Digital Store Technologies Take the Stage For Both Customer and Associate Experience.

Forrester IT

Digital retail theater is becoming reality for consumers as retailers rush to find ways of attracting and retaining store customers. What is digital retail theater?

The Data Digest: Empowered Customers Paint Their Own Future

Forrester IT

age of the customer B2C marketing brand building brand experience customer centricity customer data customer insights data insights market research social intelligence social listening & listening platforms social media

Trending Sources

Back To the Future: The Benefits Of TV Advertising

Forrester IT

advertising B2C marketing brand building branding marketing & strategy media media buyingMarketers are having a Back to the Future moment: AdWeek, MarketWatch, MarketingProfs, and others have sung the praises of television. And in January, the CMO of Coca-Cola presented analytic proof that TV delivers stronger ROI than digital. With cable-cutters, cord-nevers, and Millennials’ preference for over-the-top (OTT) TV viewing, it’s easy to predict the demise of […].

How Should Insurers Unleash Their Digital Businesses? By Mastering The Digital Basics

Forrester IT

B2B ecommerce B2C ecommerce blockchain chatbots digital business digital transformation ebusiness strategy ecommerce InsuranceCanadian and US insurers have a lot on their plates this year. They’re not just grappling with extreme weather, substantial underwriting losses from all those motor vehicle claims, but also rising customer expectations and an onslaught of fintech disruptors.

A Customer-Led Approach is Fundamental to The Integration of Worldpay and Vantiv

Forrester IT

B2C ecommerce business & IT alignment online retail retail PaymentsVantiv has the largest payments industry acquisition of 2017 ($10.4B) under its belt — now what? Integration is the trickiest part of any acquisition and comes after the dust settles and the deal is done. This crucial phase begins in earnest this week for Vantiv and Worldpay. To accelerate its business and achieve the full […].

Brand 2020: A Manifesto In Three Acts – Act I. Crisis

Forrester IT

B2B marketing B2C marketing brand building brand experience branding chief marketing officer (CMO) customer experience strategy digital marketing marketing & strategy marketing attitudes marketing methods marketing organization & cultureTHE MANIFESTO Summer is a good time for reflection. At this time of the year, many take a week or two away from the crush of meetings and deadlines to spend time with friends, family, and to dwell in the clarity beyond the grind.

Case Study: How To Improve Your Chatbot’s Chance Of Success

Forrester IT

B2C marketing chatbotsMarketing teams are increasingly interested in leveraging branded chatbots, but most struggle to deliver business value.

Amazon Product Content: A New Space Race?

Forrester IT

advertising B2C marketing digital marketing online retail search marketingThe Whole Foods acquisition by Amazon weeks ago was only the latest milepost in the latter’s inexorable march to the top of retail. The company sold $136 billion worth of products in 2016 – more than any other online retailer (and just over a third of what Wal-Mart did). And we find that Amazon is big and gaining […].

Brand 2020: Act 2. Soul-Searching

Forrester IT

B2B B2B marketing B2C marketing brand building brand experience brand monitoring branding chief marketing officer (CMO) customer experience strategy marketing & strategyA MANIFESTO IN THREE ACTS Summer is a good time for reflection. At this time of the year, many take a week or two away from the crush of meetings and deadlines to spend time with friends, family, and to dwell in the clarity beyond the grind. I spent some of this time thinking about […].

4 Benefits of Creating a B2C Mobile App

IT Toolbox

Seventy-five billion apps were downloaded on Apple and Android devices in 2015, and the number of mobile app buyers in the United States is predicted to reach 85 million by 2019. As more consumers shift to mobile, you can capitalize

Security and risk professionals: Team up with your marketing peers to design your customers' privacy experiences

Forrester IT

Read more Categories: B2C marketing. B2C marketing Security & Risk Security and Risk ad blockers contextual privacyThe battle over ad blockers has never been fiercer: Their popularity with consumers is skyrocketing across the globe. Ad blockers offer a better online experience and have become easier to use. But consumers like them as a way to protect their privacy and their data from being misused. Firms increasingly think that their best bet is to block the blockers.

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3 B2C Social Engagement Trends to Watch

IT Toolbox

B2C purchases are highly influenced by social media. Here are three of the hottest social engagement trends for B2C this summer. Whether it's Facebook or Foursquare, Tumblr or Twitter, you need a social engagement strategy that targets more consumers and provides you with a huge return on your investment. Create a Cross-Platform Social Engagement Strategy.

{Salesforce + Demandware}: DX Reactions and Predictions

Forrester IT

On paper, calling these two competitors is an apples and oranges comparison: Salesforce has a strong B2B, CRM heritage (although B2C client wins are increasing since the ExactTarget acquisition); whereas. Demandware is purely a B2C, full-stack, commerce suite for CPG clients who are willing to operate on a revenue sharing model. Salesforce made its largest acquisition ever yesterday, acquiring Demandware for $2.8B.

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Ohhh snap: Dropbox dropkicked by Box CEO in fight for enterprise cash

ComputerWorld Consumerization IT

Dropbox CEO Drew Houston says his company is about more than just B2C cloud sync now. Dropbox launches new Enterprise edition at its Dropbox Open conflab. But rival Box, Inc. is throwing shade with fighting talk.

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Oracle Acquires Responsys For $1.5 Billion

Data Center Knowledge

Oracle (ORCL) announced that it is acquiring cloud-based B2C marketing software provider Responsys (MKTG) for approximately $1.5 billion. Cloud Computing Oracle MKTG ORCL

B2C 3

Who’s in Charge of Digital?

CIO Dashboard

B2C industries such as retail or travel must have a digital leader with deep knowledge of customer service, sales, and marketing. Only 6% of companies have appointed a Chief Digital Officer to chart a course for digital transformation, according to PwC’s 2015 Chief Digital Officer Study.

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Faster, higher, stronger: How the digitalization of industry is redefining value creation

All Things Distributed

environment often happens when B2B companies integrate B2C approaches, in turn sparking change in their own industry.

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The Importance of an Online Encryption Policy

CTOvision

Corporate B2B and B2C companies. Benjamin Franklin once said, “If you fail to plan, you plan to fail.” This quote summarizes the importance of online encryption policy and hands-on implementation within an organization.

What A Modern Factory Can Teach You About High-Performance IT.

Chuck's Blog - EMC

  It's already clearly started in the B2C world -- and it's coming to B2B sooner than later. Chucks Blog. An IT industry insiders perspective on information, technology and customer challenges. Archives. Profile. Subscribe. « SDDC And The Elephant In The Room | Main.

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EMC And Cloud: An Overview - Chuck's Blog

Chuck's Blog - EMC

Chucks Blog. An IT industry insiders perspective on information, technology and customer challenges. Archives. Profile. Subscribe. « The Tantalizing Prospect Of Open Data | Main. | How Intellectually Diverse Is Your Company? » September 18, 2012. EMC And Cloud: An Overview.

When Big Data Changed Marketing At EMC - Chuck's Blog

Chuck's Blog - EMC

Not a surprise: the marketing world is going digital -- not only for B2C models, but B2B as well. Chucks Blog. An IT industry insiders perspective on information, technology and customer challenges. Archives. Profile. Subscribe. « The Emergence Of Dispersed Clouds | Main.

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Video: How tag management can solve the big data fragmentation problem and drive revenue

Tech Republic Big Data

Every company, whether they're B2B or B2C, is experiencing an explosion in the volume of customer data. Tealium CEO Jeff Lunsford explains why tag management helps business make big money from big data

B2C 0

Growing Your Digital Business Model? Fertile Ground Helps.

Chuck's Blog - EMC

In any B2B or B2C model, there will be many classes of stakeholders who directly or indirectly contributed to the end customer experience.  Chucks Blog. An IT industry insiders perspective on information, technology and customer challenges. Archives. Profile. Subscribe.

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