Transform Your Personalization Strategy At Forrester’s Consumer Marking Forum
MARCH 19, 2018
B2C marketing marketing & strategy personalizationWhere are you on your company’s journey to personalize the customer’s experience? Are you one of the 89% of digital businesses that are investing in personalization – companies like Coca-Cola, Fabletics, Netflix, Sephora, USAA, and Wells Fargo. What’s new now? Businesses need to evolve their definition of personalization – from tactical segmentation, to strategic individualization. […].