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Value Proposition for your B2B Brand

Galido

You are in good hands with Allstate” promotes an image of security and protection. B2B brands can take lessons from other B2C brands. If you focus on profit, then real numbers and comparisons are the best components of your strategy. There’s a reason why banks often use the color green – it emotes security and money.

B2B 94
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Creating a B2B Brand Using an Emotion-Based Approach

Galido

Thus, “You are in good hands with Allstate” promotes an image of security and protection. B2B brands can take lessons from B2C brands. If you focus on profit, then real numbers and comparisons are the best components of your strategy. There’s a reason why banks often use the color green – it emotes security and money.

B2B 94