Deploy AI in B2B Sales

CEB IT

AI technology has become a companion for our daily life with one notable exception: The B2B sales organization. B2B sales especially could benefit tremendously from AI support.”. Gartner predicts that by 2020, 30% of all B2B companies will employ some kind of AI to augment at least one of their primary sales processes. AI for sales is still in its infancy, but B2B CIOs should start their path now and adapt as new trends and technologies arise,” Hansen says. “If

B2B 235

The Future Of B2B Mobile Enterprise Services

Forrester IT

Business-to-business (B2B) ecosystems facilitate the continuous exchange of information and collaboration. B2B ecosystems will play a central role for all businesses because they form the basis for redefining approaches toward innovation, knowledge management, supply-chain optimization, product development, sales, and marketing. Mobility will be a central enabler for these B2B digital ecosystems. Read more Categories: #B2B. B2B customer experience.

B2B 285
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Paxafe, which offers visibility into B2B supply chains, raises $2.25M

Venture Beast

AI Big Data Cloud Commerce Dev Enterprise Entrepreneur Mobile Transportation VB Home Page B2B business to business category-/Business & Industrial funding daily Paxafe supply chainPaxafe, a business-to-business supply chain visibility solutions provider, announced it has raised $2.25

B2B 100

How to Market to B2B Technology Buyers

CEB IT

When it comes to today’s B2B technology buyers, how you market your technology has become as important, if not more so, than what you sell. “As one B2B customer put it, ‘I appreciate a company that is able to create a customized experience to meet the needs of my company.’”

B2B 206

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

2021????B2B???????????????????

Forrester's Customer Insights

B2B???????????????????????????????????????????????????????????????????????????????????Forrester?B2B????????????????????????“????”???????. B2B????????????????????????“????”???????. Age of the Customer B2B Marketing predictions ?????? ?????? ???? 2020?????????B2B???????????????????????????????????????????????????????????????????????????????????Forrester?B2B????????????????????????“????”???????.

B2B 28

Trust Must Be The Foundation Of Your B2B Digital Ecosystem

Forrester IT

As the foundation of your B2B digital ecosystem, trust has a significant impact on your bottom line as: Read more Categories: B2B. B2B CIO culture digital ecosystems identities trust valuesFar from being a soft issue, trust underpins the management of your digital business and digital ecosystems. Trust is one of the most vital elements of any business relationship.

B2B 262

B2B Appointment Setting Strategies

Galido

Information Technology Blog - - B2B Appointment Setting Strategies - Information Technology Blog. B2B appointment setting is a skill crucial to anyone trying to generate sales for big business. Most of the sales managers depend on the B2B appointment setting in order to close a deal.

B2B 88

Five Ways To Plan For B2B Journey Mapping Success

Forrester's Customer Insights

As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”. age of the customer B2B B2B marketing customer experience measurement customer journey mapping employee journeyJourney mapping can be an energizing and eye-opening exercise in customer empathy. The most common question we receive from executives is, “How do I ensure the journey mapping process is actionable and aligned […].

B2B 112

Four Common Strategy Mistakes B2B Marketing Leaders Make

Forrester's Customer Insights

Age of the Customer B2B Marketing Chief Marketing Officer marketing strategy SiriusDecisions Research uberflip

B2B 26

Are You Ready To Step Up To B2B Marketing’s New Destiny?

Forrester's Customer Insights

As forces converge to drive B2B marketing to a higher purpose, marketing leaders must evolve from brand stewards, lead generation machines, and sales supporters in order to fulfill it. Age of the Customer B2B Marketing Chief Marketing Officer marketing strategy promoted

B2B 31

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Predictions 2021: B2B Marketers Build Digital Pathways To Distanced Businesses

Forrester's Customer Insights

The events of 2020 changed how B2B marketers engage with buyers. Age of the Customer B2B Marketing predictionLook for the transformation to continue in 2021.

B2B 41

Value Proposition for your B2B Brand

Galido

Information Technology Blog - - Value Proposition for your B2B Brand - Information Technology Blog. In this article, we have collected tips, strategies, and recommendations that will help you build your B2B brand for maximum benefit and value proposition.

B2B 88

Mobile Highly Relevant to B2B Customers

Perficient - Digital Transformation

We commonly think that B2B customers don’t really need mobile. After all, most B2B sales are highly driven by actual sales people, with web sites supporting them through content like white papers, product information, etc. B2B customers are also thought to be desk-bound, mainly accessing your B2B content through traditional desktop browsers. Recently, however, we see more and more evidence that B2B customers are equally likely to be mobile users.

B2B 73

Your Website Is Your B2B Shop Window

Forrester's Customer Insights

B2B Marketing customer experience digital business digital product management Digital TransformationHow many buyers really use the website? This was a question asked in a recent conversation with a consulting services client. It was asked in response to a critique of the website.

B2B 33

Happy B2B “Contentukkah”: Spinning The Editorial Dreidel

Forrester's Customer Insights

In the eighth post in Forrester’s 12 days of Christmas blog series, we offer the eight B2B content best practices of “Contentukkah,” the annual holiday commemorating well-written assets. B2B Marketing Content Strategy and Operations Demand and Account-Based Marketing SiriusDecisions Research

B2B 33

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

2020 B2B Marketing Practices That You Should Keep (Or Adopt) In 2021

Forrester's Customer Insights

Eager as B2B marketers may be to turn the page on 2020, there were clear positives amid the challenges. Age of the Customer B2B Marketing Chief Marketing Officer SiriusDecisions Research

B2B 46

Modern B2B Buyers Expect To Be Treated As Partners, Not Targets

Forrester's Customer Insights

To navigate successfully through the cataclysmic changes in B2B buying behaviors accelerated by the coronavirus pandemic, your organization will need to […]. B2B marketing B2B B2B buyer insights B2B Marketing

B2B 38

It’s Time Chatbots And Virtual Assistants Play A Bigger Role In The B2B Buyer Journey

Forrester's Customer Insights

With collective commute times down to zero and face-to-face meetings all but impossible, we’ve seen the B2B buyer journey become an almost exclusively digital experience.

B2B 39

How B2B CMOs Can Respond To Their CEOs’ Need For Certainty

Forrester's Customer Insights

Now more than ever, B2B marketing leaders need a strategic vision that drives their companies' growth agenda. Learn how to create a clear, actionable strategy — and join us at B2B Summit North America to dive deeper.

B2B 35

Five Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.

B2B Marketing Should Organize Around The Customer In 2020

Forrester's Customer Insights

The theme of Forrester’s “Predictions 2020: B2B Marketing And Sales” report was “accelerating response to the great expectations for the B2B buying experience.” age of the customer B2B marketing organizational design B2B B2B Marketing Predictions 2020The report made five unique calls; one of them was mine: The number of organizations with audience-based structures will more than double. Since we published the report late last year, I’ve had […].

B2B 36

B2B Marketing And Sales: Combat Digital Sameness With Video

Forrester's Customer Insights

Video has incredible power for B2B marketing and sales to deliver lots of information in a small, engaging package. Join me and my colleague Cheri Keith at TechX for our session, “Switched On: Four Must-Have Video Technologies,” to find out how to supercharge your campaigns.

B2B 50

Three Seismic Shifts In Buying Behavior From Forrester’s 2021 B2B Buying Survey

Forrester's Customer Insights

Forrester’s 2021 B2B Buying Survey, with more than 950 respondents from around the world, reveals significant changes in buying behavior. Portfolio Marketing SiriusDecisions Research Personas and Buyer Journey Mapping

B2B 42

Welcome to the B2B Marketing Renaissance

Forrester's Customer Insights

A long time ago, Peter Drucker, a man who BusinessWeek once called the father of business management, wrote: Even though this was written a long time ago, it was still a few years before I embarked on my long career as a B2B marketer. B2B B2B marketing

B2B 41

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

Oracle enhances customer experience platform with a B2B refresh

Tech Republic Cloud

Features coming to Oracle CX include selling, service, loyalty, and marketing capabilities, the company announced

B2B 113

Don’t Leave Your B2B Marketing Campaigns On Auto-Pilot

Forrester's Customer Insights

Join us at B2B Summit North America to learn how to stay aligned to market conditions and business priorities. Age of the Customer B2B Marketing Campaign Planning And Implementation Chief Marketing Officer SiriusDecisions ResearchFrom pandemics to local disasters, product innovations to mere budget cuts, it's easy for campaign plans to fall out of synch with their environment.

B2B 24

How Many Products Can A B2B Sales Rep Sell?

Forrester's Customer Insights

Learn when the strain becomes too much in this B2B Summit session preview. Mergers and acquisitions and other major changes can place enormous pressure on frontline sales organizations. Age of the Customer Sales Sales Enablement Sales Strategy SiriusDecisions Research promoted

B2B 40

B2B Martech in COVID-times

Forrester's Customer Insights

B2B 38

Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. After reading, you’ll gain insight into the following components:

15 Stats About High-Tech B2B

Perficient - Digital Transformation

CMO.com has an interesting article on some key stats in the B2B world. B2B digital leaders drive five times more revenue growth than their peers. Digital Experience b2b digital marketing marketing trendsBy that we are talking about buying software or using solutions meant for business to business rather than a consumer facing solution. Think campaign management software rather than a shopping cart. I won’t quote every single stat but here are my top three: 2.

B2B 69

Navigating Your Way Through The Maze Of B2B Marketing Data Providers

Forrester's Customer Insights

B2B Marketing Data Analysis Data Insights

B2B 35

Introducing the B2B IT Forum

The Investing Edge

To fill this unmet need, we are hosting a new series of meet-ups we call the B2B IT Forum , with the inaugural event taking place on June 26 th. Each B2B IT Forum will focus on a core enterprise IT topic: security, social media, mobility, big data, etc. Events News Ann Halford B2B IT Forum CloudLock ContentRaven Copiun Enterprise IT John Stafford NERD Center Raytheon Staples Webinno As a VC firm focused on technology, it’s no accident we’re located in the heart of Boston.

B2B 110

B2B Leaders Will Find CX North America Literally And Virtually Stimulating

Forrester's Customer Insights

Learn how we'll help firms master B2B customer experience at the CX North America live virtual experience on June 16-18, 2020. Age of the Customer B2B CX B2B marketing customer centricity customer experience customer experience management promoted

B2B 36

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

It’s Time To Crack The B2B Sales Gender Diversity Code

Forrester's Customer Insights

Although women make up more than half of the global workforce, they represent fewer than one-third of all B2B sales and one-quarter of all B2B tech sales roles. While gender diversity in B2B sales is severely lacking, company […].

B2B 33

The 10 Best Ways To Spend Your B2B Paid Media Budget In 2021

Forrester's Customer Insights

Advertising B2B Marketing Demand and Account-Based Marketing SiriusDecisions ResearchWhat are the best ways to spend your paid media budget in the new year? Here are 10 ideas you can explore, test, or implement depending on your organization’s level of paid media emphasis and sophistication.

B2B 46

Creating a B2B Brand Using an Emotion-Based Approach

Galido

Information Technology Blog - - Creating a B2B Brand Using an Emotion-Based Approach - Information Technology Blog. In this article, we have collected tips, strategies, and recommendations that will help you build your B2B brand for maximum benefit. Features of Creating a B2B Brand.

B2B 88

Leadspace raises $46 million to bring big data insights to B2B sales

Venture Beast

Leadspace, a customer data platform that uses AI and big data to help sales and marketing teams engage with clients, has raised $46 million. Read More.

B2B 113

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.