3 B2C Social Engagement Trends to Watch

IT Toolbox

B2C purchases are highly influenced by social media. Here are three of the hottest social engagement trends for B2C this summer. Whether it's Facebook or Foursquare, Tumblr or Twitter, you need a social engagement strategy that targets more consumers and provides you with a huge return on your investment. Create a Cross-Platform Social Engagement Strategy.

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Think Olympics marketing is as simple as “Go America!”? Think again.

Forrester IT

B2C marketing b2c marketing Forrester events MarketingOne of the guests I’ll be welcoming at Consumer Marketing in April is Jennifer Storms, CMO of NBC Sports Group. The other day we were chatting about how much more complicated marketing for the Olympics is than most of us would’ve expected. Here are a few things I was particularly struck by: “The Olympics” is […].

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4 Benefits of Creating a B2C Mobile App

IT Toolbox

Seventy-five billion apps were downloaded on Apple and Android devices in 2015, and the number of mobile app buyers in the United States is predicted to reach 85 million by 2019. As more consumers shift to mobile, you can capitalize

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CXEurope 2017: Introducing the Values Based Customer

Forrester IT

advanced analytics age of the customer B2C ecommerce B2C marketing brand building brand experience business intelligence business models chief marketing officer (CMO) consumer packaged goods (CPG) consumer segmentation contextual marketing customer advocacy customer analytics customer engagement customer experience customer experience ecosystem customer experience management customer experience maturity customer experience measurement customer experience strategy customer insights

Drive Creativity And CX Innovation With Employee Empathy

Forrester IT

age of the customer artificial intelligence (AI) B2C marketing brand experience chatbots customer centricity customer experience customer experience strategy employee engagement Innovation innovation management interaction & UI architecture personalization Hubspot INBOUND2017Hubspot’s INBOUND 2017 slogan emphasized “Empathy.” My expectation: it would make the case to the 21,000 people in attendance that customer empathy is critical to their engagement efforts.

Smartphones are dead. Long live smartphones!

Forrester IT

B2C marketing chief marketing officer (CMO) customer experience Apple artificial intelligence augmented reality google HTC iOS11 iPhoneX smartphonesThis week, Google announced the acquisition of key HTC assets.

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The Data Digest: The Reasons Why Millennials Embrace Sharing

Forrester IT

B2C marketing customer data data insights millennials UncategorizedI would like to introduce myself as a new data researcher at Forrester Research. Before joining Forrester, I earned my Ph.D.

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The Inflection Point for Addressable and Advanced TV Is Here Now. Really.

Forrester IT

advertising B2C marketing marketing & strategy media media buyingThe headlines have said it for years: TV is about to change. It will become more targeted. So I don’t blame you if you are a bit skeptical.

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The Data Digest: As Social Media Usage Grows, So Do Brand Woes

Forrester IT

B2C marketing social mediaLet’s face it: We all know the feeling of logging into a social networking site and reacting with myriad emotions ranging from intrigue and delight to shock and shame.

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Learn The Emotional Language Of The Digital Era

Forrester IT

B2C marketing chief marketing officer (CMO) brand energy chatbots conversational interfaces emojis emotion neuromarketing

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Bynder’s Acquisition of WebDAM for $49 Million Will Force Big Players To Innovate

Forrester IT

B2B marketing B2C marketing content marketing digital asset management (DAM) digital marketing Bynder DAM digital asset management Forrester Nick Barber WebDAMThe digital asset management (DAM) market continues to consolidate with the latest big purchase of San Mateo, CA based WebDAM by Bynder, a European player based in Amsterdam that has been expanding in the US. Consolidation signals maturity in the marketplace and that means that differentiation isn’t as easy.

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SMB Commerce Platforms Are Now A $1 Billion Market

Forrester IT

B2B ecommerce B2C ecommerce commerce solutions B2B Marketing B2C commerce ecommerceCommerce platforms provide the tools to power eCommerce, enabling online catalogs, shopping carts, and promotions. We recently published our updated Forrester Data: Commerce Platform Technology Forecast, 2016 To 2021 (Global). The market has changed considerably since we last published this forecast in December 2014. The biggest surprise? How quickly the market for SMB platforms has […].

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What To Expect At Mobile World Congress 2018?

Forrester IT

B2C marketing chief marketing officer (CMO) 5G amazon alexa AR/VR/ AI/ IoT chatbots Google Assistant Huawei marketing innovation Mobile World Congress SamsungIt’s that time of year again!

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The Data Digest: Empowered Customers Paint Their Own Future

Forrester IT

age of the customer B2C marketing brand building brand experience customer centricity customer data customer insights data insights market research social intelligence social listening & listening platforms social media

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Target Buying Shipt Won’t Make Same-Day Delivery Any Easier

Forrester IT

agile commerce B2C ecommerceTarget announced yesterday that it acquired a startup in the grocery delivery space called Shipt for $550MM yesterday. If you’re familiar with Instacart, you get the gist of Shipt. If not, think Uber for groceries—consumers place an order through Shipt and a marketplace of drivers shops for your items and delivers it to you on your […].

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Half Of Online Retail Spending Came From Marketplaces In 2016

Forrester IT

Marketplaces are taking an growing share of B2C online retail sales: Half of B2C online retail spend came from marketplaces in 2016.

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Predictions 2018: Who Will Win And Who Will Lose Across The Media Landscape

Forrester IT

advertising agencies B2C marketing digital agencies media predictionMedia, so vital to the wellbeing of the economy, has endured a turbulent year. Marketers questioned the quality of the supply chain. Agencies reorganized to reinforce their value proposition. Ad tech continued to consolidate. Publishers scrambled to make money and keep their two sets of customers – consumers and advertisers – happy. While that short […].

Media 172

US Data Management Platform Market To More Than Double In Five Years

Forrester IT

advertising B2C marketing data management platforms (DMPs) marketing technology Uncategorized data managment platform dmpUS companies continue to spend more on ad technology (adtech). In our latest Forrester Data Business Technographics® Marketing Survey, 2017, 60% of US respondents expect to increase spending on adtech this year, versus 45% last year. Almost one-quarter plan to increase adtech spending by more than 10%. With the adtech space, data management platforms (DMPs) […].

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How State Farm Turned a Marketing Tagline into an Expression of Its Corporate Values

Forrester IT

advertising B2C marketing corporate social responsibility Insurance mediaHappy 2018! I hope everyone enjoyed their holidays and had a chance to relax. As we get back to the swing of our regular routines, I have to wonder — what becomes of the season of giving? The Salvation Army bell ringers have disappeared, and cause-related marketing ads promoting companies’ charitable giving (like Subaru’s Share […].

Amazon Blends Digital and Physical Experiences At Their New Book Store

Forrester IT

Amazon B2C ecommerce ecommerce in-store marketing mcommerce online retail retail amazon digital retail in-store checkoutRecently I stopped in at the new Amazon Book store on 34th Street in Manhattan to see how Amazon is re-imagining the in-store experience.

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Luxury Brands Must Act Or Be Digitally Disenfranchised From Savvy Luxury Consumers

Forrester IT

B2C ecommerce B2C marketing brand experience buyer engagement customer engagement customer experience customer insights digital business ebusiness strategy ecommerce mobile shopping omnichannel customer experience retail digital digital strategy luxury online retail

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Digital advertising and marketing under the GDPR: A question of How, not If.

Forrester IT

advertising B2C marketing Europe privacy regulations & legislation data processing GDPR MarketingThe May 25th deadline announces a period great reckoning for data-driven marketing in Europe. The question marketers ask me most often is “Can we continue to do this…” or in other words, will this type of activity be allowed under the GDPR? But often, with this Regulation, the question is not whether you can or […].

Lost In The Dark On Marketing Measurement? We’ll Show You The Light.

Forrester IT

B2C marketing marketing measurement marketing metrics marketing mix modeling marketing ROI Uncategorized attribution Marketing Marketing Analtyics Marketing Insights Marketing Measurement Marketing Mix Modeling ROMIMarketers have a new measurement mandate: to measure effectiveness across all channels and tactics by using advanced marketing measurement techniques.

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Predictions 2018: The Year Of Breakout Marketers, And Those They Leave Behind

Forrester IT

B2C marketing brand experience customer experience prediction vendor selectionForrester’s been writing about customer obsession for nearly half a decade, but until recently, most companies merely paid lip service to it. What’s changing? Marketers’ jobs security: CMOs have the shortest tenure in the C-suite and some companies like Coca-Cola are eliminating their CMO functions altogether in favor of chief growth or customers officers. We […].

B2C 183

The Data Digest: Instagram And Snapchat Have Room For More Ads, According To Forrester Data’s US Youth Survey

Forrester IT

advertising B2C marketing data insights digital marketing marketing & strategy media media buying prediction social marketing social media

B2C 192

Amazon And Flipkart Are Expected to Record $1.2-$1.5 Billion In Sales In India’s Coming Festive Sales

Forrester IT

Amazon B2C ecommerce amazon big billion day Festive Sales Flipkart India online retailOn October 6, 2014, Flipkart launched Big Billion Day, an event that occurs within India’s festive season — a holiday period that accounts for 40% of the total sales of key brands in India.

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Introducing Forrester’s New Brand Energy Framework – Emotions Fuel Your Brand’s Energy

Forrester IT

B2B marketing B2C marketing brand experience branding chief marketing officer (CMO To most marketers, this is an age-old axiom: emotions drive brands. And emotional motivators, like pixie dust, are sprinkled by the likes of Apple, Harley, Lego, and Patagonia to create a frenzied devotion that, on a good day, can give the Star Trek fandom a run for its money. But how does one create pixie […].

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As CVS Goes Post-Digital, Walgreens Reverts to Pre-Digital

Forrester IT

advertising age of the customer B2C marketing corporate strategy digital marketing healthcare marketing & strategyFor a case study on how marketing must break from past practices, one needn’t look further than two recent announcements, one from CVS and the other from Walgreens. One company is pushing the boundaries of retail healthcare; the other is looking back a century for its marketing ideas. In this report, my colleague Shar VanBoskirk and […].

The Global Digital Marketing Gap

Forrester IT

advertising agencies artificial intelligence (AI) B2C marketing brand experience consumer mobility digital marketing globalization & localizationOver the past few years, I was lucky enough to travel to many different places: in most European countries, in the US, in Brazil, in the Middle East, in India, in Indonesia or very recently in Japan and Thailand. The digital revolution is happening all over the place and it is fascinating to see how […].

The Data Digest: Which Ads Resonate In The Weeks After Super Bowl LII

Forrester IT

advertising B2C marketing brand building customer insights social listening & listening platforms social media Super BowlIn a blog post immediately following this year’s Super Bowl, my colleague Joanna O’Connell said that ads in this year’s big game could be summed up as “trying too hard with mostly nonsensical and underwhelming results.” Of all the ads that played during the game, the winner of this year’s Try-Hard award was certainly Ram […].

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Go Ahead, Freak Out About Snap’s Earnings- For The Right Reasons

Forrester IT

advertising B2C marketing programmatic buyingThe sky is falling, right on top of Snap Inc, and the sky’s name is CPM. Since they launched their self-service, auction-based buying environment, CPMs plunged 60%. 60%!?!?!? Cue the panic, right? Not so fast. With companies like Facebook making up the competitive set, the pressure was always on Snap to not just post good […].

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Consumer Marketing 2018 Is A Can’t-Miss Event

Forrester IT

B2C marketing chief marketing officer (CMO) content marketing digital marketing North AmericaLast year marketers faced a crisis of confidence: How would you navigate the chaotic seas of our world and business context, rocked by politics and consumer upheavals you couldn’t control? This year, as businesses found their values-driven groove, marketers are facing major volume challenges: You’re responsible for—or are trying to dig up– more channels, more […].

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The Power Of Our Brand Energy Framework, Now In Your Hands

Forrester IT

B2C marketing brand building brand experience brand monitoring branding chief marketing officer (CMO) corporate strategy customer experience customer experience strategy marketing & strategy

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