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The B2C CMO’s Environmental Sustainability Blueprint

Forrester IT

Despite the massive opportunity in today’s green market, many B2C CMOs don’t know where to start. Learn the six keys to activating sustainability in your B2C marketing and communications. Age of the Customer B2C Marketing Climate Action CMO Trends customer experience digital business

B2C 367
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Online B2C Marketplaces Continue Their Rapid Global Growth

Forrester IT

In 2023, we anticipate that two-thirds of global B2C e-commerce will come from online marketplaces. Age of the Customer B2C Marketing digital business Retail Retail Trends

B2C 370
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Data Privacy Day, B2C Marketing Edition

Forrester IT

It's a critical time for B2C marketers to get involved in their organizations’ privacy programs. Age of the Customer B2C Marketing marketing & privacy privacy promotedThe privacy landscape is shifting quickly.

B2C 195
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Prévisions 2022 : Marketing B2C

Forrester IT

Retrouvez trois tendances 2022 pour les marketers B2C dans ce billet de blog. French Marketing B2CL'avenir que nous envisagions il y a seulement deux ans n'a pas changé, mais il est devenu notre présent. beaucoup plus rapidement que prévu.

B2C 195
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Top Five Most Critical CMO Priorities For B2C Brands

Forrester IT

Today, we have fresh data from Forrester’s Q2 B2C Marketing CMO Pulse Survey, 2022 — a cross-industry survey among 153 US B2C marketing executives, VP and above, at brands with at least 500 employees.

B2C 341
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2021 B2C Marketing Priorities In Europe

Forrester IT

Age of the Customer B2C Marketing CMO Trends customer experience digital business b2c marketing CMO cost reduction covid-19 Customer Experience (CX) Customer understanding direct to consumer brands first-party data Marketing Measurement Marketing Technology

B2C 385
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B2C Marketing Executives: Focus Your 2023 Marketing Plans On High-Value, Customer-First Strategies

Forrester IT

Read Forrester’s advice on where to invest, where to cut, and where to experiment to create a smart B2C marketing budget in 2023. Age of the Customer B2C Marketing Brand and Communications Business Value Chief Marketing Officer

B2C 369
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5 Ways B2C CMOs Can Navigate The 2023 Downturn

Forrester IT

But fret not, Forrester’s got you covered with our just published report “Navigating The 2023 Downturn: B2C Marketing Executives.” CMOs: You’ve made it to 2023. We know that fluctuating market signals have you mired in scenario planning around “economic uncertainty.”

B2C 195
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Meet Your Newest B2C Martech Analyst

Forrester IT

I’m Steph, the newest member of Forrester’s B2C martech research team. I’ve been at Forrester for four years, first as a research associate and most recently as a researcher on the B2C marketing […]. B2C marketing marketing & strategy marketing automation marketing resource management (MRM) marketing technology mobile marketingDo you work with marketing resource management (MRM) or mobile engagement automation (MEA) tools? If yes, I want to hear from you!

B2C 312
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Future Of Retail: B2C Marketing And Loyalty In 2019 

Forrester IT

This week, Claudia interviewed Emily Collins, principal analyst on Forrester’s B2C marketing team and an expert in loyalty, on her contributions to the 2019 B2C marketing predictions […]. age of the customer B2C marketing loyalty online retail predictions 2019 retailTo help retailers and brands plan for 2019, Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.”

B2C 360
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B2C Firms Must Prepare As Consumer Buying Enters A New Era

Forrester IT

Age of the Customer B2C Marketing Channel Marketing Chief Marketing Officer CMO Trends Customer Engagement Customer Insights customer loyalty customer relationship management (CRM) customer-centric design promoted

B2C 441
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Future Of Retail 2020: Retail B2C Marketers Manage Influencers, Marketing Partnerships, And DTC Acquisitions

Forrester IT

To understand the B2C marketing predictions for the year, we spoke with Forrester experts Tina Moffett and Jim Nail. age of the customer B2C marketing direct-to-consumer (DTC) retail retail loyalty b2c marketing influencer marketing retail industry trends

B2C 365
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B2C CDPs Need To Survive Before They Can Thrive

Forrester IT

B2C customer data platforms (CDPs): all the hype, none of the follow through. age of the customer B2C marketing digital marketing marketing technology (martech That summarizes the analysis of the CDP space in our inaugural report on the category in 2018.

B2C 317
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Predictions 2023: Market Volatility Forces B2C CMOs To Play It Safe

Forrester IT

Read our B2C marketing predictions for 2023. Age of the Customer B2C Marketing Data Strategy Marketing Technology (martech) predictions privacy promotedShort-term wins will be the name of the game next year.

B2C 195
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B2C Marketing Predictions So Far: Preference And Privacy Prove Powerful

Forrester IT

Our 2019 B2C Marketing predictions hone in on the impact of rising customer power. age of the customer B2C marketing direct to consumer predictions 2019 promotedForrester has been evangelizing the age of the customer for a decade, but the message is approaching a crescendo. This year, we called that consumer desire for better data control, better experiences (especially in social), and better connections to their values […].

B2C 326
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With Data Deprecation Picking Up Steam, B2C Marketers Must Rethink Their DMP Strategy

Forrester IT

B2C marketers’ most pressing top-of-mind issue is how data deprecation will impact targeting, measurement, personalization, and digital media buying. advertising Age of the Customer B2C marketing data management platforms (DMPs) digital marketing trends marketing & privacy

B2C 307
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The Top Three Solutions In B2C Commerce In 2022 — Each Holds A Unique Position In The Market

Forrester IT

The Forrester Wave™ for B2C Commerce Solutions surfaced a significant shift in the market, which we predicted but did not expect to see so quickly or so clearly.

B2C 195
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B2C Marketers: Use Your Brand Messaging To Deliver Value During The Pandemic

Forrester IT

B2C Marketing Brand and Communications marketing planning pandemic research-collectionCOVID-19 is now an unavoidable part of consumers’ lives, and marketers need guidance on how to effectively communicate with them in these ever-changing times.

B2C 273
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Only 17% of B2C Marketers Feel Their Data-Driven Strategy Help Achieve Their Goals

IT Toolbox

Data analysis and utilization are necessary for B2C marketers. The post Only 17% of B2C Marketers Feel Their Data-Driven Strategy Help Achieve Their Goals appeared first on

B2C 240
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B2C Commerce Suites: Key Takeaways From The Forrester Wave? (Q2 2020)

Forrester IT

In our newly published “The Forrester Wave™: B2C Commerce Suites, Q2 2020,” we evaluated the 10 most significant commerce vendors in the B2C space along 31 criteria: Adobe, BigCommerce, commercetools, Elastic Path Software, Episerver, Kibo Commerce, Oracle, Salesforce, SAP, and Sitecore.

B2C 284
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CX Execs Rise To Power Across B2C And B2B Industries

Forrester IT

Unprecedented Growth Chief customer officers and chief experience officers were once a small community of visionaries and practitioners pioneering customer experience (CX) across industries. But we’ve seen more than 1,000% growth in the CX executive role in just five years, and in that time, many have turned that new frontier into an established practice and […]. age of the customer culture culture change Customer Experience (CX) transformation

B2C 361
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Predictions 2020: B2C Marketers Will Balance Cost Concerns With Customer Expectations

Forrester IT

age of the customer B2C marketing prediction promotedEfficiency gains and improving brand affinity via customer experience will dominate B2B marketers' thinking in 2020.

B2C 210
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Introducing The Forrester Wave™: Content Marketing Platforms For B2C Marketers, Q2 2019

Forrester IT

“The Forrester Wave™: Content Marketing Platforms for B2C Marketers, Q2 2019” is live! In this year’s 30-criteria evaluation, we assessed and scored the nine most significant vendors: Bloomreach, Contently, NewsCred, Opal, Percolate, ScribbleLive, Sitecore, Skyword, and Sprinklr. We looked at their current offering, their strategy, and current market presence. The report shows how each provider […]. age of the customer

B2C 322
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Future BSS: CSP requirements in B2B and B2C markets

TM Forum

As communications service providers (CSPs) modernize business support systems they are looking for new capabilities to support new requirements.

B2C 130
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The Future Of B2C Buying In Europe: May You Live In Interesting Times

Forrester IT

The ancient Chinese curse “May you live in interesting times” might be neither ancient nor Chinese, but it’s wholly applicable to 2020. Words and phrases like “unprecedented” and “the new normal” are, well, the new normal as infection and social unrest sweep the globe.

B2C 355
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These Aren’t The Droids You’re Looking For: B2C Marketers And CDPs

Forrester IT

Six months ago we started a conversation about customer data platforms (CDPs). The timing was right; CDPs were driving attention towards a historically sleepy corner of the martech universe centered around data management, gaining traction among vendors, and racking up mentions in the marketing trade press. Questions, hope, and more than a little confusion ensued. […].

B2C 355
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What Consumers Like – and Detest – About Subscriptions

Forrester IT

Age of the Customer B2C Marketing consumer loyalty Customer Insights digital business Loyalty retail loyaltyConsumers shared their attitudes towards subscriptions - see key highlights.

Retail 370
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Welcome Audrey Chee-Read, Forrester’s Principal Analyst Covering Consumer Behavior

Forrester IT

Understanding consumer behavior is the underpinning of effective B2C marketing strategies. Forrester has always had a rich foothold in the […] Age of the Customer B2C Marketing consumer

B2C 364
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Understand Apple’s Mail Privacy Protection Ahead Of the Holiday Season

Forrester IT

B2C Marketing Chief Marketing Officer holidayLearn highlights about Apple's Mail Privacy Protection (MPP) ahead of the holiday season to expertly craft your email marketing strategy.

Apple 368
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Breaking The Green Market Opportunity Down Into Segments

Forrester IT

Age of the Customer B2C Marketing Climate Action CMO Trends SustainabilityThere is no single green or sustainable consumer. Learn the value of segmenting your customer base by their green purchasing habits.

B2C 360
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Meta’s Short-Form Video Strategy Isn’t Reeling In Market Share

Forrester IT

Age of the Customer B2C Marketing Customer Insights Emerging Media social media promotedThe company's TikTok alternative simply isn't winning, new Forrester data indicates.

Strategy 369
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Why The CFO Is Key To Proving Marketing’s Business Value

Forrester IT

This just in: Forrester asked 150 US B2C marketing executives (across industries) how challenging the various 2022 priorities will be to achieve. Seventy-one percent of B2C marketing execs indicated that demonstrating the value of marketing to the CEO, CFO, and the board will […].

B2C 482
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Picking An Agency To Maximize The Value Of Your First-Party Data

Forrester IT

For B2C marketers, first-party data is a lot like “Zoolander’s” Hansel: “so hot right now.” In Forrester’s Q1 B2C Marketing CMO Pulse Survey, 2022, a whopping 76% of B2C marketing respondents said that they are […].

Data 369
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Prepare For 2023: Sharpen Your Loyalty Data Collection This Holiday Season

Forrester IT

Use your loyalty program to collect consumer data and boost B2C sales this holiday season. Age of the Customer B2C Marketing digital business holiday

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Invest In A Cross-Channel Marketing Hub To Elevate Your Campaign Strategy

Forrester IT

B2C marketers must understand customers and create value exchanges in their individual moments of need. Empowered customers expect seamless cross-channel experiences. That’s a tough job if your martech ecosystem is overly complex or badly integrated – or both.

Strategy 195
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Is it finally time to reinvent the B2C model?

TM Forum

While there is much focus within the telecoms industry currently on new revenue opportunities in the B2B and B2B2X markets, the drive to increase profitability will also require CSPs to press a giant reset button on their B2C solutions. Promising B2C solutions.

B2C 130
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What The Justice Department’s Lawsuit Against Google Means For Marketers

Forrester IT

The Department is seeking to unlock competition within […] Advertising Age of the Customer B2C MarketingYesterday, the Justice Department and eight states sued Google, accusing the company of illegally abusing its monopoly on the technology that powers online advertising.

Google 369
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Predictions 2020: Privacy And Data Ethics Bring Marketing To The Boardroom

Forrester IT

Regulations, consumer wariness, and the consequences of misbehavior will create a challenging landscape for B2C marketers and brands. age of the customer B2C marketing prediction privacy promoted

B2C 324
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Data Clean Rooms Add Complexity To The Data Deprecation Conundrum

Forrester IT

The flurry of changes in the advertising and marketing ecosystem driven by cookie and ID deprecation, rising walled gardens, and privacy-preserving measures, has B2C marketers scrambling for solutions to help them develop data-driven marketing strategies.

Data 369
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Use Marketing Analytics To Support Your 2023 Marketing Strategy

Forrester IT

Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives.

Strategy 351
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3 B2C Social Engagement Trends to Watch

IT Toolbox

B2C purchases are highly influenced by social media. Here are three of the hottest social engagement trends for B2C this summer. Whether it's Facebook or Foursquare, Tumblr or Twitter, you need a social engagement strategy that targets more consumers and provides you with a huge return on your investment. Create a Cross-Platform Social Engagement Strategy.

B2C 101
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Enable Marketing’s CX Ambitions With Real-Time Interaction Management

Forrester IT

One of our 2019 B2C marketing predictions is that enterprise marketing technology will meld with customer experience (CX) investments to deliver the relevancy and consistency that consumers crave from brands. Real-time interaction management (RTIM) provides critical capabilities that enable marketers to realize their CX ambitions. Forrester defines RTIM as: Enterprise marketing technology that delivers contextually […].

B2C 350
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Follow Four Steps To Prepare Your Marketing Practice For Data Deprecation

Forrester IT

Consumer data deprecation is poised to upend B2C marketing. Age of the Customer B2C Marketing Data Insights data mining and collectionTake these four immediate actions to prepare your data-driven marketing practice.

Data 300