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Value Proposition for your B2B Brand

Galido

You are in good hands with Allstate” promotes an image of security and protection. As businesses build their brands, they must focus on the needs of their target customers and how that need can be met by their products or services. B2B brands can take lessons from other B2C brands. In turn, sales increase and so does loyalty.

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Creating a B2B Brand Using an Emotion-Based Approach

Galido

Thus, “You are in good hands with Allstate” promotes an image of security and protection. As businesses build their brands, they must focus on the needs of their target customers and how that need can be met by their products or services. B2B brands can take lessons from B2C brands. In turn, sales increase, but so does loyalty.

B2B 94