retail Spending Came From Marketplaces In 2016

Forrester IT

Marketplaces are taking an growing share of B2C online retail sales: Half of B2C online retail spend came from marketplaces in 2016.

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Back To the Future: The Benefits Of TV Advertising

Forrester IT

advertising B2C marketing brand building branding marketing & strategy media media buyingMarketers are having a Back to the Future moment: AdWeek, MarketWatch, MarketingProfs, and others have sung the praises of television. And in January, the CMO of Coca-Cola presented analytic proof that TV delivers stronger ROI than digital. With cable-cutters, cord-nevers, and Millennials’ preference for over-the-top (OTT) TV viewing, it’s easy to predict the demise of […].

4 Benefits of Creating a B2C Mobile App

IT Toolbox

Seventy-five billion apps were downloaded on Apple and Android devices in 2015, and the number of mobile app buyers in the United States is predicted to reach 85 million by 2019. As more consumers shift to mobile, you can capitalize

Amazon And Flipkart Are Expected to Record $1.2-$1.5 Billion In Sales In India’s Coming Festive Sales

Forrester IT

Amazon B2C ecommerce amazon big billion day Festive Sales Flipkart India online retailOn October 6, 2014, Flipkart launched Big Billion Day, an event that occurs within India’s festive season — a holiday period that accounts for 40% of the total sales of key brands in India.

Introducing Forrester’s New Brand Energy Framework – Emotions Fuel Your Brand’s Energy

Forrester IT

B2B marketing B2C marketing brand experience branding chief marketing officer (CMO To most marketers, this is an age-old axiom: emotions drive brands. And emotional motivators, like pixie dust, are sprinkled by the likes of Apple, Harley, Lego, and Patagonia to create a frenzied devotion that, on a good day, can give the Star Trek fandom a run for its money. But how does one create pixie […].

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How Should Insurers Unleash Their Digital Businesses? By Mastering The Digital Basics

Forrester IT

B2B ecommerce B2C ecommerce blockchain chatbots digital business digital transformation ebusiness strategy ecommerce InsuranceCanadian and US insurers have a lot on their plates this year. They’re not just grappling with extreme weather, substantial underwriting losses from all those motor vehicle claims, but also rising customer expectations and an onslaught of fintech disruptors.

Amazon’s Singapore Launch Signals the End of Digital Complacency in Southeast Asia

Forrester IT

age of the customer agile commerce Asia Pacific B2C ecommerce chief information officer (CIO) chief marketing officer (CMO) cloud computing customer experience digital business digital transformation ecommerce

OTT Won’t Replace Traditional TV — The Two Will Get Married And Have Babies

Forrester IT

advertising B2C marketing communications digital marketing marketing & strategy marketing attitudes marketing methods media media buyingRecent headlines have covered cord cutting as if it is an inevitable trend, set to doom the TV industry as we know it. However, when we peel back the layers of the alarmist headlines, the argument doesn’t really hold: No streaming service yet offers all that consumers want, as my colleague Kris Arcand found in […].

Madtech Convergence Is Ongoing – With Or Without You

Forrester IT

advertising B2B marketing B2C marketing digital marketing marketing automation marketing technology online marketing technologyFor marketers, the struggle is real: you want to provide your customers and prospects cohesive cross-channel experiences that demonstrate you actually know them (without freaking them out) — all while reducing the number of vendors in your tech stack.

Case Study: How To Improve Your Chatbot’s Chance Of Success

Forrester IT

B2C marketing chatbotsMarketing teams are increasingly interested in leveraging branded chatbots, but most struggle to deliver business value.

Amazon Product Content: A New Space Race?

Forrester IT

advertising B2C marketing digital marketing online retail search marketingThe Whole Foods acquisition by Amazon weeks ago was only the latest milepost in the latter’s inexorable march to the top of retail. The company sold $136 billion worth of products in 2016 – more than any other online retailer (and just over a third of what Wal-Mart did). And we find that Amazon is big and gaining […].

SMB Commerce Platforms Are Now A $1 Billion Market

Forrester IT

B2B ecommerce B2C ecommerce commerce solutions B2B Marketing B2C commerce ecommerceCommerce platforms provide the tools to power eCommerce, enabling online catalogs, shopping carts, and promotions. We recently published our updated Forrester Data: Commerce Platform Technology Forecast, 2016 To 2021 (Global). The market has changed considerably since we last published this forecast in December 2014. The biggest surprise? How quickly the market for SMB platforms has […].

Brand 2020: A Manifesto In Three Acts – Act I. Crisis

Forrester IT

B2B marketing B2C marketing brand building brand experience branding chief marketing officer (CMO) customer experience strategy digital marketing marketing & strategy marketing attitudes marketing methods marketing organization & cultureTHE MANIFESTO Summer is a good time for reflection. At this time of the year, many take a week or two away from the crush of meetings and deadlines to spend time with friends, family, and to dwell in the clarity beyond the grind.

A Customer-Led Approach is Fundamental to The Integration of Worldpay and Vantiv

Forrester IT

B2C ecommerce business & IT alignment online retail retail PaymentsVantiv has the largest payments industry acquisition of 2017 ($10.4B) under its belt — now what? Integration is the trickiest part of any acquisition and comes after the dust settles and the deal is done. This crucial phase begins in earnest this week for Vantiv and Worldpay. To accelerate its business and achieve the full […].

3 B2C Social Engagement Trends to Watch

IT Toolbox

B2C purchases are highly influenced by social media. Here are three of the hottest social engagement trends for B2C this summer. Whether it's Facebook or Foursquare, Tumblr or Twitter, you need a social engagement strategy that targets more consumers and provides you with a huge return on your investment. Create a Cross-Platform Social Engagement Strategy.

Vendor Landscape: Enterprise Marketing Software Suites In Asia Pacific

Forrester IT

Asia Pacific B2C marketing marketing technologyMore marketers in Asia Pacific (AP) are investing in an enterprise marketing software suite (EMSS) to better engage empowered customers and drive contextual marketing — but EMSS vendors’ solution availability and localization efforts vary across the region. My recently published report, Vendor Landscape: Enterprise Marketing Software Suites In Asia Pacific, helps marketers understand EMSS vendors’ […].

Brand 2020: Act 3. Redemption

Forrester IT

B2B marketing B2C marketing branding chief marketing officer (CMO) customer experience customer experience strategy marketing & strategy strategy & strategic planning UncategorizedA MANIFESTO IN THREE ACTS Summer is a good time for reflection. At this time of the year, many take a week or two away from the crush of meetings and deadlines to spend time with friends, family, and to dwell in the clarity beyond the grind. I spent some of this time thinking about […].

The Data Digest: As Social Media Usage Grows, So Do Brand Woes

Forrester IT

B2C marketing social mediaLet’s face it: We all know the feeling of logging into a social networking site and reacting with myriad emotions ranging from intrigue and delight to shock and shame.

Marketers In Asia Pacific: What Are Your Top Martech Challenges?

Forrester IT

Forrester’s 2017 Asia Pacific Martech Challenges Survey is open, and we’re looking for B2C marketers in the region to provide their perspective. If you’re a marketing leader who is involved in marketing technology (martech) decisions and implementations, please take a moment to complete the survey. Marketers in Asia Pacific are increasing their spending on martech. […

B2C 38

Brand 2020: Act 2. Soul-Searching

Forrester IT

B2B B2B marketing B2C marketing brand building brand experience brand monitoring branding chief marketing officer (CMO) customer experience strategy marketing & strategyA MANIFESTO IN THREE ACTS Summer is a good time for reflection. At this time of the year, many take a week or two away from the crush of meetings and deadlines to spend time with friends, family, and to dwell in the clarity beyond the grind. I spent some of this time thinking about […].

Join Our 2017 Global Mobile Executive Survey

Forrester IT

B2C marketing chief marketing officer (CMO) digital business digital strategy digital transformation mobile mobile commerce mobile marketing mobile strategyFor the past few years, Forrester has fielded a Global Mobile Executive Survey to understand and benchmark mobile initiatives. This year, we are updating the survey again to help marketers and business executives benchmark and mature their mobile strategy and services.

Security and risk professionals: Team up with your marketing peers to design your customers' privacy experiences

Forrester IT

Read more Categories: B2C marketing. B2C marketing Security & Risk Security and Risk ad blockers contextual privacyThe battle over ad blockers has never been fiercer: Their popularity with consumers is skyrocketing across the globe. Ad blockers offer a better online experience and have become easier to use. But consumers like them as a way to protect their privacy and their data from being misused. Firms increasingly think that their best bet is to block the blockers.

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{Salesforce + Demandware}: DX Reactions and Predictions

Forrester IT

On paper, calling these two competitors is an apples and oranges comparison: Salesforce has a strong B2B, CRM heritage (although B2C client wins are increasing since the ExactTarget acquisition); whereas. Demandware is purely a B2C, full-stack, commerce suite for CPG clients who are willing to operate on a revenue sharing model. Salesforce made its largest acquisition ever yesterday, acquiring Demandware for $2.8B.

B2C 34

In A Brave New World Of Viewing, Consumers Need A New TV Guide

Forrester IT

advertising B2C marketing customer insights data insights marketing attitudes media UncategorizedStreaming behavior continues to increase among consumers, and TV viewing – whether it is through live TV, DVRs, or OTT devices – is a critical part of the viewing mix.

Oracle Acquires Responsys For $1.5 Billion

Data Center Knowledge

Oracle (ORCL) announced that it is acquiring cloud-based B2C marketing software provider Responsys (MKTG) for approximately $1.5 billion. Cloud Computing Oracle MKTG ORCL

B2C 8

Ohhh snap: Dropbox dropkicked by Box CEO in fight for enterprise cash

ComputerWorld Consumerization IT

Dropbox CEO Drew Houston says his company is about more than just B2C cloud sync now. Dropbox launches new Enterprise edition at its Dropbox Open conflab. But rival Box, Inc. is throwing shade with fighting talk.

B2C 11

Who’s in Charge of Digital?

CIO Dashboard

B2C industries such as retail or travel must have a digital leader with deep knowledge of customer service, sales, and marketing. Only 6% of companies have appointed a Chief Digital Officer to chart a course for digital transformation, according to PwC’s 2015 Chief Digital Officer Study.

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