Prévisions 2022 : Marketing B2C

Forrester Digital Transformation

Retrouvez trois tendances 2022 pour les marketers B2C dans ce billet de blog. French Marketing B2CL'avenir que nous envisagions il y a seulement deux ans n'a pas changé, mais il est devenu notre présent. beaucoup plus rapidement que prévu.

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Top Five Most Critical CMO Priorities For B2C Brands

Forrester Digital Transformation

Today, we have fresh data from Forrester’s Q2 B2C Marketing CMO Pulse Survey, 2022 — a cross-industry survey among 153 US B2C marketing executives, VP and above, at brands with at least 500 employees.

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The Top Three Solutions In B2C Commerce In 2022 — Each Holds A Unique Position In The Market

Forrester Digital Transformation

The Forrester Wave™ for B2C Commerce Solutions surfaced a significant shift in the market, which we predicted but did not expect to see so quickly or so clearly.

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3 B2C Social Engagement Trends to Watch

IT Toolbox

B2C purchases are highly influenced by social media. Here are three of the hottest social engagement trends for B2C this summer. Whether it's Facebook or Foursquare, Tumblr or Twitter, you need a social engagement strategy that targets more consumers and provides you with a huge return on your investment. Create a Cross-Platform Social Engagement Strategy.

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2021 B2C Marketing Priorities In Europe

Forrester's Customer Insights

Age of the Customer B2C Marketing CMO Trends customer experience digital business b2c marketing CMO cost reduction covid-19 Customer Experience (CX) Customer understanding direct to consumer brands first-party data Marketing Measurement Marketing Technology

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Predictions 2021: B2C Marketing Goes Local And Retention-Based

Forrester's Customer Insights

B2C marketing in 2021 will take a decided turn toward retention and localization. Read on to discover how B2C marketers will adjust in the face of a post-pandemic world.

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Meet Your Newest B2C Martech Analyst

Forrester's Customer Insights

I’m Steph, the newest member of Forrester’s B2C martech research team. I’ve been at Forrester for four years, first as a research associate and most recently as a researcher on the B2C marketing […]. B2C marketing marketing & strategy marketing automation marketing resource management (MRM) marketing technology mobile marketingDo you work with marketing resource management (MRM) or mobile engagement automation (MEA) tools? If yes, I want to hear from you!

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Future Of Retail 2020: Retail B2C Marketers Manage Influencers, Marketing Partnerships, And DTC Acquisitions

Forrester's Customer Insights

To understand the B2C marketing predictions for the year, we spoke with Forrester experts Tina Moffett and Jim Nail. age of the customer B2C marketing direct-to-consumer (DTC) retail retail loyalty b2c marketing influencer marketing retail industry trends

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B2C Firms Must Prepare As Consumer Buying Enters A New Era

Forrester's Customer Insights

Age of the Customer B2C Marketing Channel Marketing Chief Marketing Officer CMO Trends Customer Engagement Customer Insights customer loyalty customer relationship management (CRM) customer-centric design promoted

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Future Of Retail: B2C Marketing And Loyalty In 2019 

Forrester's Customer Insights

This week, Claudia interviewed Emily Collins, principal analyst on Forrester’s B2C marketing team and an expert in loyalty, on her contributions to the 2019 B2C marketing predictions […]. age of the customer B2C marketing loyalty online retail predictions 2019 retailTo help retailers and brands plan for 2019, Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.”

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B2C CDPs Need To Survive Before They Can Thrive

Forrester's Customer Insights

B2C customer data platforms (CDPs): all the hype, none of the follow through. age of the customer B2C marketing digital marketing marketing technology (martech That summarizes the analysis of the CDP space in our inaugural report on the category in 2018.

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B2C Marketing Predictions So Far: Preference And Privacy Prove Powerful

Forrester's Customer Insights

Our 2019 B2C Marketing predictions hone in on the impact of rising customer power. age of the customer B2C marketing direct to consumer predictions 2019 promotedForrester has been evangelizing the age of the customer for a decade, but the message is approaching a crescendo. This year, we called that consumer desire for better data control, better experiences (especially in social), and better connections to their values […].

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4 Benefits of Creating a B2C Mobile App

IT Toolbox

Seventy-five billion apps were downloaded on Apple and Android devices in 2015, and the number of mobile app buyers in the United States is predicted to reach 85 million by 2019. As more consumers shift to mobile, you can capitalize

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With Data Deprecation Picking Up Steam, B2C Marketers Must Rethink Their DMP Strategy

Forrester's Customer Insights

B2C marketers’ most pressing top-of-mind issue is how data deprecation will impact targeting, measurement, personalization, and digital media buying. advertising Age of the Customer B2C marketing data management platforms (DMPs) digital marketing trends marketing & privacy

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GeekWire 200 update: Health tech and B2C startups rise up rankings of top PNW companies

GeekWire

B2C boom? But several of this month’s biggest movers up the list are B2C startups including 3D printing company Glowforge (No. However, two of the top B2C companies on the index — vacation rental hub Vacasa (No. The ongoing global pandemic is rewriting the startup playbook.

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B2C Marketers: Use Your Brand Messaging To Deliver Value During The Pandemic

Forrester's Customer Insights

B2C Marketing Brand and Communications marketing planning pandemic research-collectionCOVID-19 is now an unavoidable part of consumers’ lives, and marketers need guidance on how to effectively communicate with them in these ever-changing times.

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B2C Commerce Suites: Key Takeaways From The Forrester Wave? (Q2 2020)

Forrester's Customer Insights

In our newly published “The Forrester Wave™: B2C Commerce Suites, Q2 2020,” we evaluated the 10 most significant commerce vendors in the B2C space along 31 criteria: Adobe, BigCommerce, commercetools, Elastic Path Software, Episerver, Kibo Commerce, Oracle, Salesforce, SAP, and Sitecore.

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Predictions 2020: B2C Marketers Will Balance Cost Concerns With Customer Expectations

Forrester's Customer Insights

age of the customer B2C marketing prediction promotedEfficiency gains and improving brand affinity via customer experience will dominate B2B marketers' thinking in 2020.

B2B 25

CX Execs Rise To Power Across B2C And B2B Industries

Forrester's Customer Insights

Unprecedented Growth Chief customer officers and chief experience officers were once a small community of visionaries and practitioners pioneering customer experience (CX) across industries. But we’ve seen more than 1,000% growth in the CX executive role in just five years, and in that time, many have turned that new frontier into an established practice and […]. age of the customer culture culture change Customer Experience (CX) transformation

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Introducing The Forrester Wave™: Content Marketing Platforms For B2C Marketers, Q2 2019

Forrester's Customer Insights

“The Forrester Wave™: Content Marketing Platforms for B2C Marketers, Q2 2019” is live! In this year’s 30-criteria evaluation, we assessed and scored the nine most significant vendors: Bloomreach, Contently, NewsCred, Opal, Percolate, ScribbleLive, Sitecore, Skyword, and Sprinklr. We looked at their current offering, their strategy, and current market presence. The report shows how each provider […]. age of the customer

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The Future Of B2C Buying In Europe: May You Live In Interesting Times

Forrester's Customer Insights

The ancient Chinese curse “May you live in interesting times” might be neither ancient nor Chinese, but it’s wholly applicable to 2020. Words and phrases like “unprecedented” and “the new normal” are, well, the new normal as infection and social unrest sweep the globe.

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Meet Forrester’s New Senior Analyst Covering Performance Marketing: Nikhil Lai

Forrester Digital Transformation

According to Forrester’s Marketing Survey, 2022, more than 60% of B2C marketing decision-makers plan to increase their paid media investments in “performance” channels such as search, social, and online video. Advertising Age of the Customer B2C Marketing Media Insights

Data Clean Rooms Add Complexity To The Data Deprecation Conundrum

Forrester Digital Transformation

The flurry of changes in the advertising and marketing ecosystem driven by cookie and ID deprecation, rising walled gardens, and privacy-preserving measures, has B2C marketers scrambling for solutions to help them develop data-driven marketing strategies.

Employer Branding: The New Marketing Frontier

Forrester Digital Transformation

Age of the Customer B2C Marketing employee experience

Marketing Growth Will Accelerate In The Post-Pandemic Era

Forrester Digital Transformation

B2B Marketing B2C Marketing CMO Trends pandemicMarketing’s shift to digital and its rising importance in a rapidly changing world will lead to an acceleration in marketing investment over the next five years. But growth will vary significantly by industry.

Invest In Real-Time Interaction Management To Elevate Your Long-Term Customer Experience Strategy

Forrester Digital Transformation

Age of the Customer B2C Marketing customer experience management Customer Experience StrategyIt’s easy to conflate real-time interaction management (RTIM) with personalization tactics, but it goes far deeper.

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Join Us At CX North America To Keep Your Business Out In Front

Forrester Digital Transformation

At CX North America on June 7-9, we’re going to help customer experience professionals, B2C marketers, and digital business leaders embrace new risks, develop bold customer strategies, and execute faster than you ever thought possible.

You’re Probably Greenwashing, But You Don’t Know It

Forrester Digital Transformation

Advertising Advertising Agencies Age of the Customer B2C Marketing Brand and Communications Chief Marketing Officer Climate Action CMO Trends Customer Engagement

These Aren’t The Droids You’re Looking For: B2C Marketers And CDPs

Forrester's Customer Insights

Six months ago we started a conversation about customer data platforms (CDPs). The timing was right; CDPs were driving attention towards a historically sleepy corner of the martech universe centered around data management, gaining traction among vendors, and racking up mentions in the marketing trade press. Questions, hope, and more than a little confusion ensued. […].

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Report: 95% of businesses will make multicloud a strategic priority in 2022

Venture Beast

Cloud Data Dev Enterprise Security Software VB Home Page B2B b2c category-/Business & Industrial/Business Services category-/Computers & Electronics cloud cloud data cloud security IT teams multicloud reports scalability

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Introducing Forrester’s Employer Branding Research

Forrester Digital Transformation

Age of the Customer B2C Marketing CMO Trends

Predictions 2022: CMOs Emerge As Emboldened Business Leaders

Forrester Digital Transformation

Forrester sees 2022 as a tale of two B2C CMOs: Some will be sidelined by the likes another chief “something” officer.

Answer Four Questions Before Your Brand Jumps On The Metaverse Bandwagon

Forrester Digital Transformation

Age of the Customer B2C Marketing Chief Marketing Officer MetaverseGap is the latest brand to set up shop on Roblox. But despite what the headlines say, the brand isn’t activating in the metaverse — it doesn’t exist today. No singular immersive platform is the metaverse yet. And that’s okay.

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Twitter: Elon’s Battle Over Free Speech Is A Fight Against Content Moderation

Forrester Digital Transformation

Advertising Age of the Customer B2C Marketing Chief Marketing Officer marketing strategy Media Insights social mediaWhat will actually happen to Twitter if Musk takes over is mere speculation at best. But we do know that users are polarized.

Consumers Crave Authenticity, And CMOs Can Deliver

Forrester Digital Transformation

Age of the Customer B2C Marketing Brand and Communications Chief Marketing Officer customer experienceAs the age of misinformation and slew of dubious corporate claims threaten consumers’ trust in brands, consumers are desperate for authenticity.

Choosing An Advertising Platform For Your B2B Business

Forrester Digital Transformation

Or, are there advertising platforms that can do both and do it well enough to cover the range of B2C and B2B use cases across your company? Account-Based Marketing (ABM) Advertising B2B Marketing B2C Marketing

Report: 70% revenue increase for orgs that invest in customer engagement

Venture Beast

Business Commerce Data Data infrastructure Security b2c category-/Business & Industrial category-/Finance customer data digital customer engagement reportsData is the currency of an accelerated digital age, and the battle over customer data is reshaping the internet right now. Read More.

Takeaways From Our Latest US Online Grocery Market Review

Forrester Digital Transformation

Age of the Customer B2C Marketing digital business Retail TrendsIn our most recent online grocery snapshot with IRI, we highlight key changes in online grocery market trends.

Marketers Must Mind The Customer Journey Orchestration Gap

Forrester Digital Transformation

Age of the Customer B2C MarketingMarketers — and especially martech vendors — talk a lot about customer journeys and experiences, but they usually mean just the purchase journey as opposed to the entire customer lifecycle.

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The Ukraine War Galvanizes Consumers Into Demanding Action

Forrester Digital Transformation

Age of the Customer B2B Research B2C Marketing CMO TrendsWe are about three months into a conflict that has shaken the world. Many, such as the people of France and the UK, are on edge as the specter of war returns to haunt the European continent.

Ethical Marketing Is Never An Easy Business Decision: Join Me At CX APAC 2022

Forrester Digital Transformation

Age of the Customer B2C Marketing Brand and Communications values-based customer experienceImplementing a successful ethical marketing strategy requires careful balancing of customer value and business value. Join me at CX APAC to learn how.

Speaking Up For Ukraine: Consumers Want Businesses To Pull Out Of Russia

Forrester Digital Transformation

Age of the Customer B2B Marketing B2C Marketing Customer InsightsForrester continues to cover the increasing collision of brands and politics. We’ve even predicted that, in 2022, 10 big brands will step in where governments fail to act.

As The Abortion Debate Ramps Up, Companies Must Support The Diverse Needs Of Their Employees And Customers

Forrester Digital Transformation

Age of the Customer B2C Marketing employee experience values-based customer experience promotedThe Supreme Court’s leaked draft opinion on Roe v. Wade has intensified calls for brands to respond to the abortion debate. But your primary focus should be on your employees and your customers.