Call For Participation: B2B Measurement and Analytics Providers

Forrester IT

Are you an analytics platform or service provider serving primarily B2B businesses? Does your product or service help B2B insights professionals measure their results, understand B2B customers, and drive market growth?

B2B 130

Back2Basics: Why B2B Marketers Should Differentiate On Customer Experience

Forrester IT

age of the customer B2B marketing content marketing digital marketing B2B B2B Marketing customer experience customer obsession differentiation Marketing strategic messaging

B2B 131

B2B Marketers Need To Establish Process Rigor (Without The Mortis)

Forrester IT

age of the customer B2B B2B Marketing Marketing Process I had the pleasure of collaborating with fellow Forrester analysts, Jessie Lui and Ryan Skinner, on the subject of marketing process – one of the lynchpin competencies in Forrester’s Marketing Innovation Playbook.

B2B 131

The Future Of B2B Mobile Enterprise Services

Forrester IT

Business-to-business (B2B) ecosystems facilitate the continuous exchange of information and collaboration. Mobility will be a central enabler for these B2B digital ecosystems. Read more Categories: #B2B. B2B customer experience.

B2B 198

My Sort-Of-Fictional-But-Really-Based-On-Reality Conversations With B2B Marketers About Insights

Forrester IT

B2B marketing marketing & strategy marketing measurement marketing metrics marketing technology

B2B 144

Mobile Highly Relevant to B2B Customers

Perficient - Digital Transformation

We commonly think that B2B customers don’t really need mobile. After all, most B2B sales are highly driven by actual sales people, with web sites supporting them through content like white papers, product information, etc. Mobile influence on B2B.

B2B 63

Salesforce Nicely Rounds Out Its B2B CRM With CloudCraze

Forrester IT

On March 12, Salesforce announced its intent to acquire CloudCraze, a B2B eCommerce application. This savvy and long-anticipated move nicely rounds out its broad CRM portfolio and supports B2B customers through their engagement journey. This eCommerce application is a fundamentally different one than Salesforce’s B2C eCommerce acquisition of Demandware. This is because B2C engagement is […]. CRM applications customer engagement customer experience ecommerce

B2B 111

ABM: Just Another Name For Go-To-Market Planning And Execution?

Forrester IT

Top B2B marketing leaders think carefully and thoroughly about which markets represent the best fit for their offerings. Account-based marketing (ABM) is the most recent embodiment of this practice – what is generally called go-to-market strategy. Old timers (like me!)

B2B 167

6 Metrics That Matter For B2B Marketers And 6 Bonus Fun Facts

Forrester IT

In 2017, 92% of global B2B marketing decision makers said that improving the ROI of marketing or effectiveness of marketing would be among their top marketing initiatives over the 12 months that followed. Turns out this was a bit of a pickle, because 77% of the same group of respondents said that lacking the ability […

B2B 119

Salesforce DMP, Financial Services Cloud & B2B Analytics Intro

Perficient - Digital Transformation

B2B Marketing Analytics Demo. B2B Marketing Analytics Demo. With B2B Marketing Analytics, you can see the impact of your marketing, without needing a data scientist. Must-Know Salesforce Updates. What You Need to Know About Financial Services Cloud.

B2B 52

Two Important Video Questions Answered

Forrester IT

There’s a great opportunity for B2B marketers to use video to help distill and showcase their company’s big ideas. In our report A Blueprint For Successful B2B Video Marketing we outline 3 steps that marketers […]. B2B B2B marketing content marketing video & teleconferencing B2B Marketing Forrester Nick Barber strategy technology video

Video 114

What Question Must Your Messaging Answer?

Forrester IT

Account-based marketing (ABM), demand generation, social selling, channel marketing, go-to-market strategy, marketing mix, campaign execution and almost anything that today’s B2B marketer worries about hinges on having relevant content that engages your buyers.

B2B 158

Introducing the B2B IT Forum

The Investing Edge

To fill this unmet need, we are hosting a new series of meet-ups we call the B2B IT Forum , with the inaugural event taking place on June 26 th. Each B2B IT Forum will focus on a core enterprise IT topic: security, social media, mobility, big data, etc.

B2B 130

B2B IT Forum: How Cybersecurity is being handled today and a look ahead

The Investing Edge

Events Ascent B2B IT Forum B2B IT Forum cloud CloudLock cybersecurity IT Forum SecurityWith all companies now targets of cyber-attacks, and the average cost of a successful attack rising to $4 million, the demand for security talent is at an all-time high.

B2B 130

Announcing the October B2B IT Forum on the Internet of Things

The Investing Edge

Our next B2B IT Forum on Tuesday, October 14, 2014 will outline the current state of the IoT market and will discuss the near-term opportunities for innovative companies to embrace IoT across various industry segments. Please register to attend the B2B IT Forum here: [link].

B2B 158

15 Stats About High-Tech B2B

Perficient - Digital Transformation

CMO.com has an interesting article on some key stats in the B2B world. B2B digital leaders drive five times more revenue growth than their peers. Digital Experience b2b digital marketing marketing trendsBy that we are talking about buying software or using solutions meant for business to business rather than a consumer facing solution. Think campaign management software rather than a shopping cart. I won’t quote every single stat but here are my top three: 2.

B2B 46

Inaugural B2B IT Forum Tackles Cloud Security

The Investing Edge

That was very much the case Tuesday when we held our inaugural B2B IT Forum at the Microsoft NERD Center. Cloud Business Services Events Security & Compliance B2B IT Forum cloud cloud security CloudLock ContentRaven Copiun Enterprise IT NERD Center

B2B 130

B2B IT Forum: How the Cloud Enables Legacy Market Disruption

The Investing Edge

Cloud Business Services Events B2B IT Forum cloud cloud security Executives from Hailo, Invaluable, CustomMade and HubCast shared stories and insight regarding how their companies are transforming legacy markets.

B2B 141

The Combination of Cloud & Mobile and its Grip on B2B Automation – Part 2

The Investing Edge

But for those who don’t see the significance of this combination, who feel traditional B2B software will now just be hosted in the cloud and accessible on your smart phone, let’s probe deeper…. Cloud Mobile B2B cloud mobile

B2B 130

Next B2B IT Forum – Data Analytics: Making It Real

The Investing Edge

For those companies grappling with embracing a more data-driven philosophy, we will host our fourth B2B IT Forum, “ Data Analytics: Making It Real ” on Monday, September 23 at the Royal Sonesta Hotel in Cambridge, Mass.

B2B 130

Ascent B2B IT Forum: The Paradigm of Security: Turning Cyber Threat into Opportunity

The Investing Edge

Events B2B IT Forum CIO cybersecurity Enterprise IT SecurityThe modern security landscape is becoming a competitive arms race between cyber-attackers and defenders.

B2B 130

Next B2B IT Forum – The Shift to the Cloud: Disrupting Legacy Industries

The Investing Edge

For those curious about how leveraging the cloud could transform their industry, we will host our fifth B2B IT Forum, “ The Shift to the Cloud: Disrupting Legacy Industries ” on Wednesday, February 26 at the Royal Sonesta Hotel in Cambridge, Mass.

B2B 141

Global Marketing Automation Spending Will Reach $25 Billion By 2023

Forrester IT

B2B marketing B2C marketing integrated marketing (cross-channel) marketing automation marketing resource management (MRM) B2B Marketing b2c marketing CCCM content marketing l2rm Marketing Marketing Automation MRM RTIM TCMA Through-ChannelMarketers today are managing more channels, more content, and more data, while delivering vast quantities of personalized content quickly around the globe.

B2C 108

These Are the 3 Most Lucrative B2B Lead-Generation Channels Right Now

IT Toolbox

Email, organic search and social media are the three most lucrative B2B lead-generation channels right now, according to a recent study. Research from the Emeryville, California-based digital marketing agency DemandWave found these channels drive

B2B 116

Even in 2017, physical mailers still matter in B2B sales

IT Toolbox

Yes, believe it or not even in this digital age, high-impact mailers still represent an important part of the sales process. Direct mailers like printed or hand-written notes or cards, or gift cards, are a means of initiating a conversation with a new prospect, following up after a meeting, or onboarding a new customer. Research carried out by Utah-based InsideSales.com has demonstrated

B2B 135

Power Your Digital Ecosystems With Business Platforms

Forrester IT

" Platforms " are fast becoming all the rage in the B2B context. A big driver for platforms in the B2B context has been the success of consumer-focused platform businesses like Amazon, Uber, or Airbnb. Business platforms support: Read more Categories: B2B.

B2B 180

Winning the New Enterprise Sales Game: This Week’s B2B IT Forum

The Investing Edge

We are very pleased that our second B2B Enterprise IT Forum was so well received. Advice Events News Software & SaaS American Tower Ascent Venture Partners B2B Fall IT Forum Hubspot Microsoft NERD Center Onaro Staples vKernel

B2B 151

Optimize B2B Sales by Staying Equipped with the Right Technological Tools

IT Toolbox

Typically, companies rally most efforts to individual customers' sales while neglecting the B2B sales. The main reason of owning a business is to make money, which is why business owners work tirelessly in search of ways to increase sales. Times have evolved, and business owners are looking for ways to optimize

B2B 100

Ascent B2B IT Forum – CX in the Age of Innovation: The Convergence of Digital & Physical

The Investing Edge

Last week, we hosted our 10th B2B IT Forum where we explored customer experience in the age of innovation.

B2B 130

Ascent B2B IT Forum – Secrets to a Successful Startup/Corporate Relationship

The Investing Edge

We explored secrets to successful startup/corporate relationships last week at Ascent’s B2B IT Forum , with a panel of experts from LogMeIn , PTC , Aqua Security , Carbonite and CloudLock. The post Ascent B2B IT Forum – Secrets to a Successful Startup/Corporate Relationship appeared first on Ascent Venture Partners.

B2B 100

Operators urged to find compelling B2B use cases for 5G

Computer Weekly

5G has the capability to bring froward a number of use cases for the business-to-business sector, says Innovate UK

B2B 115

The Data Digest: Get Inside The Mind Of Your Changing B2B Tech Buyer

Forrester IT

Technology has become the foundation for nearly every customer experience, enabling companies to provide new sources of value to customers with each interaction. It's no surprise, then, that business leaders are shifting their mindset and their approach to technology. Specifically, tech-empowered customers and their rising expectations have led to changes in: Business priorities and areas for improvement. Who is involved in the decision-making process for tech purchases.

B2B 170

Ascent B2B IT Forum – Machine Learning: How Artificial Intelligence is Invading the Enterprise

The Investing Edge

On Tuesday night at our B2B IT Forum on machine learning, our moderator, BBJ executive editor Doug Banks, began by asking our panelists from Nara Logics , Luminoso , Zaius , and RapidMiner , a simple question: what’s the difference between machine learning and AI?