B2C Marketing Predictions So Far: Preference And Privacy Prove Powerful

Forrester IT

Our 2019 B2C Marketing predictions hone in on the impact of rising customer power. age of the customer B2C marketing direct to consumer predictions 2019 promotedForrester has been evangelizing the age of the customer for a decade, but the message is approaching a crescendo.

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These Aren’t The Droids You’re Looking For: B2C Marketers And CDPs

Forrester IT

Six months ago we started a conversation about customer data platforms (CDPs).

B2C 194

3 B2C Social Engagement Trends to Watch

IT Toolbox

B2C purchases are highly influenced by social media. Here are three of the hottest social engagement trends for B2C this summer. Whether it's Facebook or Foursquare, Tumblr or Twitter, you need a social engagement strategy that targets more consumers and provides you with a huge return on your investment. Create a Cross-Platform Social Engagement Strategy.

B2C 109

Enable Marketing’s CX Ambitions With Real-Time Interaction Management

Forrester IT

One of our 2019 B2C marketing predictions is that enterprise marketing technology will meld with customer experience (CX) investments to deliver the relevancy and consistency that consumers crave from brands.

B2C 177

Incumbent Brands Need A DTC Strategic Plan

Forrester IT

age of the customer B2C ecommerce B2C marketing brand building consumer packaged goods (CPG) customer centricity digital marketing direct to consumer marketing & strategyDirect-to-consumer brands (DTC) are making a splash — for example, Glossier and Rent the Runway just reached unicorn status (a valuation of $1 billion or more) last week. What does this mean for incumbent brands?

B2C 149

4 Benefits of Creating a B2C Mobile App

IT Toolbox

Seventy-five billion apps were downloaded on Apple and Android devices in 2015, and the number of mobile app buyers in the United States is predicted to reach 85 million by 2019. As more consumers shift to mobile, you can capitalize

B2C 100

Align Martech Investments With Your Digital Transformation Strategy

Forrester IT

That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report).

Video: How AI is Transforming Advertising and What You Should Do About it.

Forrester IT

artificial intelligence (AI) B2C marketing AI artificial intelligence b2c marketingDid you know that artificial intelligence (AI) has infiltrated all parts of the advertising process? My guess is, probably not. But chances are, in an era of programmatic advertising where machines are making millions of decisions on billions of ad impressions every day, your advertising is being touched by AI. Awesome, right? But also risky: to your […].

Ask A Flowchart: What Should I Name My Marketing AI?

Forrester IT

artificial intelligence (AI) B2C marketing enterprise marketing platforms artificial intelligence b2c marketing machine learning Marketing marketing technology MarTechArtificial Intelligence is a big deal in marketing technology.

Marriott’s Bonvoy Boasts “Better” Loyalty, But Can It Deliver?

Forrester IT

age of the customer B2C marketing loyalty b2c marketing customer loyalty hospitality loyalty rewardsAfter more than two years of loyalty program limbo and “will they, or won’t they” debates, Marriott unveiled the name of its unified loyalty program: Bonvoy. This final step in the world’s largest hospitality merger brings together over 100 million members, billions of records, and 6,700 properties in over 130 countries. For Marriott, the stakes […].

Content, Experiences Key Focuses At Adobe Summit

Forrester IT

B2B marketing B2C marketing content marketing personalization video & teleconferencing Adobe content Marketing Nick BarberAt Adobe’s marketing conference, the company focused on content and experiences as the key differentiators for brands.

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Announcing The First Forrester New Wave™ Evaluation Of Influencer Marketing Solutions

Forrester IT

Accordingly, our Forrester Analytics data shows that 75% of marketers have already implemented or are planning to implement a solution to manage this market in 2018, and seventeen percent of B2C marketers consider influencers one of […]. B2C marketing digital marketing marketing & strategy b2c marketing brand safety digital emerging technology facebook influencer influencer marketing instagram Marketing MarTech social media WaveWhat bubble?

B2C 133

Apple ITP 2.1: What It Is, What It Means, and Why It Matters

Forrester IT

advertising attribution B2C marketing digital marketing marketing & strategy marketing measurement mobile marketing privacyApple first introduced Intelligent Tracking Protection (ITP) in 2017, but the latest update (2.1)

Apple 206

Marketing Cloud Vendors Pick Up Where CDPs Left Off

Forrester IT

B2C marketing marketing automation marketing technologyThe last couple weeks have been an exciting time for the customer data platform (CDP) category.

Data 165

Online Retail In Southeast Asia Is Expected To Reach $53 Billion By 2023

Forrester IT

We expect B2C online retail in Southeast Asia […]. B2C ecommerce ecommerce global ecommerceSoutheast Asia (including Indonesia, Singapore, Malaysia, Thailand, the Philippines, and Vietnam) is home to 574 million people.

Retail 174

Voice Assistants Cannot Answer All Your Questions

Forrester IT

age of the customer B2C marketing digital marketing marketing & strategy mobile marketing search marketingLet’s be honest: There is a lot of hype around voice assistants (or, as we call them at Forrester, intelligent agents, or IAs).

B2C 131

Marketers – get your heads out of the clouds!

Forrester IT

adaptive brand marketing age of the customer B2C ecommerce B2C marketing brand experience chief marketing officer (CMO) customer centricity customer engagement customer experience customer experience ecosystem customer experience management customer experience strategy

B2C 169

Highlights Of Another Record-Smashing Singles’ Day

Forrester IT

B2C ecommerce B2C marketing ecommerce global ecommerce online retail retailI was in Shanghai last weekend to witness the largest 11.11 ever in history. Alibaba breaks another record with 2018 GMV reaching RMB213.5 billion ($30.8 billion), 27% higher than last year’s RMB168.3 billion ($25.3 billion). I’m excited to share some of the event highlights here: Stay tuned for the post-event report on Singles’ Day 2018.

Retail 139

The Use of Behavioral Science Has Moved Beyond Marketing

Forrester IT

customer experience design thinking b2c marketing Behavioral Economics designMarketers have been using behavioral economics to understand and exploit the irrationality of consumers long before the Golden Age of Advertising.

Seeking Magic Moments – Why It’s Time to Tune Up Your Digital Experience Stack

Forrester IT

age of the customer B2B ecommerce B2C ecommerce customer relationship management (CRM) digital agencies digital customer experience digital transformation ebusiness strategy enterprise content management (ecm) Innovation omnichannel customer experience personalization user experience analytics Automation customer experience digital strategy innovationThe legendary R&B singer and songwriter Ben E. King got it so right in the Drifters 1960 recording of “This Magic Moment.”

B2B 343

Introducing The Consumer Tech Stack For Europe

Forrester IT

In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution.

B2C 113

Think Privacy’s Just A Cost Center? Think Again.

Forrester IT

B2C marketing GDPR privacy return on investment (ROI) security & riskOver and over, clients tell us they just don’t get enough funding for the kind of privacy programs they want to create.

Budget 192

IBM Sells Out – Another Marketing Cloud Bites The Dust

Forrester IT

age of the customer B2C marketing enterprise marketing platforms marketing technologyOn April 4, IBM announced plans to sell its marketing technology (martech) assets to investment management firm Centerbridge Partners.

IBM 145

Customer Experience: France Is Lagging Behind

Forrester IT

age of the customer B2C marketing chief marketing officer (CMO) customer experience employee experienceAfter New York City, San Francisco, Sydney, Singapore, and London, Forrester hosted its first event dedicated to customer experience in Paris, France.

Trends 197

eCommerce Will Account for 36% of Global Fashion Retail Sales by 2022

Forrester IT

B2C ecommerce ecommerce global ecommerceFashion is the second largest retail category after grocery. The eCommerce shift is a significant, palpable movement in most economies.

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester IT

age of the customer augmented reality B2B marketing B2C marketing business technology (BT) chief information officer (CIO) cloud computing digital platforms emerging technology Information Technology marketing & strategy technology virtual realityIs There A Resurgence For The CIO Role?

B2B 150

Trends In Marketing Measurement You Need To Follow In 2019

Forrester IT

B2C marketing marketing ROIMarketers are held to an ever-higher standard of accountability to ROI and business impact. But many marketers struggle to meet these expectations, hampered by long-established habits and lack of knowledge about new data- and analytics-enabled measurement approaches.

Trends 192

Hulu Signals An Inflection Point For OTT

Forrester IT

advertising B2C marketing media promotedYou’ve likely read the facts: Hulu announced that it has 25 million subscribers and collected $1.5 billion in advertising revenue in 2018. For more information and analysis, check out this report.)

Empowered Customers’ Needs Fuel The Hot DTC Disruptor Trend

Forrester IT

age of the customer B2C marketing direct to consumerMore than 400 digitally-native, direct-to-consumer (DTC) disruptor brands have burst on the scene, brands going beyond the online ordering offered by traditional catalog or eCommerce retailer models.

Trends 156

DTC Startups Signal An Age Of Experimentation

Forrester IT

age of the customer B2C marketing chief marketing officer (CMO) customer data customer emotion customer experience customer insights customer journey direct to consumer

How Consumers Really Feel About Your Loyalty Program

Forrester IT

B2C marketing customer emotion emotion loyalty b2c marketing customer loyalty MarketingPoints and discounts are the hallmark of most loyalty programs. And, our data shows that they are usually pretty successful in incentivizing purchase behavior: nearly half of US online 18- to 35-year-olds admit that programs influence what they buy and how much they spend. But loyalty isn’t just about the purchase — or at least […].

Smart Retail eCommerce Shopping Features And What We Can Learn From Them

Forrester IT

B2C ecommerce ecommerce global ecommerceRetailers are trying to differentiate their shopping experiences to win, serve, and, retain increasingly empowered customers. The first step to adding any website feature is to ensure you understand your customers, their needs, and journeys.

Retail 183

AI Is Not Your Savior In Social Listening

Forrester IT

social intelligence social listening & listening platforms AI b2c marketing consumer insights customer insights social listening platforms social marketing social media

Social 185

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester IT

age of the customer B2B marketing B2C marketing business technology (BT) chief information officer (CIO) digital disruption Information Technology Innovation marketing & strategy marketing technology mergers & acquisitions (M&As) package implementation services technology

New Retail Isn’t The Future — It’s The Present

Forrester IT

B2C ecommerce ecommerce global ecommerce omnichannel customer experience online retail retailThe future of retail is already here: Alibaba’s New Retail is reshaping the retail landscape in China and beyond.

Retail 182