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No Clickbait Here—LinkedIn Is Clearly King Of B2B Social Media

Forrester IT

Social media plays a pivotal role in shaping brand strategies and reaching target audiences for B2B companies. Our research reveals a clear leader in the realm of social media […] Our research reveals a clear leader in the realm of social media […]

B2B 221
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Boost Your Social Media Team With A Social Suites Provider

Forrester IT

Social media is now a mainstay of most marketing plans and shifts in the media landscape make social suites critical for marketers to efficiently manage their social media efforts — all in one place. What are social suites?

Social 433
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‘Tis The Season To Master Retail Media

Forrester IT

Retail media's challenges signal growing pains unlike to other channels. Read more on Forrester's insights for this holiday season.

Retail 429
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Predictions 2025: The Media Industry Resolves 2024’s Unruly Unknowns

Forrester IT

Marketers will gain confidence as some lingering media and advertising questions are resolved. But they shouldn’t get too confident or comfortable. Learn what the coming year will hold.

Media 195
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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing campaigns. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey.

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The Paid Media Paradox

Forrester IT

Digital marketers like digital marketing much more than consumers do. A new report explores in greater depth how consumers’ behaviors contradict marketers’ investments.

Media 448
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Maximizing Business Efficiency with Social Media Automation

IT Toolbox

Learn how brands can harness the power of automation tools to elevate their social media presence and expand their reach. The post Maximizing Business Efficiency with Social Media Automation appeared first on Spiceworks.

Media 299
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How to Maximize Customer Satisfaction Through Digital Channels

Speaker: Aarde Cosseboom, Contact Center & Customer Experience Advisor and Co-Host of the Another Cloud Podcast

Whether they are reaching out via chat, social media, or phone the end goal is always the same. But how are your customers reaching out? What steps occur before they are connected with an agent? And are your customers utilizing AI? Throughout the course of the pandemic we have seen a dramatic shift in customer experience.