The Future Of B2B Mobile Enterprise Services

Forrester IT

Business-to-business (B2B) ecosystems facilitate the continuous exchange of information and collaboration. Mobility will be a central enabler for these B2B digital ecosystems. Read more Categories: #B2B. B2B customer experience.

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Trust Must Be The Foundation Of Your B2B Digital Ecosystem

Forrester IT

As the foundation of your B2B digital ecosystem, trust has a significant impact on your bottom line as: Read more Categories: B2B. B2B CIO culture digital ecosystems identities trust values

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Trending Sources

Top H1 2017 B2B Marketing Blogs — Opening A Window Into Your World

Forrester IT

And at Forrester, the B2B marketing team is heads down, finalizing a lineup of amazing speakers and reviewing draft content for the (your) B2B Marketing 2017 forum coming up the first week of October […]. B2B marketing

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Are You A Customer-Obsessed B2B Marketer? A Sneak Peek Of Our Forum

Forrester IT

Customer-Obsessed B2B firms are 2X more likely to report revenue growth of 10% or more in the last fiscal year. B2B marketingNow there’s a headline! These firms are also more likely to have loyal customers (who spend money with them) and happier employees (who are more productive). If you’ve listened to Forrester anytime during the past […].

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Introducing the B2B IT Forum

The Investing Edge

To fill this unmet need, we are hosting a new series of meet-ups we call the B2B IT Forum , with the inaugural event taking place on June 26 th. Each B2B IT Forum will focus on a core enterprise IT topic: security, social media, mobility, big data, etc.

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The Combination of Cloud & Mobile and its Grip on B2B Automation – Part 1

The Investing Edge

The combination of Cloud and mobile is responsible for delivering next generation cloud-based solutions for B2B applications (and far beyond). Stay tuned for The Combination of Cloud & Mobile and its Grip on B2B Automation – Part 2.

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Ascent B2B IT Forum: The Paradigm of Security: Turning Cyber Threat into Opportunity

The Investing Edge

Events B2B IT Forum CIO cybersecurity Enterprise IT SecurityThe modern security landscape is becoming a competitive arms race between cyber-attackers and defenders.

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Ascent B2B IT Forum – Next-Gen Enterprise Tech: How AR & VR are Pushing New Boundaries

The Investing Edge

Last week, Ascent hosted our 9th B2B IT Forum on AR and VR as it makes its way from obscurity to mainstream. 2 016 marked the year that augmented and virtual reality (AR/VR) made it out of research and development labs and became a consumerized – and widely recognized – technology.

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Announcing the October B2B IT Forum on the Internet of Things

The Investing Edge

Our next B2B IT Forum on Tuesday, October 14, 2014 will outline the current state of the IoT market and will discuss the near-term opportunities for innovative companies to embrace IoT across various industry segments. Please register to attend the B2B IT Forum here: [link].

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Ascent B2B IT Forum – Machine Learning: How Artificial Intelligence is Invading the Enterprise

The Investing Edge

On Tuesday night at our B2B IT Forum on machine learning, our moderator, BBJ executive editor Doug Banks, began by asking our panelists from Nara Logics , Luminoso , Zaius , and RapidMiner , a simple question: what’s the difference between machine learning and AI?

Winning the New Enterprise Sales Game: This Week’s B2B IT Forum

The Investing Edge

We are very pleased that our second B2B Enterprise IT Forum was so well received. Advice Events News Software & SaaS American Tower Ascent Venture Partners B2B Fall IT Forum Hubspot Microsoft NERD Center Onaro Staples vKernel

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The Road To Customer Obsession Is Paved With Good (Data) Intentions: New Report And Webinar

Forrester IT

But for too many B2B marketers, bad data is a sad fact of life. In a recent survey, just 12% of B2B marketers told us they have “high confidence” in the accuracy of their customer data. account-based marketing (ABM) advanced analytics B2B marketing data management

Power Your Digital Ecosystems With Business Platforms

Forrester IT

" Platforms " are fast becoming all the rage in the B2B context. A big driver for platforms in the B2B context has been the success of consumer-focused platform businesses like Amazon, Uber, or Airbnb. Business platforms support: Read more Categories: B2B.

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Next B2B IT Forum – The Shift to the Cloud: Disrupting Legacy Industries

The Investing Edge

For those curious about how leveraging the cloud could transform their industry, we will host our fifth B2B IT Forum, “ The Shift to the Cloud: Disrupting Legacy Industries ” on Wednesday, February 26 at the Royal Sonesta Hotel in Cambridge, Mass.

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B2B IT Forum: How the Cloud Enables Legacy Market Disruption

The Investing Edge

Cloud Business Services Events B2B IT Forum cloud cloud security Executives from Hailo, Invaluable, CustomMade and HubCast shared stories and insight regarding how their companies are transforming legacy markets.

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Do You Want To Be A Channel Chief?

Forrester IT

B2B marketing channel partners distribution channels - ISVs OEMs & VARs alliances channel channel marketing channel sales indirect sales partners[begin sarcasm] The head of indirect channels for an organization is the best job an individual could hope for!

The Data Digest: Get Inside The Mind Of Your Changing B2B Tech Buyer

Forrester IT

Technology has become the foundation for nearly every customer experience, enabling companies to provide new sources of value to customers with each interaction. It's no surprise, then, that business leaders are shifting their mindset and their approach to technology. Specifically, tech-empowered customers and their rising expectations have led to changes in: Business priorities and areas for improvement. Who is involved in the decision-making process for tech purchases.

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Platforms Are The Foundation For New Value Creation

Forrester IT

Business and technology leaders need to prepare to platform dynamics for several reasons: Read more Categories: B2B. B2B CIO platforms value creation

How Should Insurers Unleash Their Digital Businesses? By Mastering The Digital Basics

Forrester IT

B2B ecommerce B2C ecommerce blockchain chatbots digital business digital transformation ebusiness strategy ecommerce InsuranceCanadian and US insurers have a lot on their plates this year. They’re not just grappling with extreme weather, substantial underwriting losses from all those motor vehicle claims, but also rising customer expectations and an onslaught of fintech disruptors.

Venturing Into ABM? What You Should Be Asking

Forrester IT

account-based marketing (ABM) advanced analytics B2B B2B marketing big dataIs curiosity as important as intelligence when it comes to handling complexity? Some new thinking from HBR suggests that it is — especially when handling ambiguity and change. Apparently people with a high curiosity quotient (CQ) are better at producing simple solutions to complex problems. Sounds like a good characteristic for an analyst to have.) It’s a bonus that many […].

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Introducing Forrester’s New Brand Energy Framework – Emotions Fuel Your Brand’s Energy

Forrester IT

B2B marketing B2C marketing brand experience branding chief marketing officer (CMO To most marketers, this is an age-old axiom: emotions drive brands. And emotional motivators, like pixie dust, are sprinkled by the likes of Apple, Harley, Lego, and Patagonia to create a frenzied devotion that, on a good day, can give the Star Trek fandom a run for its money. But how does one create pixie […].

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Madtech Convergence Is Ongoing – With Or Without You

Forrester IT

advertising B2B marketing B2C marketing digital marketing marketing automation marketing technology online marketing technologyFor marketers, the struggle is real: you want to provide your customers and prospects cohesive cross-channel experiences that demonstrate you actually know them (without freaking them out) — all while reducing the number of vendors in your tech stack.

Announcing the Second B2B IT Forum – “Cracking the Code in Enterprise Sales”

The Investing Edge

In June we hosted the inaugural B2B IT Forum, a new event series that focuses exclusively on rapidly emerging enterprise IT technologies.

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Forrester’s First CPQ Wave Addresses The Tech Needs Of The Empowered Buyer

Forrester IT

If you're in a B2B environment, you've undoubtedly noticed the changing behaviors of your customers in recent years. These vendors do the most to address the rising, empowered B2B buyer. Read more Categories: B2B. Application Development B2B CPQ CRM Configure Price Quote SFA Wave salesAs a result, technologies have shifted their focus to get closer to the customer and I'm not talking about just CRM or SFA.

Brand 2020: A Manifesto In Three Acts – Act I. Crisis

Forrester IT

B2B marketing B2C marketing brand building brand experience branding chief marketing officer (CMO) customer experience strategy digital marketing marketing & strategy marketing attitudes marketing methods marketing organization & cultureTHE MANIFESTO Summer is a good time for reflection. At this time of the year, many take a week or two away from the crush of meetings and deadlines to spend time with friends, family, and to dwell in the clarity beyond the grind.

Experts Tackle Enterprise Mobility at Latest B2B IT Forum

The Investing Edge

we had well over 100 folks at our most recent B2B IT Forum, and the feedback has been universally positive. Despite the monumental traffic on Tuesday night (where did that come from?!?),

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Brand 2020: Act 2. Soul-Searching

Forrester IT

B2B B2B marketing B2C marketing brand building brand experience brand monitoring branding chief marketing officer (CMO) customer experience strategy marketing & strategyA MANIFESTO IN THREE ACTS Summer is a good time for reflection. At this time of the year, many take a week or two away from the crush of meetings and deadlines to spend time with friends, family, and to dwell in the clarity beyond the grind. I spent some of this time thinking about […].

Next B2B IT Forum – Data Analytics: Making It Real

The Investing Edge

For those companies grappling with embracing a more data-driven philosophy, we will host our fourth B2B IT Forum, “ Data Analytics: Making It Real ” on Monday, September 23 at the Royal Sonesta Hotel in Cambridge, Mass.

Loose Lips Sink M&A Ships

Forrester IT

Read more Categories: #B2B. B2B EFSS Enterprise Architecture VDR collaboration email content security secure deal room virtual data roomCompanies look for merger & acquisitions opportunities to boost their growth. But when confidential information gets exposed, it throws a monkeywrench into their confidential assessments, strategies and negotiations. Recent news proves this once again.

Want to change the world? ‘Secure’ the Next Killer App in IoT

The Investing Edge

It was the first of many topics of discussion at the Ascent B2B IT Forum in Cambridge on Tuesday night. Events Internet of Things Ascent B2B IT Forum Entrepreneurs events internet of things IoT startups “What’s the next killer app in the Internet of Things?”.

Does Your Channel Run In A Silo?

Forrester IT

We know that B2B marketers have been working to break down silos for years to […]. I have spent my entire career in the channel.

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The Forrester Sales Force Automation Wave Marks A New Era In Sales Technology

Forrester IT

In our evaluation, we saw the following three trends stand out to help improve both the employee and customer experiences: Read more Categories: B2B. Application Development B2B CRM Customer Relationship Management SFA salesThe CRM market is mature and the subsection of that market focused on sales, sales force automation (SFA), is even more mature.

Mobile App Development in the Enterprise: What’s Next?

The Investing Edge

For those companies grappling with app development, management, security, and more, we will host our third B2B IT Forum, “The New Mobile Reality: App Strategies for the Enterprise,” on Tuesday, March 12 at the Microsoft NERD Center in Cambridge, Mass.