The Art of the One Page Strategy

CEB IT

As the CIO becomes more involved shaping the future of an enterprise, it is time to become more involved in the strategy. “If Read more: How CIOs Can Ensure a Seat at the Strategy Table. Begin the strategy. Look at the strategy through stakeholders’ eyes.

The New Era Of Marketing Strategy

Forrester IT

As marketing strategy changes and marketing resources shift, so do consumers and customer loyalty — today, consumers use more devices, ad blockers and other privacy protection tools, and still have increasingly sophisticated customer […].

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Future-Proof Your Application Strategy

CEB IT

The post Future-Proof Your Application Strategy appeared first on Smarter With Gartner. A leading retail bank in India recently revamped its consumer application. Within three days, bank customers downloaded the app 100 million times.

Brands Must Revamp Digital Commerce Strategy

Forrester IT

The following video shares highlights from research by myself and fellow colleagues, evaluating how brand manufacturers digital commerce strategies must evolve. […]. Should all brand sell directly to customers online? How should brands work with marketplaces?

The Six Principles of Persuasion

Speaker: Michael Carducci, CTO, Mago:Tech

As senior tech leaders, we often fall prey to thinking that a “good idea” and logical case is sufficient to get the desired response and result. We might be trying to get our CEO on-board with investment in a new technology or a rearchitecture effort, or we might want culture or process changes by our team. Our “good idea” is simply the beginning. An idea must be communicated; a case must be made; and ultimately other people must be persuaded to get onboard. Michael Carducci brings a fascinating background to this webinar. He’s a technologist and regularly works to help senior leaders improve their results. He’s also a professional mentalist and has been a student of psychology, human behavior and the principles of influence for nearly two decades.

6 Steps for Planning a Cloud Strategy

CEB IT

Many organizations are now focused on cloud-first strategies as they turn their attention to advancing the use of cloud services across the business. If you have not developed a cloud-first strategy yet, you are likely falling behind your competitors. Gartner recommends that organizations continue to mature their cloud-first strategies — where the cloud is primary, prioritized and promoted. Develop a cloud-first and multicloud strategy.

The Insights Beat: Save Your Data Strategy From A Nosedive

Forrester IT

Is Your Data Strategy Lacking? (Jeremy Vale and Paolo Santamaria contributed to this post.)

Align Martech Investments With Your Digital Transformation Strategy

Forrester IT

Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences.

How CIOs Can Ensure a Seat at the Strategy Table

CEB IT

Monika Sinha , Vice President Analyst, Gartner, says information and technology are considered too late in the strategy process in many enterprises. Once your ambition is clear, appropriately position IT at the heart of your business strategy. “IT The traditional “wait and respond” approach to enterprise strategy — the business strategy is finalized, the CIO reviews the strategy for IT’s contribution and an IT strategy is developed in response — is no longer viable.

Elements Of Reputation: Traits That Indicate A Thoughtful Tech GTM Strategy

Forrester IT

How can enterprise buyers gauge if their vendor partner has a robust internal strategy and thus […]. How do you build reputation? How do you gain trust and sustain it? These questions are as fundamental for every organization as it is for every individual personally.

Leverage Forrester’s Business Strategy Workshops To Accelerate Digital Transformation

Forrester IT

Watch the video below to learn how Forrester is leveraging design thinking in our business strategy workshops to help executives unlock customer value. corporate strategy digital business digital transformation ebusiness strategyLooking for help with rethinking your current business model? Accelerate your own digital transformation by booking an inquiry or by checking out my research here.

The Doctor-Patient Relationship Must Be The Cornerstone Of Your Digital Transformation Strategy

Forrester IT

age of the customer change management core tech strategy customer experience management employee experience experience design (XD) healthcareElectronic health records (EHRs) have decimated physician productivity, while patient satisfaction remains stagnant.

Keep Business Strategy Current as Conditions Change

CEB IT

Digital business moves so quickly that CIOs often find their tried-and-true methods of creating and updating strategy no longer applies. Organizations may find that their strategy is out-of-date as soon as it is published,” says Ian Cox , Senior Director Analyst, Gartner, “and they may delay creating or refreshing a strategy as they cannot afford — or justify — the time and resources required for such a large, one-off exercise.”.

Data Strategy and Insights Forum: Data Governance Goes Ambient with a Digital Strategy

Forrester IT

data governance data management data strategy Forrester eventsData governance is good for you, they said. Data governance de-risks your business, they said. Data should be owned by the business, they said. How’s that working for you?

Beware the Strategy Trap(s)

Eric D. Brown

A nice short post over on Farnam Street today highlights the various traps that people and companies can find themselves in when they begin looking at strategy and strategic planning. Lafley titled “ Playing to Win: How Strategy Really Works.” Beware the Strategy Trap(s).

DX Platform: Strategy, Software, or both?

Forrester IT

In the past two business days, my colleagues and I have published the Q3, 2019 iterations of our Digital Experience Platform NowTech and Wave (big sigh of relief, and huge thank you to everyone who supported this research!).

The Doctor-Patient Relationship Must Be The Cornerstone Of Your Digital Transformation Strategy

Forrester IT

age of the customer change management core tech strategy customer experience management employee experience experience design (XD) healthcareEHRs have decimated physician productivity, while patient satisfaction remains stagnant.

Best eBook Publishing Strategies Every Publisher Must Know!

Kitaboo

Publishers need to adapt to the changing industry trends followed by an acrobatic digital book/ebook publishing strategy. In this blog we will discuss certain ebook publishing strategies which might help you to reach your target audience on a broad spectrum.

eBook 67

Define Your Payment Strategy For B2B eCommerce In China

Forrester IT

Multinationals that want to develop their B2B online commerce business in China will need to clearly define their strategy, including what payment solutions […]. As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike.

B2B 224

A Guide To 5G Strategy

Forrester IT

The hype around 5G is growing.

Intel Security shifts channel strategy

Computer Weekly

Intel Security adjusts its channel strategy in response to a market shift towards services-based security

Intel 176

Employee Personas Strengthen Your EX Strategy

Forrester IT

It’s an exciting time to join Forrester as CX culture analyst. My colleagues are thought leaders at the forefront of customer experience (CX), as well as employee experience (EX).

Multilayer Maps Can Guide COVID-19 Public Health Strategy

Forrester IT

Multilayer maps communicate powerfully in ways that statistics and data alone cannot. Seeing where a thing is happening brings the context of our physical reality into the picture. So what can a multilayer map do to guide public health policy?

Data Strategy & Insights 2019: Reimagine To Reinvent

Forrester IT

Discover the themes and topics we'll be tackling at this year's Data Strategy & Insights Forum. advanced analytics analytics applications artificial intelligence (AI) customer analytics data insights data management data quality & data governance predictive analytics privacy web analytics promoted

Why Organizations Choose a Multicloud Strategy

CEB IT

In organizations like this, the decision to use a multicloud strategy is clear. Most organizations adopt a multicloud strategy out of a desire to avoid vendor lock-in or to take advantage of best-of-breed solutions,” he says. “We Read more: 5 Questions to Answer When Building a Cloud Strategy. The post Why Organizations Choose a <span style="color: #000080;">Multicloud</span> Strategy appeared first on Smarter With Gartner.

A Timeline Guide For Your 5G Strategy

Forrester IT

The rollout of 5G is much more evolutionary than the rollout scenarios of previous cellular standards. age of the customer 5G carrier networking telco Telecommunications

CIO Agenda 2020: Do You Have A Clear and Consistent Business Strategy?

CEB IT

Have a clear and consistent overall business strategy. . Overall, fit enterprises are those that see uncertainty as a guarantee and develop a clear strategy to help accelerate through — and succeed beyond — that uncertainty. .

5 Risk Mitigation Strategies for Agile Teams

Social, Agile and Transformation

I find that agile teams, because they are agile, may leave behind fundamental-to-IT risk mitigation strategies that can make sprints, releases, and application development more reliable and robust.

Agile 194

Worldwide Country AI Strategies and Competitiveness 2020

CTOvision

The race for competitive advantage in artificial intelligence (AI) is not just the domain of companies and organizations.

Voice Of The Attendee: Data & Analytics Strategy, AI/ML, CX And Growth

Forrester IT

It’s T minus two weeks to Forrester’s 2nd Data Strategy & Insights Forum in Austin, TX. Over 300 data and analytics leaders will gather to share, learn and get inspired! For those of you who have already registered and planning to attend, you answered one key question during the registration process: What is your top […].

Digital Myth No. 4: Your Company Needs A Digital Strategy

Forrester IT

When your CEO asks you for your digital strategy, you could go away and huddle up with your team for a month and produce some voluminous document full of TLAs only to have it sit on the shelf for the next two years. Instead, simply give your CEO a copy of your business strategy.

Are You Modernizing Your B2B Go-To-Market Strategies?

Forrester IT

account-based marketing (ABM) B2B marketing customer data data insights data management data quality & data governance analytics B2B Marketing big data digital strategy

B2B 160

Strategies for Securing Nonprofit Networks

Doctor Chaos

Nonprofits often think about how to attract more volunteers or achieve a greater reach with their fundraising initiatives. However, getting targeted by cybercriminals is a possibility that may not come up for discussion.

Make Room For Public Clouds In Your Industrial IoT Strategy

Forrester IT

Not too long ago, executives from manufacturing and related industries would not consider running their internet of things (IoT) initiatives from a cloud. It’s hard to find one who doesn’t enthusiastically embrace some role for the public cloud.

B2B Appointment Setting Strategies

Galido

Information Technology Blog - - B2B Appointment Setting Strategies - Information Technology Blog. It’s an art that requires a delicate strategy as you try to transform high-level decision-makers into buyers. The strategy takes time, experience and hard work.

B2B 59