APML gains momentum – this could transform the personalization of advertising - Trends in the Living Networks
Trends in the Living Networks
OCTOBER 2, 2007
The first that springs to mind is a potential reinvigoration of the concept of infomediaries, first proposed by John Hagel in 1997 in his Harvard Business Review article The Coming Battle for Customer Information and later amplified in his 1999 book Net Worth. m Kaya wrote:Thank you Ross for the great articl.[
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