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The Future Fit Platform Strategy

Forrester IT

Architecture & Technology Strategy Business & IT Alignment CIO insights Core Tech Strategy digital businessTechnology leaders must prioritize and govern a limited number of platforms with the scale, innovation, and ecosystems to maximize the business impact.

Strategy 195
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Leverage Data In Your Sales Strategy To Win 2023

Forrester IT

Sales leaders need to adapt fast to win, retain, and grow revenue in this increasingly turbulent market, but the […] Age of the Customer B2B Research Chief Sales Officer Data Insights personalization privacy Sales Sales Operations Sales Productivity Sales Strategy Sales Technology and ServicesAttention, sales leaders! In case you missed it, to win in 2023, your reps must leverage digital selling tactics and listen to buyer signals.

Strategy 281
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Future Fit Technology Strategy – Learning from Amazon

Forrester IT

Age of the Customer Business & IT Alignment Business Technology (BT) CIO insights Core Tech Strategy customer centricity Customer Engagement customer experience digital business Information Technology

Strategy 468
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The Importance Of Aligning Product Portfolio Strategy With Business Strategy

Forrester IT

Product strategy, along with marketing and sales strategy, must be a part of the overall business strategy. B2B Marketing Business Value customer centricity marketing strategy Product Management Sales Strategy

Strategy 195
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Next-Generation Fulfillment Strategies and Operating Models: A Strategic Playbook

Faced with many fulfillment constraints and older operating models that can’t keep up, companies must look to the future. Download this GEP playbook to learn more about the next generation of fulfillment strategies and operating models.

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Cloud migration: Assessing strategies

TM Forum

We examine the drivers of migration toward cloud native software and how this fits into operators' operational and business support system (OSS/BSS) strategies

Strategy 141
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Oshkosh Receives Forrester’s First-Ever Technology Strategy Impact Award

Forrester IT

Learn how industrial technology firm Oshkosh transformed its Digital Technology organization to become future fit and receive Forrester's Technology Strategy Impact award.

Strategy 195
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Make Data Strategy Your New Year’s Resolution

Forrester IT

Start 2022 with renewed marketing opportunity by assessing your data strategy and finding opportunities to round out your understanding of customers and prospects.

Strategy 370
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How Exploration Drives Breakthrough Digital Business Strategies

Forrester IT

Are you responsible for building, improving, or evolving your company’s digital business strategy? If you answered yes (or even “mostly yes”), then the Develop The Digital Strategy priority within the Forrester Decisions for Digital Business & Strategy service is for you!

Strategy 195
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Take A Pragmatic Approach To Embrace A Cloud-Native-First Strategy

Forrester IT

Architecture & Technology Strategy public cloudThe era of cloud-native transformation is here. Cloud-native is core to modern IT infrastructure, thanks to the power of the Kubernetes distributed compute backbone.

Strategy 368
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Four Common Strategy Mistakes B2B Marketing Leaders Make

Forrester IT

At a time when many firms are trying to regain their footing or set a new course, having a clear, comprehensive marketing strategy that supports the business’s future vision is critical.

B2B 389
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Modern Tech and More: Empowering Your Supply Chain for Success

Speaker: Cory Skinner, Founder and CEO of FactR

Ready to dive into new tech to protect your supply chain, but not sure where or how to start? In this webinar, Cory Skinner, Founder and CEO of FactR, will break down the new, innovative technologies and strategies that you can implement to mitigate historic challenges, and even teach you what NOT to do along the way!

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Future-proofing Your Big Data Strategy

IT Toolbox

How can you futureproof your big data strategy? The post Future-proofing Your Big Data Strategy appeared first on Spiceworks. Big Data

Big Data 202
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Invest In A Cross-Channel Marketing Hub To Elevate Your Campaign Strategy

Forrester IT

Empowered customers expect seamless cross-channel experiences. B2C marketers must understand customers and create value exchanges in their individual moments of need. That’s a tough job if your martech ecosystem is overly complex or badly integrated – or both.

Strategy 195
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Enel Excels With a Future Fit Tech Strategy

Forrester IT

Congratulations to Enel as the EMEA region winner for Forrester’s inaugural Technology Strategy Impact award.

Strategy 195
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To Formulate Marketing Strategy, Understand Your Business Context

Forrester IT

B2B marketing strategy development isn't a one-size-fits-all process. To build a marketing strategy that drives business growth, understand these six factors. Age of the Customer B2B Marketing B2B Research Chief Marketing Officer marketing strategy uberflip

Strategy 307
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Key Benefits Strategies To Boost Employee Wellbeing

IT Toolbox

In the current state of economic uncertainty, discover a few strategies that help maximize employee well-being and contain costs. The post Key Benefits Strategies To Boost Employee Wellbeing appeared first on Spiceworks.

Strategy 221
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Leveraging Data Analytics to Build a Truly Connected and Collaborative Supply Chain

The C-suite is laser-focused on supply chain performance. This GEP-sponsored report will show you how to leverage data for a collaborative supply chain that delivers results and how to future-proof supply chain management strategies.

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Is your revenue tech strategy beach ready?

Forrester IT

Despite heavy investment in tech, many B2B organizations struggle to show related business impact due to implementation, integration and adoption issues. It’s time for revenue technology management to be elevated as a strategic capability to drive sustainable business value from tech.

Strategy 195
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Growth-Mode Digital Strategy: Modernize And Transform

Forrester IT

Which strategy — modernize or transform — will depend on your firm’s digital maturity and economic situation. “Digital transformation” is overused, overhyped, and open to broad interpretation. Is transformation still relevant in a post-COVID world?

Strategy 487
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The New Era Of Marketing Strategy

Forrester IT

As marketing strategy changes and marketing resources shift, so do consumers and customer loyalty — today, consumers use more devices, ad blockers and other privacy protection tools, and still have increasingly sophisticated customer […]. age of the customer customer experience loyalty marketing & strategy promotedMarketing has been a story of eras: from mass marketing to the direct marketing era to digital marketing, and now data-driven marketing.

Strategy 381
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Cloud migration strategy

TM Forum

The cloud landscape is a sea awash with cloud models and quickstart options to choose from. This book is going to help you figure out what beginning you need to take when starting your cloud migration journey along with identifying various decision points along the way

Strategy 130
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GEP Spend Category Outlook 2023 Report

What are the risks for procurement in 2023? What should leaders do to deliver value amid uncertainties? Read the GEP Spend Category Outlook 2023 report now to build successful spend management strategies across 22 indirect & direct categories.

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Siemens Energy Formulates A Strategy For Marketing

Forrester IT

Age of the Customer B2B Marketing marketing strategyAs a new spin-off company, Siemens Energy needed to align priorities across product, marketing, and sales with the aim of shaping the path to a future of sustainable power generation.

Energy 259
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8 Strategies to Minimize Ransomware’s Impact

IT Toolbox

The post 8 Strategies to Minimize Ransomware’s Impact appeared first on Spiceworks. How to improve architecture resilience and manage ransomware attacks better? Find out. Cybersecurity

Strategy 212
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What Is YOUR Disaster Recovery Strategy?

Forrester IT

Join other disaster recovery and technology resilience leaders in sharing your strategy for addressing local and systemic risks affecting your business. Age of the Customer Architecture & Technology Strategy Business Technology (BT) Core Tech Strategy Information Technology

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Use Marketing Analytics To Support Your 2023 Marketing Strategy

Forrester IT

Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives.

Strategy 351
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What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.

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Using Tech to Reset Your Recruiting Strategy When Hiring Stalls

IT Toolbox

With companies feeling pressure to cool hiring activity, talent acquisition teams have an opportunity to proactively retool their strategy, to build a pipeline ready for the next phase of growth, says Shannon Pritchett, head of community at hireEZ.

Strategy 227
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Why Data Security Needs To Be a Part of Your Change Management Strategy

IT Toolbox

A change management strategy outlines how your organization will address the inevitable changes that will come about. The post Why Data Security Needs To Be a Part of Your Change Management Strategy appeared first on Spiceworks. IT Strategy

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Move From Insight To Impact: Data Strategy & Insights 2020

Forrester IT

Age of the Customer AI Insights Business Intelligence Customer Insights Data Analysis Data Insights data science AI analytics business insights customer analytics customer insights data management data strategy insights-driven businessThe digital future is here. And data, analytics, and AI are going to drive this future.

Strategy 405
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Ericsson's Open API exposure strategy

TM Forum

In the first Global Architecture Forum webinar of 2021, George Glass, CTO of TM Forum, will be joined by Aurelie Zanin and Ignacio Más who will share how Ericsson BSS and OSS capabilities are exposed as TM Forum Open APIs

Strategy 154
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2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

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The Forrester Technology Strategy Impact Award Semifinalists For North America

Forrester IT

We announce the 10 semifinalists for the prestigious Forrester Technology Strategy Impact Award 2022 for North America! Age of the Customer Business Technology (BT) Core Tech Strategy Information Technology promotedDrum roll, please!

Strategy 195
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The B2B Content Guide: The Building Blocks Of Content Strategy

Forrester IT

B2B Marketing Campaign Planning And Implementation Content Strategy and OperationsTo meet buyer expectations, b2b content must provide the information buyers need at every stage of their purchase journey.

B2B 195
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Three Competitive-Strategy Actions To Take In 2023

Forrester IT

As the holiday season approaches, my thoughts often turn to friends, family, food, and … presents! And buying those presents often brings me to thoughts of COMPETITION. Should I buy the latest and greatest gadget, or should I get the one that can be returned when I make the wrong choice?

Strategy 364
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Leverage Forrester’s Business Strategy Workshops To Accelerate Digital Transformation

Forrester IT

Watch the video below to learn how Forrester is leveraging design thinking in our business strategy workshops to help executives unlock customer value. corporate strategy digital business digital transformation ebusiness strategyLooking for help with rethinking your current business model? Accelerate your own digital transformation by booking an inquiry or by checking out my research here.

Strategy 342
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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

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New National Cybersecurity Strategy: resilience, regs, collaboration and pain (for attackers)

Tech Republic Security

The Biden administration’s National Cybersecurity Strategy aims to go after attackers, cultivate a resilience-first defensive posture and build public, private and international collaboration. Security cybersecurity cybersecurity framework national cybersecurity strategy white house

Strategy 140
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Disruption-proofing Your People Strategy: Rallying for Resilience

IT Toolbox

Discover How To Build Resilience Into Your Organization Using People Strategy. The post Disruption-proofing Your People Strategy: Rallying for Resilience appeared first on Spiceworks.

Strategy 191
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Brands Must Revamp Digital Commerce Strategy

Forrester IT

The following video shares highlights from research by myself and fellow colleagues, evaluating how brand manufacturers digital commerce strategies must evolve. […]. age of the customer brand & product web sites brand experience digital business digital customer experience digital disruption digital transformation online retail retail brand digital retail digital strategyShould all brand sell directly to customers online? How should brands work with marketplaces?

Strategy 316
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White House Announces New National Cybersecurity Strategy

SecureWorld News

As cyber threats grow more sophisticated and diverse, countries need a robust and coordinated strategy to defend their interests and values in cyberspace. Which is why the Biden Administration has released its first National Cybersecurity Strategy.

Strategy 133
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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.