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Agile Marketing Based on Analytical Data Insights: Improving Scrum Tactics in Brand Outreach

Eric D. Brown

Agile management and scrum-style techniques have long been accepted in fields of technology development, but have been increasingly adopted outside the tech industry over the years. The issue is how to introduce scrum-style strategies while also making use of “ Big Data ” analytics to ensure the best possible decisions are made.

SCRUM 124
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No Scrum Master? No Problem - Social, Agile, and Transformation

Social, Agile and Transformation

Social, Agile, and Transformation. I cover topics for Technologists from CIOs to Developers - agile development, agile portfolio management, leadership, business intelligence, big data, startups, social networking, SaaS, content management, media, enterprise 2.0 No Scrum Master? and business transformation.

SCRUM 100
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Meeting notes for your agile and scrum meetings? Here's why they are important and some options to implement

Social, Agile and Transformation

My question for the agile scrum masters, coaches, and team leads today is whether or not you are documenting meeting notes after planning sessions, standups, and other common scrum meetings? You might be tempted to do away with meeting notes as a relic of the past.

SCRUM 100
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Top Ten Thoughts for SCRUM Newbies - Social, Agile, and.

Social, Agile and Transformation

Social, Agile, and Transformation. I cover topics for Technologists from CIOs to Developers - agile development, agile portfolio management, leadership, business intelligence, big data, startups, social networking, SaaS, content management, media, enterprise 2.0 Top Ten Thoughts for SCRUM Newbies.

SCRUM 101
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Agile Process Improvement Using. Agile! - Social, Agile, and.

Social, Agile and Transformation

Social, Agile, and Transformation. I cover topics for Technologists from CIOs to Developers - agile development, agile portfolio management, leadership, business intelligence, big data, startups, social networking, SaaS, content management, media, enterprise 2.0 Who should be the scrum master? big data. (20).

Agile 100
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We're an Agile Family! - Social, Agile, and Transformation

Social, Agile and Transformation

Social, Agile, and Transformation. I cover topics for Technologists from CIOs to Developers - agile development, agile portfolio management, leadership, business intelligence, big data, startups, social networking, SaaS, content management, media, enterprise 2.0 Social, Agile, Transformation Pages. big data. (20).

Agile 133
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Measuring Costs in Agile Delivery - Social, Agile, and Transformation

Social, Agile and Transformation

Social, Agile, and Transformation. I cover topics for Technologists from CIOs to Developers - agile development, agile portfolio management, leadership, business intelligence, big data, startups, social networking, SaaS, content management, media, enterprise 2.0 Social, Agile, Transformation Pages. big data. (20).

Agile 143