The New Era Of Marketing Strategy

Forrester IT

As marketing strategy changes and marketing resources shift, so do consumers and customer loyalty — today, consumers use more devices, ad blockers and other privacy protection tools, and still have increasingly sophisticated customer […].

The Art of the One Page Strategy

CEB IT

As the CIO becomes more involved shaping the future of an enterprise, it is time to become more involved in the strategy. “If Read more: How CIOs Can Ensure a Seat at the Strategy Table. Begin the strategy. Look at the strategy through stakeholders’ eyes.

Brands Must Revamp Digital Commerce Strategy

Forrester IT

The following video shares highlights from research by myself and fellow colleagues, evaluating how brand manufacturers digital commerce strategies must evolve. […]. Should all brand sell directly to customers online? How should brands work with marketplaces?

6 Steps for Planning a Cloud Strategy

CEB IT

Many organizations are now focused on cloud-first strategies as they turn their attention to advancing the use of cloud services across the business. If you have not developed a cloud-first strategy yet, you are likely falling behind your competitors. Gartner recommends that organizations continue to mature their cloud-first strategies — where the cloud is primary, prioritized and promoted. Develop a cloud-first and multicloud strategy.

The Six Principles of Persuasion

Speaker: Michael Carducci, CTO, Mago:Tech

The Insights Beat: Save Your Data Strategy From A Nosedive

Forrester IT

Is Your Data Strategy Lacking? (Jeremy Vale and Paolo Santamaria contributed to this post.)

How CIOs Can Ensure a Seat at the Strategy Table

CEB IT

Monika Sinha , Vice President Analyst, Gartner, says information and technology are considered too late in the strategy process in many enterprises. Once your ambition is clear, appropriately position IT at the heart of your business strategy. “IT The traditional “wait and respond” approach to enterprise strategy — the business strategy is finalized, the CIO reviews the strategy for IT’s contribution and an IT strategy is developed in response — is no longer viable.

Align Martech Investments With Your Digital Transformation Strategy

Forrester IT

Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences.

Data Strategy & Insights 2019: Reimagine To Reinvent

Forrester IT

Discover the themes and topics we'll be tackling at this year's Data Strategy & Insights Forum. advanced analytics analytics applications artificial intelligence (AI) customer analytics data insights data management data quality & data governance predictive analytics privacy web analytics promoted

Keep Business Strategy Current as Conditions Change

CEB IT

Digital business moves so quickly that CIOs often find their tried-and-true methods of creating and updating strategy no longer applies. Organizations may find that their strategy is out-of-date as soon as it is published,” says Ian Cox , Senior Director Analyst, Gartner, “and they may delay creating or refreshing a strategy as they cannot afford — or justify — the time and resources required for such a large, one-off exercise.”.

DX Platform: Strategy, Software, or both?

Forrester IT

In the past two business days, my colleagues and I have published the Q3, 2019 iterations of our Digital Experience Platform NowTech and Wave (big sigh of relief, and huge thank you to everyone who supported this research!).

Leverage Forrester’s Business Strategy Workshops To Accelerate Digital Transformation

Forrester IT

Watch the video below to learn how Forrester is leveraging design thinking in our business strategy workshops to help executives unlock customer value. corporate strategy digital business digital transformation ebusiness strategyLooking for help with rethinking your current business model? Accelerate your own digital transformation by booking an inquiry or by checking out my research here.

How To Incorporate AI Into Your 2020 Healthcare Strategy

Forrester IT

With 2020 on the horizon, leading healthcare organizations (HCOs) are starting their strategic planning. Forrester’s latest data shows more than half of healthcare purchase influencers are planning new or increased investment in AI tools over the next 12 months.

Define Your Payment Strategy For B2B eCommerce In China

Forrester IT

Multinationals that want to develop their B2B online commerce business in China will need to clearly define their strategy, including what payment solutions […]. As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike.

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Employee Personas Strengthen Your EX Strategy

Forrester IT

It’s an exciting time to join Forrester as CX culture analyst. My colleagues are thought leaders at the forefront of customer experience (CX), as well as employee experience (EX).

Data Strategy and Insights Forum: Data Governance Goes Ambient with a Digital Strategy

Forrester IT

data governance data management data strategy Forrester eventsData governance is good for you, they said. Data governance de-risks your business, they said. Data should be owned by the business, they said. How’s that working for you?

Join Us At Forrester’s Data Strategy & Insights 2019 Forum

Forrester IT

We’ll help you get there at this year’s Data Strategy & Insights Forum in Austin, Texas. data and analytics leader, you have the means?to?help?your your company reimagine?your your business. There’s an opportunity for you to become a meaningful change agent in your organization. Not sure where or how to start? Reimagine To Reinvent In most organizations, data […]. age of the customer

5 Risk Mitigation Strategies for Agile Teams

Social, Agile and Transformation

I find that agile teams, because they are agile, may leave behind fundamental-to-IT risk mitigation strategies that can make sprints, releases, and application development more reliable and robust.

Agile 166

A Guide To 5G Strategy

Forrester IT

The hype around 5G is growing.

Intel Security shifts channel strategy

Computer Weekly

Intel Security adjusts its channel strategy in response to a market shift towards services-based security

Intel 176

Digital Myth No. 4: Your Company Needs A Digital Strategy

Forrester IT

When your CEO asks you for your digital strategy, you could go away and huddle up with your team for a month and produce some voluminous document full of TLAs only to have it sit on the shelf for the next two years. Instead, simply give your CEO a copy of your business strategy.

There’s No “Data Strategy” — Align Insights Priorities To Your Business Strategy

Forrester IT

Greetings from sunny but cold Orlando, where the inaugural Forrester Data Strategy & Insights Forum just wrapped up. During the event, I spent time with a seasoned data professional who joined me as a panelist in my session and who took advantage of the wealth of wisdom dispensed in keynotes and deep dives throughout the event. […

Strategies for Securing Nonprofit Networks

Doctor Chaos

Nonprofits often think about how to attract more volunteers or achieve a greater reach with their fundraising initiatives. However, getting targeted by cybercriminals is a possibility that may not come up for discussion.

Is Your Data Strategy Ready To Keep Up?

Forrester IT

I remember a few years ago when, as enterprise architects, we sat around in the office of the VP of architecture and planned our data strategy on the whiteboard.

Why Organizations Choose a Multicloud Strategy

CEB IT

In organizations like this, the decision to use a multicloud strategy is clear. Most organizations adopt a multicloud strategy out of a desire to avoid vendor lock-in or to take advantage of best-of-breed solutions,” he says. “We Read more: 5 Questions to Answer When Building a Cloud Strategy. The post Why Organizations Choose a <span style="color: #000080;">Multicloud</span> Strategy appeared first on Smarter With Gartner.

Healthcare Organizations Are Future-Proofing Strategy And Operations With Cloud

Forrester IT

Healthcare organizations (HCOs), once cloud laggards, are embracing public and private cloud services to address a wide range of business problems.

Are You Modernizing Your B2B Go-To-Market Strategies?

Forrester IT

account-based marketing (ABM) B2B marketing customer data data insights data management data quality & data governance analytics B2B Marketing big data digital strategy

B2B 149

Digital Process Automation: An Important Part Of Your Digital Transformation Strategy

Forrester IT

One strategy is to use a digital process automation solution with strong low-code development tools to meet the demand. Driving successful digital transformation will require developing a lot of software – much more than we’ve ever had to in the past.

Anatomy of an enterprise-scale AI strategy

CTOvision

Read Maria Korolov takes a look at how organizations can develop a holistic AI strategy honed for business results on CIO : When it comes to AI, companies typically test the waters proof of concepts or small-scale use cases, taking advantage of vendor offerings, such as new features in their existing SaaS platforms.

VMworld 2016: VMware progresses its hybrid strategy

Computer Weekly

Following its partnership with AWS, VMware is honing its hybrid strategy with a suite of tools to manage workloads accros private and public clouds

Vmware 203

Empowering IT: Revealing a More Powerful DevOps Strategy

Social, Agile and Transformation

I like to ask DevOps teams and engineers what should be a simple question, "What is your devops strategy and what are your priorities?" I rarely get an answer that sounds like the leadership, team or engineers have articulated a strategy and roadmap.

Devops 182

HPE fleshes out IoT strategy

Computer Weekly

HPE is moving from IT to operational technology with a set of products and tie-ups to target industrial internet of things applications

Predictions 2019: Automation Will Become Central To Business Strategy And Operations

Forrester IT

age of the customer application development & delivery application infrastructure technologies artificial intelligence (AI) automation business models business process management (BPM) business technology (BT) chatbots chief information officer (CIO) employee engagement prediction predictions 2019 robotic process automation (RPA) robotics shared services AI artificial intelligence Automation business strategy Chief Information Officer (CIO) employee experience operations

So What is CX Strategy Anyway?

Forrester IT

Talk to 10 different customer experience (CX) professionals and you may get 10 different definitions of what a CX strategy is and what it does. One CX professional from a company with more than $65 billion of funds under management confided in us, “[When we started], we didn’t even know what a CX strategy was […].

Ex-eBay Infrastructure Chief Takes Over Uber Data Center Strategy

Data Center Knowledge

Data Center Strategies Executive Staffing UberDean Nelson is the new Head of Uber Compute, where Read More.