2017 Predictions: Big Data, Digital, and Virtual Care Key to Engage Healthcare’s Empowered Consumer
Forrester IT
NOVEMBER 4, 2016
The healthcare industry is changing rapidly as its consumers begin to demand more of the organizations from whom they receive care and insurance. In 2015, we saw the first big signal that the health insurance industry is pivoting from B2B to B2C-whether they're ready or not-as the percent of business served by group contracts dropped to 48%.
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