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Your Cloud Strategy Is Now Your AI Strategy, Too

Forrester IT

Corporate cloud strategies that yesterday centered on the unglamorous transition of legacy apps from out of the data center, along with some new cloud-native apps, must now incorporate transformative technologies with radically different value propositions — all without breaking the IT budget.

Strategy 460
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The Critical Role Of Campaign Content Strategy

Forrester IT

In this case, the core content is our just-published report, The Forrester Campaign Content Strategy. We like to practice what we preach at Forrester — when you’ve got valuable content, share it in as many audience-centric ways as you can muster. In addition to this overview, Craig and I also want to invite you to […]

Strategy 365
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Is Your Strategy Failing You? Or Are You Failing Your Strategy?

Forrester IT

The basic concept of a strategy is that it describes what an organization plans to do, and very importantly, it excludes the things that the organization doesn’t plan to do. But it’s not just the what that matters: It’s also the how. When I advise Forrester’s clients on how to think about their customer experience […]

Strategy 251
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Loyalty Service Providers Supercharge Loyalty Strategies

Forrester IT

The most effective consumer loyalty initiatives are built on strategies that span business functions and deliver both business and customer value. Marketers must coordinate their loyalty […]

Strategy 235
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Next-Generation Fulfillment Strategies and Operating Models: A Strategic Playbook

Download this GEP playbook to learn more about the next generation of fulfillment strategies and operating models. Faced with many fulfillment constraints and older operating models that can’t keep up, companies must look to the future.

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Announcing The Customer Experience Strategy Consulting Services Landscape, Q2 2024

Forrester IT

In The Customer Experience Strategy Consulting Services Landscape, Q2 2024, Forrester identified 31 firms that are helping businesses diagnose customer problems, […]

Strategy 251
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Peer Discussion Highlights on Best Practices in Marketing Data Strategy

Forrester IT

At the recent peer discussion with Forrester clients on the topic of best practices in marketing and sales data strategy and management, we discovered that data quality, ownership and aggregation among others are common issues and shared experiences on their resolution.

Strategy 448
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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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Strategic Cost Management Approaches to Unlock Growth and Increase Profitability

The secret is mastering strategic cost management strategies. Discover how these strategies can boost your enterprise's financial health, helping not only to keep up but to excel in today's market. How can businesses gain a competitive edge in an era marked by relentless competition and economic fluctuations?

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Apache Cassandra® NoSQL for the Relational DBA

Gain insights into Cassandra's architecture, configuration strategies, and best practices. Learn from Lewis DiFelice, an experienced Professional Services Consultant at Instaclustr, as he shares his journey transitioning from SQL to managing a 40-node Cassandra cluster. Download now and revolutionize your database operations!

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Rethinking Supply Chains for Greater Efficiency, Resiliency, and Sustainability

Read the new GEP-sponsored report by Harvard Business Review Analytic Services for strategies and digital solutions to achieve these goals. Supply Chains have 3 key priorities: building resiliency, reducing costs and driving ESG performance.

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Lessons Learned in PostgreSQL®

This paper, inspired by a real PostgreSQL® database incident, offers vital strategies for effective mitigation. In today's digital landscape, the threat of ransomware demands proactive defense.

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LLMOps for Your Data: Best Practices to Ensure Safety, Quality, and Cost

Speaker: Shreya Rajpal, Co-Founder and CEO at Guardrails AI & Travis Addair, Co-Founder and CTO at Predibase

Putting the right LLMOps process in place today will pay dividends tomorrow, enabling you to leverage the part of AI that constitutes your IP – your data – to build a defensible AI strategy for the future.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.

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GEP Spend Category Outlook 2023 Report

Read the GEP Spend Category Outlook 2023 report now to build successful spend management strategies across 22 indirect & direct categories. What are the risks for procurement in 2023? What should leaders do to deliver value amid uncertainties?