2021 B2C Marketing Priorities In Europe

Forrester's Customer Insights

Age of the Customer B2C Marketing CMO Trends customer experience digital business b2c marketing CMO cost reduction covid-19 Customer Experience (CX) Customer understanding direct to consumer brands first-party data Marketing Measurement Marketing Technology

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Predictions 2021: B2C Marketing Goes Local And Retention-Based

Forrester's Customer Insights

B2C marketing in 2021 will take a decided turn toward retention and localization. Read on to discover how B2C marketers will adjust in the face of a post-pandemic world.

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3 B2C Social Engagement Trends to Watch

IT Toolbox

B2C purchases are highly influenced by social media. Here are three of the hottest social engagement trends for B2C this summer. Whether it's Facebook or Foursquare, Tumblr or Twitter, you need a social engagement strategy that targets more consumers and provides you with a huge return on your investment. Create a Cross-Platform Social Engagement Strategy.

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Meet Your Newest B2C Martech Analyst

Forrester's Customer Insights

I’m Steph, the newest member of Forrester’s B2C martech research team. I’ve been at Forrester for four years, first as a research associate and most recently as a researcher on the B2C marketing […]. B2C marketing marketing & strategy marketing automation marketing resource management (MRM) marketing technology mobile marketingDo you work with marketing resource management (MRM) or mobile engagement automation (MEA) tools? If yes, I want to hear from you!

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Future Of Retail: B2C Marketing And Loyalty In 2019 

Forrester's Customer Insights

This week, Claudia interviewed Emily Collins, principal analyst on Forrester’s B2C marketing team and an expert in loyalty, on her contributions to the 2019 B2C marketing predictions […]. age of the customer B2C marketing loyalty online retail predictions 2019 retailTo help retailers and brands plan for 2019, Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.”

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B2C Marketers: Use Your Brand Messaging To Deliver Value During The Pandemic

Forrester's Customer Insights

B2C Marketing Brand and Communications marketing planning pandemic research-collectionCOVID-19 is now an unavoidable part of consumers’ lives, and marketers need guidance on how to effectively communicate with them in these ever-changing times.

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B2C Firms Must Prepare As Consumer Buying Enters A New Era

Forrester's Customer Insights

Age of the Customer B2C Marketing Channel Marketing Chief Marketing Officer CMO Trends Customer Engagement Customer Insights customer loyalty customer relationship management (CRM) customer-centric design promoted

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Future Of Retail 2020: Retail B2C Marketers Manage Influencers, Marketing Partnerships, And DTC Acquisitions

Forrester's Customer Insights

To understand the B2C marketing predictions for the year, we spoke with Forrester experts Tina Moffett and Jim Nail. age of the customer B2C marketing direct-to-consumer (DTC) retail retail loyalty b2c marketing influencer marketing retail industry trendsTo understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series.

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B2C Marketing Predictions So Far: Preference And Privacy Prove Powerful

Forrester's Customer Insights

Our 2019 B2C Marketing predictions hone in on the impact of rising customer power. age of the customer B2C marketing direct to consumer predictions 2019 promotedForrester has been evangelizing the age of the customer for a decade, but the message is approaching a crescendo. This year, we called that consumer desire for better data control, better experiences (especially in social), and better connections to their values […].

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4 Benefits of Creating a B2C Mobile App

IT Toolbox

Seventy-five billion apps were downloaded on Apple and Android devices in 2015, and the number of mobile app buyers in the United States is predicted to reach 85 million by 2019. As more consumers shift to mobile, you can capitalize

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B2C CDPs Need To Survive Before They Can Thrive

Forrester's Customer Insights

B2C customer data platforms (CDPs): all the hype, none of the follow through. age of the customer B2C marketing digital marketing marketing technology (martech That summarizes the analysis of the CDP space in our inaugural report on the category in 2018. We continue to field client inquiries about the CDP market — but the tone from marketers has grown increasingly skeptical, and vendors are asking less […].

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GeekWire 200 update: Health tech and B2C startups rise up rankings of top PNW companies

GeekWire

B2C boom? But several of this month’s biggest movers up the list are B2C startups including 3D printing company Glowforge (No. However, two of the top B2C companies on the index — vacation rental hub Vacasa (No. The ongoing global pandemic is rewriting the startup playbook. Some companies have accelerated growth plans, many pivoted or reduced staff, and others are cautiously charging ahead.

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Predictions 2020: B2C Marketers Will Balance Cost Concerns With Customer Expectations

Forrester's Customer Insights

age of the customer B2C marketing prediction promotedEfficiency gains and improving brand affinity via customer experience will dominate B2B marketers' thinking in 2020.

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B2C Commerce Suites: Key Takeaways From The Forrester Wave? (Q2 2020)

Forrester's Customer Insights

In our newly published “The Forrester Wave™: B2C Commerce Suites, Q2 2020,” we evaluated the 10 most significant commerce vendors in the B2C space along 31 criteria: Adobe, BigCommerce, commercetools, Elastic Path Software, Episerver, Kibo Commerce, Oracle, Salesforce, SAP, and Sitecore. The Leaders for B2C in 2020 are Adobe, Salesforce, and commercetools.

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CX Execs Rise To Power Across B2C And B2B Industries

Forrester's Customer Insights

Unprecedented Growth Chief customer officers and chief experience officers were once a small community of visionaries and practitioners pioneering customer experience (CX) across industries. But we’ve seen more than 1,000% growth in the CX executive role in just five years, and in that time, many have turned that new frontier into an established practice and […]. age of the customer culture culture change Customer Experience (CX) transformation

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Introducing The Forrester Wave™: Content Marketing Platforms For B2C Marketers, Q2 2019

Forrester's Customer Insights

“The Forrester Wave™: Content Marketing Platforms for B2C Marketers, Q2 2019” is live! In this year’s 30-criteria evaluation, we assessed and scored the nine most significant vendors: Bloomreach, Contently, NewsCred, Opal, Percolate, ScribbleLive, Sitecore, Skyword, and Sprinklr. We looked at their current offering, their strategy, and current market presence. The report shows how each provider […]. age of the customer

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Kenshoo acquires Signals Analytics to supplement its AI-powered marketing platform

Venture Beast

AI Big Data Business Cloud Commerce Dev Enterprise Entrepreneur Marketing ai b2c marketing automation category-/Business & Industrial/Business Services Kenshoo marketing signals analytics

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The Future Of B2C Buying In Europe: May You Live In Interesting Times

Forrester's Customer Insights

The ancient Chinese curse “May you live in interesting times” might be neither ancient nor Chinese, but it’s wholly applicable to 2020. Words and phrases like “unprecedented” and “the new normal” are, well, the new normal as infection and social unrest sweep the globe. It’s easy to get swept up in the zeitgeist of revolution, […].

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Tendances 2021

Forrester Jay McBain

Age of the Customer B2C Marketing customer experienceIl y a près d’un an déjà, je publiais un blog sur les tendances 2020. Ce matin, je découvre un article des Echos qui explique pourquoi l’ère des épidémies ne fait que commencer.

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These Aren’t The Droids You’re Looking For: B2C Marketers And CDPs

Forrester's Customer Insights

Six months ago we started a conversation about customer data platforms (CDPs). The timing was right; CDPs were driving attention towards a historically sleepy corner of the martech universe centered around data management, gaining traction among vendors, and racking up mentions in the marketing trade press. Questions, hope, and more than a little confusion ensued. […].

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Update Your Understanding Of Emotion (Hint: It’s Not Just Feelings)

Forrester Jay McBain

B2C Marketing customer experience2020 was an emotional rollercoaster. A global pandemic, economic upheaval, social unrest, and a contentious election have all left consumers reeling.

Reaching Gen Z Starts With Understanding Their Truths

Forrester Jay McBain

Age of the Customer B2C Marketing CMO Trends Customer Insights customer loyalty Gen Z marketing strategy pandemic social media

What to Expect From CES 2021?

Forrester Jay McBain

Age of the Customer B2C Marketing CMO Trends digital businessFor the first-time ever, the Consumer Electronics Show will be a digital-only event. Like Mobile World Congress in Barcelona, Viva Tech in Paris or IFA in Berlin, this is one of the few key global technology and innovation events.

Consumers Ride A Rising Tide Of Consumer Energy Into 2021

Forrester Jay McBain

Age of the Customer B2C Marketing Chief Marketing Officer Consumer Energy Index customer experience Customer Insights Data Insights pandemic

No One Should Be Surprised About The Facebook, Inc. Lawsuit In The U.S.

Forrester's Customer Insights

B2C Marketing social marketing social media b2c marketing facebookToday the US government and 40+ states filed a lawsuit claiming that Facebook, Inc. inclusive of Facebook app, Messenger, Instagram, WhatsApp, and its other apps, services, and hardware) is a social media monopoly.

Nike Is Setting The Standard For Omnichannel Loyalty In Every Industry

Forrester's Customer Insights

age of the customer B2C marketing loyalty retail retail loyalty b2c marketing CX Marketing promotedShifting from treating loyalty as a standalone marketing practice to weaving it into the entire customer experience is hard. Enter Nike.

Predictions 2020: Privacy And Data Ethics Bring Marketing To The Boardroom

Forrester's Customer Insights

Regulations, consumer wariness, and the consequences of misbehavior will create a challenging landscape for B2C marketers and brands. age of the customer B2C marketing prediction privacy promoted

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Enable Marketing’s CX Ambitions With Real-Time Interaction Management

Forrester's Customer Insights

One of our 2019 B2C marketing predictions is that enterprise marketing technology will meld with customer experience (CX) investments to deliver the relevancy and consistency that consumers crave from brands. Real-time interaction management (RTIM) provides critical capabilities that enable marketers to realize their CX ambitions. Forrester defines RTIM as: Enterprise marketing technology that delivers contextually […].

The Future Of Buying Is Using

Forrester's Customer Insights

Age of the Customer B2C Marketing CMO Trends customer experience promotedThe shift toward consumers expecting and rewarding experimentation is motivating companies to focus on product as their engine of growth.

The Myth Of A World After: A European Recovery Perspective

Forrester's Customer Insights

Age of the Customer B2B marketing B2C marketing CMO Trends customer experience digital business B2C consumption business resiliency CMOs consumer behaviors covid-19 crisis ethics Europe Marketing marketplaces values-based consumers

Attend Forrester’s Upcoming Event For Brand Manufacturers On September 29–30

Forrester's Customer Insights

B2C Marketing retail loyalty Retail Trends

Security and risk professionals: Team up with your marketing peers to design your customers' privacy experiences

Forrester IT

Read more Categories: B2C marketing. B2C marketing Security & Risk Security and Risk ad blockers contextual privacyThe battle over ad blockers has never been fiercer: Their popularity with consumers is skyrocketing across the globe. Ad blockers offer a better online experience and have become easier to use. But consumers like them as a way to protect their privacy and their data from being misused. Firms increasingly think that their best bet is to block the blockers.

Predictions 2021: Agencies Swarm Talent With Technology

Forrester's Customer Insights

Advertising Advertising Agencies B2C Marketing Chief Marketing Officer digital marketing trends marketing automation predictionAgencies in 2021 will begin to resemble software companies, offering combinations of creative and media products bundled with the services to manage them.

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Marketers, You Can Take This Personally: Your Personalization Strategy Isn’t Working

Forrester's Customer Insights

age of the customer B2C marketing personalization b2c marketing MarketingMarketers, we have a personalization problem. No, it’s not your vision — most of you aspire to deliver more anticipatory and individualized experiences — it’s your execution. Across industries, marketers struggle to create memorable, or even useful, moments with their customers. For example, only 5% of US consumers say that email offers are well timed […].

Live-Streaming Commerce Lands In Europe

Forrester's Customer Insights

B2C Marketing E-Commerce social media alibaba AliExpress amazon influencers KOLs live-streaming commerce social commerce TaobaoLive-streaming commerce is arriving on European shores. Here's what European marketers can expect.

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Social Will Be The Fastest-Growing Digital Advertising Channel Globally

Forrester's Customer Insights

advertising Asia Pacific B2C marketing digital marketing social marketing social media b2c marketingWhile 2018 was a challenging year for global social media advertising amid the implementation of GDPR, privacy scandals, and brand safety concerns, Forrester forecasts that social will remain the fastest-growing digital advertising channel globally over the next five years. This growth will be driven by increasing revenue per user and will be fastest in Asia […].

The Forrester Wave™: Loyalty Service Providers, Q3 2019 Is Now Live

Forrester's Customer Insights

age of the customer B2C marketing loyalty vendor selection b2c marketing customer loyalty Marketing WaveConsumers are connected, empowered, and experimental. And loyalty programs aren’t as effective at driving emotional loyalty as marketers would like: Less than half of consumers agree that programs make them feel more loyal to a brand. This reality makes loyalty harder than ever to earn. Brands need strategic guidance to make the most of their […].

Announcing The First Forrester New Wave™ Evaluation Of Influencer Marketing Solutions

Forrester's Customer Insights

Accordingly, our Forrester Analytics data shows that 75% of marketers have already implemented or are planning to implement a solution to manage this market in 2018, and seventeen percent of B2C marketers consider influencers one of […]. B2C marketing digital marketing marketing & strategy b2c marketing brand safety digital emerging technology facebook influencer influencer marketing instagram Marketing MarTech social media WaveWhat bubble?

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Marketers, You Might Hate Abiding By New Data Restrictions, But Doing Nothing Isn’t An Option

Forrester's Customer Insights

advertising age of the customer B2C marketing data management platforms (DMPs) data mining and collection digital marketing marketing measurement & optimization marketing technology (martech) audience activation b2c marketing data management platforms (DMP) Marketing Marketing Measurement privacy third party cookies walled gardens

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Incumbent Brands Need A DTC Strategic Plan

Forrester's Customer Insights

age of the customer B2C ecommerce B2C marketing brand building consumer packaged goods (CPG) customer centricity digital marketing direct to consumer marketing & strategyDirect-to-consumer brands (DTC) are making a splash — for example, Glossier and Rent the Runway just reached unicorn status (a valuation of $1 billion or more) last week. What does this mean for incumbent brands?

Super Bowl LIV Highlights The New Normal For Agencies

Forrester's Customer Insights

advertising advertising agencies B2C marketing chief marketing officer (CMO) b2c marketing digital agencies media agenciesThe Super Bowl is a perfect illustration of the trajectory of the advertising agency industry in transition, despite its cherished position as advertising’s premier event. Super Bowl Sunday remains one of the few mass media opportunities to gather a plurality of Americans, thus a vanguard advertising showcase for the industry.

Three Consumer Changes Will Define The Future Of How We Buy

Forrester's Customer Insights

Age of the Customer B2C Marketing CMO Trends customer centricity customer experience Customer Insights customer loyalty Data Insights digital business digital disruption direct-to-consumer (DTC) pandemic retail loyalty Retail Trends values-based customer experience

Modern Marketers Must Manage Measurement

Forrester's Customer Insights

age of the customer B2C marketing marketing measurement & optimization marketing technology (martech) b2c marketing Marketing Measurement MarTechMeasuring marketing performance is not just a tongue twister; it’s hard work. Channel-specific metrics cause headaches, and reporting is a hodgepodge of data sources and dashboards from multiple martech and measurement tools.

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