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2023 B2C Marketing Challenges And Priorities

Forrester IT

In a tough economy, where privacy legislation and technology changes make qualitative consumer data increasingly difficult to access, B2C marketers are struggling to adapt their data strategies for deeper customer understanding and develop AI capabilities to personalize experiences. The results are quite telling. Among the many […]

B2C 332
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The B2C CMO’s Environmental Sustainability Blueprint

Forrester IT

Despite the massive opportunity in today’s green market, many B2C CMOs don’t know where to start. Learn the six keys to activating sustainability in your B2C marketing and communications.

B2C 367
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B2C Marketing Operations: It’s Time To Shine

Forrester IT

Hey B2C marketers, who else is feeling the pain of: A proliferation of consumer touchpoints? B2C marketing has undergone so much change since the 2010 dawning of the age of the customer that companies have no choice but to become customer-obsessed now. Unpredictable and fast-changing macroeconomic conditions?

B2C 195
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In 2024, B2C CMOs Want The Most Help With These 5 Areas

Forrester IT

We provided a list of 30 items in Forrester’s Q4 2023 B2C Marketing CMO Pulse Survey from which 171 US marketing […] As champions of the customer, CMOs are pulled in all sorts of directions. Knowing that they can’t go it alone, we asked what areas they foresee needing the most external help with in 2024.

B2C 235
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The US Customer Experience Decision-Makers' Guide 2022-23

Survey studies by B2B and B2C CX future strategy In this guide, you'll find various findings and suggested strategies for maximizing the customer experience while improving profitability and managing cost. Download today to learn the key steps to improve your customer experience strategy!

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Top Five Most Critical CMO Priorities For B2C Brands

Forrester IT

Today, we have fresh data from Forrester’s Q2 B2C Marketing CMO Pulse Survey, 2022 — a cross-industry survey among 153 US B2C marketing executives, VP and above, at brands with at least 500 employees. We provided a list of 13 trending marketing priorities and asked respondents to indicate the degree to which each is a […].

B2C 341
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Predictions 2021: B2C Marketing Goes Local And Retention-Based

Forrester IT

B2C marketing in 2021 will take a decided turn toward retention and localization. Read on to discover how B2C marketers will adjust in the face of a post-pandemic world.

B2C 395