Future BSS: CSP requirements in B2B and B2C markets

TM Forum

As communications service providers (CSPs) modernize business support systems they are looking for new capabilities to support new requirements.

B2C 130

B2C Marketing Executives: Focus Your 2023 Marketing Plans On High-Value, Customer-First Strategies

Forrester Digital Transformation

Read Forrester’s advice on where to invest, where to cut, and where to experiment to create a smart B2C marketing budget in 2023. Age of the Customer B2C Marketing Brand and Communications Business Value Chief Marketing Officer

B2C 83
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Prévisions 2022 : Marketing B2C

Forrester Digital Transformation

Retrouvez trois tendances 2022 pour les marketers B2C dans ce billet de blog. French Marketing B2CL'avenir que nous envisagions il y a seulement deux ans n'a pas changé, mais il est devenu notre présent. beaucoup plus rapidement que prévu.

B2C 52

Top Five Most Critical CMO Priorities For B2C Brands

Forrester Digital Transformation

Today, we have fresh data from Forrester’s Q2 B2C Marketing CMO Pulse Survey, 2022 — a cross-industry survey among 153 US B2C marketing executives, VP and above, at brands with at least 500 employees.

B2C 77

2021 B2C Marketing Priorities In Europe

Forrester's Customer Insights

Age of the Customer B2C Marketing CMO Trends customer experience digital business b2c marketing CMO cost reduction covid-19 Customer Experience (CX) Customer understanding direct to consumer brands first-party data Marketing Measurement Marketing Technology

B2C 42

The Top Three Solutions In B2C Commerce In 2022 — Each Holds A Unique Position In The Market

Forrester Digital Transformation

The Forrester Wave™ for B2C Commerce Solutions surfaced a significant shift in the market, which we predicted but did not expect to see so quickly or so clearly.

B2C 52

Predictions 2021: B2C Marketing Goes Local And Retention-Based

Forrester's Customer Insights

B2C marketing in 2021 will take a decided turn toward retention and localization. Read on to discover how B2C marketers will adjust in the face of a post-pandemic world.

B2C 44

3 B2C Social Engagement Trends to Watch

IT Toolbox

B2C purchases are highly influenced by social media. Here are three of the hottest social engagement trends for B2C this summer. Whether it's Facebook or Foursquare, Tumblr or Twitter, you need a social engagement strategy that targets more consumers and provides you with a huge return on your investment. Create a Cross-Platform Social Engagement Strategy.

B2C 109

Meet Your Newest B2C Martech Analyst

Forrester's Customer Insights

I’m Steph, the newest member of Forrester’s B2C martech research team. I’ve been at Forrester for four years, first as a research associate and most recently as a researcher on the B2C marketing […]. B2C marketing marketing & strategy marketing automation marketing resource management (MRM) marketing technology mobile marketingDo you work with marketing resource management (MRM) or mobile engagement automation (MEA) tools? If yes, I want to hear from you!

B2C 34

Future Of Retail: B2C Marketing And Loyalty In 2019 

Forrester's Customer Insights

This week, Claudia interviewed Emily Collins, principal analyst on Forrester’s B2C marketing team and an expert in loyalty, on her contributions to the 2019 B2C marketing predictions […]. age of the customer B2C marketing loyalty online retail predictions 2019 retailTo help retailers and brands plan for 2019, Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.”

B2C 38

Future Of Retail 2020: Retail B2C Marketers Manage Influencers, Marketing Partnerships, And DTC Acquisitions

Forrester's Customer Insights

To understand the B2C marketing predictions for the year, we spoke with Forrester experts Tina Moffett and Jim Nail. age of the customer B2C marketing direct-to-consumer (DTC) retail retail loyalty b2c marketing influencer marketing retail industry trends

B2C 41

B2C CDPs Need To Survive Before They Can Thrive

Forrester's Customer Insights

B2C customer data platforms (CDPs): all the hype, none of the follow through. age of the customer B2C marketing digital marketing marketing technology (martech That summarizes the analysis of the CDP space in our inaugural report on the category in 2018.

B2C 36

B2C Firms Must Prepare As Consumer Buying Enters A New Era

Forrester's Customer Insights

Age of the Customer B2C Marketing Channel Marketing Chief Marketing Officer CMO Trends Customer Engagement Customer Insights customer loyalty customer relationship management (CRM) customer-centric design promoted

B2C 47

Answer 4 Questions Before Your Brand Jumps On The ‘Metaverse’ Bandwagon

Forrester IT

Age of the Customer B2C Marketing Chief Marketing Officer MetaverseGap is the latest brand to set up shop on Roblox. But despite what the headlines say, the brand isn’t activating in the metaverse – it doesn’t exist today. No singular immersive platform is the metaverse yet. And that’s okay.

B2C 304

B2C Marketing Predictions So Far: Preference And Privacy Prove Powerful

Forrester's Customer Insights

Our 2019 B2C Marketing predictions hone in on the impact of rising customer power. age of the customer B2C marketing direct to consumer predictions 2019 promotedForrester has been evangelizing the age of the customer for a decade, but the message is approaching a crescendo. This year, we called that consumer desire for better data control, better experiences (especially in social), and better connections to their values […].

B2C 35

With Data Deprecation Picking Up Steam, B2C Marketers Must Rethink Their DMP Strategy

Forrester's Customer Insights

B2C marketers’ most pressing top-of-mind issue is how data deprecation will impact targeting, measurement, personalization, and digital media buying. advertising Age of the Customer B2C marketing data management platforms (DMPs) digital marketing trends marketing & privacy

B2C 35

GeekWire 200 update: Health tech and B2C startups rise up rankings of top PNW companies

GeekWire

B2C boom? But several of this month’s biggest movers up the list are B2C startups including 3D printing company Glowforge (No. However, two of the top B2C companies on the index — vacation rental hub Vacasa (No. The ongoing global pandemic is rewriting the startup playbook.

B2C 82

B2C Marketers: Use Your Brand Messaging To Deliver Value During The Pandemic

Forrester's Customer Insights

B2C Marketing Brand and Communications marketing planning pandemic research-collectionCOVID-19 is now an unavoidable part of consumers’ lives, and marketers need guidance on how to effectively communicate with them in these ever-changing times.

B2C 32

B2C Commerce Suites: Key Takeaways From The Forrester Wave? (Q2 2020)

Forrester's Customer Insights

In our newly published “The Forrester Wave™: B2C Commerce Suites, Q2 2020,” we evaluated the 10 most significant commerce vendors in the B2C space along 31 criteria: Adobe, BigCommerce, commercetools, Elastic Path Software, Episerver, Kibo Commerce, Oracle, Salesforce, SAP, and Sitecore.

Adobe 33

Meta’s Short-Form Video Strategy Isn’t Reeling In Market Share

Forrester Digital Transformation

Age of the Customer B2C Marketing Customer Insights Emerging Media social media promotedThe company's TikTok alternative simply isn't winning, new Forrester data indicates.

4 Benefits of Creating a B2C Mobile App

IT Toolbox

Seventy-five billion apps were downloaded on Apple and Android devices in 2015, and the number of mobile app buyers in the United States is predicted to reach 85 million by 2019. As more consumers shift to mobile, you can capitalize

B2C 100

Predictions 2020: B2C Marketers Will Balance Cost Concerns With Customer Expectations

Forrester's Customer Insights

age of the customer B2C marketing prediction promotedEfficiency gains and improving brand affinity via customer experience will dominate B2B marketers' thinking in 2020.

B2B 25

CX Execs Rise To Power Across B2C And B2B Industries

Forrester's Customer Insights

Unprecedented Growth Chief customer officers and chief experience officers were once a small community of visionaries and practitioners pioneering customer experience (CX) across industries. But we’ve seen more than 1,000% growth in the CX executive role in just five years, and in that time, many have turned that new frontier into an established practice and […]. age of the customer culture culture change Customer Experience (CX) transformation

B2C 38

Picking An Agency To Maximize The Value Of Your First-Party Data

Forrester Digital Transformation

For B2C marketers, first-party data is a lot like “Zoolander’s” Hansel: “so hot right now.” In Forrester’s Q1 B2C Marketing CMO Pulse Survey, 2022, a whopping 76% of B2C marketing respondents said that they are […].

Introducing The Forrester Wave™: Content Marketing Platforms For B2C Marketers, Q2 2019

Forrester's Customer Insights

“The Forrester Wave™: Content Marketing Platforms for B2C Marketers, Q2 2019” is live! In this year’s 30-criteria evaluation, we assessed and scored the nine most significant vendors: Bloomreach, Contently, NewsCred, Opal, Percolate, ScribbleLive, Sitecore, Skyword, and Sprinklr. We looked at their current offering, their strategy, and current market presence. The report shows how each provider […]. age of the customer

B2C 35

The Future Of B2C Buying In Europe: May You Live In Interesting Times

Forrester's Customer Insights

The ancient Chinese curse “May you live in interesting times” might be neither ancient nor Chinese, but it’s wholly applicable to 2020. Words and phrases like “unprecedented” and “the new normal” are, well, the new normal as infection and social unrest sweep the globe.

B2C 40

Data Clean Rooms Add Complexity To The Data Deprecation Conundrum

Forrester Digital Transformation

The flurry of changes in the advertising and marketing ecosystem driven by cookie and ID deprecation, rising walled gardens, and privacy-preserving measures, has B2C marketers scrambling for solutions to help them develop data-driven marketing strategies.

Martech’s Cornerstone Category Proves That Less Is More

Forrester Digital Transformation

This is especially true during turbulent times as B2C marketers confront a range of challenges and opportunities such as changing consumer needs, data deprecation, and a post-pandemic/pre-recession economy. Age of the Customer B2C Marketing marketing strategy Marketing Technology (martech

Debating The Metaverse At Forrester’s Technology & Innovation Event

Forrester Digital Transformation

Age of the Customer B2C Marketing Business Technology (BT) Emerging Technology Information Technology Metaverse NFTsOver the past year, Forrester’s diligently covered the state of the metaverse and what it means for marketing, technology, and other business executives.

These Aren’t The Droids You’re Looking For: B2C Marketers And CDPs

Forrester's Customer Insights

Six months ago we started a conversation about customer data platforms (CDPs). The timing was right; CDPs were driving attention towards a historically sleepy corner of the martech universe centered around data management, gaining traction among vendors, and racking up mentions in the marketing trade press. Questions, hope, and more than a little confusion ensued. […].

B2C 38

Employer Branding: The New Marketing Frontier

Forrester Digital Transformation

Age of the Customer B2C Marketing employee experience

Port In The Storm: Takeaways From Amazon’s Q2 2022 Earnings

Forrester Digital Transformation

Advertising Age of the Customer B2C Marketing RetailAfter years of spending lavishly on growth, Amazon cut costs in Q2 2022, reducing headcount by 6% and, according to CEO Andy Jassy, “improving the productivity of [its] fulfillment network.”

The Customer Lifecycle Is The Design Muse To Accelerate Your Journey To Customer Obsession

Forrester Digital Transformation

Learn how the customer lifecycle framework helps B2B and B2C business leaders – enterprise-wide! B2B Marketing B2C Marketing customer centricity Customer Engagement customer obsession digital business empowered customers marketing strategy

Level Up Your Loyalty Marketing With Zero-Party Data

Forrester Digital Transformation

B2C Marketing Consumer Loyalty Data StrategyLoyalty programs, rife with first-party data, are seemingly a salve to the challenges posed by the forces of data deprecation. But even loyalty marketers struggle to effectively collect and use data.

Firms Struggle To Embed Sustainability In Customer Journeys

Forrester Digital Transformation

Age of the Customer B2B Research B2C Marketing CMO Trends customer experienceCX leaders can ensure that sustainability is more than just good words and intentions by weaving their firm’s sustainability goals into customer journeys as they unfold.

B2B 83

Predictions 2022: CMOs Emerge As Emboldened Business Leaders

Forrester Digital Transformation

Forrester sees 2022 as a tale of two B2C CMOs: Some will be sidelined by the likes another chief “something” officer.

Report: 95% of businesses will make multicloud a strategic priority in 2022

Venture Beast

Cloud Data Dev Enterprise Security Software VB Home Page B2B b2c category-/Business & Industrial/Business Services category-/Computers & Electronics cloud cloud data cloud security IT teams multicloud reports scalability

Report 103

VIVA TECH 2022: From The Metaverse Hype To Green Tech Solutions

Forrester Digital Transformation

Age of the Customer B2C Marketing CMO Trends customer experience digital businessParis was the center of innovation and technology last week. The 2022 edition of Viva Tech in Paris was a great success with more than 90,000 in-person visitors and 300,000 digital connections.

B2C 82

Manage Your Martech, Or It Will Manage You

Forrester Digital Transformation

B2C Marketing CMO Trends Customer Engagement marketing strategy Marketing Technology (martech I know that CMOs are busy — I mean, really busy.

B2C 83

Marketing Growth Will Accelerate In The Post-Pandemic Era

Forrester Digital Transformation

B2B Marketing B2C Marketing CMO Trends pandemicMarketing’s shift to digital and its rising importance in a rapidly changing world will lead to an acceleration in marketing investment over the next five years. But growth will vary significantly by industry.

Prime Day 2022: How 115 Retailers And Brands Competed With Amazon This Year

Forrester Digital Transformation

Age of the Customer B2C Marketing direct-to-consumer (DTC) Retail Retail TrendsOur analysis of retailer activity on Amazon Prime Day 2022 reviewed 115 brand and retailer websites, spanning numerous categories. Here are this year’s key findings.

For CPG Marketing Leaders, Customer Obsession Means Driving Category Growth

Forrester Digital Transformation

This statement is at the core of a defining principal at my former employer, Mars, and the spirit of this idea is similarly at the core of many B2C companies’ operating philosophies. “The consumer is our boss.”

Join Us At CX North America To Keep Your Business Out In Front

Forrester Digital Transformation

At CX North America on June 7-9, we’re going to help customer experience professionals, B2C marketers, and digital business leaders embrace new risks, develop bold customer strategies, and execute faster than you ever thought possible.