These Aren’t The Droids You’re Looking For: B2C Marketers And CDPs

Forrester IT

Six months ago we started a conversation about customer data platforms (CDPs).

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3 B2C Social Engagement Trends to Watch

IT Toolbox

B2C purchases are highly influenced by social media. Here are three of the hottest social engagement trends for B2C this summer. Whether it's Facebook or Foursquare, Tumblr or Twitter, you need a social engagement strategy that targets more consumers and provides you with a huge return on your investment. Create a Cross-Platform Social Engagement Strategy.

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Predictions 2019: Consumer Power Pushes Marketers To Better Data And Experiences

Forrester IT

B2C marketing predictions 2019 b2c marketing“I get knocked down, but I get up again.” — Chumbawamba Halfway through the 20-year-long age of the customer, empowered consumers are more informed about their purchases, demand data privacy, and dictate the experiences that they want.

Online Retail In Southeast Asia Is Expected To Reach $53 Billion By 2023

Forrester IT

We expect B2C online retail in Southeast Asia […]. B2C ecommerce ecommerce global ecommerceSoutheast Asia (including Indonesia, Singapore, Malaysia, Thailand, the Philippines, and Vietnam) is home to 574 million people.

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4 Benefits of Creating a B2C Mobile App

IT Toolbox

Seventy-five billion apps were downloaded on Apple and Android devices in 2015, and the number of mobile app buyers in the United States is predicted to reach 85 million by 2019. As more consumers shift to mobile, you can capitalize

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Ask A Flowchart: What Should I Name My Marketing AI?

Forrester IT

artificial intelligence (AI) B2C marketing enterprise marketing platforms artificial intelligence b2c marketing machine learning Marketing marketing technology MarTechArtificial Intelligence is a big deal in marketing technology.

Highlights Of Another Record-Smashing Singles’ Day

Forrester IT

B2C ecommerce B2C marketing ecommerce global ecommerce online retail retailI was in Shanghai last weekend to witness the largest 11.11 ever in history. Alibaba breaks another record with 2018 GMV reaching RMB213.5 billion ($30.8 billion), 27% higher than last year’s RMB168.3 billion ($25.3 billion). I’m excited to share some of the event highlights here: Stay tuned for the post-event report on Singles’ Day 2018.

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Marketers – get your heads out of the clouds!

Forrester IT

adaptive brand marketing age of the customer B2C ecommerce B2C marketing brand experience chief marketing officer (CMO) customer centricity customer engagement customer experience customer experience ecosystem customer experience management customer experience strategy

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Introducing The Consumer Tech Stack For Europe

Forrester IT

In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution.

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Trends In Marketing Measurement You Need To Follow In 2019

Forrester IT

B2C marketing marketing ROIMarketers are held to an ever-higher standard of accountability to ROI and business impact. But many marketers struggle to meet these expectations, hampered by long-established habits and lack of knowledge about new data- and analytics-enabled measurement approaches.

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Video Drives Online Display Advertising Spending But With Some Limitations

Forrester IT

advertising Asia Pacific B2C marketing digital marketingOnline video offers marketers and media firms an immersive and interactive form of communication with targeted user groups. Google is constantly refining its content acquisition and delivery tools to grow its YouTube revenue. Three Chinese digital giants — Baidu, Alibaba, and Tencent (BAT) — are investing aggressively on their online video platforms, namely Baidu’s iQiyi, […].

Seeking Magic Moments – Why It’s Time to Tune Up Your Digital Experience Stack

Forrester IT

age of the customer B2B ecommerce B2C ecommerce customer relationship management (CRM) digital agencies digital customer experience digital transformation ebusiness strategy enterprise content management (ecm) Innovation omnichannel customer experience personalization user experience analytics Automation customer experience digital strategy innovationThe legendary R&B singer and songwriter Ben E. King got it so right in the Drifters 1960 recording of “This Magic Moment.”

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eCommerce Will Account for 36% of Global Fashion Retail Sales by 2022

Forrester IT

B2C ecommerce ecommerce global ecommerceFashion is the second largest retail category after grocery. The eCommerce shift is a significant, palpable movement in most economies.

Partner Relationship Management (PRM) Comes Of Age

Forrester IT

Maturing Into A Horizontal Channel Management Platform Aligned With CRM and Marketing Automation. Channel and alliance leaders are known to be good jugglers.

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How Consumers Really Feel About Your Loyalty Program

Forrester IT

B2C marketing customer emotion emotion loyalty b2c marketing customer loyalty MarketingPoints and discounts are the hallmark of most loyalty programs. And, our data shows that they are usually pretty successful in incentivizing purchase behavior: nearly half of US online 18- to 35-year-olds admit that programs influence what they buy and how much they spend. But loyalty isn’t just about the purchase — or at least […].

Making Sense of Enterprise Marketing Technology (EMT)

Forrester IT

B2C marketing contextual marketing enterprise marketing platforms marketing & strategyMaking sense of the enterprise marketing technology (EMT) landscape can easily overwhelm even the most dedicated martech aficionado.

Take Your Advertising From Zero To Hero

Forrester IT

advertising age of the customer B2C marketing b2c marketingToday’s marketers are distracted by new technology and more data promising more efficient and personalized advertising. So they forget that adtech — in a vacuum — is no match for how people today consume media, interact with advertising, or think about their experiences with brands. In fact, we know that consumers’ opinions vary widely about how they […].

Nine AI Marketing Use Cases That Have The Potential To Deliver Business Value

Forrester IT

B2C marketing chief marketing officer (CMO) customer experience digital business AI artificial intelligence Marketing marketing technology MarTechThe use of artificial intelligence (AI) in specific marketing applications such as programmatic real-time bidding is now commonplace.

Predictions 2019: Brand Commands Renewed CMO Attention

Forrester IT

B2B marketing B2C marketing chief marketing officer (CMO) digital marketing online marketing technology predictions 2019Customer experience (CX) was at the forefront of CMOs’ minds in 2018.

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Creative adtech: the most important category you’ve never heard of (+ a Forrester Wave)

Forrester IT

advertising B2C marketingFor the past 30+ years, and for a host of reasons, the age-old connection between creative and media has been severed. In the programmatic era, the focus has been dominantly on media, as though creative didn’t contribute to enticing consumer attention and engagement and driving media performance. The results have been dismal: the digital advertising […].

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Creative adtech: the most important category you’ve never heard of (+ a Forrester Wave)

Forrester IT

advertising B2C marketingFor the past 30+ years, and for a host of reasons, the age-old connection between creative and media has been severed.

Media 119

Make It Personal And Reap The Profits

Forrester IT

B2C marketing Holiday 2018This blog post is part of Forrester’s Holiday 2018 retail series. Today’s consumer expects advertisers to deliver personalized, relevant experiences and rewards those that do.

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Turn Voice And Language Innovation Into A Conversational Strategy

Forrester IT

B2C marketing chief marketing officer (CMO) customer experience chatbots conversational marketing intelligent agents voice-based assistants

What To Expect On Singles’ Day 2018

Forrester IT

artificial intelligence (AI) B2C marketing chief marketing officer (CMO) ebusiness strategy Holiday 2018 online retail retailSingles’ Day, the world’s largest online shopping festival, is celebrating its 10th anniversary. There’s no doubt that we will see another record-smashing year, although gross merchandise volume (GMV) will no longer be the highlight. Singles’ Day has always been Alibaba’s testbed for new business models and technologies, and this year is no exception.

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Global Marketing Automation Spending Will Reach $25 Billion By 2023

Forrester IT

B2B marketing B2C marketing integrated marketing (cross-channel) marketing automation marketing resource management (MRM) B2B Marketing b2c marketing CCCM content marketing l2rm Marketing Marketing Automation MRM RTIM TCMA Through-ChannelMarketers today are managing more channels, more content, and more data, while delivering vast quantities of personalized content quickly around the globe.

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Four Forces Drive The Consumer’s Tech Stack

Forrester IT

B2C ecommerce B2C marketing benchmarks business technology (BT) consumer mobile activities consumer mobile adoption consumer mobile devices consumer mobility consumer segmentation customer data customer emotion customer insights data insights ecommerce marketing technology technology adoption dataToday I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018.

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Join us at CX Europe 2018 for insight into customer understanding and other key CX priorities

Forrester IT

Forrester’s customer experience Forums are in their tenth year — from our first one in 2009 in New York, they’ve grown and spread to San Francisco, London, Singapore, and other cities around the world and become yearly destinations for CX pros far and wide.

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GDPR And Google Q3 2018 Results: Are We Out Of The Woods Yet?

Forrester IT

advertising B2C marketing digital marketing Europe GDPR media buyingAs I listened to Google’s Q3 2018 earnings conference call, the Taylor Swift song “Out Of The Woods” kept playing in my head. This is the part where I pretend I tried to fight it. But let’s be honest, I didn’t mind.)

India’s eCommerce Firms Brace for Additional Losses

Forrester IT

B2C ecommerce ecommerce amazon digital retail Flipkart Food Ordering India mobile Swiggy UberThis week India’s key eCommerce firms — Flipkart, Paytm Mall, PhonePe, ShopClues, and Swiggy — posted combined losses of ?6,445 6,445 crore (US$970 million) for the 2017-2018 fiscal year. We expect this to worsen in the coming years as companies scale up rapidly to capture market share. Forrester sees the following trends the Indian eCommerce landscape […].

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Beyond The Hype, AI Will Spark A Marketing Renaissance.

Forrester IT

B2C marketing chief marketing officer (CMO) customer experience AI artificial intelligence Customer Experience (CX) Marketing Marketing Automation marketing innovationMarketing technology (martech) vendors are heavily pitching AI. However, AI per se is not new and won’t solve CMO’s problems overnight. In fact, many marketers use AI without even knowing it, when they use AI-powered algorithms for programmatic ad buying!

How To Use Emotion To Deliver Your Brand Promise

Forrester IT

B2C marketing chief marketing officer (CMO) customer experience brand energy emotionIn a recent workshop with the marketing team of a large European brand, we discussed the importance for marketers to deliver their brand promise.

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Where To Invest Your Adtech And Martech Dollars

Forrester IT

As a B2C marketer, do you know how you should spend your technology budget? B2C marketing budgeting marketing technology Uncategorized adtech madtech MarTech technology investmentWhere should you invest and from which technologies should you divest?

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AI Helps Marketers Target The Right Customers, Across The Right Channels And Content At Scale

Forrester IT

artificial intelligence (AI) B2C marketing chief marketing officer (CMO) digital marketing email marketing integrated marketing (cross-channel) marketing & strategy AI ROIThere’s a sense of urgency in Asia to capitalize on AI, not only to compete but to lead globally.

This Is A Story All About. Stories: One Takeaway From The #DMWF

Forrester IT

advertising B2C marketing digital marketing social marketing social mediaLike the opening sequence of The Fresh Prince of Bel-Air, the social media landscape is getting “flipped-turned upside down” by the ascendance of stories. Well, that may be a bit dramatic, but they are certainly starting to make waves. Stories are growing in popularity as a mode of sharing and consuming content on social media. […].

Introducing The Forrester Wave™: Marketing Measurement And Optimization Solutions In Asia Pacific, Q4 2018

Forrester IT

Asia Pacific attribution B2C marketing chief marketing officer (CMO) marketing measurement marketing mix modelingI am excited to announce the publication of The Forrester Wave™: Marketing Measurement And Optimization Solutions In Asia Pacific, Q4 2018.

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