Can CMOs Trust Consultancies For Programmatic Media?
MAY 29, 2018
Last week, Accenture Interactive launched a new media service called Accenture Interactive Programmatic Services. The new service will include programmatic consulting services for in-housing media, media strategy, planning and implementation, and advertising technology services. It’s the first “official” foray into media from a consultancy. chief marketing officer (CMO) digital agencies media media buying