3 B2C Social Engagement Trends to Watch

IT Toolbox

B2C purchases are highly influenced by social media. Here are three of the hottest social engagement trends for B2C this summer. Whether it's Facebook or Foursquare, Tumblr or Twitter, you need a social engagement strategy that targets more consumers and provides you with a huge return on your investment. Create a Cross-Platform Social Engagement Strategy.

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Seeking Magic Moments – Why It’s Time to Tune Up Your Digital Experience Stack

Forrester IT

age of the customer B2B ecommerce B2C ecommerce customer relationship management (CRM) digital agencies digital customer experience digital transformation ebusiness strategy enterprise content management (ecm) Innovation omnichannel customer experience personalization user experience analytics Automation customer experience digital strategy innovationThe legendary R&B singer and songwriter Ben E. King got it so right in the Drifters 1960 recording of “This Magic Moment.”

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4 Benefits of Creating a B2C Mobile App

IT Toolbox

Seventy-five billion apps were downloaded on Apple and Android devices in 2015, and the number of mobile app buyers in the United States is predicted to reach 85 million by 2019. As more consumers shift to mobile, you can capitalize

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Take Your Advertising From Zero To Hero

Forrester IT

advertising age of the customer B2C marketing b2c marketingToday’s marketers are distracted by new technology and more data promising more efficient and personalized advertising. So they forget that adtech — in a vacuum — is no match for how people today consume media, interact with advertising, or think about their experiences with brands. In fact, we know that consumers’ opinions vary widely about how they […].

The Data-Driven Marketing Revolution Will Be Televised

Forrester IT

advertising B2C marketing marketing & strategy marketing methods media media buyingI recently heard L.L. Bean’s chief sales and brand officer walk through the company’s brand refresh and corresponding marketing campaign.

The Video Universe Is Expanding And Video Market Players Must Adapt

Forrester IT

advertising B2C marketing budgeting digital marketing media media buying spend analysisIn season 4 of Netflix’s BoJack Horseman, an animated series about the struggles of a former 90s-era sitcom star with same name, BoJack’s agent Princess Carolyn is pitching a new series starring BoJack.

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Why AT&T’s Acquisition of AppNexus Is A Big Deal

Forrester IT

advertising age of the customer B2C marketing digital marketing media media buying programmatic buying adtechThe rumors were swirling during the Cannes Lions Festival last week, though I don’t think I expected it to happen so fast. But it did. Yes, AT&T has acquired adtech company AppNexus, in news confirmed today. Here are the headlines, from my point of view: AT&T + Time Warner = plugs and pipes meet content. […].

Walled Garden No More: Digital China Goes Global

Forrester IT

B2C marketing chief marketing officer (CMO) digital businessAs China battles the US for global digital leadership, Chinese digital giants like Alibaba and Tencent are taking the first beachhead: Southeast Asia (SEA).

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Three Takeaways On eCommerce From My Trip To China

Forrester IT

age of the customer Asia Pacific B2C ecommerce customer experience digital business online retail retailI recently spent two weeks in China to attend an event hosted by eCommerce company JD.com for analysts and retail thought leaders.

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Amazon Flirts With Banks And Their Customers: Here’s What You Should Do

Forrester IT

Like a football team captain at a junior high dance, Amazon just sauntered up to a big group of people and started dropping hints about its sweet moves on the dance floor. Okay, that’s not exactly what’s happening here, but it sure felt like that to many bank executives who heard the […].

AI Helps Marketers Target The Right Customers, Across The Right Channels And Content At Scale

Forrester IT

artificial intelligence (AI) B2C marketing chief marketing officer (CMO) digital marketing email marketing integrated marketing (cross-channel) marketing & strategy AI ROIThere’s a sense of urgency in Asia to capitalize on AI, not only to compete but to lead globally.

The Facebook And Twitter Q2 Earnings Story: Quality Over Quantity

Forrester IT

social marketing social media b2c marketing earnings facebook social networks twitterWhat you’ll hear from the press this week: Facebook missed its earnings for the first time since 2015. But in our world, 43% YOY increase in revenue and 11% YOY increase in DAUs and MAUs is still a solid performance. Facebook continues to diversify by augmenting its core Facebook social network with ancillary products (Instagram, […].

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Changing Attitudes To Targeting Could Threaten Digital Ad Spending

Forrester IT

advertising B2C marketing digital marketing GDPR media buying personalization privacyThe balancing of the privacy-personalization paradox will be the defining dynamic impacting digital ad spending over the next several years.

Consumer Marketing 2018: Build Emotion-Powered Brands With Dipanjan Chatterjee

Forrester IT

B2C marketing brand building brand experience brand monitoring branding chief marketing officer (CMO) digital marketing marketing & strategyWHAT DO EMOTIONS HAVE TO DO WITH BRANDING STRATEGY?

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The Data Digest: The Dangerous Contradictions Of Consumer Reviews

Forrester IT

B2C marketing customer insights data insights ratings & reviewsThe American showman P.T. Barnum understood the value of online consumer reviews well before the arrival of the internet when he said, “Nothing draws a crowd quite like a crowd.”

Consumer Marketing 2018 Follow-Up: Jenny Storms Answers Your Questions

Forrester IT

B2C marketing chief marketing officer (CMO) digital strategy Marketing MarTech

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The Data Digest: Prioritize CX Investment By Understanding Empowered Consumers

Forrester IT

age of the customer B2C marketing consumer segmentation customer data customer experience index (CX Index) data insights EuropeOn paper, customer experience (CX) is about people creating memorable experiences for other people. But in reality, resonating with consumers is complex and messy.

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Get Ready To Activate Marketing Campaigns With Mobile Wallets

Forrester IT

Asia Pacific B2C marketing customer experience AliPay Apple coupons google loyalty rewards Payments Samsing wallets WeChat PayIn February 2015, Forrester predicted that the future of mobile wallets existed beyond mere payments.

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Facebook’s Latest Earnings Report Should Not Alter Marketers’ View Of Social Ad Spending

Forrester IT

advertising B2C marketing budgeting media buying social marketing social media spend analysisFacebook’s Q2 2018 earnings call was not well received by investors as evidenced by the stock’s 19 percent price drop equating to the largest-ever loss in market value in one day for a US traded company. But if you’re a marketer looking to forecast your spending on social advertising over the next several years, Facebook’s latest […].

Make Your Brand “Voice” Loud and Clear.

Forrester IT

advertising age of the customer B2C marketing brand building brand experience branding chief marketing officer (CMO) customer experience customer experience strategy digital business ebusiness strategy marketing & strategy strategy & strategic planning voice services amazon digital transformation Marketing

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The Data Digest: Millennials Call For Values-Driven Companies, But They’re Not The Only Ones Interested

Forrester IT

age of the customer B2C marketing data insights millennialsWe’ve been researching values-based consumers for several years now, and conversation in the C-suite has progressed from “Are values really important?” to “How do we strategize accordingly?”

Marketing Innovation Requires “Process, Process, Process!” (Channeling Jan Brady)

Forrester IT

chief marketing officer (CMO) marketing & strategy B2B Marketing b2c marketing innovation market imperative Marketing marketing innovation playbook processMarketing has come a long way but it is not yet customer-obsessed. To address this gap, we’re pleased to announce the launch of Forrester’s new The Marketing Innovation Playbook. It’s time for companies to undergo a marketing makeover.

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Let’s Talk Omnichannel Content At OmnichannelX

Forrester IT

B2C marketing content marketing content strategy omnichannel contentSometimes you hit a nerve as an analyst. Sometimes everyone you talk to about an issue says “Hey, that’s exactly what we’re focusing on right now! It’s a big deal for us, yeah, right now!” ” Nick Barber and I had that experience over the last several months. The issue: How far along are you on […].

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Click Summit 2018: The Future Of Experimentation Has Arrived

Forrester IT

B2C marketing marketing technology online testingThis week I was fortunate to attend, participate in, and moderate a session at Click Summit 2018 in Cary, North Carolina. Click Summit is hosted annually by Brooks Bell and her eponymous firm. As an industry analyst, I’m an event connoisseur, and Click is one of my all-time favorites. As expected, Click Summit was well […].

Marketers, You Desperately Need A New Mindset

Forrester IT

advertising age of the customer B2B marketing B2C marketing brand building brand experience communications culture customer engagement customer understanding emotion marketing & strategy

Apple’s Brand Playbook Unlocked

Forrester IT

advertising advertising agencies age of the customer Amazon B2C marketing brand building brand experience brand monitoring branding chief marketing officer (CMO) customer experience digital business digital disruption digital transformation UncategorizedDo you want to be like Apple? In 2010, Apple ranked as the 17th most valuable brand in the world. Just three years later, it had garnered the top spot and has remained there.

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Amazon’s Multi-billion Dollar Ad Business Propels Its Profitability

Forrester IT

advertising age of the customer Amazon B2C marketing ecommerce amazonYesterday, Thursday April 26, Amazon released its Q1 2018 financial results. The results? They knocked it out of the park. In fact, Jim Cramer on CNBC called it “the best quarter I’ve ever seen from a company.” ” I would argue it’s ‘the best quarter ever’ because of a little known business that Amazon has — […].

All Brands Need A Full-Fledged Digital Commerce Strategy

Forrester IT

age of the customer B2C ecommerce brand & product web sites brand experience branding digital business digital customer experience digital disruption digital marketing digital transformation ecommerce online retail retail brand commerce digital retail digital strategy

Investment Companies’ Content Fails To Inspire Trust

Forrester IT

B2C marketing content content marketing Financial Services investment companies wealth managementIf there’s any industry whose content should inspire trust, it’s that of the investment and wealth management industry. They’re asking consumers to entrust their nest eggs with them. And there are lots of eggs. PwC forecast that the mass affluent segment alone would put up to $10 trillion under management by 2020. Our analysis of […].

Master The Fundamentals Of Marketing Measurement In Asia

Forrester IT

B2C marketingMeasuring marketing results or ROI is the No. 1 challenge marketers face in Asia. To tackle this problem, 68% of marketers in Asia plan to invest more in marketing measurement. My latest report, Master The Fundamentals Of Marketing Measurement, helps marketers understand the best practices for improving their marketing measurement and the major barriers they […].

What Marketers Need To Know: Social Media Q1 2018 Roundup

Forrester IT

B2C marketing digital business social marketing social media earnings facebook Snapchat twitterQ1 2018 earnings for Twitter, Facebook, and Snap largely showed minimal impact from the recent data privacy crisis. There were no surprises: Twitter is building off its Q4 2017 momentum, Facebook continues to grow its user base, and Snap is still going through an identity crisis. For the most part, the financial markets seem to […].

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Modernize Your Martech Stack for Moments

Forrester IT

advanced analytics advertising artificial intelligence (AI) B2C marketing customer engagement customer experience management marketing automation marketing organization & culture online marketing technologyThe world is changing and with it, consumers’ expectations of experiences and communication from brands.

The GDPR Is Coming, And Marketers Must Be Ready

Forrester IT

B2C marketing customer data data management digital marketing Europe GDPR privacyEurope’s General Data Protection Regulation (GDPR) is right around the corner, going into effect on May 25. And still, the biggest question I get from marketers is, “Does it apply to me?” The simple answer is: If you offer your product or services to European subjects, the GDPR applies to you. And while many firms are […].

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