Prévisions 2022 : Marketing B2C

Forrester's Customer Insights

Retrouvez trois tendances 2022 pour les marketers B2C dans ce billet de blog. French Marketing B2CL'avenir que nous envisagions il y a seulement deux ans n'a pas changé, mais il est devenu notre présent. beaucoup plus rapidement que prévu.

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2021 B2C Marketing Priorities In Europe

Forrester's Customer Insights

Age of the Customer B2C Marketing CMO Trends customer experience digital business b2c marketing CMO cost reduction covid-19 Customer Experience (CX) Customer understanding direct to consumer brands first-party data Marketing Measurement Marketing Technology

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3 B2C Social Engagement Trends to Watch

IT Toolbox

B2C purchases are highly influenced by social media. Here are three of the hottest social engagement trends for B2C this summer. Whether it's Facebook or Foursquare, Tumblr or Twitter, you need a social engagement strategy that targets more consumers and provides you with a huge return on your investment. Create a Cross-Platform Social Engagement Strategy.

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Predictions 2021: B2C Marketing Goes Local And Retention-Based

Forrester's Customer Insights

B2C marketing in 2021 will take a decided turn toward retention and localization. Read on to discover how B2C marketers will adjust in the face of a post-pandemic world.

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Meet Your Newest B2C Martech Analyst

Forrester's Customer Insights

I’m Steph, the newest member of Forrester’s B2C martech research team. I’ve been at Forrester for four years, first as a research associate and most recently as a researcher on the B2C marketing […]. B2C marketing marketing & strategy marketing automation marketing resource management (MRM) marketing technology mobile marketingDo you work with marketing resource management (MRM) or mobile engagement automation (MEA) tools? If yes, I want to hear from you!

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B2C Firms Must Prepare As Consumer Buying Enters A New Era

Forrester's Customer Insights

Age of the Customer B2C Marketing Channel Marketing Chief Marketing Officer CMO Trends Customer Engagement Customer Insights customer loyalty customer relationship management (CRM) customer-centric design promoted

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Future Of Retail 2020: Retail B2C Marketers Manage Influencers, Marketing Partnerships, And DTC Acquisitions

Forrester's Customer Insights

To understand the B2C marketing predictions for the year, we spoke with Forrester experts Tina Moffett and Jim Nail. age of the customer B2C marketing direct-to-consumer (DTC) retail retail loyalty b2c marketing influencer marketing retail industry trends

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Future Of Retail: B2C Marketing And Loyalty In 2019 

Forrester's Customer Insights

This week, Claudia interviewed Emily Collins, principal analyst on Forrester’s B2C marketing team and an expert in loyalty, on her contributions to the 2019 B2C marketing predictions […]. age of the customer B2C marketing loyalty online retail predictions 2019 retailTo help retailers and brands plan for 2019, Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.”

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B2C Marketing Predictions So Far: Preference And Privacy Prove Powerful

Forrester's Customer Insights

Our 2019 B2C Marketing predictions hone in on the impact of rising customer power. age of the customer B2C marketing direct to consumer predictions 2019 promotedForrester has been evangelizing the age of the customer for a decade, but the message is approaching a crescendo. This year, we called that consumer desire for better data control, better experiences (especially in social), and better connections to their values […].

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With Data Deprecation Picking Up Steam, B2C Marketers Must Rethink Their DMP Strategy

Forrester's Customer Insights

B2C marketers’ most pressing top-of-mind issue is how data deprecation will impact targeting, measurement, personalization, and digital media buying. advertising Age of the Customer B2C marketing data management platforms (DMPs) digital marketing trends marketing & privacy

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4 Benefits of Creating a B2C Mobile App

IT Toolbox

Seventy-five billion apps were downloaded on Apple and Android devices in 2015, and the number of mobile app buyers in the United States is predicted to reach 85 million by 2019. As more consumers shift to mobile, you can capitalize

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B2C Marketers: Use Your Brand Messaging To Deliver Value During The Pandemic

Forrester's Customer Insights

B2C Marketing Brand and Communications marketing planning pandemic research-collectionCOVID-19 is now an unavoidable part of consumers’ lives, and marketers need guidance on how to effectively communicate with them in these ever-changing times.

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GeekWire 200 update: Health tech and B2C startups rise up rankings of top PNW companies

GeekWire

B2C boom? But several of this month’s biggest movers up the list are B2C startups including 3D printing company Glowforge (No. However, two of the top B2C companies on the index — vacation rental hub Vacasa (No. The ongoing global pandemic is rewriting the startup playbook.

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B2C Commerce Suites: Key Takeaways From The Forrester Wave? (Q2 2020)

Forrester's Customer Insights

In our newly published “The Forrester Wave™: B2C Commerce Suites, Q2 2020,” we evaluated the 10 most significant commerce vendors in the B2C space along 31 criteria: Adobe, BigCommerce, commercetools, Elastic Path Software, Episerver, Kibo Commerce, Oracle, Salesforce, SAP, and Sitecore.

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Predictions 2020: B2C Marketers Will Balance Cost Concerns With Customer Expectations

Forrester's Customer Insights

age of the customer B2C marketing prediction promotedEfficiency gains and improving brand affinity via customer experience will dominate B2B marketers' thinking in 2020.

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CX Execs Rise To Power Across B2C And B2B Industries

Forrester's Customer Insights

Unprecedented Growth Chief customer officers and chief experience officers were once a small community of visionaries and practitioners pioneering customer experience (CX) across industries. But we’ve seen more than 1,000% growth in the CX executive role in just five years, and in that time, many have turned that new frontier into an established practice and […]. age of the customer culture culture change Customer Experience (CX) transformation

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Introducing The Forrester Wave™: Content Marketing Platforms For B2C Marketers, Q2 2019

Forrester's Customer Insights

“The Forrester Wave™: Content Marketing Platforms for B2C Marketers, Q2 2019” is live! In this year’s 30-criteria evaluation, we assessed and scored the nine most significant vendors: Bloomreach, Contently, NewsCred, Opal, Percolate, ScribbleLive, Sitecore, Skyword, and Sprinklr. We looked at their current offering, their strategy, and current market presence. The report shows how each provider […]. age of the customer

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The Future Of B2C Buying In Europe: May You Live In Interesting Times

Forrester's Customer Insights

The ancient Chinese curse “May you live in interesting times” might be neither ancient nor Chinese, but it’s wholly applicable to 2020. Words and phrases like “unprecedented” and “the new normal” are, well, the new normal as infection and social unrest sweep the globe.

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Report: 95% of businesses will make multicloud a strategic priority in 2022

Venture Beast

Cloud Data Dev Enterprise Security Software VB Home Page B2B b2c category-/Business & Industrial/Business Services category-/Computers & Electronics cloud cloud data cloud security IT teams multicloud reports scalability

These Aren’t The Droids You’re Looking For: B2C Marketers And CDPs

Forrester's Customer Insights

Six months ago we started a conversation about customer data platforms (CDPs). The timing was right; CDPs were driving attention towards a historically sleepy corner of the martech universe centered around data management, gaining traction among vendors, and racking up mentions in the marketing trade press. Questions, hope, and more than a little confusion ensued. […].

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What is Customer Identity and Access Management (CIAM)?

Information Week

CIAM promises to straddle the B2C and B2B environments, boost security and privacy, and improve the consumer experience Need strong cybersecurity, low e-commerce friction, and easier identity management administration?

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Why The CFO Is Key To Proving Marketing’s Business Value

Forrester's Customer Insights

This just in: Forrester asked 150 US B2C marketing executives (across industries) how challenging the various 2022 priorities will be to achieve. Seventy-one percent of B2C marketing execs indicated that demonstrating the value of marketing to the CEO, CFO, and the board will […].

Kenshoo acquires Signals Analytics to supplement its AI-powered marketing platform

Venture Beast

AI Big Data Business Cloud Commerce Dev Enterprise Entrepreneur Marketing ai b2c marketing automation category-/Business & Industrial/Business Services Kenshoo marketing signals analytics

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Tendances Retail et eCommerce 2022

Forrester's Customer Insights

Age of the Customer B2C Marketing CMO Trends customer experience digital businessVidéo du keynote du One to One de Monaco sur les tendances retail et eCommerce.

How companies are increasing subscription conversions, boosting revenue, and more (VB Live)

Venture Beast

Commerce Entrepreneur VB Home Page B2C subscriptions category-/Business & Industrial D2C subscriptions involuntary churn Recurly subscription based models subscription boxes subscription model subscription model payment methods unsubscribe tactics

Follow Four Steps To Prepare Your Marketing Practice For Data Deprecation

Forrester's Customer Insights

Consumer data deprecation is poised to upend B2C marketing. Age of the Customer B2C Marketing Data Insights data mining and collectionTake these four immediate actions to prepare your data-driven marketing practice.

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Predictions 2022: CMOs Emerge As Emboldened Business Leaders

Forrester's Customer Insights

Forrester sees 2022 as a tale of two B2C CMOs: Some will be sidelined by the likes another chief “something” officer.

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Weekly Usage Of TikTok Surpasses Instagram Among US Gen Z Youth

Forrester's Customer Insights

Advertising Age of the Customer B2C Marketing Media Insights social mediaInstagram is becoming cheugy for Gen Z youth.

Authenticité, marketing, et transformation durable.

Forrester's Customer Insights

Age of the Customer B2C Marketing CMO Trends customer experience digital businessVidéo du discours d'ouverture sur le thème de l'authenticité à la conférence Digital Marketing One To One de Biarritz.

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Play The Long Game With Email Marketing This Holiday

Forrester's Customer Insights

B2C Marketing holiday retail loyaltyThe stakes around your email program are higher. Think and plan long term to do right with email marketing this holiday season.

Predictions 2020: Privacy And Data Ethics Bring Marketing To The Boardroom

Forrester's Customer Insights

Regulations, consumer wariness, and the consequences of misbehavior will create a challenging landscape for B2C marketers and brands. age of the customer B2C marketing prediction privacy promoted

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Cross-Channel Campaign Management: A Mature Market Reinvents Itself

Forrester's Customer Insights

Age of the Customer B2C Marketing marketing automation marketing strategy Marketing Technology (martech The CCCM market is growing as independent players deliver innovation that outshines many of their more established competitors.

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Nike Is Setting The Standard For Omnichannel Loyalty In Every Industry

Forrester's Customer Insights

age of the customer B2C marketing loyalty retail retail loyalty b2c marketing CX Marketing promotedShifting from treating loyalty as a standalone marketing practice to weaving it into the entire customer experience is hard. Enter Nike.

Conférence Forrester Expérience Client — 30 Septembre/1er Octobre

Forrester's Customer Insights

Age of the Customer B2C Marketing CMO Trends customer experience Expérience Client French Marketing B2CL’expérience client est la priorité stratégique des dirigeants marketing. C’est moins vrai en France (45% des décideurs) qu’en moyenne dans les autres pays (61%).

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Leave No One Behind This Holiday Season: Use Inclusive Language

Forrester's Customer Insights

Age of the Customer B2C Marketing customer experience Customer Insights holidayIs your site ready to welcome all customers this holiday season? Follow these best practices to apply inclusive language in your customer experience.

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Enable Marketing’s CX Ambitions With Real-Time Interaction Management

Forrester's Customer Insights

One of our 2019 B2C marketing predictions is that enterprise marketing technology will meld with customer experience (CX) investments to deliver the relevancy and consistency that consumers crave from brands. Real-time interaction management (RTIM) provides critical capabilities that enable marketers to realize their CX ambitions. Forrester defines RTIM as: Enterprise marketing technology that delivers contextually […].

Attend Forrester’s Upcoming Event For Brand Manufacturers On September 29–30

Forrester's Customer Insights

B2C Marketing retail loyalty Retail Trends

Oh, Snap: Data Deprecation Cuts Into Revenue

Forrester's Customer Insights

Advertising Age of the Customer B2C Marketing marketing & privacy privacyDon’t say we didn’t warn you.

Tune Order Management NOW To Create Stellar Customer Experiences This Holiday Season

Forrester's Customer Insights

Age of the Customer B2C Marketing commerce holidaySpeed, Options, And Transparency Should Guide Holiday-Season Planning Retailers, get ahead of the holiday-season chaos and prepare your order management processes.

The Myth Of A World After: A European Recovery Perspective

Forrester's Customer Insights

Age of the Customer B2B marketing B2C marketing CMO Trends customer experience digital business B2C consumption business resiliency CMOs consumer behaviors covid-19 crisis ethics Europe Marketing marketplaces values-based consumers

No One Should Be Surprised About The Facebook, Inc. Lawsuit In The U.S.

Forrester's Customer Insights

B2C Marketing social marketing social media b2c marketing facebookToday the US government and 40+ states filed a lawsuit claiming that Facebook, Inc. inclusive of Facebook app, Messenger, Instagram, WhatsApp, and its other apps, services, and hardware) is a social media monopoly.

Prime Day 2021: How Much Competition Was There?

Forrester's Customer Insights

Age of the Customer B2C Marketing Retail TrendsTo get a closer look at what other retailers did during Prime Day, we reviewed 48 retailers’ home pages, spanning numerous categories. Here's what we found.

Live-Streaming Commerce Lands In Europe

Forrester's Customer Insights

B2C Marketing E-Commerce social media alibaba AliExpress amazon influencers KOLs live-streaming commerce social commerce TaobaoLive-streaming commerce is arriving on European shores. Here's what European marketers can expect.

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