Five Ways To Plan For B2B Journey Mapping Success

Forrester IT

As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”. age of the customer B2B B2B marketing customer experience measurement customer journey mapping employee journey

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After A First Date, Would Your B2B Website Get A Second?

Forrester IT

More than 500 B2B marketers told Forrester their company’s website is the most effective demand generation tactic for building awareness and increasing consideration.[i] B2B marketing content marketing customer experience B2B B2B Marketing

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Create More Video To Engage Your B2B Buyers

Forrester IT

B2B buyers are wired to deal with visual information and to remember stories. age of the customer B2B marketing sales video & teleconferencing laura ramos Nick Barber online video platforms technology videoIf a picture is worth 1,000 words, then what is a video worth? 100,000?

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Welcome to the B2B Marketing Renaissance

Forrester IT

A long time ago, Peter Drucker, a man who BusinessWeek once called the father of business management, wrote: Even though this was written a long time ago, it was still a few years before I embarked on my long career as a B2B marketer. B2B B2B marketing

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Deploy AI in B2B Sales

CEB IT

AI technology has become a companion for our daily life with one notable exception: The B2B sales organization. B2B sales especially could benefit tremendously from AI support.”. Gartner predicts that by 2020, 30% of all B2B companies will employ some kind of AI to augment at least one of their primary sales processes. AI for sales is still in its infancy, but B2B CIOs should start their path now and adapt as new trends and technologies arise,” Hansen says. “If

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First Forrester New Wave™ On B2B CDPs Sets The Bar For An Emerging Market

Forrester IT

B2B marketing customer data customer insights data management B2B Marketing customer data platform data and analyticsWoohoo!

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Shopify Buys Handshake To Boost B2B Commerce Chops

Forrester IT

Shopify is widely known as a B2C/DTC platform, and its Shopify Plus offering is aimed at a B2B audience. Handshake brings Shopify a more advanced set of B2B capabilities. Handshake was listed in “The Forrester Wave™: B2B Commerce Suites For Midsize […].

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Redefining Influencer Marketing: Key Insights For B2B Marketing Leaders

Forrester IT

B2B B2B marketing customer advocacy B2B Marketing social mediaInfluencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the far-reaching audiences of the Insta-famous.

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Define Your Payment Strategy For B2B eCommerce In China

Forrester IT

As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike. But China’s B2B eCommerce market is not as mature as the consumer space, and neither is its B2B payment.

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The B2B Analytics Portfolio: Untapped Competencies To Develop Now

Forrester IT

analytics applications B2B B2B insightsThis past year, I attended Forrester’s Data Strategy & Insights 2018 Forum. As I sat down to breakfast on the first day, I joined two attendees from a multinational package delivery and supply chain management company.

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“Crap” Content Continues To Describe B2B Marketing – Don’t Let It Describe Yours

Forrester IT

In 2013, Doug Kessler and the crew at Velocity Partners published “Crap: the single biggest threat to B2B content marketing” – a work of thought leadership genius that I still tell marketers to read today. B2B marketing buyer engagement content marketing B2B B2B Marketing content strategy

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The GDPR And The B2B Seller: Keep Calm And Sell On

Forrester IT

B2B B2B marketing sales sales enablement B2B Marketing GDPRThe European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018.

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The Future Of B2B Mobile Enterprise Services

Forrester IT

Business-to-business (B2B) ecosystems facilitate the continuous exchange of information and collaboration. Mobility will be a central enabler for these B2B digital ecosystems. Read more Categories: #B2B. B2B customer experience.

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DiscoverOrg Shakes Up B2B Data Provider Market With Acquisition Of ZoomInfo

Forrester IT

B2B marketing data provider DiscoverOrg announced on February 4th that the company is buying ZoomInfo. B2B B2B marketing customer data data servicesOur snap analysis is this is a smart move that shakes up the market and bolsters DiscoverOrg’s position in it.

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Modern (B2B) Love: Deepen Customer Relationships With Post-Sale Engagement Marketing

Forrester IT

Ah yes, anyone suffering from a chocolate hangover? Or an excess of corny romanticism? Let’s face it, we all love “love” — but with Valentine’s Day a week behind us, the last thing you probably want right now is more advice on relationships.

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Call For Participation: B2B Measurement and Analytics Providers

Forrester IT

Are you an analytics platform or service provider serving primarily B2B businesses? Does your product or service help B2B insights professionals measure their results, understand B2B customers, and drive market growth?

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Predictions 2019: B2B Marketing And Sales — Mission Possible

Forrester IT

B2B marketing customer experience customer journey customer journey mapping predictions 2019

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What’s At The End Of The B2B Buyer’s Journey? Advocacy!

Forrester IT

B2B marketing customer journey customer journey mapping customer life cycle marketing methods B2B B2B Marketing customer advocacy customer experience customer marketing customer obsession post-salePersonas and journey maps have become key tools for the modern marketer. As my colleague Lori Wizdo expertly explains: It is the job of marketing to guide the buyer through the buying journey. Becoming a journey marketer is essential in this digital age.

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Back2Basics: Why B2B Marketers Should Differentiate On Customer Experience

Forrester IT

age of the customer B2B marketing content marketing digital marketing B2B B2B Marketing customer experience customer obsession differentiation Marketing strategic messaging

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Are You Modernizing Your B2B Go-To-Market Strategies?

Forrester IT

account-based marketing (ABM) B2B marketing customer data data insights data management data quality & data governance analytics B2B Marketing big data digital strategy

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B2B Marketers Need To Establish Process Rigor (Without The Mortis)

Forrester IT

age of the customer B2B B2B Marketing Marketing Process I had the pleasure of collaborating with fellow Forrester analysts, Jessie Lui and Ryan Skinner, on the subject of marketing process – one of the lynchpin competencies in Forrester’s Marketing Innovation Playbook.

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The GDPR and The B2B Marketer: Ready or Not, Here I Come

Forrester IT

The deadline for compliance with the GDPR is May 25, 2018, but the preparations of many B2B marketers range from nonchalant to indifferent. In our research interviews and inquiries about the GDPR, we find that many B2B marketers don’t think the regulation is a relevant concern because they think the GDPR doesn’t apply to business […]. B2B B2B marketing GDPR

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How To Get Your Customers To Do Your Selling For You (Previewing Our B2B Forum)

Forrester IT

B2B marketing customer advocacy customer communication customer experience customer experience management customer experience strategy customer lifetime value (CLV) customer relationship management (CRM) B2B Marketing customer marketing“Say, Tom, let me whitewash a little.”

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Trust Must Be The Foundation Of Your B2B Digital Ecosystem

Forrester IT

As the foundation of your B2B digital ecosystem, trust has a significant impact on your bottom line as: Read more Categories: B2B. B2B CIO culture digital ecosystems identities trust values

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Back2Basics: Sharing B2B Marketing Best Practices With Mark Eardley Of Marklives.com

Forrester IT

Earlier this year, Forrester’s South African PR team approached me with an opportunity to share a bit of our B2B thought leadership worldwide. He was delighted to find a kindred-spirit in heralding a revival and reawakening in B2B […].

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CX Execs Rise To Power Across B2C And B2B Industries

Forrester IT

Unprecedented Growth Chief customer officers and chief experience officers were once a small community of visionaries and practitioners pioneering customer experience (CX) across industries.

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My Sort-Of-Fictional-But-Really-Based-On-Reality Conversations With B2B Marketers About Insights

Forrester IT

B2B marketing marketing & strategy marketing measurement marketing metrics marketing technology

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A Just-Published Forrester Wave™ Proves That B2B Commerce Suites Have All Grown Up

Forrester IT

We’ve just published “The Forrester Wave™: B2B Commerce Suites, Q3 2018,” and B2B companies, you’re in luck — you now have a viable list of options with a focus on B2B.

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Introducing the B2B IT Forum

The Investing Edge

To fill this unmet need, we are hosting a new series of meet-ups we call the B2B IT Forum , with the inaugural event taking place on June 26 th. Each B2B IT Forum will focus on a core enterprise IT topic: security, social media, mobility, big data, etc.

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Dun & Bradstreet Moves Up The Value Chain With Intent To Acquire Lattice Engines

Forrester IT

B2B marketing customer data data insights data management B2B insights B2B Marketing customer data platform customer insights data and analyticsYesterday, Dun & Bradstreet (D&B) announced its intent to acquire Lattice Engines. Both of us have covered these companies from a number of different perspectives, and we agree that the move makes sense for two primary reasons.

Mobile Highly Relevant to B2B Customers

Perficient - Digital Transformation

We commonly think that B2B customers don’t really need mobile. After all, most B2B sales are highly driven by actual sales people, with web sites supporting them through content like white papers, product information, etc. Mobile influence on B2B.

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The Future Of Sales Enablement Is The C-Suite

Forrester IT

B2B marketing sales sales enablement sales enablement automation B2B B2B Marketing marketing and sales alignment sales readinessSales enablement is poised to be a formidable engine of growth in the years to come.

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Follow The ABM Road Map To Recruit The Right Channel Partners

Forrester IT

account-based marketing (ABM) B2B B2B marketing channel partners partner & affiliate marketing partner relationship management (PRM) ABM channel marketing partner marketing

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Inaugural B2B IT Forum Tackles Cloud Security

The Investing Edge

That was very much the case Tuesday when we held our inaugural B2B IT Forum at the Microsoft NERD Center. Cloud Business Services Events Security & Compliance B2B IT Forum cloud cloud security CloudLock ContentRaven Copiun Enterprise IT NERD Center

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Announcing the October B2B IT Forum on the Internet of Things

The Investing Edge

Our next B2B IT Forum on Tuesday, October 14, 2014 will outline the current state of the IoT market and will discuss the near-term opportunities for innovative companies to embrace IoT across various industry segments. Please register to attend the B2B IT Forum here: [link].

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