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Rethinking IT Strategy: A Comprehensive Blueprint for Success

Forrester IT

In a business environment that continually evolves, particularly with the rise of artificial intelligence, the old ways of crafting an IT strategy at your kitchen table on a Sunday afternoon are not just outdated but ineffective.

Strategy 425
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Your Cloud Strategy Is Now Your AI Strategy, Too

Forrester IT

Corporate cloud strategies that yesterday centered on the unglamorous transition of legacy apps from out of the data center, along with some new cloud-native apps, must now incorporate transformative technologies with radically different value propositions — all without breaking the IT budget.

Strategy 460
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The Critical Role Of Campaign Content Strategy

Forrester IT

In this case, the core content is our just-published report, The Forrester Campaign Content Strategy. We like to practice what we preach at Forrester — when you’ve got valuable content, share it in as many audience-centric ways as you can muster. In addition to this overview, Craig and I also want to invite you to […]

Strategy 365
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Is Your Strategy Failing You? Or Are You Failing Your Strategy?

Forrester IT

The basic concept of a strategy is that it describes what an organization plans to do, and very importantly, it excludes the things that the organization doesn’t plan to do. But it’s not just the what that matters: It’s also the how. When I advise Forrester’s clients on how to think about their customer experience […]

Strategy 251
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Next-Generation Fulfillment Strategies and Operating Models: A Strategic Playbook

Download this GEP playbook to learn more about the next generation of fulfillment strategies and operating models. Faced with many fulfillment constraints and older operating models that can’t keep up, companies must look to the future.

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Loyalty Service Providers Supercharge Loyalty Strategies

Forrester IT

The most effective consumer loyalty initiatives are built on strategies that span business functions and deliver both business and customer value. Marketers must coordinate their loyalty […]

Strategy 235
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Peer Discussion Highlights on Best Practices in Marketing Data Strategy

Forrester IT

At the recent peer discussion with Forrester clients on the topic of best practices in marketing and sales data strategy and management, we discovered that data quality, ownership and aggregation among others are common issues and shared experiences on their resolution.

Strategy 448
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The What, Why and How of Total Procurement Orchestration

The What, Why and How of Total Procurement Orchestration details how a multi-level orchestration strategy streamlines procurement processes. In addition, use cases demonstrate how this strategy enhances visibility and aligns activities with enterprise goals. Download this must-read guide to total procurement orchestration.

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Apache Cassandra® NoSQL for the Relational DBA

Gain insights into Cassandra's architecture, configuration strategies, and best practices. Learn from Lewis DiFelice, an experienced Professional Services Consultant at Instaclustr, as he shares his journey transitioning from SQL to managing a 40-node Cassandra cluster. Download now and revolutionize your database operations!

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Strategic Cost Management Approaches to Unlock Growth and Increase Profitability

The secret is mastering strategic cost management strategies. Discover how these strategies can boost your enterprise's financial health, helping not only to keep up but to excel in today's market. How can businesses gain a competitive edge in an era marked by relentless competition and economic fluctuations?

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The Impact of AI on the Modern Recruitment Landscape

With that said, we’re excited to share: The Impact of AI on the Modern Recruitment Landscape, designed specifically to empower you with actionable strategies and insights on how to leverage and navigate the new AI landscape.

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Lessons Learned in PostgreSQL®

This paper, inspired by a real PostgreSQL® database incident, offers vital strategies for effective mitigation. In today's digital landscape, the threat of ransomware demands proactive defense.

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Rethinking Supply Chains for Greater Efficiency, Resiliency, and Sustainability

Read the new GEP-sponsored report by Harvard Business Review Analytic Services for strategies and digital solutions to achieve these goals. Supply Chains have 3 key priorities: building resiliency, reducing costs and driving ESG performance.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.