Social media has become an increasingly important part of marketing efforts. But to be effective a social media campaign must be planned and coordinated. That starts with figuring out just exactly what you want to accomplish with your social media presence. Social media is so diverse that it's easy to lose your way in the social media forest. To prevent this you must have MORE

If you’re like many companies that we talk to, then you’re creating more images and videos because you know that’s the kind of content that engages your customers and prospects. MORE

Like a financial audit, a social media audit surveys your practices and status and suggests areas for improvement. An initial social media audit is an important part of drawing up a social media marketing plan. Essentially the first audit tells you where you are in the social media world and serves as a basis for planning your future activity. An audit of your social media MORE

Influence is a key part of sales and marketing. One of the most important jobs of marketing and sales is to influence the customer to buy your product. This is true whether you're planning a marketing campaign or working the phone with a customer. Because influence is so important, there is an implied third party or parties in all your interactions. That third party is the MORE

A report released at CES shows media organizations are concerned about changes in delivery, technology, and a need for new skills MORE

Many different media are used to provide LAN services. The most common today are twisted pair copper cables for baseband and fiber optic cable for broadband MORE

Despite news of brands such as Nike, Adidas, Allbirds, and SeatGeek successfully selling on social networks, social media is still not a place that consumers buy products and services. Holiday 2018 social marketing digital retail retail social media MORE

Media Acquisition Growth Explodes By any standard, 2018 will be remembered as a blockbuster year for media. advertising Amazon media mergers & acquisitions (M&As) predictions 2019 MORE

Stephenson’s observation corresponds to my experience of social media (especially Twitter): It’s not that folks are talking past each other, it’s that they’re not even interacting with people who don’t share their mental models… To talk of filter bubbles is misleading: these aren’t tenuous membranes; they’re thick, hardened shells. Jorge Arango – Neal Stephenson on Social Media. Pound of Obscure liminal thinking Social Media MORE

The excess of adtech and martech such as demand-side platforms (DSPs) and data management platforms (DMPs) gives marketers all the control and insights required to run efficient and effective media campaigns. MORE

News sites recently reported the possibility of compromised Twitter accounts. Twitter denied the claim that they had been compromised or breached. If you do a search on the topic, things read a little differently than the official company stance. Let me simply say it is not really rare or uncommon for malware to spread throughout […]. Cyber Data Breach DarkNet Deep Web Invisible Web TOR MORE

Its understandable why the healthcare industry has lagged behind in social media adoption. But, times are changing for three reasons: Regulators are issuing social media guidance. Customers are pushing healthcare organizations to communicate via social media. MORE

While social media may have been created and intended to give younger generations a creative outlet, it has evolved into something greater with much more potential. There's no doubt that the digital revolution has a strong foothold in our society. Today, businesses and government agencies dedicate significant MORE

Q4 2018 proved yet again that advertisers ramp up their media budgets in Q4 to get consumers to buy those holiday gifts. social marketing social media earnings social advertising social networksAd Revenue “It’s every bit as certain as death and taxes.” Meet Joe Black, 1998). MORE

Social media is a powerful and growing force in the world of business. It seems we’re being flooded with advice on how to implement a social media program, run a social media campaign and other facets of social media. But just because social media is popular and has produced positive results for some businesses doesn’t mean every business needs a social media program. MORE

Social media marketing plays by different rules than conventional marketing campaigns. It is important that you follow those new rules in your social media marketing efforts. The most important thing to realize about social media is that it is inherently a many to many channel. Unlike conventional marketing, the marketer doesn't dominate the channel. In fact if you don't handle MORE

Media delivery company Liberty Global is to use Juniper Networks vMX virtual routers to improve network performance and scale MORE

Older adults are more connected than ever before, says Ofcom, with almost half of 65 to 74-year-olds now having a social media profile MORE

As social media becomes more common it is moving from an experiment to an integral part of companies' advertising and marketing efforts. Taking social media seriously and integrating it into your media plans requires evaluating your efforts carefully and getting feedback on its effectiveness. This means taking a slightly different approach to your social media efforts. MORE

The first Forrester Wave™ of global media agencies reveals the category adding technology, services and capabilities to leap beyond conventional media planning and buying. Media agencies are becoming media consultancies. MORE

Help influencers help you this holiday season. age of the customer holiday MORE

B2C marketing digital business social marketing social media earnings facebook Snapchat twitterQ1 2018 earnings for Twitter, Facebook, and Snap largely showed minimal impact from the recent data privacy crisis. There were no surprises: Twitter is building off its Q4 2017 momentum, Facebook continues to grow its user base, and Snap is still going through an identity crisis. For the most part, the financial markets seem to […]. MORE

As social media becomes a more central part of CRM, the ability to generate good posts for web sites, blogs, tweets and such becomes a more important skill. An active presence on social media helps built recognition and fill the sales funnel with potential customers. Successful social media posts create value for your followers, encouraging them to stay with you and building MORE

The battle for customer loyalty and wallet share will intensify. What happens in 2020 will have implications that extend well into the new decade. advertising age of the customer digital disruption prediction promoted MORE

Last week, Accenture Interactive launched a new media service called Accenture Interactive Programmatic Services. The new service will include programmatic consulting services for in-housing media, media strategy, planning and implementation, and advertising technology services. It’s the first “official” foray into media from a consultancy. chief marketing officer (CMO) digital agencies media media buying MORE

The healthcare sector and social media users are popular targets for cyber attackers, a report has revealed MORE

Navigating customer relationship management (CRM) in the current social media climate means making changes and adapting to what today's customer wants, while still employing the time-tested strategies that have worked in the past. What Is CRM? CRM is a term that refers to the different tools companies employ to understand and analyze their customer interactions MORE

re putting a social media integration plan and strategy together, be sure to include automation and integration of Google+. As with other social media apps, you should begin with the API So when you?re MORE

It could be that the first time your prospects find out about you is through social media. If you haven’t made social media part of your marketingAccording to a survey conducted by PwC, 39 percent say that social networks provide the main inspiration for their purchases. MORE

Social media is a relatively new thing in the internut tubes and it really took off, as far as I know, with a thing called MySpace. MySpace has been replaced by Facebook and is, as far as I know, the most popular social media of all time. The thing with social media is that newsWhich is still working as far as I know. At least until something comes along to replace it. MORE

Even before the Arpanet allowed people to communicate with each other across the network there has been a social media. People for some reason just love to communicate with each other. Whether it is by the office water cooler talking about what Johnboy did to Maryjane or over the wire sharing questionable photo's and movies. In the beginning there were things called bulletin MORE

Hope has been placed on the Internet (particularly on social media) to expose users to more sources of information and diverse points of view. It seems that more access to social media is correlated with less willingness to engage with the controversial issue in person. MORE

Social media is one of the hottest trends in marketing. Dozens of articles tell you that if you don't have a social media program you're missing an important part of a modern marketing strategy. But before you institute a social media campaign you need to stop and think carefully about what kind, or even whether, you need a social media campaign. MORE

News sites recently reported the possibility of compromised Twitter accounts. Twitter denied the claim that they had been compromised or breached. If you do a search on the topic, things read a little differently than the official company stance. Let me simply say it is not really rare or uncommon for malware to spread throughout […]. Cyber Data Breach DarkNet Deep Web Invisible Web TOR MORE

It was discovered that teens spend up to nine hours a day on social media websites and 60% of this time is spent using mobile devices with access to the internet. In today?s s world, it is rare to go to a mall, restaurant, or even school without finding one or more teens on their cell phones. So, the younger generation literally has the internet at their fingertips MORE

Every 18–24 months, I work with our dedicated forecast team to evaluate and size spend on digital marketing in the United States. In our most recent effort, “The US Digital Marketing Forecast, 2018 To 2023,” my forecast analyst colleague, Brandon Verblow, and I found that spend on search marketing, banner and outstream video, instream video, [… MORE