The New Era Of Marketing Strategy

Forrester IT

As marketing strategy changes and marketing resources shift, so do consumers and customer loyalty — today, consumers use more devices, ad blockers and other privacy protection tools, and still have increasingly sophisticated customer […].

Brands Must Revamp Digital Commerce Strategy

Forrester IT

The following video shares highlights from research by myself and fellow colleagues, evaluating how brand manufacturers digital commerce strategies must evolve. […]. Should all brand sell directly to customers online? How should brands work with marketplaces?

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The Art of the One Page Strategy

CEB IT

As the CIO becomes more involved shaping the future of an enterprise, it is time to become more involved in the strategy. “If Read more: How CIOs Can Ensure a Seat at the Strategy Table. Begin the strategy. Look at the strategy through stakeholders’ eyes.

Creating A Successful Pricing Strategy As An IoT Business

CTOvision

Read Nathan Shinn explain how you can implement a successful pricing strategy for the Internet of Things business on Forbes : The appeal of the internet of things (IoT) remains strong for businesses.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

The Insights Beat: Save Your Data Strategy From A Nosedive

Forrester IT

Is Your Data Strategy Lacking? (Jeremy Vale and Paolo Santamaria contributed to this post.)

Challenges to Consider While Implementing Big Data Strategy in Manufacturing

CTOvision

We have seen multiple waves of the industrial revolution in the last 200 years. With the current fourth industrial revolution, all things are getting connected to the internet including machinery […].

Haier’s Adaptive Strategy Wins In The Face Of COVID-19 Challenges

Forrester IT

Age of the Customer CIO insights digital transformation emerging technology IOT platforms Adaptive StrategyThe world post-COVID-19 is uncharted territory. We can agree, however, that the pace of change will remain significantly high, and so will the level of uncertainty.

6 Steps for Planning a Cloud Strategy

CEB IT

Many organizations are now focused on cloud-first strategies as they turn their attention to advancing the use of cloud services across the business. If you have not developed a cloud-first strategy yet, you are likely falling behind your competitors. Gartner recommends that organizations continue to mature their cloud-first strategies — where the cloud is primary, prioritized and promoted. Develop a cloud-first and multicloud strategy.

Leverage Forrester’s Business Strategy Workshops To Accelerate Digital Transformation

Forrester IT

Watch the video below to learn how Forrester is leveraging design thinking in our business strategy workshops to help executives unlock customer value. corporate strategy digital business digital transformation ebusiness strategyLooking for help with rethinking your current business model? Accelerate your own digital transformation by booking an inquiry or by checking out my research here.

AI’s Impact on Data Protection Strategies

CTOvision

Read Adrian Moir take a look at how artificial intelligence impacts data protection strategies of businesses on Information Week : AI and machine learning are nothing new.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Elements Of Reputation: Traits That Indicate A Thoughtful Tech GTM Strategy

Forrester IT

How can enterprise buyers gauge if their vendor partner has a robust internal strategy and thus […]. How do you build reputation? How do you gain trust and sustain it? These questions are as fundamental for every organization as it is for every individual personally.

Future-Proof Your Application Strategy

CEB IT

The post Future-Proof Your Application Strategy appeared first on Smarter With Gartner. A leading retail bank in India recently revamped its consumer application. Within three days, bank customers downloaded the app 100 million times.

How CIOs Can Ensure a Seat at the Strategy Table

CEB IT

Monika Sinha , Vice President Analyst, Gartner, says information and technology are considered too late in the strategy process in many enterprises. Once your ambition is clear, appropriately position IT at the heart of your business strategy. “IT The traditional “wait and respond” approach to enterprise strategy — the business strategy is finalized, the CIO reviews the strategy for IT’s contribution and an IT strategy is developed in response — is no longer viable.

Data Strategy and Insights Forum: Data Governance Goes Ambient with a Digital Strategy

Forrester IT

data governance data management data strategy Forrester eventsData governance is good for you, they said. Data governance de-risks your business, they said. Data should be owned by the business, they said. How’s that working for you?

DX Platform: Strategy, Software, or both?

Forrester IT

In the past two business days, my colleagues and I have published the Q3, 2019 iterations of our Digital Experience Platform NowTech and Wave (big sigh of relief, and huge thank you to everyone who supported this research!).

What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.

3 Ways to Keep Managers Aligned With Corporate Strategy

CEB IT

Recent Gartner polls of strategy leaders reveal that slow strategy execution is a top challenge for 2019, but keeping everyone on the same page in today’s large and complex organizations is a distinct obstacle. . 70% of chief strategists express little confidence in their ability to close the gap between strategy and execution. As companies pursue more ambitious and transformational strategies , closing this gap is becoming paramount.

Define Your Payment Strategy For B2B eCommerce In China

Forrester IT

Multinationals that want to develop their B2B online commerce business in China will need to clearly define their strategy, including what payment solutions […]. As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike.

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Why a Master Data Strategy Is Key to Digital Transformation

Information Week

Find out why deploying an effective master data strategy across an enterprise is an important foundation to building a successful digital transformation journey

Employee Personas Strengthen Your EX Strategy

Forrester IT

It’s an exciting time to join Forrester as CX culture analyst. My colleagues are thought leaders at the forefront of customer experience (CX), as well as employee experience (EX).

Serverless and Containers: How to Choose the Right Application Strategy

Speaker: Tolga Tarhan, Senior Vice President, GM AWS Services at Onica

When it comes to the modern tech stack, one of the fastest changing areas is around containers, serverless, and choosing the ideal path to cloud native computing. How do you as a technology leader point your team in the right direction, especially given how quickly this is evolving?

Digital Myth No. 4: Your Company Needs A Digital Strategy

Forrester IT

When your CEO asks you for your digital strategy, you could go away and huddle up with your team for a month and produce some voluminous document full of TLAs only to have it sit on the shelf for the next two years. Instead, simply give your CEO a copy of your business strategy.

A Guide To 5G Strategy

Forrester IT

The hype around 5G is growing.

Data Strategy & Insights 2019: Reimagine To Reinvent

Forrester IT

Discover the themes and topics we'll be tackling at this year's Data Strategy & Insights Forum. advanced analytics analytics applications artificial intelligence (AI) customer analytics data insights data management data quality & data governance predictive analytics privacy web analytics promoted

Worldwide Country AI Strategies and Competitiveness 2020

CTOvision

The race for competitive advantage in artificial intelligence (AI) is not just the domain of companies and organizations.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Make Room For Public Clouds In Your Industrial IoT Strategy

Forrester IT

Not too long ago, executives from manufacturing and related industries would not consider running their internet of things (IoT) initiatives from a cloud. It’s hard to find one who doesn’t enthusiastically embrace some role for the public cloud.

The Doctor-Patient Relationship Must Be The Cornerstone Of Your Digital Transformation Strategy

Forrester IT

age of the customer change management core tech strategy customer experience management employee experience experience design (XD) healthcareElectronic health records (EHRs) have decimated physician productivity, while patient satisfaction remains stagnant.

Is Your Data Strategy Ready To Keep Up?

Forrester IT

I remember a few years ago when, as enterprise architects, we sat around in the office of the VP of architecture and planned our data strategy on the whiteboard.

There’s No “Data Strategy” — Align Insights Priorities To Your Business Strategy

Forrester IT

Greetings from sunny but cold Orlando, where the inaugural Forrester Data Strategy & Insights Forum just wrapped up. During the event, I spent time with a seasoned data professional who joined me as a panelist in my session and who took advantage of the wealth of wisdom dispensed in keynotes and deep dives throughout the event. […

Microservices: The Dark Side

Speaker: Prem Chandrasekaran

A few years ago, Barclays embarked on a journey to migrate its legacy services to a modern tech stack with the objective of achieving a high level of scale, resilience, and reliability. During the incremental, iterative move towards an ecosystem of focused, distributed services, it’s fair to say that the company discovered the challenges of distributing objects. Join us for an episode you can’t miss if you’re finding it a lot harder to architect in practice than in theory, and learn how you can shed light on the dark side of microservices.

Are You Modernizing Your B2B Go-To-Market Strategies?

Forrester IT

account-based marketing (ABM) B2B marketing customer data data insights data management data quality & data governance analytics B2B Marketing big data digital strategy

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A Timeline Guide For Your 5G Strategy

Forrester IT

The rollout of 5G is much more evolutionary than the rollout scenarios of previous cellular standards. age of the customer 5G carrier networking telco Telecommunications

Technology GMs: Adjust Your Product Strategies and Vision for COVID-19

CEB IT

Technology general managers (GMs) must reset their product vision, strategy and plans to account for this new reality. Here are the ways that technology GMs can adjust their product visions and strategies in response to COVID-19.

How To Incorporate AI Into Your 2020 Healthcare Strategy

Forrester IT

With 2020 on the horizon, leading healthcare organizations (HCOs) are starting their strategic planning. Forrester’s latest data shows more than half of healthcare purchase influencers are planning new or increased investment in AI tools over the next 12 months.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

Keep Business Strategy Current as Conditions Change

CEB IT

Digital business moves so quickly that CIOs often find their tried-and-true methods of creating and updating strategy no longer applies. Organizations may find that their strategy is out-of-date as soon as it is published,” says Ian Cox , Senior Director Analyst, Gartner, “and they may delay creating or refreshing a strategy as they cannot afford — or justify — the time and resources required for such a large, one-off exercise.”.

Voice Of The Attendee: Data & Analytics Strategy, AI/ML, CX And Growth

Forrester IT

It’s T minus two weeks to Forrester’s 2nd Data Strategy & Insights Forum in Austin, TX. Over 300 data and analytics leaders will gather to share, learn and get inspired! For those of you who have already registered and planning to attend, you answered one key question during the registration process: What is your top […].

Reignite Your Workforce Strategy With Adaptive Talent Management

Forrester IT

Confronted with the need to realign, reskill, or retain talent, the COVID-19 pandemic has confirmed what many organizations feared (and knew): Yesterday’s approaches to talent management do not support today’s future-of-work strategies.

So What is CX Strategy Anyway?

Forrester IT

Talk to 10 different customer experience (CX) professionals and you may get 10 different definitions of what a CX strategy is and what it does. One CX professional from a company with more than $65 billion of funds under management confided in us, “[When we started], we didn’t even know what a CX strategy was […].

Best Practices for Accelerating the Sales Process

This eBook takes a look at three headache-free strategies you can employ today to accelerate selling the right way. Read on to learn how to adopt specific workflows and approaches that append your existing processes to deliver value to your prospects and internal counterparts.