Strategy Related Topics 
Forrester IT
OCTOBER 3, 2022
Architecture & Technology Strategy Business & IT Alignment CIO insights Core Tech Strategy digital businessTechnology leaders must prioritize and govern a limited number of platforms with the scale, innovation, and ecosystems to maximize the business impact.
Forrester IT
FEBRUARY 23, 2023
Sales leaders need to adapt fast to win, retain, and grow revenue in this increasingly turbulent market, but the […] Age of the Customer B2B Research Chief Sales Officer Data Insights personalization privacy Sales Sales Operations Sales Productivity Sales Strategy Sales Technology and ServicesAttention, sales leaders! In case you missed it, to win in 2023, your reps must leverage digital selling tactics and listen to buyer signals.
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Forrester IT
APRIL 14, 2021
Age of the Customer Business & IT Alignment Business Technology (BT) CIO insights Core Tech Strategy customer centricity Customer Engagement customer experience digital business Information Technology
Forrester IT
APRIL 20, 2022
Product strategy, along with marketing and sales strategy, must be a part of the overall business strategy. B2B Marketing Business Value customer centricity marketing strategy Product Management Sales Strategy
Advertiser: GEP
Faced with many fulfillment constraints and older operating models that can’t keep up, companies must look to the future. Download this GEP playbook to learn more about the next generation of fulfillment strategies and operating models.
TM Forum
FEBRUARY 22, 2023
We examine the drivers of migration toward cloud native software and how this fits into operators' operational and business support system (OSS/BSS) strategies
Forrester IT
OCTOBER 4, 2022
Learn how industrial technology firm Oshkosh transformed its Digital Technology organization to become future fit and receive Forrester's Technology Strategy Impact award.
Forrester IT
JANUARY 11, 2022
Start 2022 with renewed marketing opportunity by assessing your data strategy and finding opportunities to round out your understanding of customers and prospects.
Forrester IT
OCTOBER 26, 2022
Are you responsible for building, improving, or evolving your company’s digital business strategy? If you answered yes (or even “mostly yes”), then the Develop The Digital Strategy priority within the Forrester Decisions for Digital Business & Strategy service is for you!
Forrester IT
NOVEMBER 2, 2022
Architecture & Technology Strategy public cloudThe era of cloud-native transformation is here. Cloud-native is core to modern IT infrastructure, thanks to the power of the Kubernetes distributed compute backbone.
Forrester IT
APRIL 20, 2021
At a time when many firms are trying to regain their footing or set a new course, having a clear, comprehensive marketing strategy that supports the business’s future vision is critical.
Speaker: Cory Skinner, Founder and CEO of FactR
Ready to dive into new tech to protect your supply chain, but not sure where or how to start? In this webinar, Cory Skinner, Founder and CEO of FactR, will break down the new, innovative technologies and strategies that you can implement to mitigate historic challenges, and even teach you what NOT to do along the way!
IT Toolbox
MARCH 15, 2023
How can you futureproof your big data strategy? The post Future-proofing Your Big Data Strategy appeared first on Spiceworks. Big Data
Forrester IT
MARCH 21, 2023
Empowered customers expect seamless cross-channel experiences. B2C marketers must understand customers and create value exchanges in their individual moments of need. That’s a tough job if your martech ecosystem is overly complex or badly integrated – or both.
Forrester IT
OCTOBER 21, 2022
Congratulations to Enel as the EMEA region winner for Forrester’s inaugural Technology Strategy Impact award.
Forrester IT
JUNE 17, 2021
B2B marketing strategy development isn't a one-size-fits-all process. To build a marketing strategy that drives business growth, understand these six factors. Age of the Customer B2B Marketing B2B Research Chief Marketing Officer marketing strategy uberflip
IT Toolbox
MARCH 6, 2023
In the current state of economic uncertainty, discover a few strategies that help maximize employee well-being and contain costs. The post Key Benefits Strategies To Boost Employee Wellbeing appeared first on Spiceworks.
Advertiser: GEP
The C-suite is laser-focused on supply chain performance. This GEP-sponsored report will show you how to leverage data for a collaborative supply chain that delivers results and how to future-proof supply chain management strategies.
Forrester IT
MARCH 17, 2023
Despite heavy investment in tech, many B2B organizations struggle to show related business impact due to implementation, integration and adoption issues. It’s time for revenue technology management to be elevated as a strategic capability to drive sustainable business value from tech.
Forrester IT
AUGUST 25, 2020
Which strategy — modernize or transform — will depend on your firm’s digital maturity and economic situation. “Digital transformation” is overused, overhyped, and open to broad interpretation. Is transformation still relevant in a post-COVID world?
Forrester IT
MAY 14, 2019
As marketing strategy changes and marketing resources shift, so do consumers and customer loyalty — today, consumers use more devices, ad blockers and other privacy protection tools, and still have increasingly sophisticated customer […]. age of the customer customer experience loyalty marketing & strategy promotedMarketing has been a story of eras: from mass marketing to the direct marketing era to digital marketing, and now data-driven marketing.
TM Forum
FEBRUARY 22, 2023
The cloud landscape is a sea awash with cloud models and quickstart options to choose from. This book is going to help you figure out what beginning you need to take when starting your cloud migration journey along with identifying various decision points along the way
Advertiser: GEP
What are the risks for procurement in 2023? What should leaders do to deliver value amid uncertainties? Read the GEP Spend Category Outlook 2023 report now to build successful spend management strategies across 22 indirect & direct categories.
Forrester IT
SEPTEMBER 9, 2021
Age of the Customer B2B Marketing marketing strategyAs a new spin-off company, Siemens Energy needed to align priorities across product, marketing, and sales with the aim of shaping the path to a future of sustainable power generation.
IT Toolbox
MARCH 8, 2023
The post 8 Strategies to Minimize Ransomware’s Impact appeared first on Spiceworks. How to improve architecture resilience and manage ransomware attacks better? Find out. Cybersecurity
Forrester IT
OCTOBER 28, 2021
Join other disaster recovery and technology resilience leaders in sharing your strategy for addressing local and systemic risks affecting your business. Age of the Customer Architecture & Technology Strategy Business Technology (BT) Core Tech Strategy Information Technology
Forrester IT
JANUARY 30, 2023
Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives.
Advertiser: ZoomInfo
ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.
IT Toolbox
SEPTEMBER 20, 2022
With companies feeling pressure to cool hiring activity, talent acquisition teams have an opportunity to proactively retool their strategy, to build a pipeline ready for the next phase of growth, says Shannon Pritchett, head of community at hireEZ.
IT Toolbox
FEBRUARY 7, 2023
A change management strategy outlines how your organization will address the inevitable changes that will come about. The post Why Data Security Needs To Be a Part of Your Change Management Strategy appeared first on Spiceworks. IT Strategy
Forrester IT
SEPTEMBER 3, 2020
Age of the Customer AI Insights Business Intelligence Customer Insights Data Analysis Data Insights data science AI analytics business insights customer analytics customer insights data management data strategy insights-driven businessThe digital future is here. And data, analytics, and AI are going to drive this future.
TM Forum
FEBRUARY 22, 2023
In the first Global Architecture Forum webinar of 2021, George Glass, CTO of TM Forum, will be joined by Aurelie Zanin and Ignacio Más who will share how Ericsson BSS and OSS capabilities are exposed as TM Forum Open APIs
Advertiser: ZoomInfo
As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.
Forrester IT
JULY 6, 2022
We announce the 10 semifinalists for the prestigious Forrester Technology Strategy Impact Award 2022 for North America! Age of the Customer Business Technology (BT) Core Tech Strategy Information Technology promotedDrum roll, please!
Forrester IT
SEPTEMBER 21, 2022
B2B Marketing Campaign Planning And Implementation Content Strategy and OperationsTo meet buyer expectations, b2b content must provide the information buyers need at every stage of their purchase journey.
Forrester IT
DECEMBER 5, 2022
As the holiday season approaches, my thoughts often turn to friends, family, food, and … presents! And buying those presents often brings me to thoughts of COMPETITION. Should I buy the latest and greatest gadget, or should I get the one that can be returned when I make the wrong choice?
Forrester IT
DECEMBER 20, 2018
Watch the video below to learn how Forrester is leveraging design thinking in our business strategy workshops to help executives unlock customer value. corporate strategy digital business digital transformation ebusiness strategyLooking for help with rethinking your current business model? Accelerate your own digital transformation by booking an inquiry or by checking out my research here.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!
Tech Republic Security
MARCH 6, 2023
The Biden administration’s National Cybersecurity Strategy aims to go after attackers, cultivate a resilience-first defensive posture and build public, private and international collaboration. Security cybersecurity cybersecurity framework national cybersecurity strategy white house
IT Toolbox
MARCH 19, 2023
Discover How To Build Resilience Into Your Organization Using People Strategy. The post Disruption-proofing Your People Strategy: Rallying for Resilience appeared first on Spiceworks.
Forrester IT
MAY 29, 2019
The following video shares highlights from research by myself and fellow colleagues, evaluating how brand manufacturers digital commerce strategies must evolve. […]. age of the customer brand & product web sites brand experience digital business digital customer experience digital disruption digital transformation online retail retail brand digital retail digital strategyShould all brand sell directly to customers online? How should brands work with marketplaces?
SecureWorld News
MARCH 2, 2023
As cyber threats grow more sophisticated and diverse, countries need a robust and coordinated strategy to defend their interests and values in cyberspace. Which is why the Biden Administration has released its first National Cybersecurity Strategy.
Advertiser: ZoomInfo
Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.
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