Expert insights. Personalized for you.
Digital business moves so quickly that CIOs often find their tried-and-true methods of creating and updating strategy no longer applies. Organizations may find that their strategy is out-of-date as soon as it is published,” says Ian Cox , Senior Director Analyst, Gartner, “and they may delay creating or refreshing a strategy as they cannot afford — or justify — the time and resources required for such a large, one-off exercise.”. MORE
Talk to 10 different customer experience (CX) professionals and you may get 10 different definitions of what a CX strategy is and what it does. One CX professional from a company with more than $65 billion of funds under management confided in us, “[When we started], we didn’t even know what a CX strategy was […]. MORE
Is Your Data Strategy Lacking? (Jeremy Vale and Paolo Santamaria contributed to this post.) MORE
We have seen multiple waves of the industrial revolution in the last 200 years. With the current fourth industrial revolution, all things are getting connected to the internet including machinery […]. MORE
data governance data management data strategy Forrester eventsData governance is good for you, they said. Data governance de-risks your business, they said. Data should be owned by the business, they said. How’s that working for you? MORE
Confronted with the need to realign, reskill, or retain talent, the COVID-19 pandemic has confirmed what many organizations feared (and knew): Yesterday’s approaches to talent management do not support today’s future-of-work strategies. MORE
Multinationals that want to develop their B2B online commerce business in China will need to clearly define their strategy, including what payment solutions […]. As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike. MORE
account-based marketing (ABM) B2B marketing customer data data insights data management data quality & data governance analytics B2B Marketing big data digital strategy MORE
Many organizations are now focused on cloud-first strategies as they turn their attention to advancing the use of cloud services across the business. If you have not developed a cloud-first strategy yet, you are likely falling behind your competitors. Gartner recommends that organizations continue to mature their cloud-first strategies — where the cloud is primary, prioritized and promoted. Develop a cloud-first and multicloud strategy. MORE
Greetings from sunny but cold Orlando, where the inaugural Forrester Data Strategy & Insights Forum just wrapped up. During the event, I spent time with a seasoned data professional who joined me as a panelist in my session and who took advantage of the wealth of wisdom dispensed in keynotes and deep dives throughout the event. [… MORE
It’s an exciting time to join Forrester as CX culture analyst. My colleagues are thought leaders at the forefront of customer experience (CX), as well as employee experience (EX). MORE
Technology general managers (GMs) must reset their product vision, strategy and plans to account for this new reality. Here are the ways that technology GMs can adjust their product visions and strategies in response to COVID-19. MORE
How can enterprise buyers gauge if their vendor partner has a robust internal strategy and thus […]. How do you build reputation? How do you gain trust and sustain it? These questions are as fundamental for every organization as it is for every individual personally. MORE
I remember a few years ago when, as enterprise architects, we sat around in the office of the VP of architecture and planned our data strategy on the whiteboard. MORE
Watch the video below to learn how Forrester is leveraging design thinking in our business strategy workshops to help executives unlock customer value. corporate strategy digital business digital transformation ebusiness strategyLooking for help with rethinking your current business model? Accelerate your own digital transformation by booking an inquiry or by checking out my research here. MORE
Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences. MORE
The race for competitive advantage in artificial intelligence (AI) is not just the domain of companies and organizations. MORE
age of the customer change management core tech strategy customer experience management employee experience experience design (XD) healthcareElectronic health records (EHRs) have decimated physician productivity, while patient satisfaction remains stagnant. MORE
With 2020 on the horizon, leading healthcare organizations (HCOs) are starting their strategic planning. Forrester’s latest data shows more than half of healthcare purchase influencers are planning new or increased investment in AI tools over the next 12 months. MORE
As marketing strategy changes and marketing resources shift, so do consumers and customer loyalty — today, consumers use more devices, ad blockers and other privacy protection tools, and still have increasingly sophisticated customer […]. MORE
Find out why deploying an effective master data strategy across an enterprise is an important foundation to building a successful digital transformation journey MORE
Read Nathan Shinn explain how you can implement a successful pricing strategy for the Internet of Things business on Forbes : The appeal of the internet of things (IoT) remains strong for businesses. MORE
When your CEO asks you for your digital strategy, you could go away and huddle up with your team for a month and produce some voluminous document full of TLAs only to have it sit on the shelf for the next two years. Instead, simply give your CEO a copy of your business strategy. MORE
Read Adrian Moir take a look at how artificial intelligence impacts data protection strategies of businesses on Information Week : AI and machine learning are nothing new. MORE
It’s T minus two weeks to Forrester’s 2nd Data Strategy & Insights Forum in Austin, TX. Over 300 data and analytics leaders will gather to share, learn and get inspired! For those of you who have already registered and planning to attend, you answered one key question during the registration process: What is your top […]. MORE
The post Future-Proof Your Application Strategy appeared first on Smarter With Gartner. A leading retail bank in India recently revamped its consumer application. Within three days, bank customers downloaded the app 100 million times. MORE
In the past two business days, my colleagues and I have published the Q3, 2019 iterations of our Digital Experience Platform NowTech and Wave (big sigh of relief, and huge thank you to everyone who supported this research!). MORE
As the CIO becomes more involved shaping the future of an enterprise, it is time to become more involved in the strategy. “If Read more: How CIOs Can Ensure a Seat at the Strategy Table. Begin the strategy. Look at the strategy through stakeholders’ eyes. MORE
The hype around 5G is growing. MORE
Not too long ago, executives from manufacturing and related industries would not consider running their internet of things (IoT) initiatives from a cloud. It’s hard to find one who doesn’t enthusiastically embrace some role for the public cloud. MORE
The rollout of 5G is much more evolutionary than the rollout scenarios of previous cellular standards. age of the customer 5G carrier networking telco Telecommunications MORE
Discover the themes and topics we'll be tackling at this year's Data Strategy & Insights Forum. advanced analytics analytics applications artificial intelligence (AI) customer analytics data insights data management data quality & data governance predictive analytics privacy web analytics promoted MORE
Monika Sinha , Vice President Analyst, Gartner, says information and technology are considered too late in the strategy process in many enterprises. Once your ambition is clear, appropriately position IT at the heart of your business strategy. “IT The traditional “wait and respond” approach to enterprise strategy — the business strategy is finalized, the CIO reviews the strategy for IT’s contribution and an IT strategy is developed in response — is no longer viable. MORE
Recent Gartner polls of strategy leaders reveal that slow strategy execution is a top challenge for 2019, but keeping everyone on the same page in today’s large and complex organizations is a distinct obstacle. . 70% of chief strategists express little confidence in their ability to close the gap between strategy and execution. As companies pursue more ambitious and transformational strategies , closing this gap is becoming paramount. MORE
The following video shares highlights from research by myself and fellow colleagues, evaluating how brand manufacturers digital commerce strategies must evolve. […]. Should all brand sell directly to customers online? How should brands work with marketplaces? MORE
Strategy Related Topics Forrester IT
MAY 14, 2019
As marketing strategy changes and marketing resources shift, so do consumers and customer loyalty — today, consumers use more devices, ad blockers and other privacy protection tools, and still have increasingly sophisticated customer […].
Forrester IT
MAY 29, 2019
The following video shares highlights from research by myself and fellow colleagues, evaluating how brand manufacturers digital commerce strategies must evolve. […]. Should all brand sell directly to customers online? How should brands work with marketplaces?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
CEB IT
APRIL 7, 2019
As the CIO becomes more involved shaping the future of an enterprise, it is time to become more involved in the strategy. “If Read more: How CIOs Can Ensure a Seat at the Strategy Table. Begin the strategy. Look at the strategy through stakeholders’ eyes.
CTOvision
APRIL 20, 2020
Read Nathan Shinn explain how you can implement a successful pricing strategy for the Internet of Things business on Forbes : The appeal of the internet of things (IoT) remains strong for businesses.
Advertiser: ZoomInfo
Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.
Forrester IT
JUNE 12, 2019
Is Your Data Strategy Lacking? (Jeremy Vale and Paolo Santamaria contributed to this post.)
CTOvision
JUNE 29, 2020
We have seen multiple waves of the industrial revolution in the last 200 years. With the current fourth industrial revolution, all things are getting connected to the internet including machinery […].
|
Forrester IT
JUNE 15, 2020
Age of the Customer CIO insights digital transformation emerging technology IOT platforms Adaptive StrategyThe world post-COVID-19 is uncharted territory. We can agree, however, that the pace of change will remain significantly high, and so will the level of uncertainty.
CEB IT
JULY 29, 2019
Many organizations are now focused on cloud-first strategies as they turn their attention to advancing the use of cloud services across the business. If you have not developed a cloud-first strategy yet, you are likely falling behind your competitors. Gartner recommends that organizations continue to mature their cloud-first strategies — where the cloud is primary, prioritized and promoted. Develop a cloud-first and multicloud strategy.
Forrester IT
DECEMBER 20, 2018
Watch the video below to learn how Forrester is leveraging design thinking in our business strategy workshops to help executives unlock customer value. corporate strategy digital business digital transformation ebusiness strategyLooking for help with rethinking your current business model? Accelerate your own digital transformation by booking an inquiry or by checking out my research here.
CTOvision
APRIL 7, 2020
Read Adrian Moir take a look at how artificial intelligence impacts data protection strategies of businesses on Information Week : AI and machine learning are nothing new.
Advertiser: ZoomInfo
As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.
Forrester IT
JANUARY 13, 2020
How can enterprise buyers gauge if their vendor partner has a robust internal strategy and thus […]. How do you build reputation? How do you gain trust and sustain it? These questions are as fundamental for every organization as it is for every individual personally.
.jpg)
|
CEB IT
FEBRUARY 17, 2020
The post Future-Proof Your Application Strategy appeared first on Smarter With Gartner. A leading retail bank in India recently revamped its consumer application. Within three days, bank customers downloaded the app 100 million times.
CEB IT
APRIL 3, 2019
Monika Sinha , Vice President Analyst, Gartner, says information and technology are considered too late in the strategy process in many enterprises. Once your ambition is clear, appropriately position IT at the heart of your business strategy. “IT The traditional “wait and respond” approach to enterprise strategy — the business strategy is finalized, the CIO reviews the strategy for IT’s contribution and an IT strategy is developed in response — is no longer viable.
Forrester IT
OCTOBER 18, 2018
data governance data management data strategy Forrester eventsData governance is good for you, they said. Data governance de-risks your business, they said. Data should be owned by the business, they said. How’s that working for you?
Forrester IT
JULY 9, 2019
In the past two business days, my colleagues and I have published the Q3, 2019 iterations of our Digital Experience Platform NowTech and Wave (big sigh of relief, and huge thank you to everyone who supported this research!).
Advertiser: ZoomInfo
ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.
CEB IT
SEPTEMBER 10, 2019
Recent Gartner polls of strategy leaders reveal that slow strategy execution is a top challenge for 2019, but keeping everyone on the same page in today’s large and complex organizations is a distinct obstacle. . 70% of chief strategists express little confidence in their ability to close the gap between strategy and execution. As companies pursue more ambitious and transformational strategies , closing this gap is becoming paramount.
Forrester IT
MAY 9, 2019
Multinationals that want to develop their B2B online commerce business in China will need to clearly define their strategy, including what payment solutions […]. As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike.
Information Week
JUNE 25, 2020
Find out why deploying an effective master data strategy across an enterprise is an important foundation to building a successful digital transformation journey
Forrester IT
MAY 10, 2019
It’s an exciting time to join Forrester as CX culture analyst. My colleagues are thought leaders at the forefront of customer experience (CX), as well as employee experience (EX).
Speaker: Tolga Tarhan, Senior Vice President, GM AWS Services at Onica
When it comes to the modern tech stack, one of the fastest changing areas is around containers, serverless, and choosing the ideal path to cloud native computing. How do you as a technology leader point your team in the right direction, especially given how quickly this is evolving?
Forrester IT
OCTOBER 17, 2018
When your CEO asks you for your digital strategy, you could go away and huddle up with your team for a month and produce some voluminous document full of TLAs only to have it sit on the shelf for the next two years. Instead, simply give your CEO a copy of your business strategy.
Forrester IT
SEPTEMBER 5, 2019
Discover the themes and topics we'll be tackling at this year's Data Strategy & Insights Forum. advanced analytics analytics applications artificial intelligence (AI) customer analytics data insights data management data quality & data governance predictive analytics privacy web analytics promoted
CTOvision
FEBRUARY 10, 2020
The race for competitive advantage in artificial intelligence (AI) is not just the domain of companies and organizations.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!
Forrester IT
MARCH 1, 2020
Not too long ago, executives from manufacturing and related industries would not consider running their internet of things (IoT) initiatives from a cloud. It’s hard to find one who doesn’t enthusiastically embrace some role for the public cloud.
Forrester IT
MARCH 17, 2020
age of the customer change management core tech strategy customer experience management employee experience experience design (XD) healthcareElectronic health records (EHRs) have decimated physician productivity, while patient satisfaction remains stagnant.
Forrester IT
NOVEMBER 19, 2018
I remember a few years ago when, as enterprise architects, we sat around in the office of the VP of architecture and planned our data strategy on the whiteboard.
Forrester IT
DECEMBER 6, 2018
Greetings from sunny but cold Orlando, where the inaugural Forrester Data Strategy & Insights Forum just wrapped up. During the event, I spent time with a seasoned data professional who joined me as a panelist in my session and who took advantage of the wealth of wisdom dispensed in keynotes and deep dives throughout the event. […
Speaker: Prem Chandrasekaran
A few years ago, Barclays embarked on a journey to migrate its legacy services to a modern tech stack with the objective of achieving a high level of scale, resilience, and reliability. During the incremental, iterative move towards an ecosystem of focused, distributed services, it’s fair to say that the company discovered the challenges of distributing objects. Join us for an episode you can’t miss if you’re finding it a lot harder to architect in practice than in theory, and learn how you can shed light on the dark side of microservices.
Forrester IT
JUNE 14, 2018
account-based marketing (ABM) B2B marketing customer data data insights data management data quality & data governance analytics B2B Marketing big data digital strategy
Forrester IT
NOVEMBER 12, 2019
The rollout of 5G is much more evolutionary than the rollout scenarios of previous cellular standards. age of the customer 5G carrier networking telco Telecommunications
CEB IT
MAY 7, 2020
Technology general managers (GMs) must reset their product vision, strategy and plans to account for this new reality. Here are the ways that technology GMs can adjust their product visions and strategies in response to COVID-19.
Forrester IT
SEPTEMBER 10, 2019
With 2020 on the horizon, leading healthcare organizations (HCOs) are starting their strategic planning. Forrester’s latest data shows more than half of healthcare purchase influencers are planning new or increased investment in AI tools over the next 12 months.
Advertiser: ZoomInfo
Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.
CEB IT
JULY 28, 2019
Digital business moves so quickly that CIOs often find their tried-and-true methods of creating and updating strategy no longer applies. Organizations may find that their strategy is out-of-date as soon as it is published,” says Ian Cox , Senior Director Analyst, Gartner, “and they may delay creating or refreshing a strategy as they cannot afford — or justify — the time and resources required for such a large, one-off exercise.”.
Forrester IT
OCTOBER 22, 2019
It’s T minus two weeks to Forrester’s 2nd Data Strategy & Insights Forum in Austin, TX. Over 300 data and analytics leaders will gather to share, learn and get inspired! For those of you who have already registered and planning to attend, you answered one key question during the registration process: What is your top […].
Forrester IT
APRIL 16, 2020
Confronted with the need to realign, reskill, or retain talent, the COVID-19 pandemic has confirmed what many organizations feared (and knew): Yesterday’s approaches to talent management do not support today’s future-of-work strategies.
Forrester IT
AUGUST 26, 2018
Talk to 10 different customer experience (CX) professionals and you may get 10 different definitions of what a CX strategy is and what it does. One CX professional from a company with more than $65 billion of funds under management confided in us, “[When we started], we didn’t even know what a CX strategy was […].
Advertiser: ZoomInfo
This eBook takes a look at three headache-free strategies you can employ today to accelerate selling the right way. Read on to learn how to adopt specific workflows and approaches that append your existing processes to deliver value to your prospects and internal counterparts.
209 
Let's personalize your content