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Your Cloud Strategy Is Now Your AI Strategy, Too

Forrester IT

Corporate cloud strategies that yesterday centered on the unglamorous transition of legacy apps from out of the data center, along with some new cloud-native apps, must now incorporate transformative technologies with radically different value propositions — all without breaking the IT budget.

Strategy 440
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Rethinking IT Strategy: A Comprehensive Blueprint for Success

Forrester IT

In a business environment that continually evolves, particularly with the rise of artificial intelligence, the old ways of crafting an IT strategy at your kitchen table on a Sunday afternoon are not just outdated but ineffective.

Strategy 408
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Start Building your IT Strategy at T&I Summit 2024

Forrester IT

The days of creating an IT strategy in a vacuum are long gone. With technology embedded ever deeper in the business, strategy conversations between business and IT organizations must stay fluent and on point.

Strategy 246
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The Critical Role Of Campaign Content Strategy

Forrester IT

In this case, the core content is our just-published report, The Forrester Campaign Content Strategy. We like to practice what we preach at Forrester — when you’ve got valuable content, share it in as many audience-centric ways as you can muster. In addition to this overview, Craig and I also want to invite you to […]

Strategy 357
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Next-Generation Fulfillment Strategies and Operating Models: A Strategic Playbook

Download this GEP playbook to learn more about the next generation of fulfillment strategies and operating models. Faced with many fulfillment constraints and older operating models that can’t keep up, companies must look to the future.

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Is Your Strategy Failing You? Or Are You Failing Your Strategy?

Forrester IT

The basic concept of a strategy is that it describes what an organization plans to do, and very importantly, it excludes the things that the organization doesn’t plan to do. But it’s not just the what that matters: It’s also the how. When I advise Forrester’s clients on how to think about their customer experience […]

Strategy 234
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Peer Discussion Highlights on Best Practices in Marketing Data Strategy

Forrester IT

At the recent peer discussion with Forrester clients on the topic of best practices in marketing and sales data strategy and management, we discovered that data quality, ownership and aggregation among others are common issues and shared experiences on their resolution.

Strategy 428
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IT Leadership Agrees AI is Here, but Now What?

This whitepaper offers real strategies to manage risks and position your organization for success. IT leaders are experiencing rapid evolution in AI amid sustained investment uncertainty. As AI evolves, enhanced cybersecurity and hiring challenges grow.

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The What, Why and How of Total Procurement Orchestration

The What, Why and How of Total Procurement Orchestration details how a multi-level orchestration strategy streamlines procurement processes. In addition, use cases demonstrate how this strategy enhances visibility and aligns activities with enterprise goals. Download this must-read guide to total procurement orchestration.

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Apache Cassandra® NoSQL for the Relational DBA

Gain insights into Cassandra's architecture, configuration strategies, and best practices. Learn from Lewis DiFelice, an experienced Professional Services Consultant at Instaclustr, as he shares his journey transitioning from SQL to managing a 40-node Cassandra cluster. Download now and revolutionize your database operations!

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Strategic Cost Management Approaches to Unlock Growth and Increase Profitability

The secret is mastering strategic cost management strategies. Discover how these strategies can boost your enterprise's financial health, helping not only to keep up but to excel in today's market. How can businesses gain a competitive edge in an era marked by relentless competition and economic fluctuations?

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Lessons Learned in PostgreSQL®

This paper, inspired by a real PostgreSQL® database incident, offers vital strategies for effective mitigation. In today's digital landscape, the threat of ransomware demands proactive defense.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.

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Rethinking Supply Chains for Greater Efficiency, Resiliency, and Sustainability

Read the new GEP-sponsored report by Harvard Business Review Analytic Services for strategies and digital solutions to achieve these goals. Supply Chains have 3 key priorities: building resiliency, reducing costs and driving ESG performance.

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What We Learned From Our Own Data-Driven ABM Strategy

However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.