Future Of Retail: B2C Marketing And Loyalty In 2019 

Forrester IT

This week, Claudia interviewed Emily Collins, principal analyst on Forrester’s B2C marketing team and an expert in loyalty, on her contributions to the 2019 B2C marketing predictions […]. age of the customer B2C marketing loyalty online retail predictions 2019 retail

B2C 158

B2C Marketing Predictions So Far: Preference And Privacy Prove Powerful

Forrester IT

Our 2019 B2C Marketing predictions hone in on the impact of rising customer power. age of the customer B2C marketing direct to consumer predictions 2019 promotedForrester has been evangelizing the age of the customer for a decade, but the message is approaching a crescendo.

B2C 116

CX Execs Rise To Power Across B2C And B2B Industries

Forrester IT

Unprecedented Growth Chief customer officers and chief experience officers were once a small community of visionaries and practitioners pioneering customer experience (CX) across industries.

B2C 165

Introducing The Forrester Wave™: Content Marketing Platforms For B2C Marketers, Q2 2019

Forrester IT

“The Forrester Wave™: Content Marketing Platforms for B2C Marketers, Q2 2019” is live! In this year’s 30-criteria evaluation, we assessed and scored the nine most significant vendors: Bloomreach, Contently, NewsCred, Opal, Percolate, ScribbleLive, Sitecore, Skyword, and Sprinklr. We looked at their current offering, their strategy, and current market presence. The report shows how each provider […]. age of the customer

B2C 109

3 B2C Social Engagement Trends to Watch

IT Toolbox

B2C purchases are highly influenced by social media. Here are three of the hottest social engagement trends for B2C this summer. Whether it's Facebook or Foursquare, Tumblr or Twitter, you need a social engagement strategy that targets more consumers and provides you with a huge return on your investment. Create a Cross-Platform Social Engagement Strategy.

B2C 109

These Aren’t The Droids You’re Looking For: B2C Marketers And CDPs

Forrester IT

Six months ago we started a conversation about customer data platforms (CDPs).

B2C 163

4 Benefits of Creating a B2C Mobile App

IT Toolbox

Seventy-five billion apps were downloaded on Apple and Android devices in 2015, and the number of mobile app buyers in the United States is predicted to reach 85 million by 2019. As more consumers shift to mobile, you can capitalize

B2C 100

Future Of Retail: How Social Communities Will Impact Brands And Retailers In 2019

Forrester IT

B2C marketing predictions 2019 retail social marketing social media promotedHere’s what retailers and brands can expect and should focus on regarding social communities and social media for the rest of 2019.

Retail 173

A global point of view: online luxury retail

Forrester IT

B2C ecommerce global ecommerce online retail retail social commerceHow digital will change luxury retail? What are the key online luxury retail trends in the West and Asia Pacific? My colleague Michelle Beeson and I shared our point of views.

Retail 171

New Research: In Adtech, “Omnichannel” Remains in the Eye of the Beholder

Forrester IT

advertising age of the customer B2C marketing media media buying“Omnichannel” – it’s everybody’s favorite word these days. But whenever I hear it, I am reminded of the sage words of The Princess Bride’s indefatigable Inigo Montoya, “You keep using that word.

Incumbent Brands Need A DTC Strategic Plan

Forrester IT

age of the customer B2C ecommerce B2C marketing brand building consumer packaged goods (CPG) customer centricity digital marketing direct to consumer marketing & strategyDirect-to-consumer brands (DTC) are making a splash — for example, Glossier and Rent the Runway just reached unicorn status (a valuation of $1 billion or more) last week. What does this mean for incumbent brands?

Trends 131

Marketers: Manage Your Automation Portfolio

Forrester IT

age of the customer artificial intelligence (AI) automation B2B marketing B2C marketing chief marketing officer (CMO) marketing & strategy personalization robotic process automation (RPA) promoted

Predictions 2019: Consumer Power Pushes Marketers To Better Data And Experiences

Forrester IT

B2C marketing predictions 2019 b2c marketing“I get knocked down, but I get up again.” — Chumbawamba Halfway through the 20-year-long age of the customer, empowered consumers are more informed about their purchases, demand data privacy, and dictate the experiences that they want.

Ask A Flowchart: What Should I Name My Marketing AI?

Forrester IT

artificial intelligence (AI) B2C marketing enterprise marketing platforms artificial intelligence b2c marketing machine learning Marketing marketing technology MarTechArtificial Intelligence is a big deal in marketing technology.

Video: How AI is Transforming Advertising and What You Should Do About it.

Forrester IT

artificial intelligence (AI) B2C marketing AI artificial intelligence b2c marketingDid you know that artificial intelligence (AI) has infiltrated all parts of the advertising process? My guess is, probably not. But chances are, in an era of programmatic advertising where machines are making millions of decisions on billions of ad impressions every day, your advertising is being touched by AI. Awesome, right? But also risky: to your […].

Align Martech Investments With Your Digital Transformation Strategy

Forrester IT

That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report).

The FTD Lesson For Long-Standing Brands: Don’t Rest On Your Laurels

Forrester IT

age of the customer agile B2C marketing brand experience dtcFTD Gets Caught In A Terrible Game Of Pickle Century-old floral delivery stalwart FTD filed for Chapter 11, sending shivers through C-suites of venerable brands everywhere.

B2C 161

Announcing The First Forrester New Wave™ Evaluation Of Influencer Marketing Solutions

Forrester IT

Accordingly, our Forrester Analytics data shows that 75% of marketers have already implemented or are planning to implement a solution to manage this market in 2018, and seventeen percent of B2C marketers consider influencers one of […]. B2C marketing digital marketing marketing & strategy b2c marketing brand safety digital emerging technology facebook influencer influencer marketing instagram Marketing MarTech social media WaveWhat bubble?

B2C 112

Marketing Into China

Forrester IT

B2C marketing branding digital marketing globalization & localizationChina is expected to be the world’s largest consumer market in 2019. Foreign brands will continue to invest in China, but the golden age of easy growth for foreign brands is over.

Report 167

Marriott’s Bonvoy Boasts “Better” Loyalty, But Can It Deliver?

Forrester IT

age of the customer B2C marketing loyalty b2c marketing customer loyalty hospitality loyalty rewardsAfter more than two years of loyalty program limbo and “will they, or won’t they” debates, Marriott unveiled the name of its unified loyalty program: Bonvoy. This final step in the world’s largest hospitality merger brings together over 100 million members, billions of records, and 6,700 properties in over 130 countries. For Marriott, the stakes […].

The Chief Growth Officer: Proxy or Prophet?

Forrester IT

age of the customer B2C marketing chief marketing officer (CMO) prediction

B2C 162

Introducing The Consumer Tech Stack For Europe

Forrester IT

In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution.

B2C 108

Online Retail In Southeast Asia Is Expected To Reach $53 Billion By 2023

Forrester IT

We expect B2C online retail in Southeast Asia […]. B2C ecommerce ecommerce global ecommerceSoutheast Asia (including Indonesia, Singapore, Malaysia, Thailand, the Philippines, and Vietnam) is home to 574 million people.

Retail 142

Apple ITP 2.1: What It Is, What It Means, and Why It Matters

Forrester IT

advertising attribution B2C marketing digital marketing marketing & strategy marketing measurement mobile marketing privacyApple first introduced Intelligent Tracking Protection (ITP) in 2017, but the latest update (2.1)

Apple 190

Marketers – get your heads out of the clouds!

Forrester IT

adaptive brand marketing age of the customer B2C ecommerce B2C marketing brand experience chief marketing officer (CMO) customer centricity customer engagement customer experience customer experience ecosystem customer experience management customer experience strategy

B2C 146

Content, Experiences Key Focuses At Adobe Summit

Forrester IT

B2B marketing B2C marketing content marketing personalization video & teleconferencing Adobe content Marketing Nick BarberAt Adobe’s marketing conference, the company focused on content and experiences as the key differentiators for brands.

Adobe 165

Seeking Magic Moments – Why It’s Time to Tune Up Your Digital Experience Stack

Forrester IT

age of the customer B2B ecommerce B2C ecommerce customer relationship management (CRM) digital agencies digital customer experience digital transformation ebusiness strategy enterprise content management (ecm) Innovation omnichannel customer experience personalization user experience analytics Automation customer experience digital strategy innovationThe legendary R&B singer and songwriter Ben E. King got it so right in the Drifters 1960 recording of “This Magic Moment.”

B2B 301

Highlights Of Another Record-Smashing Singles’ Day

Forrester IT

B2C ecommerce B2C marketing ecommerce global ecommerce online retail retailI was in Shanghai last weekend to witness the largest 11.11 ever in history. Alibaba breaks another record with 2018 GMV reaching RMB213.5 billion ($30.8 billion), 27% higher than last year’s RMB168.3 billion ($25.3 billion). I’m excited to share some of the event highlights here: Stay tuned for the post-event report on Singles’ Day 2018.

Retail 114

Reimagine Mobile To Activate Your Total Brand Experience

Forrester IT

age of the customer B2C marketing chief marketing officer (CMO) customer experience digital business artificial intelligence augmented reality marketing strategy mobile mobile first voice

Mobile 155

The Use of Behavioral Science Has Moved Beyond Marketing

Forrester IT

customer experience design thinking b2c marketing Behavioral Economics designMarketers have been using behavioral economics to understand and exploit the irrationality of consumers long before the Golden Age of Advertising.

Voice Assistants Cannot Answer All Your Questions

Forrester IT

age of the customer B2C marketing digital marketing marketing & strategy mobile marketing search marketingLet’s be honest: There is a lot of hype around voice assistants (or, as we call them at Forrester, intelligent agents, or IAs).

B2C 157

Marketing Cloud Vendors Pick Up Where CDPs Left Off

Forrester IT

B2C marketing marketing automation marketing technologyThe last couple weeks have been an exciting time for the customer data platform (CDP) category.

Data 141

Trends In Marketing Measurement You Need To Follow In 2019

Forrester IT

B2C marketing marketing ROIMarketers are held to an ever-higher standard of accountability to ROI and business impact. But many marketers struggle to meet these expectations, hampered by long-established habits and lack of knowledge about new data- and analytics-enabled measurement approaches.

Trends 177

eCommerce Will Account for 36% of Global Fashion Retail Sales by 2022

Forrester IT

B2C ecommerce ecommerce global ecommerceFashion is the second largest retail category after grocery. The eCommerce shift is a significant, palpable movement in most economies.

CMOs Take Public Stances On Societal Issues To Tap Into Consumer Energy — Just As We Said They Would

Forrester IT

advertising age of the customer B2C marketing brand building branding loyaltyIn November 2018, we predicted that CMOs would target societal tensions to gain an advantage in competitive markets.

Energy 137