Meet Your Newest B2C Martech Analyst

Forrester IT

I’m Steph, the newest member of Forrester’s B2C martech research team. I’ve been at Forrester for four years, first as a research associate and most recently as a researcher on the B2C marketing […]. B2C marketing marketing & strategy marketing automation marketing resource management (MRM) marketing technology mobile marketingDo you work with marketing resource management (MRM) or mobile engagement automation (MEA) tools? If yes, I want to hear from you!

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Future Of Retail: B2C Marketing And Loyalty In 2019 

Forrester IT

This week, Claudia interviewed Emily Collins, principal analyst on Forrester’s B2C marketing team and an expert in loyalty, on her contributions to the 2019 B2C marketing predictions […]. age of the customer B2C marketing loyalty online retail predictions 2019 retail

B2C 201

B2C Marketing Predictions So Far: Preference And Privacy Prove Powerful

Forrester IT

Our 2019 B2C Marketing predictions hone in on the impact of rising customer power. age of the customer B2C marketing direct to consumer predictions 2019 promotedForrester has been evangelizing the age of the customer for a decade, but the message is approaching a crescendo.

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Predictions 2020: B2C Marketers Will Balance Cost Concerns With Customer Expectations

Forrester IT

age of the customer B2C marketing prediction promotedEfficiency gains and improving brand affinity via customer experience will dominate B2B marketers' thinking in 2020.

B2C 104

CX Execs Rise To Power Across B2C And B2B Industries

Forrester IT

Unprecedented Growth Chief customer officers and chief experience officers were once a small community of visionaries and practitioners pioneering customer experience (CX) across industries.

B2C 201

Introducing The Forrester Wave™: Content Marketing Platforms For B2C Marketers, Q2 2019

Forrester IT

“The Forrester Wave™: Content Marketing Platforms for B2C Marketers, Q2 2019” is live! In this year’s 30-criteria evaluation, we assessed and scored the nine most significant vendors: Bloomreach, Contently, NewsCred, Opal, Percolate, ScribbleLive, Sitecore, Skyword, and Sprinklr. We looked at their current offering, their strategy, and current market presence. The report shows how each provider […]. age of the customer

B2C 141

These Aren’t The Droids You’re Looking For: B2C Marketers And CDPs

Forrester IT

Six months ago we started a conversation about customer data platforms (CDPs).

B2C 198

Enable Marketing’s CX Ambitions With Real-Time Interaction Management

Forrester IT

One of our 2019 B2C marketing predictions is that enterprise marketing technology will meld with customer experience (CX) investments to deliver the relevancy and consistency that consumers crave from brands.

B2C 196

Predictions 2020: Privacy And Data Ethics Bring Marketing To The Boardroom

Forrester IT

Regulations, consumer wariness, and the consequences of misbehavior will create a challenging landscape for B2C marketers and brands. age of the customer B2C marketing prediction privacy promoted

B2C 104

4 Benefits of Creating a B2C Mobile App

IT Toolbox

Seventy-five billion apps were downloaded on Apple and Android devices in 2015, and the number of mobile app buyers in the United States is predicted to reach 85 million by 2019. As more consumers shift to mobile, you can capitalize

B2C 100

The Forrester Wave™: Loyalty Service Providers, Q3 2019 Is Now Live

Forrester IT

age of the customer B2C marketing loyalty vendor selection b2c marketing customer loyalty Marketing WaveConsumers are connected, empowered, and experimental.

Social Will Be The Fastest-Growing Digital Advertising Channel Globally

Forrester IT

advertising Asia Pacific B2C marketing digital marketing social marketing social media b2c marketing

Future Of Retail: How Social Communities Will Impact Brands And Retailers In 2019

Forrester IT

B2C marketing predictions 2019 retail social marketing social media promotedHere’s what retailers and brands can expect and should focus on regarding social communities and social media for the rest of 2019.

Retail 212

The State Of Influencer Marketing: Growing

Forrester IT

advertising age of the customer B2C marketing marketing technology social marketing word of mouth marketing & viral marketing b2c marketing influencer influencer marketing social media social media marketingFor all the dramatic headlines about influencers, our research states that they’re capturing steadily larger proportions of marketing budget. For our latest report we interviewed more than 30 enterprise marketers who are responsible for their brand’s influencer marketing.

Budget 149

Predictions 2019: Consumer Power Pushes Marketers To Better Data And Experiences

Forrester IT

B2C marketing predictions 2019 b2c marketing“I get knocked down, but I get up again.” — Chumbawamba Halfway through the 20-year-long age of the customer, empowered consumers are more informed about their purchases, demand data privacy, and dictate the experiences that they want.

Align Martech Investments With Your Digital Transformation Strategy

Forrester IT

That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report).

A global point of view: online luxury retail

Forrester IT

B2C ecommerce global ecommerce online retail retail social commerceHow digital will change luxury retail? What are the key online luxury retail trends in the West and Asia Pacific? My colleague Michelle Beeson and I shared our point of views.

Retail 202

Incumbent Brands Need A DTC Strategic Plan

Forrester IT

age of the customer B2C ecommerce B2C marketing brand building consumer packaged goods (CPG) customer centricity digital marketing direct to consumer marketing & strategyDirect-to-consumer brands (DTC) are making a splash — for example, Glossier and Rent the Runway just reached unicorn status (a valuation of $1 billion or more) last week. What does this mean for incumbent brands?

B2C 157

Ask A Flowchart: What Should I Name My Marketing AI?

Forrester IT

artificial intelligence (AI) B2C marketing enterprise marketing platforms artificial intelligence b2c marketing machine learning Marketing marketing technology MarTechArtificial Intelligence is a big deal in marketing technology.

Marketers: Embrace A Better CX

Forrester IT

When we asked B2C marketers about their annual priorities, only growing revenue beat improving CX. B2C marketing brand experience customer experience digital marketing marketing & strategy marketing technology promotedCustomer experience (CX) is clearly top of mind for marketers.

B2C 141

Announcing The First Forrester New Wave™ Evaluation Of Influencer Marketing Solutions

Forrester IT

Accordingly, our Forrester Analytics data shows that 75% of marketers have already implemented or are planning to implement a solution to manage this market in 2018, and seventeen percent of B2C marketers consider influencers one of […]. B2C marketing digital marketing marketing & strategy b2c marketing brand safety digital emerging technology facebook influencer influencer marketing instagram Marketing MarTech social media WaveWhat bubble?

B2C 136

Video: How AI is Transforming Advertising and What You Should Do About it.

Forrester IT

artificial intelligence (AI) B2C marketing AI artificial intelligence b2c marketingDid you know that artificial intelligence (AI) has infiltrated all parts of the advertising process? My guess is, probably not. But chances are, in an era of programmatic advertising where machines are making millions of decisions on billions of ad impressions every day, your advertising is being touched by AI. Awesome, right? But also risky: to your […].

Online Retail In Southeast Asia Is Expected To Reach $53 Billion By 2023

Forrester IT

We expect B2C online retail in Southeast Asia […]. B2C ecommerce ecommerce global ecommerceSoutheast Asia (including Indonesia, Singapore, Malaysia, Thailand, the Philippines, and Vietnam) is home to 574 million people.

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Marriott’s Bonvoy Boasts “Better” Loyalty, But Can It Deliver?

Forrester IT

age of the customer B2C marketing loyalty b2c marketing customer loyalty hospitality loyalty rewardsAfter more than two years of loyalty program limbo and “will they, or won’t they” debates, Marriott unveiled the name of its unified loyalty program: Bonvoy. This final step in the world’s largest hospitality merger brings together over 100 million members, billions of records, and 6,700 properties in over 130 countries. For Marriott, the stakes […].

The CMO/CIO Paradox

Forrester IT

advertising advertising agencies age of the customer B2C marketing brand building brand experience brandingOver the past few years, countless articles have been published on the growing importance of CMO-CIO collaboration.

Seeking Magic Moments – Why It’s Time to Tune Up Your Digital Experience Stack

Forrester IT

age of the customer B2B ecommerce B2C ecommerce customer relationship management (CRM) digital agencies digital customer experience digital transformation ebusiness strategy enterprise content management (ecm) Innovation omnichannel customer experience personalization user experience analytics Automation customer experience digital strategy innovationThe legendary R&B singer and songwriter Ben E. King got it so right in the Drifters 1960 recording of “This Magic Moment.”

B2B 366

Marketers: Manage Your Automation Portfolio

Forrester IT

age of the customer artificial intelligence (AI) automation B2B marketing B2C marketing chief marketing officer (CMO) marketing & strategy personalization robotic process automation (RPA) promoted

Marketers – get your heads out of the clouds!

Forrester IT

adaptive brand marketing age of the customer B2C ecommerce B2C marketing brand experience chief marketing officer (CMO) customer centricity customer engagement customer experience customer experience ecosystem customer experience management customer experience strategy

B2C 171

Revlon’s Cautionary Tale: The Changing Nature Of Influencer Marketing

Forrester IT

age of the customer agile B2C marketingA Giant In Trouble: Revlon Considers A Sale Cosmetic giant Revlon is exploring the sale of all or some of its business amid lackluster sales and a crushing debt of $3 billion.

B2C 195

Highlights Of Another Record-Smashing Singles’ Day

Forrester IT

B2C ecommerce B2C marketing ecommerce global ecommerce online retail retailI was in Shanghai last weekend to witness the largest 11.11 ever in history. Alibaba breaks another record with 2018 GMV reaching RMB213.5 billion ($30.8 billion), 27% higher than last year’s RMB168.3 billion ($25.3 billion). I’m excited to share some of the event highlights here: Stay tuned for the post-event report on Singles’ Day 2018.

Retail 144

New Research: What Blockchain Means For Advertisers

Forrester IT

B2C marketing blockchainToday’s big brands have come to grips with a new advertising reality: Finding and successfully engaging with their best prospects and customers is more complicated than ever. But it’s not just rapidly changing consumer behavior that’s to blame.

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester IT

age of the customer B2C marketing chief information officer (CIO) chief marketing officer (CMO) digital business

B2C 191

Introducing The Consumer Tech Stack For Europe

Forrester IT

In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution.

B2C 113

Announce Forrester’s First DMP Wave For Asia Pacific

Forrester IT

advertising B2B marketing B2C marketing data management platforms (DMPs) digital marketing integrated marketing (cross-channel) marketing technology media buying programmatic buyingI’m excited to share that The Forrester Wave™: Data Management Platforms In Asia Pacific, Q3 2019 is now live.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester IT

age of the customer B2C marketing chief information officer (CIO) digital businessSalesforce Crosses The Physical-Digital Divide With ClickSoftware Acquisition Salesforce signed a definitive agreement to acquire Israeli field service software firm ClickSoftware for approximately $1.35 billion.