3 B2C Social Engagement Trends to Watch

IT Toolbox

B2C purchases are highly influenced by social media. Here are three of the hottest social engagement trends for B2C this summer. Whether it's Facebook or Foursquare, Tumblr or Twitter, you need a social engagement strategy that targets more consumers and provides you with a huge return on your investment. Create a Cross-Platform Social Engagement Strategy.

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2021 B2C Marketing Priorities In Europe

Forrester's Customer Insights

Age of the Customer B2C Marketing CMO Trends customer experience digital business b2c marketing CMO cost reduction covid-19 Customer Experience (CX) Customer understanding direct to consumer brands first-party data Marketing Measurement Marketing Technology

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Predictions 2021: B2C Marketing Goes Local And Retention-Based

Forrester's Customer Insights

B2C marketing in 2021 will take a decided turn toward retention and localization. Read on to discover how B2C marketers will adjust in the face of a post-pandemic world.

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Meet Your Newest B2C Martech Analyst

Forrester's Customer Insights

I’m Steph, the newest member of Forrester’s B2C martech research team. I’ve been at Forrester for four years, first as a research associate and most recently as a researcher on the B2C marketing […]. B2C marketing marketing & strategy marketing automation marketing resource management (MRM) marketing technology mobile marketingDo you work with marketing resource management (MRM) or mobile engagement automation (MEA) tools? If yes, I want to hear from you!

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Future Of Retail 2020: Retail B2C Marketers Manage Influencers, Marketing Partnerships, And DTC Acquisitions

Forrester's Customer Insights

To understand the B2C marketing predictions for the year, we spoke with Forrester experts Tina Moffett and Jim Nail. age of the customer B2C marketing direct-to-consumer (DTC) retail retail loyalty b2c marketing influencer marketing retail industry trends

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Future Of Retail: B2C Marketing And Loyalty In 2019 

Forrester's Customer Insights

This week, Claudia interviewed Emily Collins, principal analyst on Forrester’s B2C marketing team and an expert in loyalty, on her contributions to the 2019 B2C marketing predictions […]. age of the customer B2C marketing loyalty online retail predictions 2019 retailTo help retailers and brands plan for 2019, Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.”

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B2C CDPs Need To Survive Before They Can Thrive

Forrester's Customer Insights

B2C customer data platforms (CDPs): all the hype, none of the follow through. age of the customer B2C marketing digital marketing marketing technology (martech That summarizes the analysis of the CDP space in our inaugural report on the category in 2018.

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B2C Firms Must Prepare As Consumer Buying Enters A New Era

Forrester's Customer Insights

Age of the Customer B2C Marketing Channel Marketing Chief Marketing Officer CMO Trends Customer Engagement Customer Insights customer loyalty customer relationship management (CRM) customer-centric design promoted

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With Data Deprecation Picking Up Steam, B2C Marketers Must Rethink Their DMP Strategy

Forrester's Customer Insights

B2C marketers’ most pressing top-of-mind issue is how data deprecation will impact targeting, measurement, personalization, and digital media buying. advertising Age of the Customer B2C marketing data management platforms (DMPs) digital marketing trends marketing & privacy

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4 Benefits of Creating a B2C Mobile App

IT Toolbox

Seventy-five billion apps were downloaded on Apple and Android devices in 2015, and the number of mobile app buyers in the United States is predicted to reach 85 million by 2019. As more consumers shift to mobile, you can capitalize

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B2C Marketing Predictions So Far: Preference And Privacy Prove Powerful

Forrester's Customer Insights

Our 2019 B2C Marketing predictions hone in on the impact of rising customer power. age of the customer B2C marketing direct to consumer predictions 2019 promotedForrester has been evangelizing the age of the customer for a decade, but the message is approaching a crescendo. This year, we called that consumer desire for better data control, better experiences (especially in social), and better connections to their values […].

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B2C Marketers: Use Your Brand Messaging To Deliver Value During The Pandemic

Forrester's Customer Insights

B2C Marketing Brand and Communications marketing planning pandemic research-collectionCOVID-19 is now an unavoidable part of consumers’ lives, and marketers need guidance on how to effectively communicate with them in these ever-changing times.

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B2C Commerce Suites: Key Takeaways From The Forrester Wave? (Q2 2020)

Forrester's Customer Insights

In our newly published “The Forrester Wave™: B2C Commerce Suites, Q2 2020,” we evaluated the 10 most significant commerce vendors in the B2C space along 31 criteria: Adobe, BigCommerce, commercetools, Elastic Path Software, Episerver, Kibo Commerce, Oracle, Salesforce, SAP, and Sitecore.

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Predictions 2020: B2C Marketers Will Balance Cost Concerns With Customer Expectations

Forrester's Customer Insights

age of the customer B2C marketing prediction promotedEfficiency gains and improving brand affinity via customer experience will dominate B2B marketers' thinking in 2020.

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CX Execs Rise To Power Across B2C And B2B Industries

Forrester's Customer Insights

Unprecedented Growth Chief customer officers and chief experience officers were once a small community of visionaries and practitioners pioneering customer experience (CX) across industries. But we’ve seen more than 1,000% growth in the CX executive role in just five years, and in that time, many have turned that new frontier into an established practice and […]. age of the customer culture culture change Customer Experience (CX) transformation

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The Future Of B2C Buying In Europe: May You Live In Interesting Times

Forrester's Customer Insights

The ancient Chinese curse “May you live in interesting times” might be neither ancient nor Chinese, but it’s wholly applicable to 2020. Words and phrases like “unprecedented” and “the new normal” are, well, the new normal as infection and social unrest sweep the globe.

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Introducing The Forrester Wave™: Content Marketing Platforms For B2C Marketers, Q2 2019

Forrester's Customer Insights

“The Forrester Wave™: Content Marketing Platforms for B2C Marketers, Q2 2019” is live! In this year’s 30-criteria evaluation, we assessed and scored the nine most significant vendors: Bloomreach, Contently, NewsCred, Opal, Percolate, ScribbleLive, Sitecore, Skyword, and Sprinklr. We looked at their current offering, their strategy, and current market presence. The report shows how each provider […]. age of the customer

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Kenshoo acquires Signals Analytics to supplement its AI-powered marketing platform

Venture Beast

AI Big Data Business Cloud Commerce Dev Enterprise Entrepreneur Marketing ai b2c marketing automation category-/Business & Industrial/Business Services Kenshoo marketing signals analytics

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These Aren’t The Droids You’re Looking For: B2C Marketers And CDPs

Forrester's Customer Insights

Six months ago we started a conversation about customer data platforms (CDPs). The timing was right; CDPs were driving attention towards a historically sleepy corner of the martech universe centered around data management, gaining traction among vendors, and racking up mentions in the marketing trade press. Questions, hope, and more than a little confusion ensued. […].

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Reboot Your Marketing Strategy With Cross-Channel Campaign Management

Forrester's Customer Insights

Age of the Customer B2C Marketing Campaign Planning And Implementation marketing automation Marketing Technology (martech) personalization vendor selectionDone right, CCCM delivers more than outbound campaigns.

Nike Is Setting The Standard For Omnichannel Loyalty In Every Industry

Forrester's Customer Insights

age of the customer B2C marketing loyalty retail retail loyalty b2c marketing CX Marketing promotedShifting from treating loyalty as a standalone marketing practice to weaving it into the entire customer experience is hard. Enter Nike.

Predictions 2020: Privacy And Data Ethics Bring Marketing To The Boardroom

Forrester's Customer Insights

Regulations, consumer wariness, and the consequences of misbehavior will create a challenging landscape for B2C marketers and brands. age of the customer B2C marketing prediction privacy promoted

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The Rising Bar For Retailer Mobile App Experiences — Are You Ready?

Forrester's Customer Insights

Age of the Customer Application Development & Delivery B2C Marketing customer experience mobile technology omnichannel customer experience Retail TrendsUse best-in-class examples to prioritize your retail mobile app development.

A Brand’s Values Must Withstand The Pressure Of Politics

Forrester's Customer Insights

Age of the Customer B2C Marketing Chief Marketing Officer Gen Z marketing strategyWhen MLB Commissioner Rob Manfred announced the league’s decision to relocate the All-Star Game out of Georgia, it triggered a partisan firestorm — there was support and there was opposition.

Enable Marketing’s CX Ambitions With Real-Time Interaction Management

Forrester's Customer Insights

One of our 2019 B2C marketing predictions is that enterprise marketing technology will meld with customer experience (CX) investments to deliver the relevancy and consistency that consumers crave from brands. Real-time interaction management (RTIM) provides critical capabilities that enable marketers to realize their CX ambitions. Forrester defines RTIM as: Enterprise marketing technology that delivers contextually […].

No One Should Be Surprised About The Facebook, Inc. Lawsuit In The U.S.

Forrester's Customer Insights

B2C Marketing social marketing social media b2c marketing facebookToday the US government and 40+ states filed a lawsuit claiming that Facebook, Inc. inclusive of Facebook app, Messenger, Instagram, WhatsApp, and its other apps, services, and hardware) is a social media monopoly.

Marketers, You Can Take This Personally: Your Personalization Strategy Isn’t Working

Forrester's Customer Insights

age of the customer B2C marketing personalization b2c marketing MarketingMarketers, we have a personalization problem. No, it’s not your vision — most of you aspire to deliver more anticipatory and individualized experiences — it’s your execution.

Adobe ‘Catchy Content’ Shows How Content Intelligence Powers Personalization

Forrester's Customer Insights

Age of the Customer B2C Marketing customer experience personalizationMarketers are obsessed with data. But when that obsession turns into tunnel vision on customer data only, it becomes impossible to achieve personalization at scale.

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The Myth Of A World After: A European Recovery Perspective

Forrester's Customer Insights

Age of the Customer B2B marketing B2C marketing CMO Trends customer experience digital business B2C consumption business resiliency CMOs consumer behaviors covid-19 crisis ethics Europe Marketing marketplaces values-based consumers

Marketers, You Might Hate Abiding By New Data Restrictions, But Doing Nothing Isn’t An Option

Forrester's Customer Insights

(coauthored with David Novitzky) Marketers use a wealth of consumer data for digital media buying, audience insights, targeting, measurement, and personalization.

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Super Bowl LIV Highlights The New Normal For Agencies

Forrester's Customer Insights

advertising advertising agencies B2C marketing chief marketing officer (CMO) b2c marketing digital agencies media agencies

Modern Marketers Must Manage Measurement

Forrester's Customer Insights

age of the customer B2C marketing marketing measurement & optimization marketing technology (martech) b2c marketing Marketing Measurement MarTechMeasuring marketing performance is not just a tongue twister; it’s hard work.

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Marketplaces Unlock New Markets for Sellers – And Tech Providers

Forrester's Customer Insights

Age of the Customer Application Development & Delivery B2C Marketing digital businessOnline marketplaces offer a lower cost route to market for many sellers, and a more convenient way for buyers to find, compare, and purchase products and services.

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The Future Of Buying Is Using

Forrester's Customer Insights

Age of the Customer B2C Marketing CMO Trends customer experience promotedThe shift toward consumers expecting and rewarding experimentation is motivating companies to focus on product as their engine of growth.

Security and risk professionals: Team up with your marketing peers to design your customers' privacy experiences

Forrester IT

Read more Categories: B2C marketing. B2C marketing Security & Risk Security and Risk ad blockers contextual privacyThe battle over ad blockers has never been fiercer: Their popularity with consumers is skyrocketing across the globe. Ad blockers offer a better online experience and have become easier to use. But consumers like them as a way to protect their privacy and their data from being misused. Firms increasingly think that their best bet is to block the blockers.

Q4 2019 Earnings: Top Takeaways For Facebook, Snap, And Twitter

Forrester's Customer Insights

B2C marketing social marketing social media advertising b2c marketing earnings facebook Snap twitterThe Q4 2019 earnings reports are in for Facebook, Snap Inc., and Twitter. Here are our top takeaways for marketers: Facebook, Inc.

Did You Hear? Social Networks Want In On Audio

Forrester's Customer Insights

Advertising B2C Marketing social marketing social mediaFirst the social networks conquered text. Then they dominated video. And now, the new frontier: audio.

CMOs at Sustainable Brands Are Bold

Forrester's Customer Insights

Age of the Customer B2C Marketing CMO Trends customer experience digital business

How To Make Sense Of Consumer Behavior After The Pandemic

Forrester's Customer Insights

Age of the Customer B2C Marketing CMO Trends Customer Insights Data Insights pandemic

Consumers Are On Social Media, But That Doesn’t Mean They Want To Hear From You

Forrester's Customer Insights

Age of the Customer B2C Marketing Customer Segmentation social marketing social mediaIt’s 2021. Social media is ubiquitous, from social networks to forums to brand-created communities to messaging apps.

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A Privacy Primer For Marketers

Forrester's Customer Insights

Age of the Customer B2C Marketing marketing & privacy privacyPrivacy is firmly in the limelight as businesses weigh in on whether privacy is a human right and legislatures around the world debate new regulations and protections for consumers.

Attend Forrester’s Upcoming Event For Brand Manufacturers On September 29–30

Forrester's Customer Insights

B2C Marketing retail loyalty Retail Trends

Tendances 2021

Forrester's Customer Insights

Age of the Customer B2C Marketing customer experienceIl y a près d’un an déjà, je publiais un blog sur les tendances 2020. Ce matin, je découvre un article des Echos qui explique pourquoi l’ère des épidémies ne fait que commencer.

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