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‘Tis The Season To Master Retail Media

Forrester IT

Retail media's challenges signal growing pains unlike to other channels. Read more on Forrester's insights for this holiday season.

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Florida’s New Law Restricting Social Media Use Will Be Tough To Enforce

Forrester IT

Yesterday, the governor of Florida signed a bill that will ban social media accounts for kids under the age of 14 and require parental consent for 14- and 15-year-olds. Under the new law, social media companies can be found liable for up to $50,000 per incident. Barring the outcomes of expected legal challenges, the law […]

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Maximizing Business Efficiency with Social Media Automation

IT Toolbox

Learn how brands can harness the power of automation tools to elevate their social media presence and expand their reach. The post Maximizing Business Efficiency with Social Media Automation appeared first on Spiceworks.

Media 299
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Social Media & the Shift Towards Diverse Monetization Strategies

IT Toolbox

Discover how social media vendors can find ways to adapt to the complexities of the constantly evolving landscape and drive revenue. The post Social Media & the Shift Towards Diverse Monetization Strategies appeared first on Spiceworks.

Media 278
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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing campaigns. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey.

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What’s Next For The Booming Retail Media Market

Forrester IT

Welcome to the retail media boom. In the past 18 months, dozens of major retailers launched their own retail media networks while established players planned for expansion, self-service marketplaces, and in-house capabilities. In our just-published forecast, we estimate that retail media ad sales in the US […].

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The Outlook For Advertising Media & Data Collaboration In 2024

IT Toolbox

The post The Outlook For Advertising Media & Data Collaboration In 2024 appeared first on Spiceworks. Are you prepared for the future of digital advertising? Discover trends that will shape the industry in 2024 and beyond.

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How to Maximize Customer Satisfaction Through Digital Channels

Speaker: Aarde Cosseboom, Contact Center & Customer Experience Advisor and Co-Host of the Another Cloud Podcast

Whether they are reaching out via chat, social media, or phone the end goal is always the same. But how are your customers reaching out? What steps occur before they are connected with an agent? And are your customers utilizing AI? Throughout the course of the pandemic we have seen a dramatic shift in customer experience.